2019 2020 2021 2022 Q1 Revenue Breakup

Wearables Home audi

Check fr From Exhibit 6a 12% 6%
Gross revenue 43.75 124.69 270.37 1.16834 441 52.92 26.46
Net revenu 34.24 94.73 205.58 1.17017 240.5631056687 28.867573 14.433786
COGS 24.86 61 139.85 1.29262 180.7733196721 21.692798 10.846399
Gross Profit 9.38 33.73 65.73 0.94871 62.35873109991 7.4830477 3.7415239
Promotional Expenditure 3.69 15.38 32.73 1.12809 36.92233420026 4.4306801 2.2153401
Other expenses 2.27 8.23 15.82 0.92224 14.5897691373 1.7507723 0.8753861
EBITDA 3.42 10.12 17.18 0.69763 11.985256917 1.4382308 0.7191154
% 10% 11% 8% 5% 5% 5%

RevenueboAt Website Offline Marketplace

4% Offline Margin 12% Marketplace cost 84%
441 17.64 52.92 370.44
Channel Margin 0 27.50% 14.553 22.50% 83.349 Margin taken by the Channe
Gross Revenue 17.64 38.37 287.09
Product Returns% 7.50% 1.323 4.00% 1.53468 7.50% 21.531825
Statutory Taxes (GST) 15% 2.44755 15% 5.52485 15% 39.833876
IML Revenue 13.87 31.31 225.73
COGS 60% 8.32167 63% 19.7237 60% 135.43518
Logistics Cost 1.25% 0.17337 1.25% 0.39134 1.25% 2.8215662
Platform Cost 14.50% 2.01107 11.50% 3.60036 14.50% 32.730168
Brand Marketing 2.50% 0.34674 2.50% 0.78269 2.50% 5.6431325
Other costs 8% 1.10956 8% 2.5046 8% 18.058024
Operating Margin 8% 1.10956 9.5% 2.97421 8% 18.058024
 bluetooth Hearables (Hearables (Hearables Others
6% 11% 39% 24% 2%
26.46 48.51 171.99 105.84 8.82
14.433786 26.461942 93.819611 57.735145 4.8112621
10.846399 19.885065 70.501595 43.385597 3.6154664
3.7415239 6.8594604 24.319905 14.966095 1.2471746
2.2153401 4.0614568 14.39971 8.8613602 0.7384467
0.8753861 1.6048746 5.69001 3.5015446 0.2917954
0.7191154 1.3183783 4.6742502 2.8764617 0.2397051
5% 5% 5% 5% 5%

Margin taken by the Channel that can be used by the firm, if they could drive the revenue to their own website.
 Data in crores NOT IN MILLIONS
Indonesia Banglades Philippines
Population 140 crore 27.4 16.5 11
Pop bet 15-65 93.98 crore
%population below 30 52%
# population 72.8
Urban Population 49
Current GDP per capita 2189
Internet Penetration 60.70%
Internet Penetration# 84.98
Social Media Penetration % 45.90% 56% 71%
Social Media Penetration # 64.26 15.344 3 7.81

Mobile Reach 80% 51% 66%

Online Purchase 30%

Smartphone penetration 42% 55%

3.1

Earwear Market size 170 $ 39.30 $ 12.50

Electronic Online sales 88% 20% 6%

149.6 7.86 0 0
Market Share replicated
Boat Size In India 12.4 8.29% 0.651594 0 0
8.29%
Profit 8% 0.052128 0 0
UAE Saudi Arabia
0.1 0.35

Exhibit 9 qualitative view

99% 75%
0.099 0.2625

51% 58%

28% 25%

66% 62%

$ 13.50 $ 30.70 Crore Dollars

31% 16%
4.185 4.912

0.346937 0.407205

0.027755 0.032576
 Piece wise market
Earwear 2020Q4 2021Q1 2021Q2 2021Q3
boat market 5340211 2718084 4201651 9000071
Total Market 13498723 9425260 9236336 18738796
39.56% 28.84% 45.49% 48.03%

Piece wise market

Smartwatch 2020Q4 2021Q1 2021Q2 2021Q3
boat market 75004 301867 433095 995368
Total Market 1332754 1363214 1607584 4306593
5.63% 22.14% 26.94% 23.11%

Recommendations
Geographical expansion done
Premium expansion should be done
Services based should not be done
Category expansion should not be done
Channel expexhibit 14 Online sales will comprise of 70%
However they should be done in tier 2 cities