Shopee Affiliate Programme

Getting Started

Private & Confidential - All Rights Reserved

Onboarding Guideline

Part One: Shopee Ambassador Programme

Part Two: KOL-Affiliate Marketing Solution

2
 Onboarding Guideline

Private & Confidential - All Rights Reserved

Agenda

1. What is Shopee Ambassador Programme (SAP)

2. How Shopee Ambassador Programme (SAP) Works
3. Overall Incubation Journey & Incubation Checkpoints For New SA
4. Commission rates
5. Commission calculation examples
6. Commission payout schedule & payout methods
7. Success stories from Shopee Ambassadors
8. How to get started?
9. Success Stories & Best Practises
10. Appendices

4
What is Shopee Ambassador Programme (SAP)

Why join the SAP?

Shopee’s in-house programme
that allows you to use your 1 2
social platforms to promote
and recommend items which Earn commission for
Brand association with
every successful
Shopee, the leading
can be purchased on Shopee purchase made
eCommerce platform in
through your unique
using a unique URL. URL
Southeast Asia

You earn commission for

every successful purchase
made by your followers.
3 4
Enjoy special perks &
Receive exclusive news
managed exclusively by
& promotion before
Shopee’s key account
anyone else
manager

5
 How Shopee Ambassador Programme (SAP) Works

Register Share Track Earn

Register yourself on Share your unique URL links
Shopee’s New Affiliate Plat on all your social platforms
form by creating Shopee-related
to get your unique URL content. Be sure to check
link out SAP Telegram and EDMs
for content on on-going
promotions
When your follower clicks on
your unique URL link, it will
redirect them to the Shopee
app; this will be tracked
systematically and reflected
on your Shopee Affiliate
Dashboard
Through your dashboard
on Shopee’s Affiliate
Platform, you will be able
to find out how many
clicks, orders and
commission have been
made through your unique
URL link. Commission
payout will be released on
a specific timeline*

6
Incubation Journey Flow Chart For Newly Onboarded Shopee Ambassador

Shopee ● Managed exclusively by KAM

Ambassadors ● Prioritize for product and voucher
with ADO > 1 in 3 sponsorships
consecutive ● Special upsizes and vouchers during big
months campaigns

Onboarding
&
3 months
Evaluation
Incubation Period

Shopee
Ambassadors ● Ambassadors will undergo another round of
with ADO < 1 in 3 training so that the SAP team will be able to
consecutive assist further to improve performances
months
7
 Incubation Journey Checkpoints
RM 10 Shopee Voucher RM 20 Shopee Voucher Special voucher codes & priorities
* To be credited after 7 working days * To be credited after your 3 months journey for brands collaboration
* To be reviewed after your 3 months journey

ONBOARDING & REGISTRATION 1ST 100 CLICKS

EVALUATION & PROMOTION
Criteria: Criteria:
a. Attended onboarding session Generate 100 clicks within 3 months Criteria:
b. Joined SAP Telegram Achieve >1 ADO for 3 consecutive
c. Registered on Affiliate Platform months
d. Finance particulars

1 2 3 4 5

RM 50 Shopee Voucher Tier 1- RM 100

* To be credited 7 days after your UGC submission
Tier 2- RM 300
* To be credited after your 3 months journey
1ST USER-GENERATED CONTENT
GENERATE ORDERS
Criteria: Criteria:
Posted 1st Shopee-related content + Tier 1: Generate 30 gross orders/month
URL link on your any of your social Tier 2: Generate 60 gross orders/month
platforms

*Validated orders made during incubation journey are commissionable. 8

Other Perks You Enjoy As Shopee Ambassadors Upon Promotion

Attend Exclusive
Promo Codes & Festive/PR Birthday
Shopee
Vouchers Packages Goodies
Events

Exclusive Brand Receive

Campaign Upskilling
Deals & Exclusive
Priority Webinars
Collaborations Monthly EDM

Exposure on
Shopee’s Social And Many More!
Platforms

9
 Commission Rates (By Categories)
Categories New Customer Existing Customer Categories New Customer Existing Customer

Automotive 13.00% 3.50% Home Appliances 8.00% 1.20%

Baby & Toys 13.00% 2.00% Local Service, Telco, Travel, Utilities 1.50% 0.50%
Cameras & Drones 8.00% 2.00% Men Clothes, Shoes, Bags & Wallets 13.00% 3.50%

Cinema & Events 1.50% 0.50% Mobile & Accessories 8.00% 2.00%

Computer & Accessories 8.00% 2.00% Muslim Fashion 13.00% 2.00%

Donation 0.00% 0.00% Others 13.00% 3.50%

Fashion Accessories 13.00% 3.50% Sports & Outdoor 13.00% 3.50%

Games, Books & Hobbies 13.00% 3.50% Tickets & Vouchers 1.50% 0.50%

Gaming & Consoles 8.00% 2.00% Travel & Luggage 13.00% 3.50%

Groceries & Pets 13.00% 2.00% Vouchers 1.50% 0.50%

Watches 13.00% 3.50%
Health & Beauty 13.00% 2.00%
Women Clothes, Shoes, Bags 13.00% 3.50%
Home & Living 13.00% 2.00%
Notes:
1. All conversions are capped to a maximum of USD 12 per checkout 10
Example of Commission Calculation - New Customer (1/2)
Buyer’s Checkout Example If Your Buyer is a New Customer

Estee Lauder Advanced Night

Item Nestle Milo Activ-Go Chocolate
Repair Serum

Item Category Health & Beauty Groceries

Item Price RM490.00 RM40.70

1
Commission Rate for New Customer 13% 13%

Item Commission RM63.70 RM5.29

Total Commission Before Checkout Cap RM68.99

Total Commission After Checkout Cap RM50.40

Notes:
1. All commission payout is capped to a maximum of USD 12 per checkout
2. For the above example, checkout cap of USD 12 is equivalent to RM 50.40
(exchange rate USD 1= RM 4.20)
3. You will receive a total of RM 50.40 for this new buyer’s checkout
4. New Customer means those who are making their first purchase on Shopee app
11
Example of Commission Calculation - Existing Customer (2/2)
Buyer’s Checkout Example If Your Buyer is an Existing Customer

Estee Lauder Advanced Night

Item Nestle Milo Activ-Go Chocolate
Repair Serum

Item Category Health & Beauty Groceries

Item Price RM490.00 RM40.70

Commission Rate for Existing Customer 2% 2%

Item Commission RM9.80 RM0.81

Total Commission Before Checkout Cap RM10.61

2 Total Commission After Checkout Cap RM10.61

Notes:
1. All commission payout is capped to a maximum of USD 12 per checkout
2. For the above example, checkout cap of USD 12 is equivalent to RM 50.40
(exchange rate USD 1= RM 4.20)
3. You will receive a total of RM 10.61 for this existing buyer’s checkout (within the checkout cap)
4. Existing Customer means those who have made purchases on Shopee app before
12
 Tracking Mechanism On Shopee Affiliate Platform
Shopee Affiliate Platform adopts Last Click Attribution. This means that an individual will only be eligible for commission if they are
the last touch channel before the purchase happened.

Chrissa sees the link and

Commission is awarded to
proceeds with the purchase
Kris

Kris uploads the

content together with
the unique product Commission is
links Chrissa sees the link, Chrissa decides
adds to cart & closes Shopee app awarded to Kris
to purchase the item 5 days
later

Chrissa clicks the link, Chrissa sees Tina’s link Commission is

decides to shop around & closes Shopee app and checks out on Shopee awarded to Tina

Please note that your link as the last touch channel has a period of validity of 7 Days
13
 There are some instances where your conversions will not reflected
Shopee Affiliate Platform adopts the first checkout attribution rule.
This means that an individual will only be eligible for commission if the items added to cart were all checked out at the same time.

Chrissa checkout 7 out of the

10 items in the morning for the Commission for the
first checkout 7 items awarded to
Kris

Kris uploads the

content together with Chrissa sees the link and
proceeds to add to cart 10
the unique product
items.
links

Chrissa checkout 3 out of the

10 items later in the night. Commission for the
3 items is NOT
awarded to Kris

14
Example of Order Validation & Payment Timeline

Jul Aug Sep Oct

1 - 31 Jul

1 Aug - 21 Sep
W W W W W W W W W W W W W W W W
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Orders made by your followers 22 - 30 Sep
tracked on Shopee Affiliate
Dashboard Sales Validation for orders made in July
Payment 1 - 10 Oct
Processing
Payment

*All pending orders from July will be brought over to the next validation cycle. Validation starts from the 1st to the 20th of each month.

15
How To Get Started: Register Yourself On Shopee Affiliate Platform

Link to video : https://drive.google.com/file/d/1bLYuQoOwBV9RvAb4ekgrYVdwvnkAVwgl/view?usp=sharing 16

 Success Stories

1. Iman Abdul Rahim 2. Irdina Hani 3. Nur Afifah

o: up t
o
up t
o
up t
r n ings 000 r n in g s 00 r n i ngs 000
Ea R 20, Ea 4,0 Ea 10,
MY M YR M YR

ADO: ~100-250 ADO: ~50-200 ADO: ~50-350

Conversion rate: ~10% Conversion rate: ~6% Conversion rate: ~10%

Notes:
Conversion rate means percentage of Orders translated from Clicks 17
Best Practices- How To Attract Your Audiences

1. Share your experience 2. Demonstrate with videos 3. Presentation is key

Narrating the
Recommend
sprayability Setting the
unique products
of the mop scene with the
with a cool
and how it plates bought
function
rotates easily from Shopee,
to reach tight filmed with
areas bright light

18
 Best Practices - Track your performance on the Shopee Affiliate Platform
If you have more than one social platform, you are required to track your best performing platform through Sub_ID tracking. It is
important to know your best performing social platform for you to optimise your commission earnings!
How to track your platform:
1. Under your link generator on
the platform. Click on
“Advanced”.
2. Input your social media
Kris has Twitter with 5,000
followers.
platform on your Sub_ID1 (i.e
Twitter, Facebook,
Instagram)
Kris has more than
3. Click on “Add to Link” and
one social media copy the link.
profiles.
Kris has Instagram with 10,000
followers.
Sub ID Tags:
● Twitter
● Instagram
● YouTube
● TikTok
Kris has a Youtube channel with over 10,000
subscribers. ● WhatsApp
● Blog
19
Best Practices- Effective Ways To Feature Your Link (1/3)

1. IG link in bio, IGS highlights, IGS swipe up (min 10k followers)

Swipe up!
20
Best Practices- Effective Ways To Feature Your Link (2/3)

2. Create interesting Twitter threads

21
Best Practices- Effective Ways To Feature Your Link (3/3)

3. Share unboxing videos on YouTube, link in description box

22
Appendices

23
A.How To Register Yourself On Shopee
Affiliate Platform

24
 How To Register Yourself On Shopee Affiliate Platform
Step-By-Step Guide
1. Go to www.affiliate.shopee.com.my
2. Sign up by using your phone number/Google email
3. Type in your username and pw for google, you will be redirected back to
www.affiliate.shopee.com.my
4. Key in your desired username for your Shopee affiliate account
5. Click "Enter now" to complete registration
6. Account type, select "Individual"
7. Key in all personal info accurately
8. Key in the same email address as the one you used to register earlier on to
receive verification code
9. Verification code will be emailed to you from Shopee. Copy the 6 digit code
and key in the number at "Verification code" tab. Click “Next”
10. Under website url, please provide full link, i.e Instagram.com/shopee_my
11. For categories niche, select whichever relevant to you
12. For partner type, select "Blogger/social media"
13. Click "Submit"
14. Registration has been received and will be reviewed by Shopee team within 5
business days
15. Confirmation email will be sent to you upon approval (please check your
inbox/spam mails)
16. Upon receiving email from Shopee, click "Here" to start your journey with SAP
Link to video:
https://drive.google.com/file/d/1bLYuQoOwBV9RvAb4ekgrYVdwvnkAVwgl/view?usp=sharing
25
B. How To Navigate Through Shopee
Affiliate Platform

26
 How To Navigate Through Shopee Affiliate Dashboard
Step-by-Step Guide

1. Log in to your Affiliates account, you are able to see the

dashboard which shows your data overview in the form of
graph
2. The leaderboard will show the top 5 Shopee Affiliate product
and top 5 categories in Shopee Affiliate Programme.
3. On the right side, you will be able to see your top 5 products
and top five categories that your audiences and followers are
interested in.
4. Click on Shopee Offer to be directed back to Shopee Generic
page. This is where you can obtain your unique affiliate link.
5. In the custom link, you are able to deep-link a specific
product on the Shopee Malaysia Product page
6. Under conversion report, you are able to track how many
orders have been made through your affiliate link. You are
able to customise the time, shop ID, product name, and
product ID, which will show up on the table on your
dashboard

Link to video:
https://drive.google.com/file/d/17QZBAD_2AN_s0WtIlADhi8Simi5KqlIX/view?usp=sharing
27
C.How To Create Sub_ID On Shopee
Affiliate Platform To Track Your
Performances

28
How To Tracking Your Performance Via Sub_ID: Video Tutorial

29
D.How To Activate Your ShopeePay
Account

30
How To Activate Your ShopeePay Account (1/2)

31
How To Activate Your ShopeePay Account (2/2)

32
E. FAQs

33
FAQs (1/4)
Bank and Payment Set Up

Q: Where do I set up my bank details?

A: Please fill up this FORM. Shopee’s finance team will refer to the personal information given when processing reimbursement of
payment to your ShopeePay account.

Q: What is the new commission payout method?

A: ShopeePay

Q: How do I setup my ShopeePay account?

A: Please refer to this LINK for the full details

Q: Can I cash out my commission via ShopeePay? How do I do that?

A: Yes. Please refer to this LINK for the full details

Q: What is the exchange rate when converting from USD to MYR?

A: This fluctuates along with the currency market – the rate depends on the time the transaction hits the system

34
FAQs (2/4)
Link Sharing & Tracking

Q: Can I generate more than 1 link i.e to promote 2 products at the same time?
A: Yes, you can generate and share as many personalised product links via your Shopee Affiliate Dashboard as you wish. The more
links you share, the higher the possibility for you to earn commission.

Q: Under what circumstances will I be entitled for every successful purchases made through my URL links?
A: When someone clicks on your link and browses around the Shopee app, but doesn’t checkout, your status as the last touch
channel “expires” after 7 days. This means once someone clicks on your tracking link, their checkouts have to be made on the
Shopee app within 7 days for it to contribute to your commission.

Q: If buyers enter Shopee via my tracking link but did not purchase the item I was promoting, but makes a totally different category
purchase, will I still earn commission?
A: Yes, buyers are allowed to purchase other items besides the one that you are promoting. You will still earn the commission as long
as they make the purchase through your link.

35
FAQs (3/4)
Validation & Commission

Q: Why do all transactions generated need to go through validation process? And how long is this validation period?
A: Validation process is important to ensure that all transactions made through your link are successful and legitimate orders.
For example: Refund/refund/canceled/invalid/fraudulent orders will be eliminated during the validation process in the system, hence
such orders are not applicable and invalid when computing your commission.

Q: How long is this validation period lasts?

A: Validation period takes 1.5 months. Shopee’s Affiliate System will check all order status generated from the month before.

Q: How long does it usually take for me to receive my commission?

A: Within 1 month after the validation process is completed.
For example, January’s commission will be released automatically in April (1.5 months validation + 1 month payment processing)

36
FAQs (4/4)
Others

Q: What are the differences between Items, Orders, and Checkout?

A: Please refer to illustration below

Checkout 1 checkout can have multiple orders

Order 1 (i.e Estee Lauder) Order 2 (i.e Nestle) Order = Seller

Item A Item B Item C Item = Product

I.e Night Repair Serum I.e Toner I.e Milo

37
F. Timeline For Validation & Payment

38
Example of Order Validation & Payment Timeline

Jul Aug Sep Oct

1 - 31 Jul

1 Aug - 21 Sep
W W W W W W W W W W W W W W W W
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Orders made by your followers 22 - 30 Sep
tracked on Shopee Affiliate
Dashboard Sales Validation for orders made in July
Payment 1 - 10 Oct
Processing
Payment

*All pending orders from July will be brought over to the next validation cycle. Validation starts from the 1st to the 20th of each month.

39
G. Fraud Tag

40
What qualifies as Fraudulent Activities?

Order is tagged as fraud due to fraudulent practices such as:

1. Seller-buyer linked: Buyer’s account is linked to the Seller’s account by device

2. Buyer-buyer linked: Buyer has multiple accounts purchasing from the same Seller account

3. Repeated focused purchase from same publisher link and/or same publisher

4. Buyer-publisher linked: Buyer is Shopee’s Affiliate publishers

For more details please refer to Seller Education Hub - under “Fraud - False Transactions”

41
H. Affiliate Platform On Mobile

42
Affiliate Platform On Mobile- Where To Locate It On Your Shopee App
Approved affiliate partners will see the affiliate program entry point in Shopee mobile app under “Me” page and get affiliate link directly from App.

Check
Checkand
andupdate
updateaccount
account
Affiliate
AffiliateProgram
ProgramEntry
EntryPoint
Point Access
Accessto
toCampaign
CampaignOffers
Offers Access
Accessto
toperformance
performanceoverview
overview information
information
43
Affiliate Platform On Mobile- Option Affiliate Link via Shopee Mobile App
Approved affiliate partners could get affiliate links directly from their Shopee mobile App.

Convert link is the same as “Custom Link” on website. You can convert any
Convert link is the same as “Custom Link” on website. You can convert any
Shopee product/shop link to personalised affiliate link and include Sub ID as
Shopee product/shop link to personalised affiliate link and include Sub ID as
tracking parameters.
tracking parameters.

You can share the personalised affiliate link directly with your friends and
You can share the personalised affiliate link directly with your friends and
family via Shopee mobile app.
family via Shopee mobile app.
Copy Link will copy the shortened affiliate link to mobile phone clip board.
Copy Link will copy the shortened affiliate link to mobile phone clip board.
Copy Info will include a short message “ Check out the selected products on
Copy Info will include a short message “ Check out the selected products on
Shopee!” followed by affiliate link.
Shopee!” followed by affiliate link.

44
Affiliate Platform On Mobile- Check Statistics via Shopee Mobile App
You can check performance report via Shopee Mobile app. For full reports, please access through website.

Check the monthly commission

Check the monthly commission
validation and payment statues
2 validation and payment statues

Access to performance overview

3 Access to performance overview

Check conversion details

Check conversion details

45
KOL-Affiliate Marketing Solution

46
Agenda

1. What is Shopee KOL-Affiliate Marketing Solution?

2. Commission Rates & Calculation
3. Appendices

47
What is Shopee KOL-Affiliate Marketing
Solution?

48
Example of AMS Brand Commission Calculation
Buyer’s Checkout Example If Your Buyer is an Existing Customer

Estee Lauder Advanced Night

Item Nestle Milo Activ-Go Chocolate
Repair Serum

Item Category Health & Beauty Groceries

Item Price RM490.00 RM40.70

Existing Commission Rate 2.0% 3.5%

Item Commission RM9.80 RM1.42

1 Total Commission Before Checkout Cap RM11.22

Total Commission After Checkout Cap RM11.22

AMS Brand Commission Rate 7%* 4%*

AMS Brand Commission RM34.30 RM1.63

Total AMS Brand Commission RM35.93

Final Commission Payout RM47.15

Notes:
1. AMS Brand Commission is paid on top of the current item commission.
2. You will receive a total of RM 54.50 for this buyer’s checkout (Total Commission + Brand
Commission)
3. There is no cap for AMS brand commission
*Note that commission rates varies according to participating brand and categories
49
 When will the AMS brand commission be calculated?

User Journey
Adds to Cart Adds to Cart Purchase Commission
Scenario Clicks on YOUR Exits from Purchases item Purchases item
AMS brand's OTHER brand's successful & payout to
link Shopee app within 7 days* after 7 days*
item on Shopee item on Shopee validated publisher?

A Yes - Yes - Yes - Yes Yes

B Yes Yes Yes - Yes - Yes Yes

C Yes - Yes - - Yes Yes -

D Yes - - Yes Yes - Yes -

* Validation period for cookies = 7 days; After 7 days the cookie expires & order would not be accounted for

50
 Track your performance on the Shopee Affiliate Platform
If you have more than one social platform, you are required to track your best performing platform through Sub_ID tracking. It is
important to know your best performing social platform for you to optimise your commission earnings!
How to track your platform:
1. Under your link generator on
the platform. Click on
“Advanced”.
2. Input your social media
Kris has Twitter with 5,000
followers.
platform on your Sub_ID1 (i.e
Twitter, Facebook,
Instagram)
Kris has more than
3. Click on “Add to Link” and
one social media copy the link.
profiles.
Kris has Instagram with 10,000
followers.
Sub ID Tags:
● Twitter
● Instagram
● YouTube
● TikTok
Kris has a Youtube channel with over 10,000
subscribers. ● WhatsApp
● Blog
51
Appendices

52
A.FAQs

53
FAQs (1/2)

1. How does Affiliate Marketing Solutions (AMS) work?

● Shopee works with a variety of affiliate publishers (like yourself) to drive traffic to Shopee to make a conversion
(sale)
● With AMS, brands are now able to offer Shopee’s Affiliate Publishers a commission for every conversion made by
the Affiliate Publishers
● Shopee AMS uses a Cost Per Sale (CPS) model
● This means a cost will only be incurred when there is a succesful, validated sale. In short, brands will only be
required to pay when there is a validated sale

1. What is the attribution model and how do you determine when a commission has to be paid?
● The attribution model used is the last-click model, i.e. the channel that the user last clicked on will get 100% of
the fee
● The last-click model is tracked via a cookie on Shopee dashboard. The click attribution period is seven (7) days
● For examples, refer here
● Commissions will be paid only for successful, validated orders. This is done by our system’s standard validation
exercise

54
FAQs (2/2)

3. What is validation?
● Validation for AMS means the act of confirming the orders driven by KOL-Affiliate publishers for Shopee are
successful and legitimate orders
● Successful orders mean NOT cancelled, invalid, return/refund orders. In short, it appears “Completed” on both
Shopee’s backend and Seller Centre
● Legitimate orders mean non-fraudulent orders. Example of fraudulent criteria here

3. Where can I find the product links for brands under AMS on my Affiliate dashboard?
● Login to your Affiliate Dashboard > Offer > Brand Offer. The list of participating AMS brands will appear there.
● Click this LINK to view the full brands list that are participating in AMS.

3. Is there a budget cap for participating AMS brands?

● Yes, there is. During instances where brands budget utilisation rate has been maximized, it will be removed from
Brand Offer under your Affiliate Dashboard. Do note that you are still able to enjoy commission from Shopee
whereby all conversions are capped to a maximum of USD 12 per checkout

55
What qualifies as Fraudulent Activities?

Order is tagged as fraud due to fraudulent practices such as:

1. Seller-buyer link: Buyer’s account is linked to the Seller’s account by device

2. Buyer-buyer link: Buyer has multiple accounts purchasing from the same Seller account

3. Multiple conversion link: Repeated focused purchase from same publisher link and/or same publisher

4. Buyer-publisher link: Buyer is Shopee’s Affiliate publishers

For more details please refer to Seller Education Hub - under “Fraud - False Transactions”

56
Thank You
&
Welcome Onboard!

57