5 STEPS OF STRATEGIC

MANAGEMENT PROCESS
 Identifying Strategic Decision
To define who we are - Shopee believes in the Shopee aims to
how we talk, behave or transformative power of We Serve enhance its platform The core of Shopee’s
react to any given technology and strives We Adapt and become the philosophy is customer
situation - in essence, to connect buyers and region’s ecommerce experience, which
we are Simple, Happy sellers within one
We Commit destination of choice via the company tries to
and Together. These key community defined by We Run ongoing product connect and enhance
attributes are visible at three key attributes – We Stay Humble optimization and through social
every step of the Simple, localized user-centered features.
Shopee journey. Happy, and Together. strategies

Company Company Company Strategies

Objectiives
Vision Mission Values
 Environmental Analysis and Situation Assessment
 Popularity Pioneer  Product Misinformation
 Payment Methods  Underpaid Courier
 Secured Feelings Controversy
 Marketing and Promotion  No Diversified Business
 Awards and Recognition

 Market Growth  Cyber Threats

 Global Expansion  Competitors
 24/7 Setvice  Government Regulations for
 Influencer Marketing tech companies
 Strategy Formulation
Shopee offers a range of
marketing and advertising
options to help businesses
increase their visibility and
reach on the platform. Easy to
use. Shopee has a user-friendly
platform, making it easy for
businesses to set up and
manage their online store.

Seller & Customer Shopee E- commerce

Marketing Strategy Operational Strategy Brand Strategy

Shopee uses digital advertising, such as online
display ads, social media ads, and search
engine marketing, to reach potential customers
and drive traffic to its platform.
Covers the operational end-to-end process,
from when the buyer searches for a product
listed on the Shopee platform, to the moment
the buyer receives the products.
Shopee's initiatives and how it contributes to the growth
of the industry. Leveraging on the growth of mobile
penetration in Southeast Asia and Taiwan, Shopee focuses
on the first touch point of their consumer journey, the
Shopee mobile app.
 Strategy Implementation

 Shopee is an online marketplace that connects sellers with

buyers who can purchase products in several categories,
including electronics or fashion.

 Shopee makes money via marketplace commissions,

transaction fees, CPC advertising on its platform, fulfillment
services, payment fees, as well as commissions paid by
restaurants. Shopee operates on a marketplace business model.

 Much like Amazon, brands aren’t the only ones allowed to sell
on the platform. Technically, anyone with an inventory of
products can go ahead and start selling on Shopee.

 Shopee Supported Logistics are third-party logistics providers

that work with Shopee to help you ship out your orders
Monitoring and Evaluation
THANK YOU!