“Task Performance in Technopreneurship”

To be submitted by: Group 2

Members

Elloremo, Ken V.

Cabalhin, Jerico V.

Clomera, Mark Ericson C.

Combalicer, Cian Jacob G.

Mendoza, Charish A.

Mendoza, Charles Vincent A.

Palmos, Czedric Darren D.

Tabin, John Lloyd N.

April 19, 2023

MARKETING STRATEGY FOR GREAT RICE LTD

Great rice LTD is our type of business is selling rice in stores. It entails purchasing rice in
bulk from wholesalers or farmers, who subsequently sell it in smaller quantities to
consumers. It is a type of retail enterprise that focuses on selling rice, a basic item in
many nations. Our primary business is selling rice, and we normally run out of modest
stores or market stalls. Other food products, including vegetables, spices, and cooking
oil. Additionally, we provide a variety of rice varietals, including White rice, brown rice,
and specialist varieties like jasmine, denorado, or basmati rice.

PRODUCT:

A wide variety of short-grain, medium-grain, and large-grain certified and non-organic rice
from prestigious domestic and worldwide brands is available from GREAT RICE LTD. Our
rice selections are chosen by hand for their great taste and high-quality. Our rice is farmed
organically and without toxic chemicals or pesticides, making it a more environmentally
conscious and healthful option than the competitors that prioritize their personal profit
over the caliber of their goods.

PRICE:

To maintain the right price that will be right for Great rice LTD, is maintain the price of
supplies, manufacturing expenses, packaging, delivery, and labor costs.

PLACE:

The Great rice LTD, satisfy to a wide range of customers, including housewives and chefs
in and around Metro Manila, Philippines. And our target strategy is the place where we
will be more popular and more salable when we set up business and where there is a
bigger opportunity. The proprietor of the web page manages every transaction in what is
frequently referred to as an electronic marketplace. And perhaps we use marketplaces
on the internet to get in touch and help people who wish to buy the products.

PROMOTION:

High-quality, sustainably farmed rice is our company's primary goal. Fulfills each person's
demands and preferences in a suitable way. Our rice business will satisfy the market,
we're confident. the preferred choice for rice enthusiasts around the world and will meet
the requirements as well as those of our customers owing to our commitment to excellent
quality, customization, ease of use, environmental responsibility, and competitive though
at a low cost. We provide a variety of options, whether you need little amounts for personal
use or big amounts for your business. Possibilities you can customize to your needs. Our
mission is to provide rice products of the highest possible standard. Providing exceptional
client care to all of our esteemed clients.

TARGET MARKET:

Great Rice Ltd is a company that is all about rice, it is likely that their target market is
individuals and households who consume rice as a regular part of their diet. This may
include people from different age groups, ethnicities, and income levels who prefer to eat
rice as a staple food. Additionally, Great Rice Ltd may also target restaurants, food service
businesses, and other commercial customers who use rice in their menu or production.
The company may also focus on health-conscious consumers who seek high-quality,
nutritious, and sustainable rice options. Ultimately, the specific target market of Great
Rice Ltd will depend on factors such as their product offerings, pricing, distribution
channels, and marketing strategies.

Keep in mind that the target market for rice products can also be segmented further based
on factors such as age, income, and geographic location. It's important to define your
specific target market to develop an effective marketing strategy for your rice product.
 1. Individual Consumers:
 Individual person who are interested in rice products for daily food.
 Customers who need to stock rice to sustain the rice stocked in their house
so they don’t run out of rice.
 Consumers who regularly cook and eat rice as a staple food in their diet.
2. Small Businesses:
 Small businesses that need a lot of rice for their business such as small
cafeterias and simple eateries that can be found on the roads.
 Small businesses that need to buy a lot of rice to stock rice, for what they
will use for their business in the daily use of rice.
3. Educational:
 The students in schools like Senior High School and College who need to
eat at the cafeteria, so the purpose of rice in the cafeteria is to help a small
businesses to have sales that will come from the students.
 Foodservice providers such as restaurants, caterers, and schools who use
rice as an ingredient in their dishes.

ADVERTISING: