Shriyanshu padhi (2012629)

PUN-
TASTIC
MI CRO G
 WELCOME TO
P U N - TA S T I C
MICROGREENS
Our company is truly committed to
producing the best microgreens.
Microgreens are a tiny form of young
edible greens produced from
OOPS! I WET MY

vegetable, herb or other plants. They

range in size from 1″ to 1 ½” long,
including the stem and leaves.
Microgreen is usually harvested at
cotyledon stage. The stage is first stage
PLANTS

of development of plant when true

leaves arise in a plant. It is the next
stage after germination when the little
plant develops a full-fledged roots and
leaves.
PROBLEM
STATEMENT
The problem with only having
availability of “super cheap, super
fast” foods is that it leads to an
unequal distribution of health among
Indians. Approximately three
hundred million Indians are
considered to live in urban food
deserts and among those, there is a
higher rate of chronic health
problems such as hypertension,
diabetes and cardiovascular diseases.
Microgreens have become a popular
choice of health experts nutritionists
and consumers due to great health
MICROGREEN
S
 A diet which consists of microgreens
will lead to less risk of diseases. This is
likely thanks to the high amounts of
vitamins, minerals and beneficial plant
compounds they contain.
 Microgreens are a rich source of
polyphenols, a class of antioxidants
linked to a lower risk of:-
 Heart disease

 Alzheimer’s disease

 Diabetes
 MARKET
VALIDATION
 Indian organic food market
will touch ₹75,000 crore (USD
10 Billiion) in the next five
years
YOU GROW

Shifting Consumer Trends:

 Growing trend among high
disposable income customers
GIRL

 to stay healthy.

 Know Your Farmer, Know

Your Food.
 Being healthy and fit isn’t a fad
or a trend, it’s a lifestyle.
 MISSION
Pun-tastic microgreens is
dedicated to providing a
wide variety of plants
and trees in an aesthetic
setting. Customer service
is extremely
important. We want
each customer to have a
pleasant shopping
experience, and it is the
intention of our staff to
answer questions with
expertise and to offer
advice when we feel it is
needed.
 SUCCESS
The primary keys to success for the company
will be based on the following factors:
 Sell products of the highest quality with
excellent customer service and support.
 Retain customers to generate repeat purchases
and make referrals.
 Continue to expand daily sales by adding to
the variety of plants we sell.
 Communicate with our customers through
creative advertising.
TYPES OF
MICROGREENS
 The most popular varieties are produced using seeds
from the following plant families:
 Brassicaceae family: Cauliflower, broccoli, cabbage,
watercress, radish and arugula
 Asteraceae family: Lettuce, endive, chicory and
radicchio
 Apiaceae family: Dill, carrot, fennel and celery

 Amaryllidaceae family: Garlic, onion, leek

 Amaranthaceae family: Amaranth, quinoa swiss

chard, beet and spinach
 Cucurbitaceae family: Melon, cucumber and squash
 MARKET
ADOPTION
 Events: The Chef Show on OTT, DTH,
Corporates(i.e. masterchef , mumma’s kitchen)

 B2B Partnerships: In-flight Gourmet Meals, Health

& Wellness, Hospitals, Gourmet Restaurants

 B2C Organic and Inorganic Digital Marketing Tools

ALOE-
OUR DIY HOME
FARMING PROCESS
 TARGET
MARKET
 Geographics
 Our immediate geographic market is the greater Eugene/Springfield
metropolitan area with a population of 200,000 people.
 A 100 mile geographic area would want our services, as we become
a well known nursery.
 The total target market is estimated at 500,000 people.

 Demographics

 Male and Female.

 Married and Single.

 Combined annual income in excess of $50,000.

 Age range of 25 to 80 years, with a median age of 40.

 Own their own houses or townhouses valued at over $150,000.

 Most work out of the home by choice in a variety of work

environments.
COMPETITIVE ADVANTAGE
 Fresh to Market: Gourmet Continental Microgreens
 door delivered.

 Farm-to-Fork integrated operations

 Certified High-Quality Organic Processes

 High Net-Promotor Score

 Loyal customer-base
CUSTOMER
TESTIMONIALS
 "The Microgreen has a good shelf life of 10 days on
average”

 “The produce is very clean. No fertilizers or

pesticides ever touch the plants”.

 "Excellent range of products, competitive pricing“

 “Our employee productivity has enhanced because

we serve microgreen meal plan in our organization”.
 PUN-TASTIC MICROGREENS

PM
SHRIYANSHU
PADHI
FOUNDER & MANAGER

@_.shriyanshu._

@shriyanshupadhi

Shriyanshu.padhi@gmail.com
shriyanshu.padhi@commerce.christuniversity.in
 Bibliography

 (https://www.bplans.com/garden_nursery_business_plan/
executive_summary_fc.php, 2019) (Bplans, 2019)
 (clickatree, 2020; clickatree, 2020; social startup
business model, 2020)
https://clickatree.com/social-startup-green-business-mod
el/
 (how to start a microgreen business)
https://www.profitableplantsdigest.com/how-to-start-a-m
icrogreens-business/
 https://www.healthline.com/nutrition/microgreens#differ
ent-types