MeraKisan

MeraKisan Pvt Ltd. is an associate of Mahindra Agri Solutions Limited, a wholly owned
subsidiary of Mahindra and Mahindra. MeraKisan is a prominent leader in the agri business
closely working with organic farmers and Farmer producer organisations, assuring certified,
nutritious and healthy organic food. Since its inception, MeraKisan has witnessed robust growth
backed by the vision of its founder and through strong relationships with organic food producers
across country. Currently the company offers more than 90+ products in 14 states and has
impacted lives of more than 16,000 farmers across India.  

It focuses on developing fresh fruit supply chain in India and imports fruits to make high quality
produce available to domestic consumers. He added that Mahindra Agri Solutions interacts with
farmers to improve their produce, quality and productivity by providing latest advances in farm
technologies and agricultural know-how.

Pune-based MeraKisan is a digital marketplace which ensures high-quality food products to be

delivered at users’ door step. It aims to bring Indian farmers and producers together with their
buyers, allowing customers to buy direct from the person who grows or makes the
product. It sources fresh vegetables and fruits directly from farmers and sells it to the customers.

MeraKisan is an Agri Tech organization working corely in Organic food segment. They are into
100% certified organic products including Fresh fruits and vegetables and majorly into complete
range of staples including Cereals, Pulses ,Millets, Dry fruits, whole and blended spices and
processed food products. All the products are coming across various parts of India from Trusted
sources. They are majorly working with Organic Farmers, ICS across 7 states for procurement of
organic products. We provide Market linkage support to producers and processors and complete
supply chain. Their business is channelized into different modules like B2B, B2C, B2B2C,
online, franchise and through our own distribution channel.

Farm Sourcing

Working with farmers is core of Merakisan. Building strong relationships with farmers is
successful working foundation of MeraKisan. They ensure product quality and organic
certifications of the farmers/FPOs with their own locally based field officers and many times
farmers/FPOs approach us through the word of mouth from their communities. They are
specialised in sourcing certified organic produce from various location across India where it is
specially grown and this complex yet promising algorithm is USP of MeraKisan. They
encourage and thus source best quality produce directly from the farmers who believe in ethical
farming practices. Empowering their farmers is what they are striving for. They also support
farmers for certifications and guidance.
Quality

Maintaining the high quality organic products for their customers is imperative to them and so to
farmers. They keep strict checks on quality by maintaining a relationship with their farmers
throughout the growing season and continuous farm visits by their field officers. They believe
and follow multiple quality checks at different levels starting from farm level till the product
delivers to their customers. Understanding customer’s needs and expectations, they train
producers accordingly. They assure quality checks with their in-house quality team and
technology, reports and setup. Post harvest, required produce sent to processing plants with
certified facilities and then packaging of the produce happens accordingly in premises. They also
maintain a detailed database and tracking system of their products at every harvest season and
track it at farm level so it gives their customer assurance of the traceability of the product. Every
product supplied by MeraKisan will be issues Transfer Certificate for traceability.

Processing and Packaging

Once the crops are harvested one that requires processing are sent to MeraKisan’s
processing/warehouse plants. These organic-certified facilities process and package the produce
according to their strict specifications. MeraKisan team as worked hard over the years to bring
the latest processing & Packing technologies to the organic food arena. They’ve overhauled and
developed various in-house processes. Within our 12,000 square foot building, they have earned
a reputation for offering innovative flexible packaging and co-packing solutions. Their numerous
certifications further prove their diligence and commitment to excellence concerning every
packaging project they accept.

Delivery

They at MeraKisan strongly believe in delivering the right product to right client at right time
with right quality and thus MeraKisan’s strength lies in its reach and capability to sell products to
retailers, manufacturers, exporters and end customers. MeraKisan strengthens and bridges gap
between Farmers and different consumers. Delivering quality produce and guaranteeing the
product safety makes our consumer life easy and hassle free is what the strength of MeraKisan.
Sales and Distribution

MeraKisan's strength lies in its rich and its ability to sell products to retailers and manufacturers
worldwide. This step is what ultimately bridges the gap between Indian farmers and globle
consumers. Their sells representative work tirelessly to ensure that each order dispatched
promptly and accurately; exporting goods swiftly from their warehouses in India and the
Netherlands to their customers around the world. Being small enough to satisfy individual
requests yet big enough to guarantee product safety. MeraKisan has one goal- to deliver good
quality product each time.

Supply Chain Model

Organic Pandit is a global web platform which connects all stakeholders to search, source, trace
and transact certified Organic products. This digitized agriculture platform helps in food
traceability by using Block chain Technology at different stages in supply chain right from
farmers to production to processing to distribution. It aims to solve food safety and traceability,
global market place for organic food, farm management, ICS management, fraud management,
Trade Management and    Comprehensively it captures information from trusted growers, Input,
soil and crop management, pre and post harvest, logistics, test labs, warehousing to delivery.
This farm to fork journey of food can be easily accessed via QR code technology which helps to
build trust and transparency to consumer.
Achievements

 Successfully they supplied quality fresh fruits and vegetables to retailers ,exporters and
food processors and some of them products  are  Mangoes, Pomegranates, Onions in huge
quantity by farm gate sourcing and also signed MoU with Govt of Maharashtra. They
have been awarded as Best Agri start up in India by  ICFA (Indian Council of Food and
Agriculture), New Delhi in 2017.

 Working with GT (Grand Thornton funded by world Bank) on Smart project to increase
the livelihoods of farmers working in Organic farming.

 Also they have been awarded as Best start up in Organic by ICFA, New Delhi in 2018.
They are working on sustainable production with more than 10 ICS  includes 8000+
farmers, FPOs and individual farmers in Organic and handling volume of  400-500 tons
of Pulses and other Agri produce.

Challenges Faced by MeraKisan

 The farmer needs on the demand-side are controlled by middlemen and agents who own
the fragmented supply chains. They also control the produce pricing.
 Powerful incumbents control farming resources such as finance, seeds, chemicals,
distribution, and supply chain. These systems have complete access to the distribution
networks that supplies to about 8 Mn kiranas across the country too.
 Distributors usually double up as lenders and most farm-debt is created because of using
chemicals and seeds that are not pest-resistant. Additionally, domestic subsidies and
investments announced in policies rarely reach the end customer –the farmer.
 Inadequate Irrigation i.e. Agriculture in India is a fragmented activity spread across
600,000 villages and most of the regions still depend on rainfall for water (~70%). While
at the same time, groundwater levels are slowly receding from the 1,000 ft. avg. depth
yearly.
 Studies have shown that there is an inverse relationship b/w farm size and productivity.
Indian farms are fragmented and small; 70% are less than 1 Hectare, while national
average is less than 2 Hectares, resulting in significantly low farm yields.
Funding

It has raised undisclosed amount in 2 rounds. The latest round was in Mar 2020.
Mahindra Univeg has invested an undisclosed amount in ecommerce
startupMeraKisan.Mahindra UnivegPvt. Ltd, is a joint venture between Mahindra Agri Solutions
Ltd and Belgium-based Univeg (Greenyard Foods). It focusses on developing a fresh fruit supply
chain in India and imports fruits to make high-quality produce available to domestic
consumers.Merakisan Private Limited is a Private incorporated on 13 July 2016. It is classified
as Non-govt Company and is registered at Registrar of Companies, Mumbai. Its authorized share
capital is Rs. 91,574,000 and its paid up capital is Rs. 59,373,040. It is inolved in other wholesale
[Includes specialized wholesale not covered in any one of the previous categories and wholesale
in a variety of goods without any particular specialization.

Digital platform

Step 1:Create profile

The first step is to register and create profile .Its important to build trust among your audience
and to be a part of this block chain by creating a profile with detailed information and presence
on this platform.

Step 2: Connect and find deals

Buyers can post their every detailed requirements to which intrestedfarmers,FPO,Traders, &
Processors can apply. To build trust, it’s important to provide your organic product trace-ability
details while you apply.

Step 3: Finalize deals

At the end, all players that applied to deals will be notified via various communucations like auto
linked messages, emails by our team. To be make the supply chain easier, you can even utilize
other player’s engaged in this platform.
Additional feature:

Apart from regular features MeraKisan has an additional feature of “FARM TOUR”. It is a farm
visit for working professionals, students and individuals for natural trails, bird watching, tree
planting, organic farming and learning, interactive games and quizzes. They also have several
workshops that they conduct at the farm and students and interested individuals can be part of
them.