Benefit of Kisan Rath app

The government has launched Kisan Rath for sale and purchase of vegetables and crops in lockdown due to coronavirus so that farmers can easily sell their goods and traders can buy. According to
the information given on the play-store, Kisan Rath will help farmers and traders across the country to take agricultural produce to the market. Through the Kisan Rath App, farmers and traders will
get information about transport vehicles (trucks or other carrying vehicles). The app will also have information about the time and place of arrival of the truck, after which farmers will be able to sell
fruits, vegetables and grains at a fixed time and place. Using the app transporters can also get their vehicle registered for transportation of goods.

Marketing

Promotion:

Union agriculture minister Narendra Singh Tomar, launched transport aggregator mobile app- Kisan Rath, which will bring together 5 lakh trucks and 20,000 tractors on mobile platform for
transporting farm produce to markets from farm gate.
Social Media:

Various social media platforms were used to promote such as Twitter, Facebook and many more. Using social media for promotion helped over 1.5 lakh Farmers, Traders as well as 5 lakh
trucks and over 20,000 tractors registered on it.
Twitter promotion:

Union agricultural minister Narendra Singh Tomar launched app and on twitter

Similarly trended #kisanrathapp on twitter. This tag was used in hundreds of tweets.
Facebook Promotion:

Narendra Singh Tomar and various government portals posted about kisan app launch to spread awareness about app.
This Social media promotion helped in spreading awareness among farmers and intermediary which results in getting over 1.5 lakh Farmers, Traders as well as 5 lakh trucks and over 20,000 tractors
registered on it.
Business Model:

While harvesting and sowing is going on, transportation will become easier with the Kisan Rath app as it will help farmers and traders for transporting produce from farm gate to mandi and
mandi to mandi all over the country. At this juncture while the country is passing through the COVID-19 situation, this ‘Kisan Rath’ App will greatly facilitate farmers, FPOs and Cooperatives in the
country to have the choice to find a suitable transport facility to transfer their agriculture produce from farm gate to markets.

The Mobile Application “Kisan Rath” facilitates Farmers and Traders in identifying right mode of transportation for movement of farm produce ranging from foodgrain (cereal, coarse cereal,
pulses etc), Fruits & Vegetables, oil seeds, spices, fiber crops, flowers, bamboo, log & minor forest produce, coconuts etc. This App also facilitates traders in transportation of perishable commodities
by Reefer (Refrigerated) vehicles.

Transportation of agri produce is critical and indispensable component of supply chain. Under the extraordinary situation prevailing in the country currently due to lockdown, “Kisan Rath”
will ensure smooth and seamless supply linkages between farmers, warehouses, FPOs, APMC mandis and intra-State & inter-State buyers and help in reduction of food wastage by providing timely
services. All these will contribute in better prices for perishable commodities.

The Consignors (farmer, FPOs, buyer/ trader) places a requirement for transportation on this app which is disseminated to transport aggregators in the market, who in turn interface with
various truckers and fleet owners for obtaining a competitive quote against the requirement and passes back the quote and trucker details to the Consignor. Thereafter, the Consignor directly
negotiates off line with the trucker and finalizes the deal. Once the trip is completed, the user can provide a rating/ feedback for the trucker in the App which, over a period of time, becomes feedback
mechanism for the transporter to improve their services. This would also help the Consignors in the selection process of Logistics Service Providers in future.
Kisan Rath App

Ministry of Agriculture & Farmers Welfare had launched “Kisan Rath” App on 17 April  to facilitate Farmers and Traders in identifying right mode of transportation for movement of farm produce
ranging from food grain (cereal, coarse cereal, pulses etc), Fruits & Vegetables, oil seeds, spices, fiber crops, flowers, bamboo, log & minor forest produce, coconuts etc. Till date, total of 80,474
farmers and 70,581 traders are registered on this App. It aims to connect farmers and traders through the Kisan Rath app, which is expected to connect with this network of over 5 lakh trucks and
20,000 tractors.

This App that will facilitate farmers and traders to identify suitable transport facilities for the movement of farm produce during coronavirus lockdown. The App will allow transportation of farm
produce from farm gate to mandi and from one to another mandi. It will ensure seamless supply linkages between farmers, FPOs, APMC mandis and intra-state and inter-state buyers.
This app will also reduce wastage and contribute to better pricing of perishable commodities. Developed by the National Informatics Centre, Kisan Rath app will facilitate farmers and traders in
searching for transport vehicles for primary and secondary transportation for movement of agriculture and horticulture produce. Primary transportation would include movement from Farm to
Mandis, FPO Collection Centre and Warehouses etc. Secondary Transportation would include movement from Mandis to Intra-state & Inter-state mandis, Processing units, Railway station,
Warehouses and Wholesalers etc.

The procurement of Pulses and Oilseeds on MSP is currently in progress in 20 States. A quantity of 1,79,852.21 MT of Pulses and 1,64,195.14 MT of Oilseeds has been procured by the National
Agricultural Cooperative Marketing Federation of India Ltd.(NAFED) and Food Corporation of India (FCI) valued at Rs.1605.43 crore through which 2,05,869 farmers have been benefited .

The farmers are now cutting the wheat as the season has started for the cutting of the wheat to provide this to the citizens. Through the launch of this application, the farmer can book the trucks and
tractors while sitting at their homes. The network of the app has around 5.7 lakh trucks which can be booked under the uber platform. Through this Kisan Rath mobile app the farmer, as well as the
truck/tractors owner, will be benefitted. More employment will be created and this will have a planned result on the economy.

Advantages of Kisan Rath App

The government has launched the Kisan Rath app during a difficult time of lockdown. With the help of this app, farmers will be able to deal with their traders of fruits, vegetables and other produce.
This app can be easily downloaded into mobile by visiting the Play Store. With the help of the app, farmers from all over the country will be able to reach their market easily.

With the help of the app, farmers and traders will get information about other freight vehicles including trucks. It will also get information about the time and place of arrival of the truck. After this,
farmers will be able to sell their fruits, vegetables or grains by going to the fixed time and place. With the help of the app, transporters can also register their car for the transportation of goods.

How Kisan Rath App Works

The working of the application is generally based on the uber/ola platform, The interface is similar to that of booking a cab.
 The application also provides posting the requirements by the Farmer of part-load as well as full-load.
 The owner of the transport has to register themselves to the portal and after then they will be eligible for providing the services.
 Through this application, registered carriers can have the present jobs along with the posted consignments and after that, they can reply with their quotes.
 Farmers can check the response on their application & communicate with the transporters to finalize the deal of transportation.
 The facility of rating is also provided in the application. As per the service of the transporter, the farmer can give his rating in the application.

Supply Chain Model Of Kisan Rath

According to the Ministry of Agriculture and Farmers Welfare, primary transportation include movement from farm to mandis, food produce collection centre and warehouses while secondary
transportation would include movement from mandis to intra-state and inter-state mandis, processing units, railway station, warehouses and wholesalers.

Transportation of agri produce is critical and indispensable component of supply chain. Under the extraordinary situation prevailing in the country currently due to lockdown, “Kisan Rath” will
ensure smooth and seamless supply linkages between farmers, warehouses, FPOs, APMC mandis and intra-State & inter-State buyers and help in reduction of food wastage by providing timely
services. All these will contribute in better prices for perishable commodities.

Highlighting how the App will work, the ministry says that the consignors — farmer, FPOs, buyer/ trader will place a requirement for transportation which will be disseminated to transport
aggregators in the market, who in turn interface with truckers and fleet owners for obtaining a competitive quote.
Then the quote by truckers will be passed back to the consignor. After this, the consignor will directly negotiate off line with the trucker and finalize the deal. The consignor can also share their
feedback and give ratings to the truckers on the app. The rating would help the consignors in the selection process of logistics service providers in future.

Supply chain model for Kisan Rath

The Consignors (farmer, FPOs, buyer/ trader) places a requirement for transportation on this app which is disseminated to transport aggregators in the market, who in turn interface with various
truckers and fleet owners for obtaining a competitive quote against the requirement and passes back the quote and trucker details to the Consignor. Thereafter, the Consignor directly negotiates off
line with the trucker and finalizes the deal. Once the trip is completed, the user can provide a rating/ feedback for the trucker in the App which, over a period of time, becomes feedback mechanism
for the transporter to improve their services. This would also help the Consignors in the selection process of Logistics Service Providers in future.

Utility of the Kisan Rath App

  Transportation of Agri produce is a critical and indispensable component of the supply chain.
 Kisan Rath will ensure smooth and seamless supply linkages between farmers and the market.

A new Kisan Rath mobile app will enable farmers and traders to easily move produced goods in the country.

The Agriculture Ministry has introduced a new mobile app for the farmers in India amidst nationwide lockdown. The app will assist Indian farmers and traders transport produced goods during the
ongoing coronavirus pandemic.

What is the Kisan Rath app'

The Kisan Rath mobile app will help facilitate transportation by onboarding 5 lakh trucks and 20,000 tractors on the online service. These networks will be easily accessible to farmers and traders
who are looking for vehicles to transport the produced goods from one place to another.

The new mobile platform will also offer different types of transport services including primary transport and secondary transport. The primary service will help farmers or traders to move the goods
within the locality; from their farm to the local mandis, warehouses or the collection centres of farmer producer organisations.

The secondary transport will enable them to transport goods from the mandis or warehouses to intra-and inter-State mandis, railway stations, processing units, warehouses or wholesalers. In addition,
the app also offers transport services with refrigerators.
Apart from the above features, the app also offers support for Hindi language so it can be easily accessed by farmers and traders.

The Kisan Rath app has been developed by the National Informatics Centre (NIC) and is available to all Android users.

Once the app has been downloaded, farmers or traders will simply need to place a requirement for transportation on the mobile app for the desired service, and details of the trucker will be sent to
them.

This app will also reduce wastage and contribute to better pricing of perishable commodities. Developed by the National Informatics Centre, Kisan Rath app will facilitate farmers and traders in
searching for transport vehicles for primary and secondary transportation for movement of agriculture and horticulture produce.

According to the Ministry of Agriculture and Farmers Welfare, primary transportation include movement from farm to mandis, food produce collection centre and warehouses while secondary
transportation would include movement from mandis to intra-state and inter-state mandis, processing units, railway station, warehouses and wholesalers.

Key Points

1.The app is expected to connect farmers and traders to a network of more than 5 lakh trucks and 20,000 tractors.
2. is meant to help farmers and traders who are searching for vehicles to move produce. This includes:

3. transport from the farm to the mandis, local warehouses or the collection centres of farmer producer organisations.

4.Secondary transport from the local mandis to intra-and inter-State mandis, processing units, railway stations, warehouses or wholesalers.

5.The Government has granted relaxation in the nationwide lockdown for activities related to agriculture-farming and allied activities with a view to address problems being faced by the farming
community.

6.The app will be a stepping stone towards provision of timely transportation service at competitive rates for farmers and traders, besides achieving a reduction in food wastage.

7. will help in ensuring better prices of the produce to farmers.

PM Kisan Rath More than 20 thousand tractors of more than 14 thousand Custom Hire Centers (CHCs) are also registered on the Kisan Rath app. This will also help transporters along with farmers,
which both sides can take advantage of this app. It will also be monitored by the government so that farmers are not harmed.
Operations:

1. Registration
Language Selection

1. Select your preferred language and click on “Next” 2. Click on

“Register”
Registration - Farmers
1. Select Farmer as your Role
and fill in the required fields.
PM-KISAN beneficiaries to select
“Registered on PM-KISAN” and
enter Aadhaar number along
with other details.
Back to Index
2. After entering the mobile
number, click on “Generate
OTP”. The OTP will be sent to
your mobile via SMS.
3b. Fill in the OTP received for
verification of mobile number
3. After filling all the required
fields, click on “Register” to
proceed.
Registration - Traders
2. After entering the mobile
number, click on “Generate
OTP”. The OTP will be sent to
1. Select “Trader” as your Role and your mobile via SMS.
fill in the required fields.
3b. Fill in the OTP received for
The Trader shall select if he is an verification of mobile number
individual or an Company. For
Companies, the Company name
shall also be entered

Back to Index
Registration –
Service Provider 2. After entering the mobile
number, click on “Generate
OTP”. The OTP will be sent to
your mobile via SMS.
1. Select your Role and fill in
the required fields. 3. Fill in the OTP received for
verification of mobile number
The Service Provider shall
select if he is an individual or a
transport agency.

For Agencies, the Agency name

& PAN no. shall also be entered

Back to Index
2. Sign-In
 Sign-In

1. Select your user role

(Farmer/Trader/Service Provider)

2. Enter your registered mobile

number and Password

3. Click on “Sign-In”

Back to Index
Change Password

1. If you wish to change the

password, then, after signing-in, click on the top left
three bars
2. Click on “Change
Password”
 1. Enter existing
password

2.Enter New password as

per the criteria mentioned
on the screen 3. Re-enter New
password

4. Click on “Submit”
Back to Index
Forgot Password

1. If you have
forgotten your
password, select
your user type
3. Enter your
registered mobile
number and click
on “Request”.
2. Click on “Forgot
Password” Your password
will
be sent via SMS
3. Farmer / Trader
Functions
Post a Load

2. Fill in the source

1. Select if the and destination
transport is required details.
from / to Farm,
Mandi or Warehouse
and click on “Next”

…contd.
Post a Load…contd.

3. Select the commodity group,

commodity name, and enter weight in
quintals

4. Enter the range of dates between

which the despatch can take place,
and select the vehicle type

5. Select if you want a full truck load

or a partial truck load. Enter the
number of vehicles required for full
truck load.

6. Fill in the name and number of

contact person and click on
“Send Enquiry”
Post a Load…contd.
Back to Index
View posted load requests

1. Click on the three bars on

top left corner, and select
“Request Detail” from the
pop-up menu

3. Click on “View Details” to

2. The no. of aggregators to
see the responses and
whom the request is sent
contact the transporters
and the no. of responses
received can be seen

Back to Index
View responses to posted load

1. The responses from

transporters containing the
quote, vehicle type and contact
numbers are displayed for the
load request.

2. In case of more than one

response, the user can
scroll through the page to
see all responses and
contact his preferred
transporter.

Back to Index
4. Service Provider
Onboard Vehicle

1. Select the vehicle type.

2. Select your preferred type of

hiring cost (Per ton / Per vehicle)

3. Enter the hiring cost

4. Enter the number of vehicles and

upload the photo

5. Click on “Submit” after entering

all the details
View Posted Loads

All the loads posted by farmers

or traders shall be displayed in
service provider’s home
screen.

The service provider can

accept or reject the load Service Provider can also call
request as per his availability. the farmer / trader on their
given mobile number for any
clarification or discussion.

Back to Index
Accept a Load
1. Once the transporter clicks
on “Accept”, a pop-up window
opens for entering the details
of response.

2. Enter the following details:

 Name of Contact person
 Mobile number of contact
person
 Vehicle type
 Number of vehicles 3. Click on “Submit”.
 Cost per vehicle
 Cost per metric ton. Now the response would be
visible in Farmer’s screen.
Accept a Load
Back to Index