COLLEGE NAME:- S.B.

PATIL INSTITUTE OF
MANAGEMENT NIGDI.

EVENT NAME:- Pitcher Perfect

PRSENTED BY:-Somesh Tamchikar.

Janhavi Rane.
Rohit Nikam.
Introduction
 Mission and Vision.
• Mission.
• We focus on empowering individuals to live
healtheir lives by broadening access to
nutrition and healthy life.
• Vision.
• To be the number one sprout juice company in
India.
 Objective.
• To provide fresh and healthy juice to people.
• To decrease the symptoms of cancer
development.
• Healthy and hygienic.
• To provide a high source of protein to people.
 Sprouts
The mung bean (Vigna radiata), alternatively
known as the green gram, maash, or moong
Sanskrit मुद्ग / mŪgd, is a plant species in the
legume family.The mung bean is mainly
cultivated in India, Pakistan, Bangladesh, Nepal,
Sri Lanka, China, Korea, South Asia and
Southeast Asia. It is used as an ingredient in
both savory and sweet dishes.
 Advantages of citrus red
• Citrus red are low in calories.
• Have fibre and vitamin B and deliver a boost
of vitamin C and K.
• Citrus red are a good source of vitamins
containing 34 micrograms, which means men
get 28% of recommended daily intake while
woman gain 37%.
• It contains 5 grams of protein in 250 ml of
juice.
 Target market.
• Primary market.
• Kids.
• Teens.
• Youth.
• Diabeties patient.
• Cancer patient.
• Secondary market.
• Medical stores.
• Colleges.
• Restaurants.
• Medical health NGO.
 Positioning.
• Tagline.
• Healthy juice for healthy life.
• Positioning.
• Positioning by products ingredients.
Company name and logo
 Competitors.
Alo frut. Patanjali alo vera juice.
 Benefits of Citrus Red
• Can help lower high cholesterol level and protect
against heart disease.
• Help lower blood pressure.
• Contain antioxidants that fight cancer
development.
• Can help prevent or treat type 2 diabeties.
• Provide a high source of protein.
• High source of vitamin and minerals like folate
and magnesium.
• Can help decrease PMS symptoms.
 Citrus red.

From the very beginning we at sprout juice committed to providing the highest
quality sprout juice available while keeping our business performing at the highest
level of sustainability possible. Drinking our juice regularly promotes healing and
health to our whole being. We have not wavered from these goals and have to be
amazed by providing our customers and their willingness to participate in the program
to sustainability.
 freshness
COLD PRESSED FRESH EVERY MORNING. We get up in the early morning so that your
juice will be totally fresh–made and delivered newly pressed daily.
Produce are purchased directly from farmers. Juice is often pressed from vegetables
harvested the previous day making the juice alive.
Sprout juice does not only provide bio-chemical nutrients but also the healthy
benefits of it
We do not add lemon to our juice for preserving. If we include lemon it’s for its
nutrition and flavor.
 Marketing mix.
• Product.
• Price.
• Place.
• Promotion.
• People.
• Physical evidence.
• Process.
Product. Price.
• Fresh juice. Citrus red MRP
250 ml 15 rs
• Hygienic.
500 ml 25 rs
• Quality.
1000 ml 50 rs
• Healthy juice with more
protein.
Place. Promotion.
• Medical stores. • advertisements-
• Malls. tv,newspapers,online
• Retailers. advertisements.
• Online sites. • Word of mouth publicity.
• Social media- twiter ,
facebook, instagram.
People.
• Personal attention to cancer
patient and diabeties
patient.
• Caring people.
Physical evidence.
• A smile keychain for every
customer.
• A healthier production
house for employers.
 Process.
• Neat hygienic and clean production house.
• Coding system.
 PEST.
Political. Economical.
• No political factors affect us. • Higher growth in food
sector industries.
• Medical stores , shops ,
malls.
Social. Technological.
• We focus on empowering • Water testing machine are
individual. been used .
• We focus on making healthy • R and D department.
environment.
 SWOT ANALYSIS.
Strengths. Weakness.
• Rich in protein. • Use of mineral water.
• Fight cancer development. • Hygienic place.
• Healthier and safe.
• No disadvantages.
Opportunities.
• Increasing health
consciousness.
• To be a healthy way juice.
Threats.
• Big competitors.
• Unable to control bacteria.
• TVC bacteria in water can
be affective.
 Corporate Social Responsibility.
• To keep every customer healthier.
• To empowering every individual.
• To keep our environment safe.