RESEARCH ABOUT
BUSINESS
INFORMATION SYSTEM
AND
PROCESSES OF SHOPE
ABOUT US
• Đoàn Thu Ngân
• Nguyễn Phượng Anh
• Bùi Đức Anh
TABLE OF
CONTENT
1. Purpose of the research
2. Overview of the selected company
3.Functional areas involves in online selling/services activities
4. Information systems are being used to support online selling/
services actvities
5. Conclusion
PURPOSE OF
THE
0
RESEARCH
PURPOSE
The goal of conducting this research is to clearly
introduce people to Shopee's unique
information in the online shopping service
market.
OVERVIEW
OF THE
02
SELECTED
COMPANY
About
Founded in 2015
Shopee The largest eCommerce platform in Southeast Asia
and Taiwan
Shopee's commerce platform is built to provide Head office is located at: 5 Science Park Drive,
users with an easy, safe, and fast experience Shopee Building, Singapore.
when shopping online through a strong payment Available in 7 countries in Asia
and operating support system.
Shopee's development
Shopee is a hybrid model: C2C and B2C
model.
In 2018, GMV reached 10 billion USD with
situation
more than 600 million
In 2019, 500 million views on Shopee Live
and over 1 billion plays of Shopee's in-app
games.
In the first quarter of 2021, 63.7 million
monthly visits
BUSINESS MODEL CANVAS AND BRIEF
EXPLAINATION: The combination
of discovery thinking and
EXPLAINATION IN DETAIL
exploiting thinking in their
business model.
- In the discovery thinking:
+ Value proposition
+ Resources from the Application
Platform
+ Cost differentiation
- In exploiting thinking
+ From centralized resources to
multi-use resources
+Customer experience through
touch point
FUNCTIONAL AREAS INVOLES
IN ONLINE SELLING/SERVICES
ACTIVITIES
0
Describe the company’s
function areas
1.MANAGE
- Human resource management in Shopee's business strategy has changed in the context of the complicated Covid-19 epidemic.
-
MENT
With training programs, Shopee moves through online training forms, replacing interactive games in each class session into a
kahoot.it website
- With mounting activities, Shopee still maintains online mounted activities through social networking sites, continuing to organize
online recreational activities for employees (singing programs, searches for talent,…).
- About the work environment, the company continuously creates opportunities for employees to develop and enhance itself as well as
provide an enthusiastic working environment to promote culture to work happily and cooperate
2.
STRATEGIES
Shopee applies a typical market revenue creation
strategy. The seller is charged commission and
transaction fees for each sales they perform on the
platformCommision
.
Transaction fee
Fulfillment
Payment Fees
Delivery fee and commission fee for restaurant
3. OPERATIONS
0 0
Members: including sellers and buyers
Process for Sellers
10 3 Process for Buyers
2
4.
Produc Promotion
01 04
t
Price
MARKETIN PEOP
02 LE
0
03 Place G PROCE
06
SS
07 5
PHYSIC
AL
EVIDE
5.
• In VietNam, this e-commerce platform continues to lead the whole year of 2019 in terms of website
FINANC
traffic, reaching an average of 33.6 million visits per month
• Shopee is backed by SEA (Singapore), and SEA is 40% owned by Tencent. Shopee has been increased by
E
more than 1,200 billion VND, equivalent to 50 million USD by SEA for the charter capital of Shopee
Vietnam. However, in the first year of its launch, Shopee lost 164 billion dong. In 2017, Shopee lost
more than 600 billion VND and by 2018, the loss tripled to 1,900 billion VND.
• In 2019, Shopee reached 1.2 billion orders, bringing in revenue of 17.6 billion USD. According to iPrice,
in the context SEA Limited's revenue in 2019 increased by 152% compared to last year.
• According to a report by Google - Temasek, Vietnam e-commerce in 2019 reached 5 billion USD, up
81% compared to 4 years ago, and is expected to reach 23 billion USD in 2025
DIAGRAM FOR
CORE
BUSINESS
PROCESSES
INFORMATION
SYSTEMS ARE
BEING USED TO
SUPPORT ONLINE
04
SELLING/SERVICES
ACTIVITIES
1.Shopee Platform
ShopeePlatform is a series of application programming interfaces (APIs) that
allows partners to integrate their services into the Shopee platform
- Customers will get a completely new experience when the Shopee application is
0 now not only providing services but also provides relevant information correctly
- Automatic mode is always enabled to perform a simple one-touch operation to
1 access payment options and easily navigate to all services.
Under the development of AI systems (artificial intelligece), Shopee
INTELLIGE
has effective support for online sales activities.
ARTIFICIA
Shopee has deployed the feature of using AI technology, supporting the
seller to approach the buyer as much as possible
The AI systems ensure absolute safety for buyers and sellers, operating
under real-time supervision of The system, can detect abnormal signals.
NCE
By applying such technologies, an organization can also assure the
user's privacy because there is no concentration agency claiming to
2.
L
have their information. These technologies help organizations adapt
and maintain electronic records of customer data and transactions that
do not require concentrated accounting procedures.
CONCLU
SION
Factors that helped Shopee firmly on the market are active in
a wise, reasonable model and a strong distribution and sales
system.
Shopee's core business process is not too special but takes
good use of support systems to bring the best benefits to
customers
THANKS FOR
LISTENING
Distribution percentage
• Đoàn Thu Ngân: 100%
• Bùi Đức Anh: 100%
• Nguyễn Phượng Anh: 100%
