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Shopee Pte Ltd is a Singaporean multinational technology company which focuses mainly on 

e-commerce. Headquartered under Sea Group (previously known as Garena), Shopee was first
launched in Singapore in 2015, and later expanded its reach to Malaysia, Thailand, Taiwan,
Indonesia, Vietnam, the Philippines, Brazil, and Mexico.
It currently serves consumers in Southeast and East Asia, as well as South America and Mexico, who
want to purchase and sell their goods online as of 2021. 

BRIEF HISTORY:
In 2015, Shopee launched in Singapore as a social-first, mobile-centric marketplace where users can browse, shop
and sell. Integrated with logistical and payment support, the asset-light platform claims to make online shopping easy
and secure for both sellers and buyers.
The app-based platform launched a website in order compete with other e-commerce websites in the region like
Lazada, Tokopedia and AliExpress. To differentiate itself, Shopee offers online shopping security through its own
escrow service called "Shopee Guarantee", where it withholds payment to sellers until buyers have received their
orders. 
On 3 September 2019, Shopee officially opened its new six-storey regional headquarters at Singapore Science Park.
The new building has 244,000 square feet (22,700 m2) of space, which can accommodate 3,000 employees and is six
times larger than the previous headquarters at Ascent Building. The building was previously tenanted by WeWork in
Singapore. The lease was subsequently relinquished to Shopee as a result of its rapid expansion. By doing so, it
strengthens its push into the digital economy.

Prepared by: Aira Kaye Manese BSA-2D

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Chris Feng joined our company in March 2014, and has served as
the chief executive officer of Shopee since July 2015 and as the

Chris Feng chief executive officer of SeaMoney since March 2020. Chris
previously served as our head of mobile business and was

CEO, Shopee; responsible for operating our mobile game business. Before joining
our company, Chris was part of the Southeast Asia founding team

CEO, SeaMoney at Rocket Internet SE from December 2011 to February 2014,

establishing ventures such as Zalora and Lazada. Chris also served
as regional managing director at Zalora and chief purchasing
officer at Lazada during his tenure at Rocket Internet SE. From
March 2005 to December 2011, Chris served as a management
consultant at McKinsey & Company, across its Frankfurt,
Copenhagen and Singapore offices. Chris holds a bachelor’s degree
in Computer Science with first class honors from the National
University of Singapore.

Prepared by: Aira Kaye Manese BSA-2D

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Shopee implements
safety measures for the
operation.

Problem of the
Company during
COVID-19 crisis

STRATEGY:
 SAFETY STRATEGY
 SELLER SUPPORT PACKAGE
Prepared by: Aira Kaye Manese BSA-2D
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Existing problem
of Shopee

Prepared by: Aira Kaye Manese BSA-2D

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Shopee implement and use the  EFFECTIVE

EMPLOYEE RETENTION STRATEGIES
on the existing problem they’re facing:
 A good employee engagement strategy
includes assessing existing problems,
Effective working with employees on solutions, and

Strategy then implementing changes to help foster

employee satisfaction.
 Make it a priority to help employees feel
valued.
 Understand why employees stay.

Prepared by: Aira Kaye Manese BSA-2D