Project 2

Business model

Lecturer: Trần Tuấn Dũng

Members: Nguyễn Ngân Mỹ - 195082217
Phạm Linh Hương - 195082183
Đoàn Minh Thiện - 205051042

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Table of contents
1. Introduction
2. Business model
3. Unique features of e-commerce

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Overview

CEO: Chirs Feng Founder: Forrest Li

Established in Singapore,2015

Employees: 30 000+ Parent organization: Sea

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Overview

C2C,B2C(Shopee Mall) 1st in Southeast Asia (iPrice Group)

Revenue: 842$Million Malaysia, Thailand, Taiwan, Indonesia,

(Source: Sea Ltd Report) Vietnam, Philippines, Brazil and Mexico 4
Value proposition

• Shopee Guarantee protects users by withholding the payment to

Sellers until the Buyer confirms the receipt of the order. If the
product is wrong, damaged, the buyer can request for
Return/Refund.
• Shopee allows users to collect vouchers everyday to get a cheaper
price such as freeship, cashback.
• Shopee Express Instant delivers goods very quickly just in 1-2
hours.
• Users can interact directly at the chat box or shopee live. They
also bargain the items with the seller if they want.

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Revenue model
Marketplace Commission
The bulk of the revenue that Shopee generates
comes from the commissions that sellers pay
whenever they sell something on the platform
Advertising
Sellers pay Shopee whenever a user clicks
on the advert – a concept that is commonly
referred to as cost per click (CPC).
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Revenue model

Payment Fees Delivery & Restaurant Commission Fees

Much like Mastercard or Visa, merchants will then Restaurants will pay Shopee a commission
pay a small percentage fee whenever a customer for every order. These commissions are
uses ShopeePay. normally in the 20 to 30 percent range.
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Market opportunity

India Poland

The strategy to convert Free Fire players into Shopee

Poland could be a key market paving the
users is still a mystery. The best-selling items on
way for Shopee to enter Europe with its
Shopee such as beauty products, children's items or
strategic location in the heart of this region.
home appliances are definitely not items that gamers
(mostly men) are interested in.
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Competitive environment

Direct: Lazada, Tokopedia, Bukalapak, Thegioididong, Tiki,….

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Competitive environment

Indirect: Chợ tốt, Vật giá, Naipot, Facebook, Tiktok, ….

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Competitive advantage

• Shopee avoids many disadvantages that previous companies encountered to

improve the company better.
• Having great financial potential, continuously pouring capital
• Simple interface easy to use, many discount codes or discount codes for
shipping
• Diverse goods, cheap prices, good quality compared to the price
• Shopee is dominating worldwide in terms of prices and variety of items.
• Large, fast distribution network
• The policy to protect shoppers, as well as sellers on Shopee, is very good.
• High localization and customization

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 Market strategy
• Maximum support for shipping • Shopee is an online e-commerce
fees and freeship coupons marketplace that links shoppers and
sellers using an application

• Designed a website that is optimized

• Several discount campaigns to
for a variety of languages
encourage customers to buy in bulk

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Market strategy

Focus on mobile Taking a hyper-local approach Influencers

Shopee Live Shopee Games Shopee Feed 13

Organizational development

Shopee is in the stage of development in the market

The most growth of headcount comes from R&D –

four times faster than the general growth

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Management Team
Chirs Feng

Director and the Chief Executive Officers of Shopee and SeaMoney.

Graduated from the National University of Singapore.

“Chris is seen as a “key man” within Sea and widely believed by investors and employees alike
to be “running the show” now as Forrest steps back into a “visionary founder” type role.”

Forrest Li

Founder, Chairman, and Group CEO.

Graduated from Shanghai Jiaotong University.

“Forrest believes that interactive gaming goes beyond entertainment with its increasing social
and economic influence as a common language to bring people together for mutual
understanding across countries, races, languages, religions.”

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Unique features

1. Ubiquity
2. Global reach
3. Universal standards
4. Richness
5. Interactivity Website: Shopee.vn
6. Information density
7. Personalization/Customization
8. Social technology App: Shopee

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Unique features

1. Ubiquity
2. Global reach
3. Universal standards
4. Richness
5. Interactivity
6. Information density Malaysia, Thailand, Taiwan, Indonesia,
7. Personalization/Customization Vietnam, Philippines, Brazil and Mexico

8. Social technology

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Unique features

1. Ubiquity
2. Global reach
3. Universal standards
4. Richness
5. Interactivity
6. Information density
7. Personalization/Customization
8. Social technology
PCI compliance

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Unique features

1. Ubiquity
2. Global reach
3. Universal standards
4. Richness
5. Interactivity
6. Information density Feedback

7. Personalization/Customization Video, image

8. Social technology

Description information
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Unique features

1. Ubiquity
2. Global reach
3. Universal standards
4. Richness
5. Interactivity
6. Information density Box chat

7. Personalization/Customization
8. Social technology Livestream

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Unique features

1. Ubiquity
Buyer
2. Global reach
3. Universal standards
Review products
4. Richness
5. Interactivity
6. Information density Seller
7. Personalization/Customization
8. Social technology

Sales management information 21

Unique features

1. Ubiquity
2. Global reach
3. Universal standards
4. Richness
5. Interactivity
6. Information density
7. Personalization/Customization
8. Social technology
Personalized shopping with data and artificial intelligence (AI).

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Unique features

1. Ubiquity
2. Global reach
3. Universal standards
4. Richness
5. Interactivity
6. Information density
7. Personalization/Customization
Affiliate marketing program
8. Social technology

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THANKS!

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