Digital Marketing

Posting & Content Guideline

NURHAYATI MOHD HUSNI

 Business Objective Social Media Goal Metric(s)

Awareness
Grow the brand These metrics illuminate the Followers, shares, etc.
current and potential audience

Engagement
Turn customers into These metrics show how Comments, likes,
advocates audiences are interacting with your @mentions, etc.
content

Conversions
These metrics demonstrate the Website clicks, email
Drive leads and sales
effectiveness of your social signups, etc.
engagement

Consumer
Improve customer These metrics reflect how active Testimonial, social media
retention customers think and feel about sentiment, etc.
your brand

https://blog.hootsuite.com/social-media-templates/

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POSTING TIMELINE :

• Clarify your goals on social media and how they

support your overall business objectives

• Conduct research on your ideal customer so you

can better target them

• Gather intel on the competition so you can stay

ahead

• Audit the current state of your social media presence

• Create or improve all your social media profiles

• Develop a thoughtful content strategy and set a

publishing schedule you can stick to

• Track your progress and adjust your strategy as

needed
https://blog.hootsuite.com/social-media-templates/
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POSTING TIMELINE : Folder : Content

This is one of the most important tools to include in your social

media toolkit. A social media content calendar lets you plan and
schedule all your social content in advance for maximum impact.

It will also help you:

• Identify and fill gaps in publishing

• Remember important dates and events

• Find your ideal content mix

• Ensure your content is fresh and performing well

• Collaborate with teammates and effectively allocate

resources

• Gain visibility across your organisation

https://blog.hootsuite.com/social-media-templates/

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POSTING TIMELINE : Folder : Content

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POSTING TIMELINE : Folder : Content

Weekly timeline (Monday - Sunday posts) must be ready one week early

(Do the red ones only)

New Tenant

Tenant Promotion

Engagement (Tenant product with quotes / quizzes / contest etc.)

Mall Promotion
Topic
Vacancies

Festive / Event / Special Day

Mall branding

Others (Ask for opinion before proceed)

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POSTING TIMELINE : Folder : Content

Should include :

1 WEEK 1 to WEEK 4 (header)

2 Number of post
3 Date
4 Day
5 Time to post
6 Topic Please do
everything
7 Copy writing (caption) neatly
8 Poster example link
9 Media directory link
10 Updated by
11 Status (Green - DONE, Red - FAILED, Orange - KIV/POSTPONE)
12 Reason (if tasks not completed)

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BEST POSTING TIME 2019 :

Facebook
• The best times for consumer
goods brands to post to
Facebook are Wednesday
at 1 p.m. and Friday at 11
a.m.

• Other high engagement

times include Wednesday
from 1–3 p.m, Friday from
10–11 a.m. and Thursday at
5 p.m.

• The safest times to post

are weekdays from 10
a.m.–5 p.m.

• The lowest engagement is

on Sunday and every day
from 10 p.m.–4 a.m.

https://sproutsocial.com/insights/best-times-to-post-on-social-media/

NURHAYATI MOHD HUSNI

BEST POSTING TIME 2019 :

Instagram

• The best time for consumer

brands on Instagram
is Wednesday at 3 p.m.

• The safest times to post

are Monday through Friday,
11 a.m.–5 p.m.

• Another higher engagement

time period occurs
on Saturday around 10 a.m.

• Sunday has the least

engagement, as well
as every day from 11 p.m–3
a.m.

https://sproutsocial.com/insights/best-times-to-post-on-social-media/

NURHAYATI MOHD HUSNI