LAUREN M. GEMPP Lmgempp@gmail.com | 302.668.

0371
EDUCATION
The Pennsylvania State University University Park, PA
Smeal College of Business | Bachelor of Science in Marketing Class of 2023
College of Liberal Arts | Minor in Economics GPA: 3.96/4.00
PROFESSIONAL EXPERIENCE
Johnson & Johnson | TYLENOL®, MOTRIN®, BENGAY® Fort Washington, PA
Consumer Brand Management Co-Op Jan 2021 – June 2021
• Optimized weekly Health of Business reports by analyzing category trends and competitor performance for cross-
functional team of 70 individuals, focusing on insights to maintain TYLENOL® position as leader in the category
• Launched a digital consumer intelligence dashboard in collaboration with Brandwatch to better understand consumer
conversation surrounding the category, respond to trends in real time, and improve the brand’s social listening tool kit
• Delivered a comprehensive eCommerce analysis and identified actionable steps for TYLENOL® to grow eComm share by
5.4 pts by capturing loyalty, integrating a new online path to purchase, and redefining brand connection in a digital space
• Transformed weekly Adult & Peds Cold/Flu Season reports by creating an excel dashboard to view symptom trends,
forecasts, and % changes vs. historical trends to enable accurate brand forecasting in the updated strategic operating plan
• Generated MOTRIN® communications content achieving an 18.87% engagement rate (vs. 4.3% market benchmark) with
a reach of +50,000 individuals to drive relevancy and affinity with Gen X consumers
Penn State College of IST University Park, PA
IST 110 Learning Assistant Aug 2020 – Dec 2020
• Assisted in the teaching and understanding of weekly lessons to a class of 23 students meeting 3 times a week
• Held office hours for students to discuss and work through core concepts and projects regarding information systems in
order to maintain positive performance in the course
Herr’s Food Inc. Nottingham, PA
Factory Tour Guide Jun 2019 – Dec 2020
• Delivered 4 engaging factory tour experiences daily for groups of more than 30 people for the duration of 60 minutes each
in order to uphold the #1 ranked snack factory tour experience in the country
• Organized a VIP tour for upper management of Herr’s largest distributor to familiarize clientele of production processes
and enhanced inventory organization within the visitor center through streamlined logging and restocking methods
LEADERSHIP & INVOLVEMENT
Alpha Kappa Psi Co-ed Professional Business Fraternity University Park, PA
Recruitment Chair Nov 2020 – Feb 2021
• Grew fraternity membership by +23% through the planning and execution of 5 virtual rush events with ~110 participants
Web Developer May 2020 – May 2021
• Designed and launched the official website for Penn State’s chapter to enhance on-campus presence and connect with the
community through the reorganization of the chapter’s online brand, creation of graphics, and info-interviews
Penn State IFC/Panhellenic Dance MaraTHON University Park, PA
OPPerations Committee Member Sep 2020 – Mar 2021
• Facilitated weekly team building activities for 23 members to strengthen our community during virtual meetings and
strengthen our fight against pediatric cancer
• Contributed to total OPPerations fundraising efforts: totaling $165K and a major contributor to the $10.64
million collected in donations to benefit Four Diamonds
Penn State Prime Marketing Group University Park, PA
Active Member Sep 2020 – Present
• Spearheaded research to contribute to the Penn State internal Human Resources marketing strategy by auditing other
university HR portals, employee demographics, and social media platforms
• Participated in 14 weekly meetings with various company speakers to learn and grow tactical marketing skills,
culminating to a personal brand creation and presentation
HONORS, SKILLS, & INTERESTS
Honors: Sarah Smith Memorial Scholarship, St. Francis de Sales Award, National Honors Society, Dean’s List (4/4)
Skills: Proficient in Numerator, Nielsen, Brandwatch, Weebly, iMovie and Final Cut Pro
Interests: Stand-Up Paddle Boarding, Water Skiing, Yoga, Puzzles, Hiking, Web Design, Peloton, THON, TEDx