GoPay X Pesona Square

Collaboration Proposal

November 2020
 THE SIMPLEST DIGITAL WALLET
FOR A CASHLESS SOCIETY
GoPay offers simple and contactless way to transact and pay any
needs, whilst also aiming to tap into the unbankables nationwide.

IDR 375K 65%

User Average Monthly Gojek User
Spending Penetration

IDR 366K
User Average Monthly
Top Up

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 GOPAY SUPPORTS INDONESIAN
ECONOMY FROM BOTTOM UP

> 500,000 > 450,000

Merchants Partner MSME Merchants

> 5,000 > 400

E-Commerce Mosque and NGOs

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 Background

95% Public places are facilitated with hygiene protocols

91% Personal hygienic concerns

7 out of 10 67% Using digital payment

Covid-19 affected their lifestyle become more healthy and
Data: https://blog.jakpat.net/new-normal-life-after-covid-19
hygiene.

Looking at the current situation amid the pandemic, users’ behavior have started with new normal protocols, though
some of them are still avoiding to go to public places.

Meanwhile, for those who have started to visit, or maybe still have doubts to visit malls, through this partnership we aim
to increase the awareness of mall’s healthy protocols and also providing a safer option for consumers through
cashless payment method by creating a great consumer journey to giving a peace of mind during their activity inside
the mall.

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What we would like to achieve through this partnership?

Increase the awareness of mall

Increase traffic to the mall through Increase the transactions of the
hygiene protocols and GoPay as a
longer period partnership tenants inside the mall
cashless payment

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 Complete your Contactless Protocols with Cashless Payment

● Create customer peace of mind when entering the mall

New Normal makes the Mall implement various health protocol facilities to make visitors more comfortable, one of which is by checking body
temperature, hand sanitizers are provided, facilities for washing hands, and elevator sensors, to avoid direct physical contact.

● Support mall hygiene protocols

GoPay support mall hygiene protocols by adding one more step on consumer journey, which contactless payment while having activities at Mall

Entering the mall Dine In Having Fun at Mall Parking Payment or Public Transportation

Contactless payment while

Entering the mall with Mall’s
healthy protocols
Contactless payment while
dine in at mall area
having some meals at GoPay
merchants and do some
groceries shopping
Contactless payment while
Users only give the ticket
users need to used BlueBird
parking to the parking officer
as a public transportation

Cashless payment with GoPay

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Complete your Contactless Protocols with Cashless Payment

Encourage mall retention by giving free

Voucher QR Hunt
merchant vouchers to mall visitors

Direct Cashback at Food

GoPay Initiatives
Court
GoPay supporting mall’s health protocol by
offering direct cashback at GoPay merchants

End of Year Special

Direct Cashback

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 Vouchers giveaway to your mall visitors:
Voucher QR Hunt

Objective : Increase mall’s retention through tenants’ transaction inside the mall
Period : 1 February - 4 April 2021
Scheme : Voucher giveaway for mall visitors through QR code placements

● A set of vouchers with details worth of Rp50.000:

○ 4x @ Rp3.000 GoPay Voucher Cashback for parking
○ 2x @ Rp5.000 GoPay Voucher Cashback for F&B tenants
○ 2x @ Rp8.000 GoPay Voucher Cashback for Retail tenants
○ 2x @ Rp5.000 GoPay Voucher Cashback for Blue Bird
○ 1x @ Rp7.000 GoPay Voucher Cashback for XXI (will be available once opens)

● Terms and Conditions

○ A total of 8.000 vouchers will be allocated for the initiative
○ Voucher validity 14 days
○ All voucher cashback have different minimum purchase for each tenant category
○ User can only redeemed the vouchers in the mall

● Communication Channel
○ Branding placement inside the mall (e.g. escalator sticker, lift sticker, hanging banner, etc.)
○ GoPay media assets (e.g. social media, in app notification, digital ads, etc.)

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 Customer Journey:
Voucher QR Hunt

Step 1: Step 2: Step 3: Step 4: Step 5:

User scan the QR code or
User entering the malls
promo code displayed at
with hygiene protocol
various channels
User will get a set of
Once successful, it will
Voucher Cashback that Voucher can be used or
automatically directed to
can be use immediately in redeemed for 14 days
a pre-filled promo code in
GoPay merchants located after after received
Gojek app
in the mall

*Channels:
● Branding
Placement
● Social Media Mall
● Social Media GoPay
● Gojek In App
● Digital ads

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 Full contactless journey at your mall:
Direct Cashback at Selected F&B Merchants

Exclusive deals for selected F&B tenants when transacting with GoPay

Objective : Increase food court traffic and tenant’s transactions in the food court area
Period : 1 February - 4 April 2021
Scheme : Direct Cashback Rp10.000 with minimum purchase Rp50.000

● Terms and Conditions

○ Direct cashback valid for 1x transaction/user/day/merchant

Flow :

Step 1: Step 2: Step 3:

User do GoPay transaction in

User get cashback of Rp5.000
User enter the mall with food court tenant for a
automatically to their GoPay
hygiene protocol minimum purchase of
balance
Rp35.000*

*Exposure channels:
● In-store POSM
● Mall’s social media

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GoPay Media Value

Total GoPay Value:

GoPay Channel + Promo Value = Rp901.200.000,-

Breakdown Value:

Vouchers Value up to:

Rp75.000.000,-
*Assumption >20,000 transactions

Cashback Value up to:

Rp100.000.000,-
*Assumption >10,000 transactions

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Media Exposure Samples

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Branding Placement Parking Area
 GoPay Acceptance

F&B Retail Others

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 Timeline

2021

February March April December

Supporting mall hygiene protocol

through brandings Always on

Voucher Giveaway
Always on

Direct Cashback at Food Court

Always on

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 Thank you, and let’s
collaborate

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