PERENCANAAN BISNIS

BAGI USAHA IKM

by Meika Hazim, MBA

NDALEM INDONESIA

WEBMINAR MANAJEMEN USAHA

DISPERINDAG DIY
29 JULI , 2021
MEIKA HAZIM SE., MBA
Occupation:
❑ Founder - Chocolate Executive Officer nDalem Indonesia
❑ Dosen FPSB UII - Kewirausahaan Syariah
❑ Trainer UKM Indonesia - GO DIGITAL with Whatsapp
❑ Fasilitator WomenWill

Educations:
❑ 2005 : S2 - MM UGM - International Program
❑ 2006 : S2 - Student Exchange MBA, University Brunei Darussalam
❑ 2000 : S1 - Economy Management UII - International Program

Working Experiences:
❑ 2009 : PR and Executive Assistant Infinite Frameworks Studios, Batam
❑ 2006 : Presenter and Reporter TVRI Jogja
❑ 2002 : PT. Aseli Dagadu Djokdja
❑ 2001 : Radio Primanusa FM

Achievements:
❑ 2020 : Juara 3 Packaging di Asean Korea Excellent Design Award, Korea
❑ 2018 : Penghargaan SIDDHAKARYA dari Dinas Tenaga Kerja dan Transmigrasi DIY
❑ 2018 : 10 besar, Food Start Up Indonesia dan Penerima Hibah BIP BEKRAF
❑ 2016 : Short Term Australia Award - Food Production & Processing Course, Brisbane
7 PILAR PERENCANAAN BISNIS

1 BUSINESS 5 KEUANGAN
2 PRODUK 6 MARKETING
3 LEGALITAS 7 DISTRIBUSI
4 TIM
 1

BUSINESS
BANGUN FONDASI YANG KUAT SEBAGAI
BANGUNGAN UNTUK RUMAH USAHA
YANG DAPAT BERMANFAAT
WHY CHOCOLATE

Indonesia penghasil Rata-rata umur Petani Konsumen Indonesia

Kakao terbanyak no-3 Kakao Indonesia masih sulit
di Dunia, namun diatas 45 tahun dan mendapatkan produk
pasca panennya tanpa generasi cokelat Premium,
belum baik. penerus sehat dan terjangkau
OUR PROCESS

2015
2015 2017
2013 2014 Launch Bean to 2016
Mentoring by Chocolate
Start Meet The Farmer Bar Chocolate - Food Production
PUM Course Support
nDalem From Gunung BOENBEANS Course by
Netherlands by Gent Uni
Indonesia Kidul, Jogja (nDalem Australia Award
Expert (1) Belgium
Premium)

2017 2018 2018 2018 2018 2020

Mentoring by ISO 9001:2015 Top 10 Food Start Cacao Bean Post Siddhakarya 3rd Awardee
PUM Certification Up Indonesia and Harvest Course Disnakertrans ASEAN-KOREA
Netherlands For production BIP Program by in Davao, Propinsi DIY Excellent Design
Expert (2) division Kemenparekraf Philippines Award, Korea
 2

PRODUK
PUNYA KEKUATAN DAN KEUNIKAN YANG
MENARIK UNTUK KONSUMEN
YANG MENJADI TARGET MARKET
OUR BRANDS

1 March 2013 1 March 2016 1 Sept 2019

IG : @cokelatndalem IG : @boenbeans IG : @isayoui.id

20 Apr 2020 20 Apr 2020

IG : @tandahati_id IG : @chobio_id
NDALEM CHOCOLATE
CONCEPT:
INDONESIAN FLAVOR &
INDONESIAN CONTENT

POSITIONING:
CULTURAL CHOCOLATE

TARGET:
TOURIST

Cultural Movement Chocolate

nDalem chocolate was created as a cultural appreciation in the form
of chocolate, from Jogja. We collaborate the taste of Indonesian
chocolate with the rich Indonesian culture. Each bar is a presentation
of experiences across Indonesian flavors. Covering Indonesian herbs,
spices, coffee, tea, traditional drinks and even fresh fruit with the
sensation of yogurt.
BOENBEANS CHOCOLATE
CONCEPT:
FARMER EMPOWERING
SINGLE ORIGIN

POSITIONING:
SOCIAL IMPACT CHOCOLATE

TARGET:
HEALTHY CONSCIOUS

Bean to Bar Chocolate with Social Impact

Boenbeans is a single origin bean to bar chocolate

from Jogjakarta, Indonesia. And it's not just ASEAN - KOREA
chocolate, it's a journey of taste. And this journey EXCELLENT DESIGN
begins at our farmhouse. The secret to making EXHIBITION AWARD
great chocolate is a happy farmer. The love and JUARA 3 - DESIGN PACKAGING
care of our farmers is reflected in every cocoa 11 NOVEMBER 2020
bean that is produced. Only with happy cocoa
beans can we make exotic chocolates.
STORY & TRACEABILITY
THE FARMERS & IMPACT

Direct Trade SOP Agro Forestry Workshop

PAK EDY
JOGJA Cooperating by buying Assistance in the Supporting Indonesian Provide training to
cocoa from Cocoa implementation of new cocoa farmers towards farmer mothers to make
Farmers in Putat, Pahuk, SOPs in post-harvest to AgroForestry to improve products according to
Gunung Kidul, Jogja at improve Cocoa quality the taste and economic local market needs.
a better price. stability of farmers

With pleasure, we will collect

PAK SUKENI
PAPUA
MAS MUGI
BENGKULU
the Smiles of Indonesian Farmers
OUI CHOCOLATE
CONCEPT:
WOMAN EMPOWERING

POSITIONING:
LIFE STYLE CHOCOLATE

TARGET:
SMART, ACTIVE WOMAN

Lifestyle Chocolate
Oui is a product whose innovation is based on trend data
in the food world. Women are created to be able to be
anything and make anything. And Oui is a reflection of
courage, elegance, kindness, passion and all the best
combinations in your personality. And because every day
you will always be full of challenges, we make sure, Oui
will always be your best friend and always support you
from behind your handbag, to get through the day. You
can always say “Oui”, because you definitely can.
CHOBIO WITH PROBIOTIK
CONCEPT:
THE FIRST CHOCOLATE WITH GOOD
PROBIOTIC FOR GUT
BACTERIA IN INDONESIA
HEALTH

POSITIONING: CHOCOLATE INNOVATION &

HEALTHIER CHOCOLATE
COLLABORATION WITH
TARGET: UNIVERSITAS GADJAH MADA
HEALTHY & CONSCIOUS FACULTY OF FOOD SCIENCES

Probiotic Chocolate
nDalem's innovation and collaboration products with Prof. Endang S.
Rahayu from the Center for Food and Nutrition Studies, Gadjah
Mada University. Chocolate with added probiotics to repair the
intestines. One of the offerings of nDalem Chocolate to reduce
stunting rates in Indonesia. The research and development of this
product is assisted by funding from the LPDP RI in 2020 as part of
the downstreaming of research results in the food sector.
OUR CUSTOM PRODUCT

OFFICIAL MERCHANDISE HOTEL, WEDDING GIFT, FILM MATCHACHO WITH

UNIVERSITY BIRTHDAY GIFT FILOSOFI KOPI 2 MATCHAMU

OUR EXPORT
FOSSA CHOCOLATE
AVAILABLE IN
NATIONAL GALLERY SINGAPORE
 3

LEGALITAS
LENGKAPI PERIJINAN SEBAGAI SENJATA
MENINGKATKAN POTENSI KEBERHASILAN
UNTUK MASUK KE PASAR
BRAND PROCESS

1. Badan Usaha (jika sudah membutuhkan)

2. NIB
3. IUMK
4. NPWP
5. Ijin edar makanan (PIRT, MD, Halal)
6. Kekayaan Intelektual
7. Co-Branding

https://disperindag.jogjaprov.go.id/
haki/prosedur-pendaftaran-co-
https://pdki-indonesia.dgip.go.id/ branding.asp
 4

BANGUN TIM
BEKERJASAMA DENGAN TIM UNTUK
OPERASINAL USAHA DAN INVESTASIKAN
WAKTU UNTUK MEMBERIKAN TRAINING
SECARA PERSONAL
THE TEAM

Asri Meikawati Hazim

CHOCOLATE EXECUTIVE OFFICER
PT. NDALEM VALUE CREATION INDONESIA
Education: Magister Management UGM
Expertise: Management & Operational
Latest Course: Food Production & Processing Course,
Griffith University, Australia by Australia Award

Wednes Aria Yuda

CHOCOLATE TECHNOLOGY OFFICER
PT. NDALEM VALUE CREATION INDONESIA
Education: Food Technology UGM
Expertise: Product Research & Development
Latest Course: Cocoa & Chocolate Processing Course,
Gent University, Belgium by Gent Uni
NDALEM TEAM

MARKETING SALES KEUANGAN

1. Marketing 2 orang, untuk 1. Finance
1. Corporate Secretary Sales Offline 1. Accounting
1. Social Media Sales Online

PRODUKSI ADMIN GERAI

1. Pencetak 1. Admin Gudang 1. Abdi nDalem
1. Pengemas
 5

KEUANGAN
LAKUKAN PENCATATAN & ANALISA UNTUK
MEMBUAT KEPUTUSAN YANG TEPAT
UNTUK PENGEMBANGAN USAHA
TRACTION NDALEM
1. Traction on Revenue & Balance Sheet
1.200.000.000

1.000.000.000

800.000.000

600.000.000

400.000.000
Annual Revenue
200.000.000

Balance Sheet
0
2013 2014 2015 2016 2017 2018 2019 2020

2. Our Revenue Stream

DIRECT OFFLINE ONLINE EXPORT
Own Store Consignment Website / WA Premium Cacao Bean
Customised Product EXPO Marketplace Marketplace
Collab’s Product Event Reseller
OUR TRACTION

2019 VS 2020 JAN 2021 VS FEB 2021

35,00% 70,00%
30,00% 60,00%
25,00% 50,00%
20,00% 40,00%
15,00% 30,00%
10,00% 20,00%
5,00% 10,00%
0,00% 0,00%
GERAI ONLINE OFFLINE CUSTOM RESELLER EXPO / EXPORT GERAI ONLINE OFFLINE CUSTOM RESELLER EXPO / EXPORT
EVENT EVENT

2019 2020 2021-01 2021-02

PERIODE STORE ONLINE OFFLINE CUSTOM RESELLER EXPO/EVENT EXPORT

2019 28,88% 4,55% 25,62% 23,99% 2,02% 3,44% 10,55%

2020 26,17% 28,37% 13,56% 15,70% 5,12% 11,08% 0%

2021 - 01 28,74% 27,98% 18,28% 15,33% 7,59% 2,08% 0%

2021 - 02 20,36% 63,28% 9,00% 0,54% 4,45% 2,38% 0%

 6

MARKETING
LAKUKAN RISET UNTUK MEMBUAT
PROGRAM YANG SESUAI
DENGAN TARGET MARKET
INSTAGRAM SHOPPING
OUR CONTENT (2020)

1 2

Content: Collaboration: Collaboration:

DO IT YOUR SELF MURAKABI MOVEMENT PRODUCTION FACILITY
With NDALEM ART JOG For YOU

17 Owner Pics 30% Owner Pics

Visual Engangement :
12 Graphic / Recipe 27% Graphic / Recipe
Percentage per 15 best post rank from 9 categories. 13 Product 22% Product
Profile Visit, Reach, Impression, Likes, Saves, Share, Comments, Website Taps, Follow
9 Product with people 17% Produk with people
2 Store Activities 3% Store Actifities
PROGRAM DURING COVID-19
OUR WEBSITE

http://www.cokelatndalem.com/
E-COMMERCE WEBSITE

Feedback:
GOOGLE MY BUSINESS
GOOGLE MY BUSINESS IN GOOGLE
THE COLLABOREIGHTION
 7

DISTRIBUSI
PILIH CHANNEL PENJUALAN YANG PALING
SESUAI DENGAN TARGET MARKET DAN
MUDAH DIAKSES KONSUMEN
PANDEMI & PPKM
OFFLINE ONLINE
OUR MARKETPLACE

https://www.tokopedia.com/ndalemid/ BLIBLI.COM

https://www.lazada.co.id/shop/cokelatndalem/ https://www.jd.id/shop/10066954.html
EKSPOR VIA MARKETPLACE
DIRECT EXPORT TO CONSUMER
SHOPEE INTERNATIONAL PLATFORM

since July 2020.

We currently have direct sales to consumers in 3

Countries:
1. Singapore : https://shopee.sg/ndalem.sg
2. Malaysia : https://shopee.com.my/ndalem.my
3. Philippines : https://shopee.ph/ndalem.ph
https://shopee.co.id/ndalem.id
Sales Channel at SHOPEE Indonesia
Type of Product in Marketplace
NDALEM SHOPEE
RANGE BELANJA
KONSUMEN 2020
1%

12%

31%

20%

36%

00 - 40.000 40.001 - 100.000

100.001 - 150.000 150.000 - 200.000
200.001 - 300.000 > 300.001

Konversi Konversi Interest Rata Rata Rata Rata

Awareness ke ke Action Repeat Order Pembelian /
Interest Pembelian 5% Konsumen
35,46% 2,58% Rp. 77.798
NDALEM TOKOPEDIA
TOKOPEDIA (2020)

PENGUNJUNG TOKPED RANGE UMUR PEMBELI

OKT - DES 2020 TOKOPEDIA TIPE PEMBELI TOKOPEDIA
3%

17% 6% 15%
20% 17%

7%

26%
49%
78%
63%

LAKI-LAKI
PEREMPUAN <17 18-23 PEMBELI BARU
TIDAK MENYEBUTKAN 24-34 35-44 PEMBELI REGULER
>45 PEMBELI SETIA

ADS IN TOKOPEDIA 2021

JUMLAH CAC JUMLAH TRANSAKSI / CAC / BULAN
BULAN JUMLAH HARI JUMLAH TAMPIL BUDGET IKLAN/ ORANG (RP) KONVERSI INTEREST JUMLAH TRANSAKSI
KLIK (DIRECT) BULAN (INDIRECT)
JAN 16 5.347 292 28,65 5,46% 3 63,75% 13 21.54%
FEB 24 43.002 1.880 18,51 4,37% 49 20,09% 100 9,58%
NDALEM PROJECTION

SHORT TERM PROJECTION LONG TERM PROJECTION

Membantu Memperkenalkan
Konsumen mencari Meluncurkan produk Menjadi brand Mengangkat kualitas
memperbaiki pasca kakao origin
cokelat yang bisa yang mudah diolah referensi untuk kakao dan cokelat
panen kakao di Indonesia ke
Indonesia ke level
diolah menjadi namun juga cokelat Indonesia daerah penghasil pembuat cokelat
Internasional
camilan keluarga mengangkat nilai kakao Indonesia Internasional
atau untuk produk origin setiap daerah dengan teknologi
bakery. penghasil kakao.
YANG KAMI LAKUKAN:
RISET & PENGEMBANGAN
ADAPTASI & KOLABORASI
BELAJAR TERUS, BERDOA DAN
NIKMATI PROSESNYA!
Contact:
MEIKA HAZIM SE., MBA
Instagram ID:
@meikahazim

E-mail:
meikahazim@cokelatndalem.co.id

Alamat Kantor:
nDALEM INDONESIA
Jl. Bhayangkara No: 23,
Ngampilan, Yogyakarta 55261
Whatsapp: : +62 811 263 5885
Email : info@cokelatndalem.co.id