Shopee Continues Strong Growth in Q1 2022

SHOPEE CONTINUES ITS STRONG GROWTH MOMENTUM IN THE FIRST QUARTER
OF 2022 AS THE LEADING E-COMMERCE PLATFORM IN INDONESIA
$17.4 Billion
Transactions
1.9 Billion
GMV regionally throughout Q1 2022 Gross orders recorded regionally
throughout Q1 2022
#1
During H1 2021, Shopee was ‘Most tweeted about Brand’ di
the #1 online shopping platform Indonesia pada #BestOfTweets
in Indonesia with the highest Award 2020 & 2021
number of downloads on
Google Play and Apple store
*Data as of Q1 2022 Shopee 2
SHOPEE CONTINUES TO RUN RECORD-BREAKING MEGA CAMPAIGNS WITH THE
BEST DEALS, VALUE AND REWARDS
Consistently Strong Uplift on platform-wide performance and for our participating sellers during campaign
Platform-wide Performance in 11.11 2021^ Top Sellers Performance in 11.11 2021*
32x
Uplift in Orders
> 2 Bio 8x
Increase in SME transaction
28x
Uplift in Orders
Products sold during 11.11 period
vs normal days
Platform-wide Performance in 12.12 2021^ Top Sellers Performance in 12.12 2021*
58x
Uplift in Orders
Beauty Muslim Fashion Home & Living
Most favorited SME category by consumers > 5 Mio times top-up for Shopee Pay 41x
Uplift in Orders
*Data uplift of peak day orders vs previous month (excluding peak days) 3
^Source: Post Result of 11.11 2021 and 12.12 2021 - Press Release
SHOPEE HAS A COMPREHENSIVE SUITE OF MARKETING CHANNELS TO SUPPORT
EVERY CAMPAIGN
1. In-App Exposure 2. Online Marketing 3. Game & Engagement 4. Social Features 5. Social Media & KOL
6. TV Show 7. Offline Marketing 8. Event & Press Release 9. Partnership
4
PREMIUM IN-APP EXPOSURES AS ENTRY POINTS TO OUR CURATED CAMPAIGN
PROMOTIONS
1. In-App
Exposure
2. Online
Marketing
3. Games &
Engagement
4. Social
Features
5. Social Media &

KOL
6. TV Show
7. Offline
Marketing
8. Event & Press

Releases In-App Homepage Daily Discover Electronic Direct Push
Banner Tab Mail (EDM) Notifications
9. Partnership Banner
5
STRATEGIC ONLINE MARKETING PUSH TO BRING IN HUGE TRAFFIC
1. In-App
Exposure
2. Online
Marketing
3. Games &
Engagement
4. Social
Features
5. Social Media &

KOL
6. TV Show
7. Offline
Marketing
8. Event & Press

Releases Top Website Ads Youtube, Google & App Store Ads
9. Partnership
6
INTERACTIVE GAMES TO PROVIDE USERS AN ENTERTAINING IN-APP EXPERIENCE
1. In-App
Exposure
2. Online
Marketing
3. Games &
Engagement
4. Social
Features
5. Social Media &

KOL
6. TV Show
7. Offline
Marketing
Shopee Shopee Shopee Shopee Shopee

8. Event & Press
Releases
Tanam Bubble Candy Lucky Prize Pets
9. Partnership
7
ENGAGING SOCIAL FEATURES TO DRIVE REAL-TIME ENGAGEMENT BETWEEN
SELLERS AND USERS
1. In-App
Exposure
2. Online
Marketing
3. Games &
Engagement
4. Social
Features
5. Social Media &

KOL
6. TV Show
7. Offline
Marketing
8. Event & Press

Releases
Shopee Video Shopee Live Shopee Affiliate
9. Partnership
8
STRONG SOCIAL MEDIA PRESENCE & COLLABORATION WITH POPULAR KOLs TO
CREATE CAMPAIGN HYPE
1. In-App
Exposure
2. Online
Marketing
3. Games &
Engagement
4. Social
Features
5. Social Media &

KOL
6. TV Show
7. Offline
Marketing
8. Event & Press

Releases
9. Partnership Social Media Presence Top KOL Engagement

9
EXCITING TV SHOWS WITH POPULAR STARS WHICH CONSISTENTLY ACHIEVED THE
HIGHEST TV RATINGS
1. In-App
Exposure
2. Online
Marketing
3. Games &
Engagement
4. Social
Features
5. Social Media &

KOL
6. TV Show
7. Offline
Marketing
8. Event & Press

Releases
9. Partnership
TV Show during Campaign Period
10
EFFECTIVE TV COMMERCIALS AIRED IN KEY TIMESLOTS TO MAXIMIZE OFFLINE
PRESENCE
1. In-App
Exposure
2. Online
Marketing
3. Games &
Engagement
4. Social
Features
5. Social Media &

KOL
6. TV Show
7. Offline
Marketing
8. Event & Press

Releases
9. Partnership
Offline Marketing (TV Commercials) 11

WIDESPREAD MEDIA COVERAGE THROUGH PRESS RELEASES AND MEGA EVENTS
1. In-App
Exposure
2. Online
Marketing
3. Games &
Engagement
4. Social
Features
5. Social Media &

KOL
6. TV Show
7. Offline
Marketing
8. Event & Press

Releases
9. Partnership News Coverage via

Press Events to Kickstart
the Campaign Media Partners 12
PARTNERSHIPS WITH MANY LEADING PARTNERS TO INCREASE SHOPPING
BENEFITS FOR USERS
1. In-App
Exposure
2. Online
Marketing
3. Games &
Engagement
4. Social
Features
5. Social Media &

KOL
6. TV Show
7. Offline
Marketing
8. Event & Press

Releases
9. Partnership
13
JOIN US IN CREATING THE BEST YEAR-END SHOPPING EXPERIENCE IN 2022!
14
HOW TO JOIN 11.11 CAMPAIGN
FULFILL THESE REQUIREMENTS^ TO JOIN 11.11 BIG SALE CAMPAIGN
Activate Cash on Delivery (COD)* Join Gratis Ongkir XTRA Program* Provide ‘Ingatkan Diskon’ Products
Product & Price Commitment Provide 50% Off Seller Voucher Provide 50% Discount SKU
Social Media Post
^Terms & Conditions of all campaign requirements can be seen in Appendix A 16

*Gratis Ongkir Xtra & COD requirement is applicable for all paying & non-paying sellers included in the campaign
PARTICIPATE IN OUR MEGA CAMPAIGNS AND ENJOY EXCLUSIVE BENEFITS!
11.11 CAMPAIGN PACKAGES
STARTER BASIC REGULAR

CAMPAIGN
100 Slots 150 Slots 100 Slots
BOOSTERS
17
11.11 BIG SALE CAMPAIGN PACKAGES BREAKDOWN
PACKAGE DETAILS STARTER BASIC REGULAR
Inclusion in Hot Products Collection Yes Yes Yes
MAIN LANDING PAGE Inclusion in Brand Voucher Recommendation 1 Slot 1 Slot 1 Slot
Flash Voucher - 2 Slots 3 Slots
Inclusion in Featured Brands Yes Yes Yes
CATEGORY LANDING PAGE
% NET SALES
VOUCHER LANDING PAGE Inclusion in Brand Voucher Recommendation* 1 Slot 1 Slot 1 Slot
COMMISSION:
SHOPEEMALL EVERGREEN Inclusion in Product Recommendation (Peak Week) - - Yes REFER TO
LANDING PAGE Inclusion in Product Recommendation (non Peak Week) Yes Yes Yes PAGE 32 FOR
Flash Sale - 2 Slots 3 Slots DETAILS
PRIME VISIBILITY ON HOMEPAGE &
Mall Flash Sale (2 SKUs per Slot) 2 Slots 2 Slots 6 Slots
SHOPEE MALL PAGE
Inclusion in Shopee Mall Category Banner - - Yes
Broadcast Chat Quota - Peak Week - 1 Slot 1 Slot
SKU Image Overlay Yes Yes Yes
FEATURES
Shop Page Decoration Yes Yes Yes
Inclusion in Brand and Product Recommendation Yes Yes Yes
PUSH EXPOSURE Paid Ads Credit* IDR 1.5 MIO IDR 1.75 MIO IDR 1.9 MIO
TOTAL MARKETING VALUE IDR 140 MIO IDR 200 MIO IDR 315 MIO
% NET SALES COMMISSION 2.85% 3% 3.5%
PAYMENT
CASH MIN. CHARGE IDR 10 MIO IDR 18.5 MIO IDR 27 MIO
METHOD
MAX. CHARGE IDR 16 MIO IDR 22 MIO IDR 42 MIO
Min. Charge Max. Charge

The amount of cash brand is required to pay if their final Net Sales The amount of cash brand is required to pay if their final Net Sales
Commission Value is below the min. charge for their purchased Commission Value is above the max. charge for their purchased
package (calculated 21 days after campaign ends) package (calculated 21 days after campaign ends)
Sign up by the Early Bird Deadline (26 August 2022) *Inclusion in Brand Voucher Recommendation Details:
to get 3% off your Final Cash payment. Please refer to Appendix C
18
*Paid Ads expiry date is 13 November 2022
HOW TO JOIN 12.12 CAMPAIGN
FULFILL THESE REQUIREMENTS^ TO JOIN 12.12 BIRTHDAY SALE CAMPAIGN
Activate Cash on Delivery (COD)* Join Gratis Ongkir XTRA Program* Provide ‘Ingatkan Diskon’ Products
Product & Price Commitment Provide 50% Off Seller Voucher Provide 50% Discount SKU
Social Media Post
^Terms & Conditions of all campaign requirements can be seen in Appendix A 20

*Gratis Ongkir Xtra & COD requirement is applicable for all paying & non-paying sellers included in the campaign
PARTICIPATE IN OUR MEGA CAMPAIGNS AND ENJOY EXCLUSIVE BENEFITS!
12.12 CAMPAIGN PACKAGES
STARTER BASIC REGULAR

CAMPAIGN
100 Slots 150 Slots 100 Slots
BOOSTERS
21
12.12 BIRTHDAY SALE CAMPAIGN PACKAGES BREAKDOWN
PACKAGE DETAILS STARTER BASIC REGULAR
MAIN LANDING PAGE Inclusion in Brand Voucher Recommendation 1 Slot 1 Slot 1 Slot
Flash Voucher - 2 Slots 3 Slots
Inclusion in Featured Brands Yes Yes Yes
% NET SALES
VOUCHER LANDING PAGE Inclusion in Brand Voucher Recommendation* 1 Slot 1 Slot 1 Slot
COMMISSION:
SHOPEEMALL EVERGREEN Inclusion in Product Recommendation (Peak Week) - - Yes REFER TO
LANDING PAGE Inclusion in Product Recommendation (non Peak Week) Yes Yes Yes PAGE 32 FOR
Flash Sale - 2 Slots 3 Slots DETAILS
PRIME VISIBILITY ON HOMEPAGE &
Mall Flash Sale (2 SKUs per Slot) 2 Slots 2 Slots 6 Slots
SHOPEE MALL PAGE
Inclusion in Shopee Mall Category Banner - - Yes
Broadcast Chat Quota - peak week - 1 Slot 1 Slot
SKU Image Overlay Yes Yes Yes
FEATURES
Shop Page Decoration Yes Yes Yes
Inclusion in Brand and Product Recommendation Yes Yes Yes
PUSH EXPOSURE Paid Ads Credit* IDR 1.6 MIO IDR 1.85 MIO IDR 2.1 MIO
TOTAL MARKETING VALUE IDR 145 MIO IDR 205 MIO IDR 325 MIO
% NET SALES COMMISSION 2.85% 3% 3.5%
PAYMENT
CASH MIN. CHARGE IDR 11 MIO IDR 19 MIO IDR 28 MIO
METHOD
MAX. CHARGE IDR 16.5 MIO IDR 23 MIO IDR 45 MIO
Min. Charge Max. Charge

The amount of cash brand is required to pay if their final Net Sales The amount of cash brand is required to pay if their final Net Sales
Commission Value is below the min. charge for their purchased Commission Value is above the max. charge for their purchased
package (calculated 21 days after campaign ends) package (calculated 21 days after campaign ends)
Sign up by the Combo Discount Deadline (16 September 2022) *Inclusion in Brand Voucher Recommendation Details:
to get 3% off your Final Cash payment for 12.12 Please refer to Appendix C
22
*Paid Ads expiry date is 13 November 2022
11.11 & 12.12 CAMPAIGN BOOSTERS
BOOST TRAFFIC TO YOUR SHOP BY PURCHASING CAMPAIGN BOOSTERS* (1/2)
TV Show Big Brands Rush Hour Upsized Voucher Peak Day
Limited Slots Available

Price: Bidding (Start from IDR Limited Slots Available Get extra exposure during
300 Mio) Get dedicated exposure midnight hours on Peak Day
Limited Slots Available during Peak Day for your by providing Upsized
Brand Segment on 11.11 and Top-Selling SKUs. T&C can be Vouchers.
12.12 TV Show viewed in Appendix D T&C can be viewed in
Appendix D
Shopee Games & Voucher Shopee Online

Marketing Service
Price: IDR 5 Mio Price: IDR 15 Mio - 45 Mio

Limited Slots Available Limited Slots Available
Increase your brand Full-service online marketing
awareness & user solution to bring external
engagement through tapping traffic to your shop via
into Shopee in-app games! Facebook Collaborative ads
24
*Further details on requirements please see Appendix D Cash Payment Only
BOOST TRAFFIC TO YOUR SHOP BY PURCHASING CAMPAIGN BOOSTERS* (2/2)
Shopee LIVE Shopee LIVE Host Service &

Shopee LIVE Programs Streamer Partner Program
Production Services
Price: IDR 2 Mio - 3 Mio

Unlimited Slots Available Price: starts from IDR 20 Mio
Unlimited Slots Available
Increase results from your Limited Slots Available
Promote your shop & products
Shopee LIVE stream through Provides technical &
through Shopee LIVE hosted
exposure supports from production support for your
by Shopee Experienced Host
Shopee live streaming session
on your own account
Shopee Influencer Shopee LIVE Superstar

Program
Price: starts from IDR 65 Mio

Price: IDR 3 Mio - 30 Mio
Exclusive Shopee live sale
Promote your products
session by Superstar KOL.
through Shopee LIVE hosted
Shopee to provide KOL and/or
by Shopee Influencer/KOL
premium exposures
25
*Further details on requirements please see Appendix D Cash Payment Only
JOIN AND ACTIVATE OUR EVERGREEN PLATFORM-WIDE CAMPAIGNS TO GAIN
MORE EXPOSURE!*
Join ‘Murah Lebay’

Join ‘Cashback Xtra’ Join ‘Program Pengguna Baru RP1’
Join ‘Serba Seribu’ Join ‘Ingatkan Diskon’ Join ‘Voucher Toko 50%’
Activate ‘Anter Aja’ Activate ‘Shopee Express’
26
*Further details on requirements please see Appendix D
GET BIGGER EXPOSURE, TRAFFIC & SALES BY PARTICIPATING IN 11.11 & 12.12
TV SHOW!
11.11 & 12.12 TV Show Overview & Benefits
Airing within PRIME TIME Airing on TOP RATED Viewed by

from 19.00 - 21.00 NATIONAL TV STATIONS Over 80 Mio Viewers^
PARTICIPATING SELLERS enjoyed huge uplift*
Average Daily Order Uplift of 30.6x* Gross Market Value Uplift of 17x*
*Data from multiple categories and products on 12.12 TV Show 27
^Source: Nielsen Arianna, December 2020
11.11 TV SHOW EXPOSURE BREAKDOWN*
Package Details Quantity Seller's Occupancy

Blocking Segment - TV Station Tier 1 1 segment in 1 TV Station 60 seconds each
Static Running Text - TV Station Tier 1 4 static templates in 1 TV Station 15 seconds each
Shop Segment
Product UI Overlay - TV Station Tier 1 3 Overlays in 1 TV Station 10 seconds each
KOL as Host 1 KOL in 1 TV Station 60 seconds each
TV Show Running Text- TV station Tier 1 3 running text in 1 TV Station 10 seconds each
Performance
Telop Winner Gamification (Sponsored by) - TV Station Tier 1 3 telop in 1 TV Station 5 seconds each, shared logo
Segment
TV Show TVC - 15 Sec 500 GRP 2 seconds, shared logo
Social Media Posts - IG Post, IG Story, FB Post, FB Story, Twitter, Youtube (6
20 posts (1 for each SM channel) 20 posts, shared logo
of Shopee's Primary & Secondary Accounts)
Social Media Post - IG Post, FB Post, Twitter (via TV station social media
Pre-TV Show accounts)
Exposures TV Show Article 2 articles Shared within 12 brands
Online Marketing - Video Push in FB, IG, YouTube 3 posts (1 for each OM channel) 3 seconds, shared logo
In App Push - Store and SKU featured in Landing Page 1 slot 1 slot, shared logo
In App Push - Brand Logo in TV Show Landing Page 1 slot 1 slot, shared logo
In App Push - Inspirasi Shopee 1 slot 1 slot, shared logo
TOTAL MARKETING VALUE ~ IDR 1.2 Bio
BIDDING (Cash Only)
PACKAGE PRICE (IDR)
(Minimum Bid Price IDR 300 mio)
28
*Further details on requirements please see Page 31
12.12 TV SHOW EXPOSURE BREAKDOWN*
Package Details Quantity Seller's Occupancy

Blocking Segment - TV Station Tier 1 1 segment in 1 TV Station 60 seconds each
Static Running Text - TV Station Tier 1 4 static templates in 1 TV Station 15 seconds each
Shop Segment
Product UI Overlay - TV Station Tier 1 3 Overlays in 1 TV Station 10 seconds each
KOL as Host 1 KOL in 1 TV Station 60 seconds each
TV Show Running Text- TV station Tier 1 3 running text in 1 TV Station 10 seconds each
Performance
Telop Winner Gamification (Sponsored by) - TV Station Tier 1 3 telop in 1 TV Station 5 seconds each, shared logo
Segment
TV Show TVC - 15 Sec 500 GRP 2 seconds, shared logo
Social Media Posts - IG Post, IG Story, FB Post, FB Story, Twitter, Youtube (6
of Shopee's Primary & Secondary Accounts)
Social Media Post - IG Post, FB Post, Twitter (via TV station social media
Pre-TV Show accounts)
Exposures TV Show Article 2 articles Shared within 12 brands
Online Marketing - Video Push in FB, IG, YouTube 3 posts (1 for each OM channel) 3 seconds, shared logo
In App Push - Store and SKU featured in Landing Page 1 slot 1 slot, shared logo
In App Push - Brand Logo in TV Show Landing Page 1 slot 1 slot, shared logo
In App Push - Inspirasi Shopee 1 slot 1 slot, shared logo
TOTAL MARKETING VALUE ~ IDR 1.35 Bio
BIDDING (Cash Only)
PACKAGE PRICE (IDR)
(Minimum Bid Price IDR 325 mio)
29
*Further details on requirements please see Page 31
TV SHOW PARTICIPATION TERMS & CONDITIONS - SHOP & PRODUCT CRITERIA
SHOP CRITERIA PRODUCT CRITERIA
Provide Storewide Voucher Top Selling Product With High Discount

Terms & Conditions: Provide 6 Top Selling products* with price at least 30%
● No minimum purchase to redeem voucher cheaper than the market price
● Minimum direct discount 50%
● Minimum voucher cap of IDR 20,000 Deep Stock
● Minimum usage quota of 1,000 Provide deep stock (min. 1,000 per SKU) to cover the
● Valid from 19.00 - 23.59 on 11 November increased traffic & orders during TV Show hours
2022 for 11.11 and Valid from 19:00 -
23.59 on 12 December for 12.12 Promotions Must Apply to
All Product Variants
Storewide Discount Promotions provided should apply to all Model IDs
Terms & Conditions: for the promoted SKUs
Promo message for minimum discount should be
● Non Electronics: discount up to 70%
● Electronics: discount up to 30%
Provide Physical SKUs
For shooting purposes** (requiring > 3 samples per
SKUs in case of SKU defect)
Penalty Point
Shop must have penalty point less than 3 High Resolution Picture
For promoted SKUs
*Top Selling products are those with quantity sold >1,000 per month
**Only 3 out of 6 products will be promoted by host on TV Show (the other products will be promoted on Shopee Landing Page) 30
Shopee reserves the right to change above T&C at any time. Please contact your respective RMs for further details.
HOW DOES % NET SALES
COMMISSION CHARGING WORK?
HOW DOES % NET SALES COMMISSION^ WORK?
1 2 3
Calculate brand’s Net Sales Calculate brand’s Total Net Sales Calculate the % Net Sales
during campaign period Commission Value after the
Net Sales = campaign has ended**
Total value of Product Sales - Total Net Sales during
Product Discounts and/or Discount campaign period = % Net Sales Commission Value =
Vouchers Borne by Seller Net Sales for all orders* made Total Net Sales during campaign
during the campaign period with period x % Net Sales Commission
status “Completed” in Seller Centre. based on seller’s purchased
package
Calculation will be made 21 days (min. and max. charge applied)
after last campaign day, so any
return/refund should already be
resolved.
Note: If Seller fails to make payment 60 Days after passing the Payment Deadline stated on the invoice, Shopee has the right to
deduct the balance from Seller’s Shopee Wallet. For more details please refer to Appendix B.
^This commission does not include other fees such as Cashback XTRA service fees, Gratis Ongkir XTRA service fees and admin fees
*Orders made during the campaign period that enter Return/Refund stage will also be included in the Total Net Sales calculation once the dispute has been resolved
and the order status moves to “Completed” 32
**In the case of any dispute on the % Net Sales Commission Value, the final value used for charging purposes will be the value calculated by Shopee
% NET SALES COMMISSION CALCULATION ILLUSTRATION
% NET SALES COMMISSION ILLUSTRATION FOR 11.11 BASIC PACKAGE
1 Net Sales Calculation Illustration

Product A Original Price = IDR 50,000
Product A Seller Discount = IDR (10,000)
Product A Seller Voucher Discount = IDR (10,000)
Net Sales = IDR 30,000
2 Total Net Sales during Campaign Period Calculation Illustration*

Total Sales of all products sold during 13 Oct - 13 Nov = IDR 700,000,000
Total Value of Seller Discounts = IDR (30,000,000)
Total Value of Seller Vouchers = IDR (20,000,000)
Total Net Sales during Campaign Period = IDR 650,000,000
3 Net Sales Commission Value Calculation Illustration**

Total Net Sales during Campaign Period = IDR 650,000,000
% Net Sales Commission = 3%
Net Sales Commission Value = IDR 19,500,000#
*Calculation will be made 21 days after last campaign day 33

#
Since IDR 19.5 mio is between the min. and max. charge for Basic package, this is the final cash value that the brand in this illustration is required to pay
11.11 & 12.12
PAYMENT METHOD
PAYMENT METHOD FOR 11.11 AND 12.12 PACKAGES
(STARTER, BASIC, AND REGULAR PACKAGES)
Allocate support to Cash only
100% Cash Support
Based on % Net Sales Commission to brand’s total Net Sales during campaign period^
(min. charge and max. charge applied)
Payment Method Valuation Ratio Brand Support Period
Net Sales Commission

Total Net Sales
Value to be paid in
Cash calculation* will be
1:1 Cash Support (min.
(Mandatory) carried out 21 days
charge and max.
after campaign ends.
charge applied)
*If brand participates in Early Bird and/or Combo Discount scheme, the discount will be applied to the final package price 35
^Campaign period for 11.11 is 13 Oct - 13 Nov 2022, 12.12 is 14 Nov - 14 Dec 2022
PAYMENT ILLUSTRATION FOR 11.11 AND 12.12 PACKAGES
Illustration 1: Brand A wants to buy 11.11 Basic Package by using Cash. In this scenario, at the end of the campaign period^, Brand A’s
total Net Sales Commission Value is below the minimum charge for Basic Package.
Illustration: Total Net

Basic Package Basic Package Basic Package
Sales* during campaign
% Net Sales Commision: Min. Charge: Max. Charge:
period:
3% IDR 18,500,000 IDR 22,000,000
IDR 400,000,000
Net Sales Commission Shopee Package Price

Final Payment
Value Valuation
3% x 400,000,000 = 12,000,000
(below min. Charge of 18,500,000)
1 x 18,500,000 IDR 18,500,000
CASH
Conclusion Basic Package is paid by using IDR 18.5 mio Cash
*Brand’s Total Net Sales for the entire campaign period will be calculated 21 days after last campaign day. 36
Illustration 2: Brand B wants to buy 11.11 Basic Package by using Cash. In this scenario, at the end of the campaign period^, Brand B’s
total Net Sales Commission Value is in between the min. and max. charge for Basic Package.

period:
3% IDR 18,500,000 IDR 22,000,000
IDR 700,000,000

Final Payment
Value Valuation
3% x 700,000,000 = 21,000,000
(between min & max. charge)
1 x 21,000,000 IDR 21,000,000
CASH
Conclusion Basic Package is paid by using IDR 21 mio Cash
Illustration 3: Brand C wants to buy 11.11 Basic Package by using Cash. In this scenario, at the end of the campaign period^, Brand C’s
total Net Sales Commission Value is above the maximum charge for Basic Package.

period:
3% IDR 18,500,000 IDR 22,000,000
IDR 800,000,000

Final Payment
Value Valuation
3% x 800,000,000 = 24,000,000
(above max. Charge of 22,000,000)
1 x 22,000,000 IDR 22,000,000
CASH
Conclusion Basic Package is paid by using IDR 22 mio Cash
11.11 & 12.12
KEY TIMELINE
11.11 IMPORTANT DATES & KEY TIMELINE
PURCHASE OF REGULAR, BASIC AND STARTER PACKAGES AND CAMPAIGN BOOSTERS
18 Aug 26 Aug 8 Sept 3 Oct 13 Oct
11.11 Regular 11.11 Early Bird 11.11 Campaign Deadline for 11.11 Campaign
package pitching package booster & Regular Package sign up starts
starts submission package on Brand Portal*
deadline submission
deadline
40
*If brand fails to make package reservation in Brand Portal by the stated deadline, brand’s approved campaign package slot will be forfeited
12.12 IMPORTANT DATES & KEY TIMELINE
PURCHASE OF REGULAR, BASIC AND STARTER PACKAGES AND CAMPAIGN BOOSTERS
18 Aug 16 Sep 23 Sept 18 Oct 14 Nov
12.12 Regular 12.12 Combo 12.12 Campaign Deadline for 12.12 Campaign
package pitching package booster & Regular Package sign up starts
starts submission package on Brand Portal*
deadline submission
deadline
41
*If brand fails to make package reservation in Brand Portal by the stated deadline, brand’s approved campaign package slot will be forfeited
YOU CAN ALSO PARTICIPATE IN CAMPAIGN BY DO-IT-YOURSELF
Give Best Price and Promote on Social Media

Provide Shop Voucher Using Affiliate Link
Further details here Further details here
Nominate Product Do Stock Projection and

to Campaign Prepare Manpower
Further details here Further details on stock projection here; on manpower here
Activate COD and Same-

Use Paid Ads Day 3PL
Further details here Further details on COD here; on same-day 3PL here
42
APPENDIX A: REQUIREMENTS
TO JOIN CAMPAIGN
#1: COD - SELLER TERMS & CONDITIONS (1/2)
Requirement for Seller:
● All sellers participating in 11.11 & 12.12 agree to activate COD in their shop & SKUs as one of their payment methods throughout
the entire campaign period.
● SKUs with criteria below will be freed from this requirement:
○ SKUs with price above IDR 3,000,000
○ SKUs with COD prohibition from the 3PL (e.g. power bank, batteries, bulky items)
○ List of SKUs with COD prohibition will be listed in the next slide
● Other than this case above, the exception will be given on case by case basis (if needed)
● Seller will need to activate at least one of the below COD Supported 3PLs:
○ J&T Express
○ J&T Economy
○ Shopee Express Standard
○ Shopee Express Hemat
○ ID Express
○ Anteraja Regular
○ Anteraja Economy
● Seller must activate COD by 3 October 2022 at the latest to join 11.11 Campaign and 7 November 2022 at the latest to join 12.12
Campaign.
● Further details regarding Cash on Delivery (COD) Program can be found in:
○ Seller education article: https://seller.shopee.co.id/edu/article/3360/COD-Bayar-di-Tempat
Penalty:
● If seller fails to activate COD payment option on all SKUs featured in campaign landing page during entire campaign period, SKUs
will be removed entirely from the running campaign exposures.
● If seller fails to activate COD payment option on their shop, seller will forfeit all slots granted in package and no replacement slots
will be given.
44
#1: COD - SELLER TERMS & CONDITIONS (2/2)
List of SKUs with COD Prohibition
Category Group Category SKU Type
Home Electronics Vaporizer and All SKUs with Battery.
Digital Camera, Instant Camera, Mirrorless Camera, Pocket

Photography
Camera, Action Cam, Camcorder and All SKUs with Battery.
ELECTRONICS
Mobile Accessories Powercase, Powerbank and All SKUs with Battery.
Computer Accessories Laptop Battery and All SKUs with Battery.
Chocolates, Candies, Snacks, Dairy Products, Frozen Food,

FMCG Food & Beverages Beverages, Staple Food, Breakfast Food, Fresh Food, Instant
Food, Canned Food, Fast Food, Bread and Cakes.
45
#2: GRATIS ONGKIR XTRA - TERMS & CONDITIONS (1/2)
● All sellers participating in 11.11 & 12.12 2022 agree to join in Gratis Ongkir Xtra program for the entire campaign period. Seller
needs to fulfill requirements of Gratis Ongkir Xtra Program:
○ Shop has at least min. 1 product active with normal status (not removed/blocked)
○ Shop is not under penalty
○ Active and receive orders in the last 7 days
○ Shop must activate at least one of 3PLs: Shopee Express Standard, Shopee Express Instant, J&T Express, J&T Jemari, J&T
Economy, SiCepat REG, SiCepat Halu, Ninja Xpress, ID Express, or Anteraja on:
■ Minimum 1 product with Shop that has active product <100
■ Minimum 1% of total product with Shop that has active product >=100
○ Already registered in Program Gratis Ongkir
○ Not in seller vacation mode
○ Do not have fraudulent activities (e.g. abnormal order history & seller’s activity, misuse of Shopee’s program for personal
interest)
● Seller must be enrolled to the program by 3 October 2022 at the latest and the program will be active starting from 8 October 2022
for 11.11 Campaign.
● Seller must be enrolled to the program by 7 November 2022 at the latest and the program will be active starting from 12 November
2022 for 12.12 Campaign.
● Seller will be required to manually opt out of the program when 11.11 and/or 12.12 2022 period is over by accessing
https://seller.shopee.co.id/edu/article/6929.
● Further details regarding Gratis Ongkir Xtra Program can be found in:
○ Seller education article: https://seller.shopee.co.id/edu/article/1728
○ Legal documents: https://help.shopee.co.id/portal/article/71196
46
#2: GRATIS ONGKIR XTRA - TERMS & CONDITIONS (2/2)
Support from Shopee:
● Lower free shipping minimum spend compared to shops not participating in Gratis Ongkir Xtra.
● Shopee will subsidize seller shipping fee with amount below:
Region Minimum Spending Max. Free Shipping for Buyer

Java Island IDR 30,000 IDR 15,000
Non-Java Island IDR 30,000 IDR 25,000
● Eligible 3PLs: Shopee Express Standard, Shopee Express Instant, J&T Express, J&T Jemari, J&T Economy, SiCepat REG, SiCepat Halu,
Ninja Xpress, ID Express, or Anteraja.
● Exposure of seller’s products on Gratis Ongkir Xtra Page.
● Included on Gratis Ongkir Xtra filter block.
● Exposure on recommendation page.
Penalty:
If seller fails to activate Gratis Ongkir Xtra Program on all SKUs featured in campaign landing page during entire campaign period, seller will
be removed entirely from the running campaign exposures. Seller will forfeit all slots granted in package and no replacement slots will be
given.
47
#3: INGATKAN DISKON COLLECTION - TERMS & CONDITIONS
● This requirement is mandatory for all paying sellers in 11.11 & 12.12.
● Seller agrees to nominate min. 10 SKUs to be featured in each 11.11 and/or 12.12 2022 peak days.
● The approved SKUs will be included in Ingatkan Diskon Collection that will be one of key pushes in 11.11 & 12.12 2022.
● SKU criteria:
○ Minimum price:
■ Electronic Devices: 1.5% cheaper than SKU cheapest price in the last 30 days
■ Electronic Non-Devices & Other Categories: 5% cheaper than SKU cheapest price in the last 30 days
○ Minimum stock:
■ Electronic Devices: Min. 50 stock per SKU
■ Electronic Non-Devices & Other Categories: Min. 100 stock per SKU
● Exception can be given on case by case basis (if necessary).
Penalty:
If seller fails to nominate min. 10 SKUs for Ingatkan Diskon Collection in 11.11 and/or 12.12 2022, seller will be removed entirely from the
running campaign exposures. Seller will forfeit all slots granted in package and no replacement slots will be given.
48
#4: PRODUCT & PRICE COMMITMENT - TERMS & CONDITIONS (1/2)
Product Assortment Commitment Terms & Conditions

● Seller agrees to maintain their product assortment in Shopee compared to the same seller on Shopee’s competitor websites,
platform, or any applications for entire campaign period.
● More than 75% of total products available in competitor must be available in Shopee (at variant level).
● Only SKUs that are in stock will be monitored for Product Assortment Commitment.
● T&C applies to all paying sellers in Shopee 11.11 & 12.12 2022.
Penalty:
If seller is unable to lower down the number of their exclusive products in competitor to at least 75% before Peak Week, seller will not get
campaign exposures in Shopee 11.11 and/or 12.12 2022 Peak Week (2- 12 November & 5 - 13 December 2022).
49
#4: PRODUCT & PRICE COMMITMENT - TERMS & CONDITIONS (2/2)
Price Commitment Terms & Conditions

● Seller agrees to maintain price commitment with Shopee with criterias below:
○ Criteria 1: At least 90% of all SKUs in the seller’s shop must be cheaper or identical as compared to the same SKUs sold
online by the same seller on Shopee competitor’s websites, platforms, or any applications for entire campaign period.
○ Criteria 2: At least 10% of all SKUs in the seller’s shop must be cheaper as compared to the same SKUs sold online by the
same seller on Shopee competitor’s websites, platforms, or any applications for entire campaign period.
● Only SKUs that are in stock at Shopee will be monitored for Price Commitment.
● Prices monitored are the final prices shown on the product page.
● T&C applies to all paying sellers in Shopee 11.11 & 12.12 2022.
Penalty:
Seller will receive a penalty if the seller repeatedly fails to fulfill the T&C stated above. A maximum of 2 warnings will be given, after which the
seller will be removed from the running campaign exposure.
● Warning 1: When seller fails to meet Criteria 1 & Criteria 2 for the 1st time.
● Warning 2: When seller fails to meet Criteria 1 & Criteria 2 for the 2nd time.
● Penalty 1: When seller fails to meet Criteria 1 & Criteria 2 for the 3rd time 🡪 Seller will be removed entirely from the running
campaign exposures.
50
#5: 50% OFF SELLER VOUCHER TERMS & CONDITIONS
● This requirement is mandatory for all paying sellers in 11.11 & 12.12 Campaign 2022
● Seller agrees to commit the budget that will be transformed into 50% Off Seller Voucher.
● The amount of committed budget is 10% of package minimum charge:
Package Type 11.11 Campaign 12.12 Campaign
Regular IDR 2.7 mio IDR 2.8 mio

Basic IDR 1.85 mio IDR 1.9 mio
Starter IDR 1 mio IDR 1.1 mio
● 50% Off Seller Voucher will be featured during Peak Day in 11.11 & 12.12 Campaign.
● 50% Off Seller Voucher will use seller’s budget and will be created by Shopee.
● Budget will be directly charged to seller when the voucher has been used by users to purchase products.
● 50% Off Seller Voucher terms & conditions:
○ Voucher Value: Discount 50%, maximum cap IDR 10,000, with no minimum spend
○ Voucher Quota: Will be determined by Shopee according to seller’s committed budget
○ Voucher Validity Date:
■ 11.11 2022 → 11 November 2022
■ 12.12 2022 → 12 December 2022
Penalty:
If seller fails to commit their budget for 50% Off Seller Voucher, seller will be removed entirely from the running campaign exposures. Seller
will forfeit all slots granted in package and no replacement slots will be given.
51
#6: 50% DISCOUNT SKUS TERMS & CONDITIONS (1/2)
● This requirement is mandatory for all paying sellers in 11.11 & 12.12 2022
● Seller agrees to nominate min. 4 SKUs to be featured during 11.11 and/or 12.12 2022 campaign period
● Approved SKUs will be included in one of key pushes in 11.11 and/or 12.12 2022
● SKU criteria:
○ Product discount tag: Must be 50% discount
○ Product price: Must be 30% cheaper vs average selling price in the last 30 days
○ Minimum value is 5% of package minimum charge price:
Package Type 11.11 Campaign 12.12 Campaign
Regular IDR 1.35 mio IDR 1.4 mio

Basic IDR 925K IDR 950K
Starter IDR 500K IDR 550K
○ Minimum stock: Min. 10 stock per SKU

○ Exception can be given on case by case basis (if necessary).
52
#6: 50% DISCOUNT SKUS TERMS & CONDITIONS (2/2)
Illustration for 11.11 Basic Package:
Average Selling Price in Committed Value per SKU [ Committed Stock Total Committed Value
Product Original Price Final Promotion Discount
Last 30 Days [ A ] A x 50% ] [C] [ (A x 50%) * C ]
SKU A 12,000 8,000 50% 4,000 50 200,000
SKU B 18,000 10,000 50% 5,000 40 200,000
SKU C 25,000 20,000 50% 10,000 30 300,000
SKU D 60,000 45,000 50% 22,500 10 225,000
TOTAL 925,000
Conclusion : Seller is eligible to join the 50% Discount Program because seller fulfills the minimum value criteria of package minimum charge price.
Penalty:
If seller fails to nominate min. 4 SKU of 50% Discount Program for 11.11 and/or 12.12 2022, seller will be removed entirely from the running campaign
exposures or seller can submit more to other existing campaign requirements (submit min. 5 SKUs to Ingatkan Diskon Collection or additional shop voucher
budget worth 5% of package’s min. charge)
53
#7: SOCIAL MEDIA POST
Requirements for Seller:
● This requirement is mandatory for all participating sellers in 11.11 Big Sale and/or 12.12 Birthday Sale 2022
● Seller agrees to provide 2 Social Media Posts in a form of either IG Story or Feed Post during:
○ Campaign Period:
➢ 13 October - 13 November for 11.11
➢ 14 November - 14 December for 12.12
○ Peak Day:
➢ 11 November for 11.11
➢ 12 December for 12.12
● Shopee will provide a template and guidelines that will be distributed through RM/Shopee Team for the Social Media Post. Brands
must follow the guidelines and template provided.
● Seller to submit proof of Social Media Post to Shopee max. D+7 after posting. Further details will be given by RM/Shopee Team.
Penalty:
If seller fails to provide 2 social media posts, seller will not get campaign exposures in 11.11 and/or 12.12 Peak Week (2- 12 November & 5 -
13 December 2022).
54
APPENDIX B: AUTOMATIC
SELLER WALLET DEDUCTION
AUTOMATIC WALLET DEDUCTION** TIMELINE & DETAILS
Wallet Deduction for Late Payments:
● For all participating sellers in 11.11 Big Sale and/or 12.12 Birthday Sale 2022, the below wallet deduction process will apply if seller
has not completed payment as per the deadline stated in Invoice:
1 2 3 4 5
D+14 after Payment D+30 after Payment D+44 after Payment D+60 after Payment
Payment Deadline
Deadline Deadline Deadline Deadline
Seller’s Wallet will
1st email 2nd email
be Frozen* and 1st
Seller’s payment notification will be notification will be
email notification Execution of
deadline as per date sent to Seller to sent to Seller to
will be sent to Seller Wallet Deduction
stated in the Invoice freeze Seller’s deduct Seller’s
to deduct Seller’s
Wallet Wallet
Wallet
*Seller will not be able to withdraw the balance from their Seller Wallet, however seller can still receive money from any transaction made by buyers in Shopee
**Automatic Wallet Deduction only applicable for Non Retail Brands 56
APPENDIX C:
SHOP VOUCHER & FLASH VOUCHER
EXPOSURE TERMS & CONDITIONS
SHOP VOUCHER RECOMMENDATION DETAILS
● Inclusion in shop voucher recommendation requires shop voucher submission by seller.
● Exposure schedule will be allocated by Shopee on a weekly basis.
● Each buyer will see a different set of shop vouchers in campaign landing page which will be determined by Shopee’s algorithm system.
● Shop voucher will use seller’s budget and created by Seller.
● If seller’s shop voucher is inactive/fully claimed at the period of allocated exposure, seller’s voucher will not be featured in campaign
landing page.
● Criteria for Seller:
○ Active in the last 7 days and not on vacation
○ Must not be in seller penalty tier 1 and above
○ Min. listed products = 20
● Shop voucher terms & conditions:
○ Voucher Value: Determined by seller
○ Voucher Quota: Minimum 300 voucher usage quota
○ Voucher Validity Date: Minimum 7 days, must include allocated period
■ For Main Landing Page:
● Effective Discount Rate >= 20%
● Max. Cap >= IDR 5K
■ For Voucher Landing Page:
● Effective Discount Rate >= 20%
● Max. Cap >= IDR 5K
Penalty:
If seller does not set up shop voucher on the allocated period, seller will forfeit their inclusion in shop voucher slots and no replacement
slots will be given.
58
FLASH VOUCHER SUBMISSION DETAILS
● Inclusion in flash voucher requires requirement that has to be fulfilled by sellers.
● Flash Voucher can be claimed in the Flash Voucher & Seller Shop page.
○ Flash Voucher : Buyer can claim the voucher on Flash Voucher Live session (00:00, 12:00, 18:00 & 21:00). Afterwards, buyer can use it
within the validity period (7 days)
○ Toko Seller : Buyer can claim and use voucher within the validity period (7 days).
● Criteria for Flash Voucher:
Categories Categories
Criteria
Electronics, FMCG, Hobby & Collection, Books & Stationery Other than Electronics, FMCG, Hobby & Collection, Books & Stationery
- 30 (Electronics)
Min. usage quota 50
- 50 (FMCG, Hobby & Collection, Books & Stationery)
Min. discount 30% 50%
Discount up to (Rp) Rp10,000 Rp15,000
Min. spending Rp30,000 Rp30,000
Voucher validity 7 days 7 days
Voucher Status Private (buyer can claim at Flash Voucher claim page & Shop Seller) Private (buyer can claim at Flash Voucher claim page & Shop Seller)
● Criteria for Seller:

○ Active in the last 7 days and not on vacation
○ Must not be in seller penalty tier 1 and above
○ Min. listed products = 10
● Flash voucher will use seller’s budget and will be created by Shopee.
● If seller’s flash voucher is inactive/fully claimed at the period of allocated exposure, flash voucher will not be featured in campaign landing page.
Penalty:
If seller does not submit Flash Voucher details during submission period, seller will forfeit their inclusion in flash voucher slots and no replacement slots will
be given.
59
APPENDIX D: CAMPAIGN
BOOSTER DETAILS
CAMPAIGN BOOSTERS: ONLINE MARKETING SERVICE DETAILS
● Online Marketing Service offers full-service solution for brands who lack of online marketing resource / expertise.
● Online Marketing Service uses Facebook Ads (FB & IG) combined with Shopee data to bring high quality traffic to brands’ shop at
Shopee.
Package Platform Ads Type Objective Duration Price
Min. IDR 15,000,000 / 2 weeks

Facebook Collaborative
Dynamic Ads* Drive traffic and sales Min. 2 Week Min. IDR 25,000,000 / 1 month
Ads (Managed CPAS)
Min. IDR 45,000,000 / 2 months
*Dynamic Ads: Using feed product that can promote all of your products on Shopee and shows the relevant products to prospective buyer.
Requirements
● The seller has a minimum number of products with 50 SKUs to be able to purchase this advertising package
● Sellers are willing to run ads with a minimum duration of 2 weeks
● The products being promoted are not counterfeit / illegal
● Submission Deadline : 14 working days before campaign start date
61
CAMPAIGN BOOSTERS: SHOPEE INFLUENCER SERVICE DETAILS (1/3)
● Shopee Influencer Service is a one stop service to promote your shop & products through popular Shopee features such as Shopee
LIVE hosted by Shopee Influencer/KOL and Shopee endorsement feed
● Seller can choose one of the available Shopee Influencer Service packages below:
PACKAGE BUNDLING
PACKAGE DETAILS SILVER GOLD PLATINUM
Brand/Seller Exclusive - - 1 slot

LIVE STREAMING
KOL Stream Tier 1/2 - 1 slot 1 slot
SESSION IN SHOPEE LIVE
KOL Stream Tier 3 1 slot 1 slot 1 slot
SHOPEE ENDORSEMENT Endorsement Post 2 slot 3 slot 3 slot
REGULAR PRICE Rp6.000.000 Rp25.000.000 Rp60.000.000
SPECIAL PRICE
Rp3.000.000 Rp15.000.000 Rp30.000.000
(DISCOUNT UP TO 60%)
Notes:
1. Brand/Seller Exclusive will be hosted by KOL Tier 1/2/3
2. Shopee Endorsement will be posted in the KOL’s instagram account with the detailed exposure as follows:
a. Silver: Basic Instagram/ TikTok package (2 slot posting by KOL with 10.000++ followers)
b. Gold: Silver Instagram/ TikTok package (3 slot posting by KOL with 20.000 - 70.000++ followers)
c. Platinum: Platinum Instagram/ TikTok Package (3 slot posting by KOL with 20.000 - 200.000++ followers)
3. Cash Only
4. Each program duration is 1 hour live streaming
62
● Boost more exposure with Add-On Package:
Live Streaming by KOL Live Streaming by KOL Posted by KOL Tier 1/2
Brand/Seller Exclusive
(KOL Stream) (KOL Stream) Instagram
Tier 1&2 Tier 3 Price : Starts from
Price: IDR 25 Mio
Price : IDR 20 Mio Price : IDR 3 Mio IDR 25 Mio
Limited Slots
Limited Slot Limited Slot (only by request)
(only for Big Campaign)
● Shopee Influencer Service participation requirements:

○ Provide physical product to be promoted by Shopee
○ Allocate stock for promoted products
○ Create at least one of the promotion below:
■ Shop Voucher: To increase seller’s order
■ Shop Discount: To support seller’s sales
■ New Product Launch: To increase assortment
63
Terms & Condition for Seller who wants to participate in Influencer Service:
● Seller will be allowed to feature min. 1 product and max. 3 products to be endorsed.
● Products that are allowed and not allowed to be featured included:
Recommended Products Prohibited Products
1. Beauty Products: Makeup & Facial Care 1. Swimwear, Underwear & Corsets
2. Fashion, Muslim Fashion, Sportswear 2. Counterfeit/Replicas/Imitation products
3. Health Products: Vitamins, Food & Drink 3. Alcohol/Liquor
4. Food & Beverage Products & Cooking Ingredients (Examples: 4. Contraceptives and other sexual aids
Seasonings, Pasta) 5. Large products (Example: Home Appliances, Furniture)
5. Lifestyle Products: Room Decorations, Lights, 6. Products with fire (Example: Stove)
Journal/Organizer Supplies, Hobbies and Collections, Sports 7. Cars/motorcycles/spare parts
Equipment 8. Animal food
6. Mobile Accessories, Gadgets, Computers, Phone Cases 9. Electrical equipments
10. Gold
11. Fishing equipments
12. Fresh Foods
● Seller can only pick 1 between two platforms, Instagram and TikTok, to promote their products.
● Shopee will give 2 KOL Group options, with 1 Group consisting of 2 to 3 Influencers
● Seller are able to send max. 2 products to Instagram Influencers and max. 3 products to TikTok Influencers.
● Seller has the right to check/review content 1 day before the posting date.
Notes:
Seller will forfeit their slots to be featured in Shopee Influencer Service and no replacement slots will be given, if :
● Seller unable to submit and deliver products with the requested criteria during the assigned period
● Seller does not or refuses to fulfil the requirements
64
CAMPAIGN BOOSTERS: SHOPEE GAMIFICATION DETAILS (1/6)
Join Shopee Games and get more than 5 mio impressions!
Price Breakdown Game Takeover Shopee Games CPM

Max # of
Game Name Brand Voucher Total Available Slot
live Blacklisted Day
(Choose One) Featured Impression Budget per Price/Slot Prize Type (monthly) IDR 7,652
day/slot Fee per brand
brand
Peak Day, Big Internal
Shopee Bubble 1 Day 2 Brands IDR 4,000,000 IDR 1,000,000 Rp 5,000,000 30 slot
Event
Seller
No Blacklisted Day
Voucher*
Shopee Pets 1 Day 2 Brands IDR 4,000,000 IDR 1,000,000 Rp 5,000,000 (with limited exposure 60 slot
on peak day)
Voucher Terms & Conditions:

● Min. Spend ≤ IDR 140,000
● Minimum Voucher Discount ≥ IDR 21,000
● Voucher Claim quota will be created based on Shopee Games historical C2N
Brand submission should be locked W-2 prior to the game schedule
*Voucher budget will be allocated from the package price 65

CAMPAIGN BOOSTERS: SHOPEE
Brand Featured GAMIFICATION
- Shopee Bubble DETAILS (2/6) SHOPEE BUBBLE
Shared Logo in games
2 brand logos will be displayed at the same time
Brand
Voucher
Featured Distribution
Game page will be
Seller Voucher will
customised with
be distributed on
Brand/Merchant
Shopee Bubble
Shared Logo
Placement on the
banner.
Price
Rp 5,000,000/
brand
Brand A & B Logo
Main Game Page In-Game Placement Voucher Redemption Page

● Min. Spend ≤ Shop ABS
● Voucher CIR (Max. Spend/ Min. Spend) ≥ 15%
● Voucher provided in the games must have better value than the voucher on the shop page
66
CAMPAIGN BOOSTERS: SHOPEE GAMIFICATION DETAILS (3/6) SHOPEE PETS
Shared Logo in games

2 brand logos will be displayed at the same time
Brand
Featured
Game page will be Brand Logo
Placement
customised with
Shared Brand Logo
Brand B
Logo
Placement
Price
Rp 5,000,000/ Brand A
brand Logo
Placement
Pop up In-Game Banner Mini Game Sport Class
67
Brand Featured
Exposure Shared Logo Placement (2 brands)
Prize Commitment Budget/Day/Brand* Voucher budget will be allocated from the package price
Package Price/Brand Rp 5,000,000

● Seller will get several exposures on Shopee Pets, or Bubble (illustration on previous slides)
● Seller can request live date
● 4 brand logos will be displayed at the same time
● Seed/Prize can be in a form of:
○ Seller/Brand Product
○ Seller Voucher (All Product/Specific Product)
● Max Voucher Validity: 30 Days
● Voucher Quota will be allocated by Shopee according to %Usage Rate (C2N)

● Min. Spend ≤ IDR 140,000
● Minimum Voucher Discount ≥ IDR 21,000
● Voucher Claim quota will be created based on Shopee Games historical C2N
68
Shopee
SHOPEE Bubble
BUBBLE - User Journey
USER JOURNEY
1 2 3 4
Choose the desired and The objective of the game is With each unlock, players earn To redeem the prizes, users
available level to play. shoot the ball to create a group points and advance to the next could click “Penukaran Berlian”
of 3 (or more) of the same level. prize icon and claim the prize.
color to clear it.
69
Shopee
SHOPEE PETSPets
USER -JOURNEY
User Journey
1 2 3 4 5
Interact with pet daily by Play with pet daily & earn XP Play class games & interact Dress-up your pet with new Decorate your pet house to
feeding & cleaning it to to level-up → Soccer/ with other players. apparel that can be earn additional boosters to
level-up. Trampoline/ Music. unlocked. XP & rewards.
70
CAMPAIGN BOOSTERS: PROGRAM PENGGUNA BARU RP1 DETAILS
Benefits for Seller:

● Get first-time buyers to purchase Rp1 products with 100% Shopee Rebate* (max. Rp30.000/order) and Exclusive Exposures here
Commitments for Seller:

● All Managed Mall & Marketplace Sellers who want to register or already registered into the affiliate program here
● Seller must have < 3 penalty points
● Seller is required to give max. 1 SKU (max. 1 model) with min. stock 50 pcs
● Seller is required to give 1 SKU with price more than Rp25.000 (after seller’s discount)
● SKU should be of high-quality product (18+ products are prohibited)
● SKU should have a high-resolution picture
Learn more about Program Pengguna Baru Rp1 and how to enroll by contacting your RM.
Shopee Rebate with Product Price ≤ Rp 30.000 Shopee Rebate with Product Price > Rp 30.000
Shop A Shop B
Product price Rp30.000 Product price Rp50.000
Discount subsidy from

Shopee Rebate Rp29.999 Rp29.999
Shopee
Seller’s expense Rp0 Seller’s expense Rp20.000
Buyer’s expense Rp1 Buyer’s expense Rp1
71
CAMPAIGN BOOSTERS: SHOPEE EXPRESS DETAILS (1/2)

● Receive Shop Voucher up to 5 Mio Rupiah for eligible sellers.
Average Daily Shop Order Shop Voucher Value
5-15 Rp100.000
15-99 Rp400.000
100-499 Rp1.000.000
500-999 Rp2.000.000
>=1000 Rp5.000.000
● Free Additional Exposure for eligible sellers.

PACKAGE DETAILS SHOPEE EXPRESS
Inclusion in Product Recommendation Yes
CAMPAIGN Inclusion in Shop Recommendation Yes
LANDING PAGES Inclusion in Shop Voucher Recommendation 3 Slots
Inclusion in Hot Products 3 Slots
SKU Image Overlay Yes
FEATURES
Shop Page Decoration Yes
EXPOSURE PACKAGE PRICE FREE
● 100% Guaranteed & Insured: NO maximum claim value for damaged & lost parcels
● Cashback Up to 5%
● Dedicated RM from SPX (Min. daily order >50)
● Manpower Support and Asset support (packing materials) (Min. daily order >200)
● Activate Shopee Express Standard and Shopee Express Hemat by 12 October 2022 at the latest for 11.11 and 13 November 2022
at the latest for 12.12
● Sign up form (to be filled by RM)
72
CAMPAIGN BOOSTERS: SHOPEE EXPRESS DETAILS (2/2)
Commitments from Seller:

● Activate Shopee Express Standard and Shopee Express Hemat.
● Activate Shopee Express Standard and Shopee Express Hemat at the latest 12 October 2022 to join 11.11 and 13 November 2022 at
the latest to join 12.12 Campaign.
● Sellers must keep activating Shopee Express Standard and Hemat for at least 30 days on 80% of their SKUs.
Learn more about Shopee Express and how to enroll in the program by contacting your RM.
T&C:
1. To participate, RM must input seller username in form
2. Sellers submitted through form will be checked by SPX Team for eligibility first.
3. Vouchers are only eligible for sellers with ADO to all >15 and have not received voucher from SPX in the last 3 months.
4. Seller must activate Shopee Express Standard and Shopee Express Hemat on at least 80% of their active SKUs.
5. Seller must keep activating Shopee Express Standard and Shopee Express Hemat for at least 30 days.
6. Seller must be within SPX Serviceable area.
7. If seller deactivates Shopee Express within 30 days, Shopee reserves the right to revoke any benefits.
8. Special Cashback is based on total shipping fee of Shopee Express Standard and Shopee Express Hemat, and will be released after each order is Completed to seller
wallet.
9. Seller will be auto opt-in to SPX by Shopee until November 13, 2022 for 11.11 and December 14 2022 for 12.12
73
CAMPAIGN BOOSTERS: ANTERAJA DETAILS (1/2)
● [All Sellers] All sellers are eligible to have pick-up service

● [All Sellers] Sellers can receive cashback up to 7%
● [All Sellers] Free Additional Exposure if eligible
PACKAGE DETAILS ANTERAJA

Inclusion in Product Recommendation Yes
CAMPAIGN Inclusion in Shop Recommendation Yes
LANDING PAGES Inclusion in Shop Voucher Recommendation 3 Slots
Inclusion in Hot Products 3 Slots
SKU Image Overlay Yes
FEATURES
Shop Page Decoration Yes
EXPOSURE PACKAGE PRICE FREE
74
CAMPAIGN BOOSTERS: ANTERAJA DETAILS (2/2)

● Active Anteraja
● Sellers must keep activating Anteraja Regular and/or Economy before 10 October 2022 for 11.11 and 10 November for 12.12 AND
during the campaign period on 80% of their SKUs.
Learn more about Anteraja and how to enroll in the program by contacting your RM.
T&C:
1. To participate, RM must input seller username and shop ID in form before 10 October 2022 for 11.11 and 10 November for 12.12
2. Seller must keep activating Anteraja Regular and/or Anteraja Economy before 10 October 2022 for 11.11 and 10 November for 12.12 AND till the campaign
period ends on 13 November 2022 for 11.11 and 14 December 2022 for 12.12.
3. Seller must activate Anteraja Regular and/or Anteraja Economy on at least 80% of their active SKUs.
4. If seller deactivates Anteraja before period ends, Shopee reserves the right to revoke any benefits.
75
CAMPAIGN BOOSTERS: CASHBACK XTRA DETAILS

● Buyers get bigger cashback vs other shops.
● Sellers get visibility on Free Shipping & Voucher Page.
● Cashback XTRA tag on your products.
● Featured in Recommendation section on main page.

● Criteria for Seller to Join:
○ Shop has min. 1 active product with stock min. 1
○ Shop is active and received orders in the last 7 days
○ Shop is not on vacation mode
○ Shop does not have fraudulent activities (e.g. abnormal order history & seller’s activity, misuse of Shopee’s program for personal
interest)
● Service fee of 1.4% maximum IDR 10,000 per quantity sold (Special price if seller also joins Gratis Ongkir XTRA, service fee will be
reduced to 1%)
Learn more about Cashback XTRA and how to enroll in the program: https://shopee.co.id/m/pendaftaran-cashback-xtra
76
CAMPAIGN BOOSTERS: MURAH LEBAY DETAILS

● Increase traffic to shop & products through exposure in:
○ Special Murah Lebay discount voucher for your buyers
○ Murah Lebay tag on your products
○ Exposure on Murah Lebay page

○ Shop has min. 1 active product with stock
○ Shop rating >=4
interest)
○ Shop joins Gratis Ongkir Xtra
● Products nominated to Murah Lebay campaign must have the cheapest price vs same product within Shopee’s platform during the
campaign period
● Maintain product stock during campaign period
Learn more about Murah Lebay and how to enroll in the program: https://shopee.co.id/m/undangan-murah-lebay
77
CAMPAIGN BOOSTERS: SERBA SERIBU DETAILS

● Increase traffic to shop & products through exposure on Serba Seribu page.

interest)
● Seller needs to provide SKU with the following criteria:
○ Final price is exactly IDR 1,000
○ Min. stock 30 pcs per SKU
Learn more about Serba Seribu and how to enroll in the program by contacting your RM.
78
CAMPAIGN BOOSTERS: INGATKAN DISKON DETAILS

● Increase traffic to shop & products through exposure on Ingatkan Diskon section, one of the key pushes in 11.11 & 12.12 2022 peak
days
● Criteria for Seller to join:
interest)
● Seller needs to provide SKU with the following criteria:
● SKU criteria:
○ Minimum price:
■ Electronic Devices: 1.5% cheaper than SKU average price in the last 30 days
■ Electronic Non-Devices & Other Categories: 5% cheaper than SKU average price in the last 30 days
○ Minimum stock:
■ Electronic Devices: Min. 50 stock per SKU
■ Electronic Non-Devices & Other Categories: Min. 100 stock per SKU
Learn more about Ingatkan Diskon and how to enroll in the program by contacting your RM.
79
CAMPAIGN BOOSTERS: BIG BRANDS RUSH HOUR PEAK DAY

● Brand will get additional primary slot in L1 Intraday Refreshment on Shopee 11.11 & 12.12 Campaign Peak Day.

● Criteria for Seller to Join
○ Brand must provide storewide discount with min. 5 SKUs that satisfy the promo message
○ Brand must provide 3 Top Selling SKUs with price min. 30% cheaper vs SKU’s cheapest price in the last 30 days
○ Min. Discount: >= 50% for all SKUs
○ Qty Sold: >= 5,000 qty sold all time
○ Stock: min. 1,000 per SKU
○ Brand must provide social media post on teaser and Peak Day, highlighting their promotion at Shopee
○ Final decision on the selected brands will be made by Shopee.
80
CAMPAIGN BOOSTERS: UPSIZED VOUCHER PEAK DAY

● Brand will get additional primary slot in L1 Midnight Sale Intraday Refreshment during 00.00 - 02.00 (algo-based) on 11.11 and/or
12.12 Campaign on Peak Day.

● Seller agrees to commit budget which will be transformed into 50% Off Seller Voucher.
● 50% Off Seller Voucher will be live and featured during Peak Day (11 November 2022 for 11.11, 12 December 2022 for 12.12)
● 50% Off Seller Voucher will use seller’s budget and will be created by Shopee.
● Budget will be directly charged to seller only when it has been used by users to purchase products.
● 50% Off Seller Voucher terms & conditions:
○ Voucher Value: Discount 50%, maximum cap IDR 20,000, with no minimum spend
○ Voucher Quota: Min. 1,000 quota by Shopee according to seller’s committed budget
○ Voucher Validity Date: 11 November 2022 for 11.11 and 12 December 2022 for 12.12.
81
CAMPAIGN BOOSTERS: SHOPEE LIVE PROGRAMS (1/3)
Shopee Live offers campaign program to boost seller’s livestream sales performance.
Live Sale Happy Hour
Commitment from Seller
Streaming period commitment Min.1 hour / day for min. 1 day / week Min. 2 hours / day for min. 3 days / week
Non Promo Puncak: Non Promo Puncak:

2 products with discount >=30% 5 products with discount >=30%
Minimum Product in Livestream Cart

Promo Puncak: Promo Puncak:
1 product with discount >=90% 2 products with discount >=90%, min. 10 stock/SKU &
7 best-selling products1, min. 50 stock/SKU
Turn on reminder setting feature2

Use of promotional media
Post in Seller’s social media latest by D-1 streaming
Benefits for Seller
Free Shipping Voucher with
Promo support from Unlimited everyday
Min. Purchase Rp 0
Shopee during Livestream
10k Discount Voucher
session Quota obtained min. 20 Quota obtained min. 20
Min. Purchase Rp 0
3
Shopee Rebate - Up to Rp 250,000 / streaming day
4
Exposure in Shopee Floating Banner ✔
(shared) In-App Banner4 ✔
Push Notification4 ✔
Learn more about Shopee Live Program and how to enroll in the
Register Here
program by contacting your RM.
1
Best-selling products must match the product list that will be provided by Shopee
2
See how to activate Reminder Setting Feature here
3
Shopee Rebate are given for products other than commitment product from Seller
4
Slot only given on certain hours, depending to slot availability (shared benefit) 82
Brand Flash Sale in Shopee Live Brand Flash Sale Package Package 2022
“1 JAM PALING MURAH DI SHOPEE”
Landing Page ✔
A Brand-Driven Flash Sale Campaign Shopee Exposures
Brand must do min. 1 hour livestream from their Floating Banner ✔
(Shared)
account Push Notification ✔
Exclusive Exposures and Benefits Coming Soon ✔

Shopee LIVE Exposures
Shopee Live Team provide up to 590 Mio for the Impression support (30,000 impressions) ✔
live stream
SM Exposure Shopee Live IG Post ✔
Get More Viewers Account:
Shopee Live IG Story ✔
Brand Flash Sale Campaign increases up to 10x @Shopeelive_id
than your usual livestream
Total Marketing Value (IDR) 596,000,000
Min. Promo Valuation (IDR) 80,000,000
Learn more about Shopee Live Program and how to enroll in the program by contacting your RM.
83
Brand Flash Sale Terms & Conditions

1. Brands are obliged to provide the promotional discounts in accordance with the submitted valuation. Shopee Live have the right to
cancel/ take down the Brand exposure if the Brands are not committed with the valuation.
2. Brand could also add additional SKUs in addition to the submitted SKUs for Brand Flash Sale campaign.
3. If Brand cancelled in a short notice after the Brand have confirmed the schedule, it may affect Brand’s submission for the next
Brand Flash Sale campaign.
4. Brand Flash Sale live stream session is to be aired exclusively on Shopee Live.
5. Please pay attention to Shopee Live general rules for any kind of violations which could be accessed here.
84
CAMPAIGN BOOSTERS: SHOPEE LIVE SUPERSTAR (1/4)
Shopee Live Superstar is a 1-hour live sale session by Superstar KOLs with
exclusive product reviews and promotions to increase awareness of your
products. The session features Brand’s collaboration with Superstar KOLs
(influencers with >5M Instagram followers).
Further amplify your mega sales success by participating!
Average uplift and results for participating brands
~7x ~5x >250,000

Product Visits Orders Unique Viewers
compared to average compared to average in 1 hour stream
hourly in D day hourly in D day
85
A. FULL PACKAGE
Get your exclusive Superstar Live Sale Session produced by Shopee, & Get Premium Exposures!
Pre & Extra Peak Day Sessions Peak Day Sessions
Package investment for start from start from

exclusive slot (full 1 hour) IDR 125 mio IDR 140 mio
All package investments will be in 100% cash (incl. tax)
B. EXPOSURE PACKAGE
Produce your own live sale with Superstar KOL, & Get Premium Exposures!
Pre & Extra Peak Day Sessions Peak Day Sessions
Cash investment for IDR 65 mio IDR 85 mio

1 hour slot + 6 mio coins Please book at least 2 weeks in advance Please book at least 2 weeks in advance
to secure your slot to secure your slot
Superstar KOL + Live Production by Brand (KOL valued at valued at

min. 5 mio IG followers) IDR 100 mio IDR 100 mio
Shop Vouchers Commitment (to be procured by

IDR 35 mio IDR 35 mio
Brand)
Total Package Price IDR 200,000,000 IDR 220,000,000
86
Shopee’s Star-Studded Mega KOL Roster
Fit for various brand categories
8
7
Raffi Ahmad Andhika Pratama Baim Wong Rizky Billar Atta Halilintar Keanu
Nagita Slavina Titi Kamal Anya Geraldine Luna Maya Inul Daratista Aurel Hermansyah
… and more!
87
Steps to Participate: Slot Booking until Performance Reporting
18 August Latest by 14 Days 14 Days before Live date 14 Days after

before Live date Live date Live date
● Slot confirmation
Inform your Shopee RM ● Reserve package on Performance Report by
Preparation & logistics Shopee Superstar
about joining Brand Portal Shopee
● SKU submission
▪ Shopee RM will then share ▪ Shopee RM to confirm back ▪ Brand to send SKUs to GO LIVE Shopee to share
link to registration form to participating brands on Shopee office. Instructions performance report to
slot schedule and Superstar will be shared by Shopee RM participating Brands
▪ Brand to complete matching via email
registration form
▪ Brand to reserve Shopee Live ▪ Shopee will facilitate
Superstar BRS package on pre-briefing on content with
Brand Portal Brand and Superstar
(optional)
▪ Brand to submit list of Hero
SKU & vouchers to be
included in teaser assets
Notes:
Brand can request for promoted SKUs to be delivered back to Brand (shipping cost borne by Brand)
88
CAMPAIGN BOOSTERS: SHOPEE LIVE STREAMER PARTNER PROGRAM, HOST
SERVICE & PRODUCTION SERVICE
Package Detail:
Add-on Add-on
Streamer Partner Program (SPP) Package
Seller Benefit Production Service Host Service
Diamond Platinum Gold Premium Basic Premium Basic
Live Production Service - - - 20 hours/month 10 hours/month - -
Host Shopee 100 hours/month 80 hours/month 60 hours/month - - 20 hours/month 10 hours/month
Shopee Credit Shopee Seller Coins Rp3,000,000 Rp2,000,000 Rp1,000,000 - - - -
Shop voucher (from Shopee) Rp4,000,000 Rp3,000,000 Rp2,000,000 - - - -
Dedicated Section @ Microsite ✓ ✓ ✓ - - - -
Exposure Shopee
Boosting on Shopee Live ✓ ✓ ✓ - - - -
Promotion content feed (1:1) 5 3 2 - - - -
Promotion content story (9:16) 5 3 2 - - - -
Creative Asset
Design Cover Photo 5 3 2 - - - -
Shop Banner 5 3 2 - - - -
Content plan ✓ ✓ ✓ - - - -
Operasional Title recommendation ✓ ✓ ✓ - - - -
PIC Shopee 1 1 1 - - - -
TOTAL MARKETING VALUE / BULAN Rp 83,000,000 Rp 61,000,000 Rp 47,000,000 Rp 90,000,000 Rp 45,000,000 Rp 4,000,000 Rp 2,000,000
TOTAL PACKAGE PRICE / MONTH* Rp 21,500,000 Rp 16,500,000 Rp 11,500,000 Rp 35,000,000 Rp 20,000,000 Rp 3,000,000 Rp 2,000,000
*Cash only 89
CAMPAIGN BOOSTERS: SHOPEE LIVE STREAMER PARTNER PROGRAM (1/3)
Benefits of Joining The Streaming Partner Program
One Shopee Live Advisor (SLA) is

Special Exposure Slot helps seller to get
dedicated to assisting Sellers during the
more viewers and new buyer
program period.
All-in One Package from host services, Performance Evaluation creates a

coin sellers, vouchers, to planning for strategy to increase store sales through
livestream supporting content. Shopee Live.
90
Streamer Partner Program: Seller Commitment
Shopee Live Seller Commitment Notes
● Streaming Duration ● Not Violating Shopee Live Rules

The seller is committed to streaming according to the During live activities on Shopee, Sellers are expected to
minimum duration listed on each package (included with the pay attention to the streaming rules that have been
benefits provided per package selected). determined so that there are no serious violations.
● Live Sale Participation ● Following Shopee Live Advisor's Suggestions

The seller is committed to participating in the Live Sale Sellers are expected to follow Shopee Live Advisor
program according to the campaign theme of the Shopee Live (SLA) advice regarding best practices such as the use
team during the ongoing campaign period. of titles, cover photos, and so on.
● Benefit Commitment
The seller is committed to using the host credit benefits,
Vouchers, and Coins provided by Shopee Live in full (100%).
● Informing Live Schedule on Seller's Social Media

The seller is expected to be able to inform the streaming
schedule on the seller's social media account
(Instagram/Facebook/WhatsApp) and invite loyal store
customers to be able to watch streaming on the Seller's
Shopee account.
91
How to Participate:
Final
Registration Slot Checking Confirmation by Payment Start Streaming
SPP Team
Fill in G-Form Make sure the SKU you

Check back whether Mall category payment
Submission for the Confirmation to the want to display has
your submission via Brand Portal / BD
BAU campaign seller regarding the been sent before
appears on SPP Centre
registration results starting the livestream
(INTERNAL ONLY - submission tracker
filled by RM)
92
CAMPAIGN BOOSTERS: PRODUCTION SERVICE (1/2)

1. Additional services from the Streamer Partner Program for Sellers who have livestream production needs from Shopee Studios
2. Shopee will provide livestream production needs, from studios, properties, to production crews
3. Production services available from Monday-Friday (weekdays)

1. 1
Purchase of the Production Service package must be accompanied by the purchase of the Streamer Partner Program (SPP) package
in order to support the entire livestream session
2. Prepare a minimum of 6 SKUs/streams (recommendation: Hero/Top Selling SKUs)
3. Sending the selected product
4. 2
SKUs and Shipment Criteria:
○ Shipping costs from the Seller/Brand to the host will be charged to the Seller/Brand by including detailed receipts (Instant or
Same Day delivery service types will not be accepted at Studio Shopee)
○ The SKU must arrive at least 3 days before the livestream date
○ 3 If the SKU has not arrived by the livestream date, the livestream session will be canceled and the Seller/Brand loses the
livestream session (no schedule changes)
5. Promotion recommendation:
○ Provide special promotions during livestream
○ Provide special discount vouchers for livestream
○ Provide coin bonus
○ Provide a giveaway scheme
93
CAMPAIGN BOOSTERS: PRODUCTION SERVICE (2/2)
Livestream Video
Livestream - Without Frame With Frame Split Screen
94
CAMPAIGN BOOSTERS: HOST SERVICE
Host Service
An additional service from the Streamer Partner Program (SPP) for Sellers who have additional needs for live streaming hosts.The purchase
of the Host Service package does not have to be accompanied by the purchase of the Streamer Partner Program (SPP) package.
Host Criteria:
Currently, Shopee has a host who is experienced in doing live streaming for Shopee Sellers’, with the following criteria:
● Woman (Hijab/non-Hijab) or Man
● Attractive
● Have good communication skills
● Good product review capability
● Able to interact with the audience
95
APPENDIX E: 11.11 & 12.12
PACKAGE EXPOSURE ILLUSTRATIONS
PACKAGE EXPOSURE ILLUSTRATIONS (1/15)
1 Inclusion in Hot Products Collection

PACKAGE DETAILS
Inclusion in Hot Products Collection 1
MAIN LANDING PAGE Inclusion in Brand Voucher Recommendation 2

1
Flash Voucher 3
Inclusion in Featured Brands 4

VOUCHER LANDING PAGE Inclusion in Brand Voucher Recommendation 6
SHOPEEMALL EVERGREEN Inclusion in Product Recommendation (Peak Week) 7

LANDING PAGE Inclusion in Product Recommendation (non Peak Week) 8
PRIME VISIBILITY ON Flash Sale 9
HOMEPAGE & SHOPEE MALL Mall Flash Sale (2 SKUs per Slot) 10
PAGE Inclusion in Mall Category Banner 11
Broadcast Chat Quota 12
SKU Image Overlay 13

FEATURES
Shop Page Decoration 14
Inclusion in Brand and Product Recommendation 15
PUSH EXPOSURE Paid Ads Credit 16
97
2 Inclusion in Brand Voucher Recommendation

PACKAGE DETAILS

1
Flash Voucher 3



FEATURES
98
3 Flash Voucher
PACKAGE DETAILS

1
Flash Voucher 3



FEATURES
99
4 Inclusion in Featured Brands
PACKAGE DETAILS

1
Flash Voucher 3



FEATURES
100
5 Inclusion in Hot Products Collection
PACKAGE DETAILS

1
Flash Voucher 3



FEATURES
101
6 Inclusion in Brand Voucher Recommendations
PACKAGE DETAILS

1
Flash Voucher 3



FEATURES
102
7 Inclusion in Product Recommendation

8 (ShopeeMall Evergreen Landing Page)
PACKAGE DETAILS

1
Flash Voucher 3



FEATURES
103
9 Flash Sale
PACKAGE DETAILS

1
Flash Voucher 3



FEATURES
104
10 Mall Flash Sale (2 SKUs per Slot)
PACKAGE DETAILS

1
Flash Voucher 3



FEATURES
105
11 Inclusion in Mall Category Banner
PACKAGE DETAILS

1
CATEGORY BANNER
Flash Voucher 3
COLLECTION


FEATURES
106
12 Broadcast Chat Quota
PACKAGE DETAILS

1
Flash Voucher 3



FEATURES
107
13 SKU Image Overlay
PACKAGE DETAILS

1
Flash Voucher 3



FEATURES
108
14 Shop Page Decoration
PACKAGE DETAILS

1
Flash Voucher 3



FEATURES
109
15 Inclusion in Brand & Product Recommendation
PACKAGE DETAILS

1
Flash Voucher 3



FEATURES
110
16 Paid Ads Credit
PACKAGE DETAILS

1
Flash Voucher 3



FEATURES
111
APPENDIX F: TV SHOW
EXPOSURE ILLUSTRATIONS
PACKAGE EXPOSURE ILLUSTRATIONS FOR TV SHOW (1/10)
Package Details
Blocking Segment - TV station Tier 1 1
Brand Segment
Static Running Text - TV station Tier 1 2 1 Blocking Segment - TV Station Tier 1
Product UI Overlay - TV station Tier 1 3
KOL as Host 4
Running Text - TV station Tier 1 5

TV Show
Performance
Telop Winner Gamification (Sponsored by) - TV station TBC 6
Segment
TV Show TVC - 15 Sec 7
Social Media Posts - IG Post, IG Story, FB Post, FB Story,

Twitter, Youtube (6 of Shopee's Primary & Secondary 8
Accounts)
Social Media Post - IG Post, FB Post, Twitter (via TV station 9

Pre-TV Show social media accounts)
Exposures
TV Show Article 10
Online Marketing - Video Push in FB, IG, YouTube 11
In App Push - Store and SKU featured in Landing Page 12
In App Push - Brand Logo in TV Show Landing Page 13
In App Push - Inspirasi Shopee 14
113
Package Details
Static Running Text - TV station Tier 1 2

Brand Segment 3
KOL as Host 4
Running Text - TV station Tier 1 5 4

TV Show
Performance
Segment

Accounts)

2
Exposures
TV Show Article 10
In App Push - Brand Logo in TV Show Landing Page 13 2 Static Running Text - TV station Tier 1
3 Product UI Overlay - TV station Tier 1
4 KOL as Host
114
Package Details
1
5 Running Text - TV station Tier 1
Blocking Segment - TV station Tier 1
Brand Segment
KOL as Host 4

TV Show
Performance
Segment

Accounts) 6 Telop Winner Gamification (Sponsored by) - TV Station TBC
Exposures
TV Show Article 10
115
Package Details

7 TV Show TVC - 15 Sec
Brand Segment
KOL as Host 4

TV Show
Performance
Segment

Accounts)

Exposures
TV Show Article 10
116
Package Details 8 Social Media Post (6 of Shopee’s Primary & Secondary Accounts)
Brand Segment
Static Running Text - TV station Tier 1 2 9 Social Media Post (via TV Station social media accounts)
KOL as Host 4

TV Show
Performance
Segment

Accounts)

Exposures
TV Show Article 10
117
Package Details

10 TV Show Article
Brand Segment
KOL as Host 4

TV Show
Performance
Segment

Accounts)

Exposures
TV Show Article 10
118
Package Details

Brand Segment
Product UI Overlay - TV station Tier 1 3 11 Online Marketing - Video Push in FB, IG, Youtube
KOL as Host 4

TV Show
Performance
Segment

Accounts)

Exposures
TV Show Article 10
Online Marketing - Video Push in FB, IG, YouTube 11 Facebook & Youtube Instagram
119
Package Details
Static Running Text - TV station Tier 1 2 12 In App Push - Store and SKU featured in Landing Page
Brand Segment
KOL as Host 4

TV Show
Performance
Segment

Accounts)

Exposures
TV Show Article 10
120
Package Details
Blocking Segment - TV station Tier 1 1 13 In App Push - Brand Logo in TV Show Landing Page
Brand Segment
KOL as Host 4

TV Show
Performance
Segment

Accounts)

Exposures
TV Show Article 10
121
Package Details 14 In App Push - Inspirasi Shopee


Brand Segment
KOL as Host 4

TV Show
Performance
Segment

Accounts)

Exposures
TV Show Article 10
122
THANK YOU

Shopee Continues Strong Growth in Q1 2022

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Shopee Continues Strong Growth in Q1 2022

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SHOPEE CONTINUES ITS STRONG GROWTH MOMENTUM IN THE FIRST QUARTER

OF 2022 AS THE LEADING E-COMMERCE PLATFORM IN INDONESIA

Platform-wide Performance in 11.11 2021^ Top Sellers Performance in 11.11 2021*

Platform-wide Performance in 12.12 2021^ Top Sellers Performance in 12.12 2021*

Beauty Muslim Fashion Home & Living

6. TV Show 7. Oﬄine Marketing 8. Event & Press Release 9. Partnership

5. Social Media &

8. Event & Press

5. Social Media &

8. Event & Press

5. Social Media &

Shopee Shopee Shopee Shopee Shopee

5. Social Media &

8. Event & Press

5. Social Media &

8. Event & Press

9. Partnership Social Media Presence Top KOL Engagement

5. Social Media &

8. Event & Press

5. Social Media &

8. Event & Press

Oﬄine Marketing (TV Commercials) 11

5. Social Media &

8. Event & Press

9. Partnership News Coverage via

5. Social Media &

8. Event & Press

Social Media Post

^Terms & Conditions of all campaign requirements can be seen in Appendix A 16

11.11 CAMPAIGN PACKAGES

STARTER BASIC REGULAR

Min. Charge Max. Charge

Social Media Post

^Terms & Conditions of all campaign requirements can be seen in Appendix A 20

12.12 CAMPAIGN PACKAGES

STARTER BASIC REGULAR

Min. Charge Max. Charge

TV Show Big Brands Rush Hour Upsized Voucher Peak Day

Limited Slots Available

Shopee Games & Voucher Shopee Online

Price: IDR 5 Mio Price: IDR 15 Mio - 45 Mio

Shopee LIVE Shopee LIVE Host Service &

Price: IDR 2 Mio - 3 Mio

Shopee Inﬂuencer Shopee LIVE Superstar

Price: starts from IDR 65 Mio

Join ‘Murah Lebay’

Activate ‘Anter Aja’ Activate ‘Shopee Express’

Airing within PRIME TIME Airing on TOP RATED Viewed by

PARTICIPATING SELLERS enjoyed huge uplift*

Package Details Quantity Seller's Occupancy

Package Details Quantity Seller's Occupancy

SHOP CRITERIA PRODUCT CRITERIA

Provide Storewide Voucher Top Selling Product With High Discount

1 Net Sales Calculation Illustration

2 Total Net Sales during Campaign Period Calculation Illustration*

3 Net Sales Commission Value Calculation Illustration**

*Calculation will be made 21 days after last campaign day 33

100% Cash Support

Payment Method Valuation Ratio Brand Support Period

Net Sales Commission

Illustration: Total Net

Net Sales Commission Shopee Package Price