 OVERVIEW OF EXCHANGE ECOSYSTEM

 COMPETITIVE LANDSCAPE
WAZIRX :  PRODUCT / SERVICE OFFERINGS

COMPETITIVE  OPPORTUNITIES
LANDSCAPE ANALYSIS  CHALLENGES
 OVERVIEW OF CRYPTO EXCHANGE ECOSYSTEM AND ALLIED SERVICES

CORE PRODUCT RELATED SERVICES

Centralized Decentralized Non-Custodial Retail Institutional DeFi

Exchange Exchange Exchange
Lending / Staking
Mutual Funds OTC Desk
Protocols
KYC Open Source Less Counterparty Risk

Lending HNI Wealth Mgmt. Liquidity Protocols

Easy Syncing Permissionless Escrow based

SIP Other DeFi Protocols

Integrated Wallet On-Chain User Wallet

Key Differentiators
User Wallet Exchange Liquidity Security and Trust

Source:
1. https://underscore.vc/blog/the-perils-of-custodial-trading-the-promise-of-non-custodial-trading/
2. https://www.oxera.com/insights/agenda/articles/the-rise-of-the-cryptoexchange-giants-what-next-for-trading-cryptocurrencies/
 WAZIRX IS THE LEADING CRYPTO EXCHANGE IN INDIA IN TERMS OF
VOLUME TRANSACTIONS AND WEEKLY VISITS
LANDSCAPE Hits :
VOLUME 1. WazirX has presence in multiple segments,
($/24 hrs) is a first-mover
2. Leader in weekly website traffic and 2 nd in
Put Text Here terms of Digital Coin offerings

WazirX : Work in
Progress
P2P Exchange Misses :
1. No presence in market for High-Risk
Exchanges (minimal KYC requirements)
2. Less presence in Derivatives Exchanges

Non-Custodial TYPE
CEX DEX
Ex.

Source: Chappuishalder
 OFFERINGS OTC Desk NFT Marketplace Services DeFi

• OTC Desk • AMM (DEX in progress)

WazirX 0.05% - 0.2% Yes
• Corporate Account • Lending Protocol

• HNI Investment
CoinDCX 0.1% No
• Lending
• Lending Protocol

• SIP / MF
Zebpay Yes Yes (WIP)
• Lending
• Lending Protocol (0x)

Bitbns No No • Fixed Deposit NA

Coinswitch Kuber No No NA NA

• WazirX among the first to venture into DeFi;

partner with EasyFi for Lending / Staking protocols
• Has one of the major NFT marketplaces in the
country
5.1
Exchange Score for WazirX,
386 228
• Plans for Decentralized Exchange in the pipeline # of Markets # of Coins Supported
highest among Indian
(Rank 2 in India) (Rank 2 in 4India)
exchanges
 FOLLOWING OPPORTUNITIES CAN BE LEVERAGED BY WAZIRX

Focus on Customer Delight for Existing Customer Support, Fiat Deposit UI/UX among the top
delighters among Indian crypto traders
Products
Popularity Score (0 to 10)
 Adoption of more instant fiat deposit products and better
customer service can be leveraged
CUSTOMER CARE SERVICE
 WazirX has among the least user friendly UI among 7.5
competitors, can be made better
FIAT CURRENCY DEPOSIT
5.1
Entry into new Segments
TECHNICAL ISSUES
 Products : Current market landscape lacks a High risk exchange 3.9
(minimal KYC requirement), WazirX can fill that gap. TRANSACTION FEES
 Services : Competitors have better retail investor friendly 3.2
services like FD, Mutual Funds; WazirX can increase offerings

Source: Inc42
 CHALLENGES FACED IN THE CRYPTO EXCHANGE
ECOSYSTEM
White Labelling
 Low Entry barrier : Many platforms white-label a
ready-made cyrpto exchange
 Results in many competitors offering product with
minimal differentiation, could potentially lead to
competition for the incumbent
Source: Inc42
Regulatory
 Government regulation favors blockchain but not
cryptocurrencies. No legal framework exists for
cryptocurrency, however trading is allowed
 The government however does not recognize
cryptocurrency as legal tender, also not favourable
to DeFi protocols
THANK YOU

VENKETESHWARAN IYER
VENKATESH.IYER1989@GMAIL.COM