THE TIMES OF INDIA

A STUDY OF CUSTOMER SATISFACTION TOWARDS OF THE TIMES OF INDIA

AMAN YADAV
B.COM(H) IInd YEAR
2018-2019
 HISTORY

 Founded on November 3,1838 as Bombay Times and journal

of commerce, during the British raj.

 In1861,the Bombay times was renamed The Times Of India.

 Its editor was J.E. Brennam, a retired Irish docter

who was also secretary of the Bombay Chamber of a Commerce

 In 1946 the company come under Indian ownership

 In 1950 the Delhi Edition is launched with K. Gopalswmi as

the first Indian editor.
 THE TIMES OF INDIA

Mrs. Indu Jain

Chairperson

MR. Samir Jain Mr. Vineet Jain

Vice chairperson Managing Director
 FEATURES OF THE TIMES OF INDIA

 The times group It is the third-largest newspaper in India by circulation 

and largest selling English-language daily in the world
 The Times of India is not the only India’s largest selling English
general daily but also the leading English general daily in the
world.
  It is the oldest English-language newspaper in India still in
circulation, albeit under different names since its first edition
published in 1838
 The times of India was ranked 88th among India's most-
trusted brands.
 CIRCULATION
 The newspaper has the widest circulation among all English
language with about 2.6 million daily paid copies.

 In the year 2005,the Audit Bureau of Circulation reported that

the times of India is the world largest selling English newspaper.

 The times of India group has 45 dailies and periodicals in 3 languages

and 108 editions from 9 centers across the country and combined readership
of over 40 million.

 32 Radio stations.

 2 Television News Channels.

 Reaching 2468 cities and towns.

 SISTER PUBLICATIONS

 Economic Times – A financial daily

 Navbharat Times- Hindi Daily Newspaper

 Maharashtra Times- Marathi Daily Newsapaer

 Mumbai Mirror- Morning newspaper from Mumbai

 Filmfare- English film Magazine publish in association with BBC

 STRENGTH
 Big Brand, good reputation in the mind of customer.

 1st rank in circulation in India and 8th in world.

 Launches good campaign.

 Daily English newspaper with full information.

 World class printing machine.

 1,10,000 copies per hour.

 WEAKNESS
  Some people have the perception that TOI publishing more
celebrity/entertainment news.

 Less information about stock market.

 Late circulation in small cities.

 Lack in covering useful news for those student who are prepare for
competitive exam.

 Old news.
 COMPETITOR
The main competitors for The times of India are:

 THE HINDU- The Hindu is ranked third among English daily

with a total readership of 51,40,000.

 HINDUSTAN TIMES- Hindustan Times is the second most read

English daily and the 12th among all newspaper with a total
readership of 62,54,000.
 DISTRIBUTION CHANNEL
There are three way to sell the TOI

Cash sale: Take newspaper from pan wala or any shop in cash

Subscription sale: Pay money in advance and read TOI

Line sales: Maximum percentage sale comes from this method.

money collection works in reverse order.
THE TOI EMPIRE
The times of India group owns the following
11 publishing centres.
15 printing centres.
55 sales offices.
Over 7000 employees.
5 dailes including two of the largest in the country.
2 lead magazines.
Reaching 2468 cities and towns.
THANK YOU