ALIBABA

ENTREPRENUERS FUND
Presents

JUMPSTARTER 2021
The Global Pitch Competition

Confidential
Alibaba Hong Kong Entrepreneurs Fund

HONG KONG
A HK$1 billion fund pledged to
invest in companies with a Hong Kong nexus

Scale up startup operations by leveraging resources

from Alibaba’s vibrant ecosystem

Confidential
JUMPSTARTER is a not-for-profit initiative curated by Alibaba Hong Kong Entrepreneurs Fund.

Our goal is to build, empower and jumpstart Hong Kong’s startup ecosystem by bringing
entrepreneurs, investors, corporates and public together, and transform Hong Kong into a
leading hub for global innovation and technology.

JUMPSTARTER 2020 (jumpstarter.hk) was the world’s largest online pitch competition and
most rigorous startup event. We brought together corporates, investors and media to connect
with startups in Hong Kong.

MEDIA STARTUPS

INVESTORS CORPORATES

Confidential
JUMPSTARTER By The Numbers
JUMPSTARTER 2017 & 2019 @ Hong Kong JUMPSTARTER 2020 @ Worldwide
Hong Kong Pitch Competition & Global DEMO Day The World’s Largest Online Pitch Competition

12,000+ 730+ 900+ 120+ 70+ 20,000 100 400+ 115+ 150+
Attendee Startups Investors, Corporates & Media Speaker, Judges & Fans & Regions & Online Show Supporting Media
Industry Experts Experts Supporters Countries Time (Mins) Organization Coverage

8 Semi-Pitches Around the world

100+ 800+ 100+ San

Startup Showcase Business Matchmaking Media Coverage Shenzhen Kuala London Toronto Hong Beijing Shanghai
Lumpur Francisco
Arranged Generated Kong
Bay Area
Confidential
2019 & 2020 Sponsors & Partners of JUMPSTARTER

Organizer Title Sponsor Co-organizers Global Partners

Social Venture Student Program Webcast Solution

Platinum Sponsors Program Partners
Partners Partners Partner
Gold Sponsors

Corporate Partners

Sponsors

Official Carriers

Media Partners

Confidential
2019 & 2020 Supporting Organizations of JUMPSTARTER
Supporting Organizations

Confidential
Objective
INCUBATE FOR THE FUTURE – ENTREPRENEURSHIP & INNOVATION
• Redefine and celebrate entrepreneurship and innovation
• Provide early-stage entrepreneurs with Alibaba’s resources to jump start their startup journey

GLOBAL NETWORK
• Provide connections and networking between startups and corporates, investors and other ecosystem players
• Get exposure to Hong Kong and Asian startup ecosystem for startups from all of the world

EDUCATION
• Advocate youth entrepreneurship and educate young generation for future participation in the startup world
• Enable fun-learning experience for Hong Kong public to embrace entrepreneurship & innovation

AWARENESS and PROMOTION OF HONG KONG

• Promote public awareness of startups and their value contribution to the world
• Promote Hong Kong as a city for entrepreneurship, an innovation & technology hub and a top fund-raising market
Confidential
Objective
INCUBATE FOR THE FUTURE – ENTREPRENEURSHIP & INNOVATION
• Redefine and celebrate entrepreneurship and innovation
• Provide early-stage entrepreneurs with Alibaba’s resources to jump start their startup journey

GLOBAL NETWORK
• Provide connections and networking between startups and corporates, investors and other ecosystem players
• Get exposure to Asian startup ecosystem for startups from all of the world

EDUCATION
• Advocate youth entrepreneurship and educate young generation for future participation in the startup world
• Enable fun-learning experience for the public to embrace entrepreneurship & innovation

AWARENESS
• Promote public awareness of startups and their value contribution to the world
Confidential
JUMPSTARTER consists of 4 pillars
ENTREPRENEURSHIP
JUMPSTARTER celebrates entrepreneurship for
the wellbeing of society – bringing everyone
together and inspiring young people to become
entrepreneurs.
INNOVATION
JUMPSTARTER is the ultimate showcase of
innovation and technology. Technology thought-
leaders and groundbreakers will be on stage
sharing their insights.
CONNECT ALIBABA
JUMPSTARTER facilitates opportunities through its
extensive network, connecting startups with the
Alibaba ecosystem through the global pitch
competition and networking activity.
EXPLORE ASIA
JUMPSTARTER is the portal to Asia-wide
business opportunities – bringing together
entrepreneurs, founders and investors to create
the springboard in Hong Kong.
JUMPSTARTER consists of 4 pillars
ENTREPRENEURSHIP
JUMPSTARTER celebrates entrepreneurship for
the wellbeing of society – bringing everyone
together and inspiring young people to become
entrepreneurs.
INNOVATION
JUMPSTARTER is the ultimate showcase of
innovation and technology. Technology thought-
leaders and groundbreakers will be on stage
sharing their insights.
CONNECT ALIBABA
JUMPSTARTER facilitates opportunities through its
extensive network, connecting startups with the
Alibaba ecosystem through the global pitch
competition and networking activity.
EXPLORE ASIA
JUMPSTARTER is the portal to Asia-wide
business opportunities – bringing together
entrepreneurs, founders and investors to create
the springboard in Asia.
Global Pitch Competition Mechanism
SEMI PITCH (Round 1) SEMI PITCH (Round 2) DUE FINAL PITCH
Screening & Shortlist
1:1 Online Pitch Online Pitch to Panel DILIGENCE Offline Event / Live Webcast
Scoring Announcement
Selection By AEF Selection By AEF & VCs By AEF By AEF & Star Judges from VCs/Corporates

3 Rounds of
Top 200 Top 20 Top 10 Top 10 Winner
Application Deadline

NOV 16
SEP 16 40 Teams Batch 1 DEC - JAN MAR / APR
1st AUG 31 SEP 9 Top 20 Announcement
SEP 23 40 Teams Batch 2 AEF conducts Top 10 Teams
due diligence on
NOV 25
10 Teams Batch 1 shortlisted teams Rocket Pitch
OCT 15 40 Teams Batch 3 10 Teams Batch 2 3min Pitch . 3 slides
2nd SEP 25 OCT 7
OCT 22 40 Teams Batch 4 FEB 3 Top 5 JUMPSTARTERS
DEC 15
Webcast of 4 episodes Top 10
Announcement Roundtable w/
Retail FinTech 5-min Pitch +
3rd OCT 19 OCT 28 NOV 12 40 Teams Batch 5 Star Judges
Smart City DeepTech

*Benefits for Early Birds Applicants: Exposure to Top Up to US$1M Investment for 1 Winner
Investors & Corporates Booth
Cash Prize for 1 Winner
• Two wild cards granted to contestants after the 1st round
of shortlist + Global Webcast + + (offered by Partners)
Travel
Sponsorship eFounders Fellowship Training Program
• One wild card granted to contestants after the 2nd round
Mentorship (with Travel Sponsorship)
of shortlist
for Top 5 JUMPSTARTERS
Confidential
Timeline
2020 2021

Worldwide Applicants TOP 200 TOP 20 TOP 10 TOP 10 Winner

Global Semi-
Pitch
Callout
Round 1
Global The World’s Largest Hybrid
Callout Startup Event

Open for
Application
Worldwide Semi-
Pitch Due Grand
Aug 31 Sep 16 / Sep 23 Round 2 Diligence Finale
1st Deadline Session 1/ Session 2

www.jumpstarter.hk

Sep 25 Oct 15 / Oct 22 Nov 25 Dec-Jan 2021 World Champion of

2nd Deadline Session 3 / Session 4 JUMPSTARTER
Event Dates
to be Announced 2021
Jul 2020

Oct 19 Nov 12
3rd Deadline Session 5
Industry & Geography
Industry of Focus Geographical Coverage:
• Ecommerce
• Hong Kong
Logistics • Taiwan
RETAIL •
• Entertainment & Gaming • Mainland China
• Travel & Tourism… and more • Philippines
• Singapore
• Thailand
• Capital Market & Investment • Malaysia
• InsurTech
FINTECH • Indonesia
• Payment & Digital Banking
• RegTech & Compliance… and more • Vietnam
• Australia
• Japan
• Korea
• Smart Buildings
SMART • Green & Environmental • UK
CITY • Mobility • EMEA
• Lifestyle… and more • Americas

• AI & Machine Learning

DEEP • Big Data and Analytics
TECH • Blockchain
• AR/VR… and more
For Internal Use Only & Confidential
Award & Prize
Up to US$1M Investment
for 1 Winner eFounders Fellowship
JUMPSTARTER TOP 5
Training Program
WINNER JUMPSTARTERS
Cash Prize for 1 Winner (with Travel Sponsorship)
(offered by Partners)

BEST WOMEN
JUMPSTARTER INNOVATION SOCIAL IMPACT
ENTREPRENEURSHIP
(By 4 Cohorts)
Rule & Requirement: Application
ELIGBILITY OF APPLICANTS
JUMPSTARTER is open to all startups around the world
who fulfill the following requirements:
• Operating for less than 5 years
• Raised less than US$20 million in funding to date
• Funding currently between Seed and Series C stages
• Have an innovative product or service
• Desire to make Hong Kong part of your future plans
For Internal Use Only & Confidential
ONLINE APPLICATION
• Startup submits online application with pitch deck
o Mandatory: PowerPoint up to 15 slides in PDF format,
including but not limited to:
1. Team Background and Story
2. Value Proposition and Product/Services Description
3. Market Size and Target Segment Analysis
4. Business Model
• Pricing, Cost and Unit Economics
• Acquisition, Distribution and Supply Chain
• Entry Barrier and Competitive Analysis
• Scalability, Growth and Risk Factors
• Historical Milestone, Operation & Financial Traction
and Future Development Plan
5. Fundraising History and Plan
6. Hong Kong Nexus
• Team Background and Current Operation
• Future Plan
o Optional: 2-3 min Video Presentation/Corporate Video
Rule & Requirement: Selection Process
ONLINE SCREENING & SCORING ONLINE PITCH
• The first-round screening & scoring is processed online by AEF Semi Pitch (Round 1) :
• Each shortlisted startup takes part in 1:1 online pitch
• In total, 200 startups are shortlisted for Round 1 of Semi Pitch • On-day pitch : 5-min presentation + 3-min Q&A
(1:1 online pitch) • Top 20 Teams are selected by AEF & Partners for Round 2

JUDGING CRITERIA Semi Pitch (Round 2) :

• Each shortlisted startups submits a 1-min Video in advance
• 20% Innovation and Industry Disruption
• On-day pitch: 3-min presentation + 5-min Q&A
• 20% Market Potential and Business Model & Sustainability • All pitching sessions will be recorded and publicly presented as
• 20% Traction and Further Development Plan 4 online episodes
• 15% Team Background and Strength • Top 10 Teams are selected by a panel of judges and will go
through due diligence for Final Pitch
• 15% Hong Kong Nexus (Founder Background + HK / GBA Plan)
• 10% Social Impact

Bonus Point : 10% (max.) will be added to your total score if you’ve taken any
initiatives to combat COVID-19 or to help your local community during COVID-19
Confidential
Co-Organizer
• Promote JUMPSTARTER to your startup
Callout For • Reach out to your startup community community
Startup Application • Encourage startups to apply for JUMPSTARTER Promotion
• Make referrals of different local/regional partners
to help promoting/supporting JUMPSTARTER

• Nominate/Invite a judge at Semi & Final Pitch Event Support

*Judge | Mentor • Provide venue & on-site support
• Nominate/Invite a mentor & Sponsorship
| Speaker • Solicit or provide cash/in-kind sponsorship
• Nominate/Invite a speaker

*Vetting is required. AEF reserves the right to invite and confirm judges, mentors and speakers.

For Internal Use Only & Confidential

Co-Organizer
Benefits : Extending Your Impact Globally
Exposure on Pre-event and Post-event Marketing
Branding on JUMPSTARTER website & marketing materials:
• Logo, URL & 150-word description on event website
• Logo and URL on registration page
• Logo & URL in ALL eDMs (approx. 14-18 eDMs)
• Logo on ALL online & offline marketing materials e.g.
videos and factsheet
• Mentions on social media channels, incl. LinkedIn,
Facebook and Instagram
• 50-word description included in post-event thank you email
Banner or Pop-Up Ad Space on JUMPSTARTER website
Public Relations:
• Press release opportunity: Insertion of Co-organizers’ quote
• Mentions on selected media materials
• One dedicated senior executive to be involved in media
activities
Startup Access
• Access to all shortlisted startup application materials incl.
Pitch Deck & Email Address of 200 shortlisted startups
Exposure on Virtual Event – Semi Pitch
• Round 1: Logos or actual video content on 20 branded
waiting Rooms
• Round 2: Logos or actual video content on 2 branded
Waiting Rooms
• Round 2: Four (4) 1-2 min video content (4 episodes)
• One (1) AEF-produced video interview (e.g. comments on
Top 20 startups)
• Closing Credits: Show rolling credits
Virtual Event Involvement – Semi Pitch
• Nominate/invite a judge to take part in Semi Pitch-Round 2
Access to Event Attendee List (incl. name, title and company)
Alternative Plan
Exposure on Virtual Event – Final Pitch*
• Logo on landing page of livestream and on-demand platform
• Brand transitions between pitch session or speaking session or
break session: e.g. Logo or 15-30 second spot
• One (1) 1-2 min video content (e.g. corporate/promotional Video)
• Closing credits: Show rolling credits
* Subject to market condition e.g. COVID-19
For Internal Use Only & Confidential
Exposure on Onsite Event – Final Pitch / Grand Finale
• Exhibit: One (1) booth to display a co-organizer’s marketing
collaterals
• Onsite Marketing: Logo placement on ALL on-site marketing
materials (e.g. event signage, promotional slide included in all
plenary and breakout sessions, event flyer/handbook,
backdrop, badge etc.
Onsite Event Access – Final Pitch / Grand Finale
• Four (4) VIP Delegate Passes (Include access to VIP Lounge)
• Twenty (20) Corporate/Investor Delegate Passes (Include access
to Corporate/Investor Lounge)
• Forty (40) General Delegate Passes (Does not include access to the
Lounges, match-making session and networking session)
• Discount on additional General Delegate Passes
Onsite Event Involvement – Final Pitch / Grand Finale
• Nominate/invite a speaker to chair or speak at one of the
plenary/breakout sessions at Final Pitch/Grand Finale
Virtual Event Involvement – Final Pitch*
• Nominate/invite a judge to take part in Final Pitch
Global Partner Benefits : Extending Your Impact Globally

Exposure on Pre-event and Post-event Marketing

Branding on JUMPSTARTER website & marketing materials:
• Logo & URL on event website
Callout For • Reach out to your startup community • Logo on selected online & offline marketing materials e.g.
Startup Application • Encourage startups to apply for eDMs, videos and factsheet
JUMPSTARTER • Mentions on selected media materials
• Mentions on social media channels, incl. LinkedIn, Alternative Plan
Facebook and Instagram
Exposure on Virtual Event – Final Pitch*
• Promote JUMPSTARTER to your startup
• Logo on landing page of livestream and on-
community Exposure on Virtual Event – Semi Pitch demand platform
• Make referrals of different local/regional • Round 1: Logos on 20 Branded Waiting Rooms
Promotion • Round 2: Logos on 2 Branded Waiting Rooms • Closing credits: Show rolling credits
partners to help promoting/supporting * Subject to market condition e.g. COVID-19
• Closing credits: Show rolling credits
JUMSPTARTER
Exposure on Onsite Event – Final Pitch / Grand Finale Onsite Event Access – Final Pitch / Grand Finale
• Onsite Marketing: Logo placement on selected • Two (2) Corporate/Investor Delegate Passes
on-site marketing materials (e.g. event signage, (Include access to Corporate/Investor Lounge)
• Nominate/Invite a judge at Semi Pitch promotional slide included in all plenary and • Two (2) General Delegate Passes (Does not include
*Judge | Mentor breakout sessions, event flyer/handbook,
• Nominate/Invite a mentor access to the Lounges, match-making session and
backdrop, badge etc. networking session)
• Discount on additional General Delegate Passes
Startup Access
*Vetting is required. AEF reserves the right to invite and confirm judges and mentors.
• Access to all shortlisted startup application
materials incl. Pitch Deck & Email Address
of 200 shortlisted startups

For Internal Use Only & Confidential

Community Partner
Benefits : Extending Your Impact Globally
Exposure on Pre-event and Post-event Marketing
• Reach out to your startup community Branding on JUMPSTARTER website & marketing materials:
Callout For
• Encourage startups to apply for • Logo & URL on event website
Startup Application • Logo on selected online & offline marketing materials e.g.
JUMPSTARTER
eDMs, videos and factsheet
• Mentions on selected media materials Alternative Plan
• Mentions on social media channels, incl. LinkedIn, Exposure on Virtual Event – Final Pitch*
• Promote JUMPSTARTER to your startup Facebook and Instagram
• Logo on landing page of livestream and on-
community demand platform
Promotion • Make referrals of different local/regional Exposure on Virtual Event – Semi Pitch • Closing credits: Show rolling credits
partners to help promoting/supporting • Closing credits: Show rolling credits
* Subject to market condition e.g. COVID-19
JUMSPTARTER
Exposure on Onsite Event – Final Pitch / Grand Finale Onsite Event Access – Final Pitch / Grand Finale
• Onsite Marketing: Logo placement on selected • Two (2) Corporate/Investor Delegate Passes
on-site marketing materials (e.g. event signage, (Include access to Corporate/Investor Lounge)
promotional slide included in all plenary and • Two (2) General Delegate Passes (Does not include
*Mentor • Nominate/Invite a mentor breakout sessions, event flyer/handbook, access to the Lounges, match-making session and
backdrop, badge etc. networking session)
• Discount on additional General Delegate Passes
*Vetting is required. AEF reserves the right to invite and confirm mentors.

For Internal Use Only & Confidential

Supporting Organization
Benefits : Extending Your Impact Globally
Exposure on Pre-event and Post-event Marketing
Callout For • Reach out to your startup community Branding on JUMPSTARTER website & marketing materials:
Startup Application • Encourage startups to apply for • Logo on event website
JUMPSTARTER • Logo on selected online & offline marketing materials
e.g. eDMs, videos and factsheet

Exposure on Virtual Event – Semi Pitch Alternative Plan

• Promote JUMPSTARTER • Closing credits: Show rolling credits Exposure on Virtual Event – Final Pitch*
• Make referrals of different local/regional • Logo on landing page of livestream and on-
Promotion Exposure on Onsite Event – Final Pitch / Grand Finale demand platform
partners to help promoting/supporting
• Onsite Marketing: Logo placement on selected • Closing credits: Show rolling credits
JUMSPTARTER * Subject to market condition e.g. COVID-19
on-site marketing materials (e.g. event signage,
promotional slide included in all plenary and
breakout sessions, event flyer/handbook,
backdrop, badge etc.

Onsite Event Access – Final Pitch / Grand Finale

• Four (4) General Delegate Passes
• Discount on additional General Delegate Passes

For Internal Use Only & Confidential

Corporate Partner Benefits : Extending Your Impact Globally
Exposure on Pre-event and Post-event Marketing
• Priority access to JUMPSTARTER
Meet the matchmaking platform Branding on JUMPSTARTER website & marketing materials:
JUMPSTARTERS • Logo & URL on event website
• Round-the-clock networking • Logo on selected online & offline marketing materials e.g. eDMs, videos and factsheet
• Mentions on selected media materials
• Mentions on social media channels, incl. LinkedIn, Facebook and Instagram
• Promote JUMPSTARTER to your startup
community Exposure on Virtual Event – Final Pitch*
Exposure on Virtual Event – Semi Pitch • Logo on Landing Page of livestream and on-
Promotion • Make referrals of different local/regional demand platform
• Round 1: Logos on 20 Branded Waiting Rooms
partners to help promoting/supporting • Round 2: Logos on 2 Branded Waiting Rooms • Closing credits: Show rolling credits
JUMSPTARTER • Closing credits: Show rolling credits * Subject to market condition e.g. COVID-19

Exposure on Onsite Event – Final Pitch / Grand Finale Onsite Event Access – Final Pitch / Grand Finale
• Onsite Marketing: Logo placement on selected • Two (2) Corporate/Investor Delegate Passes
• Nominate/Invite a judge at Semi Pitch on-site marketing materials (e.g. event signage, (Include access to Corporate/Investor Lounge)
*Judge | Mentor
• Nominate/Invite a mentor promotional slide included in all plenary and • Two (2) General Delegate Passes (Does not include
breakout sessions, event flyer/handbook, access to the Lounges, match-making session and
backdrop, badge etc. networking session)
• Discount on additional General Delegate Passes
Startup Access
• Provide venue & on-site support • Access to all shortlisted startup application
Event Support • Solicit or provide cash/in-kind materials incl. Pitch Deck & Email Address of 200
OR Sponsorship sponsorship shortlisted startups

*Vetting is required. AEF reserves the right to invite and confirm judges and mentors. For Internal Use Only & Confidential
Corporate Sponsor
• Priority access to JUMPSTARTER matchmaking
platform • Promote JUMPSTARTER to your startup community
Meet the
• Round-the-clock networking Promotion • Make referrals of different local/regional partners to
JUMPSTARTERS
• Arrange 1-on-1 meetings with Top Teams on help promoting/supporting JUMSPTARTER
request

• Nominate/Invite a judge at Semi & Final Pitch Event Support

*Judge | Mentor • Provide venue & on-site support
• Nominate/Invite a mentor OR Sponsorship
| Speaker • Solicit or provide cash/in-kind sponsorship
• Nominate/Invite a speaker

Vetting is required. AEF reserves the right to invite and confirm judges, mentors and speakers.

For Internal Use Only & Confidential

Sponsorship Package
Sponsorship Package
Platinum Sponsor Gold Sponsor Sponsor
HK$300,000 HK$200,000 HK$100,000
Conference Access
VIP Delegate Pass (Full Access to JUMPSTARTER 2020 program and VIP Lounge) 2 - -

Corporate Delegate Pass (Full Access to JUMPSTARTER 2021 program)

8 4 2
• Access to Expo, all plenary sessions & breakout, 1:1 matchmaking and networking sessions and “Corporate & Investor Lounge”
General Delegate Pass (Limited Access to JUMPSTARTER 2021 program)
10 6 4
• Access to Expo and all plenary sessions, limited access to breakout sessions
Discount code to purchase additional delegate pass √ √ √
Marketing (pre-event and post-event)
Branding on JUMPSTARTER website, on-site marketing, digital & printed marketing materials Exclusive to Platinum Sponsor
√ √ √
• Banner or Pop-Up Ad Space on JUMPSTARTER website
• Logo placement with URL on JUMPSTARTER website
√ √ √ Exposure on Virtual Event –
√ √ - Final Pitch*
• Logo placement on selected online & offline marketing materials
• Logo on Landing Page of
Exposure on Virtual Event – Semi Pitch livestream and on-demand
• Logos or Actual Video Content on 20 Branded Waiting Rooms at Semi Pitch – Round 1 √ √ - platform at Final Pitch
• Logos or Actual Video Content on 2 Branded Waiting Rooms at Semi Pitch – Round 2 √ √ - • Brand Transitions between
• One (1) 1-2 min Video Content (1 episode of Semi Pitch - Round 2) √ - - pitch session or speaking
• One (1) AEF-produced Video Interview (e.g. comments on Top 20 startups) √ - -
session or break session: e.g.
• One (1) Episode naming opportunity: e.g. “Presented by _______” √ - -
• Closing Credits: Show Rolling Credits √ √ √ Logo or 15-30 sec spot
• One (1) 1-2 min Video Content
Exposure on Onsite Event – Final Pitch / Grand Finale
(e.g. Corporate/ Promotional
• Logo placement on selected on-site marketing material (e.g. sponsor-recognition event signage, promotional slide and event √ √ √ Video
flyer/handbook, photo-taking backdrop etc.) • Closing Credits: Show Rolling
• Exhibit: One (1) exhibition booth related to “startups” or “innovation” at the Grand Final √ - - Credits
Event Involvement – Semi Pitch, Final Pitch / Grand Finale *Vetting is required. AEF reserves the right to invite and confirm judges and speaker.
*Subject to market condition e.g.
• Opportunity of Award Naming & Presenter (Best JUMPSTARTER – by 4 cohorts) √ - -
• Nominate/Invite a Judge* for Semi Pitch – Round 2 and Final Pitch √ - - COVID-19
• Nominate a Speaker* for the Breakout Session, and Program Naming Opportunity at the Grand Finale √ - -
JUMPSTARTER 2021 – The Unprecedented Hybrid Startup Event

Hybrid Event: Seamless and Engaging Experience Virtual Event: Robust Interactive Webcast Interface
(Mockup Image – subject to change) (Mockup Image – subject to change)

Confidential
Appendix
Global & Regional Reach with Integrated Marketing Campaign
ONLINE
JUMPSTARTER
2020
Channels
Callout Phase Website, SEO
& EDM Google AdWords Display Network

Callout
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Phase

ONLINE
JUMPSTARTER
2020
Grand Finale Channels
Website, SEO
Phase & EDM Google
AdWords
Display
Network

Grand
Finale ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Phase

OFFLINE Billboard Sogo TV Tram Bus Body

Channels

Ticketing Phase ✓ ✓ ✓ ✓
Digital Advertising & Media Coverage
Outdoor Advertising
Semi-Pitch
Webcast
 Thank You
For more information, please contact:
Teddy Lui | teddylui@alibaba-inc.com
Grace Wong | gracewong@alibaba-inc.com

For Internal Use & Confidential

Timeline
Website
Online Callout Phase - JUMPSTARTER GLOBAL PITCH COMPETITION x 5 Semi-Pitches
Launch (Jul 2020 – Nov 2020)
Jul 2020

Due Diligence
40 Teams 40 Teams 40 Teams 40 Teams 40 Teams Round 2
Mid Sep End Sep Mid Oct End Oct Mid Nov
Launch of the Global/Regional Round 1 20 out of
Competition Acquisition 1-on-1 Online 200 Teams
Jul 2020 Digital Campaign & Semi-Pitches
Competition Screening Sessions End Nov
Aug 2020 Sep-Nov 2020

Online/Offline Event Phase - JUMPSTARTER 2021 Grand Finale in Hong Kong

(Dec 2020 – Mar/Apr 2021 To be Confirmed)
Online to Offline

”Grand Finale” Digital Promotional Campaign Announcement

Event Launch for the Competition
Final Pitch in Hong Kong of Top 10 Teams
Date, Duration Mar 2021 in Hong Kong Feb 2021
Venue Feb-Mar 2021
TBC
Grand Finale
“FOMO” offline event

Confidential