Social Media

Asif Mehmood 007

M Bilal 012
Hafiz Uzair Ijaz 006
What is Social Media ?

 Social media is an digital application that allows the user to

create and share information's, ideas, careers etc., with each
other.
 We can say social media is an online communication and
information sharing platform.
 This sharing is done through virtual communities and
networks.
Contd..

 Many individuals uses social network to be in touch with

friends and family. To interact with them to share their
memories and so on.
 Businessman uses social media as a platform for marketing
to promote his product.
 Similarly various fields use social media according to their
required necessity.
Top 10 Social Media sites:

1. Facebook
2. WhatsApp
3. Instagram
4. Twitter
5. Tumblr
6. Pinterest
7. Linkedin
8. Reddit
9. YouTube
10. Telegram
Types of Social Media

 There are seven popular types of social media platforms,

they are:
 Social Networking – Facebook
 Discussion forum- Quora
 Micro blogging- Twitter
 Photo sharing- Instagram
 Bookmarking Networks- Pinterest
 Consumer review network - Zomato
 Video sharing- YouTube
What is Social Media
Marketing ?
 Social Media Marketing is the process of using social media
sites to promote a company’s product or service.
 By doing so many new customers can be obtained.
 It is easy to be in touch with the existing customer.
 It has the power to increase the customer loyalty.
Benefits for Students

 Social media plays an important role in students life.

Nowadays most of the colleges conduct online discussion
forums and webinars on trending topics.
 It helps students from any corner to connect and gather
information. Employment opportunities are easier via
various sites like Linkedin.
 Just by posting resumes a student can connect with the job
seekers.
 Huge amount of study materials are uploaded in various
sites for students use. And there are also networks for
connecting students and teachers.
 Benefits for Business
 Social media is a great tool nowadays to reach the customers increase the
sales and grow the business.
 Branding is the first step to make the business a success one .
 By using social media we can easily review the feedback's from the
customers.
 We can find what a customer like or dislike or what he prefers.
 By posting the link of the content on the social media we can increase the
traffic of our site. The biggest advantage is it is cost effective.
Negative impact of social
media
 Researches found that one may become addictive by using
social media too much.
 It may also lead to depression and anxiety.
 It could lead to distance in a relationship.
 We fall into a trap of comparing our life with others which
is mentally unhealthy.
 Another harmful impact of  social media is lack of sleep.
Impacts and Health problem
in children ?
 Studies shows that health impact due to social media in
children affect them mentally specially in self esteem and
well being.
 Most of the children isolate themselves from the real world
and become addictive to social media. It may lead to
depression.
 Moreover by using Smart Gadgets for a long time creates
problem in vision. Due to which kids are forced to wear
specs at a very small age.
Advantages of social media
 Best way of connecting with peoples.
 Access to paid advertising services.
 Bring traffic to our website.
 We can easily evaluate our performance.
 Can create a viral content.
Disadvantages of Social
Media
 Cyber Bullying
 Hacking
 Addiction
 Frauds and scams
 Security issues
 Health issues
Conclusion

 While social media provides valuable information and

opportunity to learn wide variety of new things, there is
more addiction towards it.
 Hence, its peoples responsibility to set their own limitation
of usage and children should be always under the
supervision of parents.
Thank You