SOCIAL MEDIA

PRESENTED TO PRESENTOR

Mr. Parminder Anjali

singh
Agenda
Types
Benefits
Drawbacks
Importance

Examples
 Introduction
I would like to talk about the social media that we
use daily.

  Social Media can be defined as an array of

internet-based platforms, which promotes
and enhance the sharing of information.
Some of the most common types of social
media are websites and applications focused
to microblogging forums, social
bookmarking, social creation, social
networking and Wikipedia.

 Over the years, the social media has become

an important part of the everyone’s fields.
These platforms have enabled the people to
interact with other online in a social manner.
 Types of Social Media
 Social Networking Sites
Social Review Sites
Image Sharing Sites
Video Hosting Sites
Community Blogs
Discussion Sites
Sharing Economy Sites
SOCIAL NETWORKING SITES
A social networking site is an online platform that
allows users to create a public profile and interact
with other users.

SOCIAL REVIEW SITES

A review site is a website on which reviews can be posted
about people, businesses, products, or services.

IMAGE SHARING SITES

Image sharing, or photo sharing, is the publishing or transfer
of digital photos online.

VIDEO HOSTING SITES

video hosting service, enables users to upload, convert, store
and play back video content on the Internet, often via a
structured, large-scale system that may generate revenue.
COMMUNITY BLOGS
A blog is a website where someone regularly records their
thoughts or experience or talks about a subject.

DISCUSSION SITES
A Discussion Web is a graphic organizer that helps students
arrange evidence they have gathered primarily from readings

SHARING ECONOMY SITES

A sharing economy is defined as an economic system in which assets
and services are shared between private individuals
 BENIFITS OF SOCIAL MEDIA
Build Relationship
From a professional perspective, you can grow your professional
network online tremendously by connecting with colleagues, mentors,
role models and other professionals.

Share Expertise
Social media gives you an opportunity to talk about what you know and
what you want to be known for. Sharing your expertise will attract
potential professional and personal connections.

Educate Yourself
Social media allows you to hone in on what you really care about and what
you really want to read. You can create lists that curate content from your
favorite people, thought leaders in the space, or media outlets.
Connect Anytime

Social media can help you connect before, during and after networking
events, a conference or a meeting. People can get to know you prior to
meeting you and be better equipped to talk in person.

Increase Visibility

If you spend time honing in on your expertise, consistently managing

your social channels, then you have the potential to greatly increase
your visibility and even become a thought-leader in your space. Good
content gets shared, so if you are consistently posting quality
content, the more people who share it, the more people see it.
 DRAWBACKS OF SOCIAL MEDIA
Reduces Face to Face Communication skill
One of the worst aspects of social media is that it reduces the ability to
communicate face to face. Everyone used social media to interact with
others, and as a result, they gradually lost their ability to communicate face
to face.
Fake News
Social media plays a significant role in the dissemination of fake news.
Anyone can manufacture fake news on a hot topic and post it on social
media networks without any verification.
People Addicted to Social Media
People who use social media excessively develop a significant addition to
it. Addiction to social media has affected the majority of teens.
Social Media is Harmful to Health
Excessive usage of social media platforms has been linked to a variety of
health issues in people. They become sedentary due to their constant use of
social media platforms at all hours of the day and night.
 IMPORTANCE OF SOCIAL MEDIA
For individuals:
Man is a social animal. We all like to be surrounded by our loved
ones and get connected to as many of our known ones as possible.
.
To stay connected with friends and family: The utmost importance of
social media is that it helps in staying in touch with our loved ones.

Social media also helps us in giving some insights on current topics. In

fact, breaking news these days are spread vigorously through Twitter and
whatsapp

It allows you to make new friends, meet new people from any corner
of the world.
For businesses:
Brand building
•To build a brand:; Considering almost half of the world’s population is now on
social media, it is definitely one of the best places to build a brand name for
your business. Continuous customer engagement helps in building and
strengthening the brand-building process.

•To build brand awareness and differentiation; With high competition in almost
every field, businesses strive a lot on their brand awareness and brand-
differentiating. Social media can help them attain that by giving their brand a
distinct voice. Brands can create their own identity by having a creative
advertising campaign. There is a necessity to continuously engage your
customers. 

•To have a brand recall: Creating awareness amongst your audience,

differentiating yourself from your competitors, and brand recall are some
aspects where social media is very useful. With continuous customer
engagement through social media, brands have a high recall value.
 EXAMPLES OF SOCIAL MEDIA
Facebook
Youtube.
Whatsapp
Instagram
Twitter
 Summary Report On Social Media
Social media refers to the means of interactions among people in which they
create, share, and exchange information and ideas in virtual communities
and networks. The Office of Communications and Marketing manages the
main Facebook, Twitter, Instagram, LinkedIn and YouTube accounts.

Social media is about conversations, community, connecting with the

audience and building relationships. It is not just a broadcast channel or a
sales and marketing tool.

Authenticity, honesty and open dialogue are key.

Social media not only allows you to hear what people say about you, but
enables you to respond. Listen first, speak second.

Be compelling, useful, relevant and engaging. Don’t be afraid to try new
things, but think through your efforts before kicking them off.

Thank you

Presentor Anjali