Presented by Group 6

Advertising
Platforms

DMLMHS Empowerment Technologies 2023

What is Advertising PLatform?

An ad platform is a technology for monetizing online traffic. In most cases, ad

platforms serve as the broker or intermediary between the digital publisher
and the advertiser. Platform providers offer the tools that businesses use to
purchase advertising that is delivered on websites and mobile apps
What is Advertising PLatform?

The term “ad platform” is a generic one that can refer to demand-side platforms
(DSPs), ad exchanges, or ad networks, each of which offers its own differentiating
features. A few of the most well-known ad platforms include Google, Facebook, and
Instagram, but hundreds of smaller companies also serve the independent publishing
market.
Why use Advertising Platform?

Advertising platforms can help you effectively target potential customers,

Build relationships and maximize your return on investment. They make it
easy to reach your target audience, No matter who they are or where they
live. You can target by age, gender, interests, location and more. This helps
ensure that your ads are seen by the people you really want to reach.
Advertising platforms also help you build relationships with potential
customers. You can tailor your ads to fit your audience and create an
engaging message that resonates with them. Finally, advertising platforms
make it easy to measure the success of your campaigns. They provide
analytics and reporting so you can track which ads are working and adjust
your strategy as needed.
 Examples of
Advertising PLatforms
1. Facebook

As the largest social media platform in the

world, it’s safe to say that Facebook is a
reliable choice when deciding where to
advertise. Facebook is popular among a wide
variety of demographics, meaning there’s a
good chance your target audience is engaging
with the platform.
 2. Instagram

Known for its glossy photos and videos, Instagram is an

ideal platform for brands with visually appealing products
and easily incorporated into visual media. Instagram also
holds a massive user base, with the second-highest
engagement rate among social media platforms and one of
the youngest audiences.
 3. Twitter

As the go-to platform for discovering breaking news and

engaging with small and big-name influencers, Twitter has
been one of the most popular social media channels since
its launch in 2006
 4. TikTok

A relatively newer player in the social advertising game , TikTok

holds enormous potential for reaching potential customers,
especially among younger audiences. In just three years , the
platform has grown in the US from 35.7 million users in 2019 to
more than 94 million in 2022
 5. Pinterest

Pinterest is another highly visual platform, decorated with

whimsical wedding photos, cooking videos and fashion
reels. it is an ideal platform for social media advertising
considering its users typically use the platform to find the
and purchase products.
 What is Social Media?
Social media refers to online platforms and websites that enable users to create, share,
and exchange content, ideas, and information with others through virtual communities
and networks. These platforms are designed to facilitate social interaction,
communication, and the sharing of various forms of content, including text, images,
videos, links, and more. Social media has become an integral part of modern life and
has a significant impact on how people connect, communicate, and share information
globally.
 What are some benefits of
using Social Media?

One of the key benefits of using social media is its ability to connect people
from all over the world. Emergence of platforms such as Facebook, Twitter,
Instagram, etc. has allowed people to create and develop online networks
that they may otherwise never have had the opportunity to form. Thanks to
the global reach of these networks, social media can provide a great way to
stay connected with family, friends and colleagues - regardless of where they
are in the world.
 What are some benefits of
using Social Media?

Using social media for marketing and advertising is also a

great benefit. Not only does it help businesses reach more
people and build relationships with their target audience, but
it can also be used to promote new products and services.
Through social media, businesses can give customers more
reasons to buy their products or use their services.
 Examples of Social
Media
*Facebook
-is a free social networking website where registered users create profiles, upload
photos and video, send messages and keep in touch with friends, family and
colleagues.

*Pinterest
- is a social curation website for sharing and categorizing images found online. The main
focus of Pinterest is visual, though it does call for brief descriptions of images. Clicking
on an image will take a user to the original source.
 Examples of Social
Media
*Reddit
-is a social news website and forum where site members curate and promote stories. The
site is composed of hundreds of sub-communities called subreddits. Each subreddit has a
specific topic, such as technology, politics or music.

*Wikipedia
-is a free, open content encyclopedia created through a collaborative community.
Anyone registered on Wikipedia can create an article for publication; registration is not
required to edit articles.
 Presented by Group 6

Thank You
So Much!
Melendres, Adolfo, Laurista