SOCIAL MEDIA & SOCIAL ADS

What is social media and how it works

Social media is a computer-based technology that facilitates the sharing
of ideas, thoughts, and information through the building of virtual
networks and communities. By design, social media is Internet-based and
gives users quick electronic communication of content. Content includes
personal information, documents, videos, and photos. Users engage with
social media via a computer, tablet, or smartphone via web-based
software or applications.

Social networks are used by companies to expose their services,

products, and improvements, to launch their news, promote their
offers or carry out advertising campaigns. The different social
networks serve the company both as sources of information and
communication and interaction with their communities.
The largest social media networks include Facebook, Instagram,
Twitter, YouTube, and TikTok.
What Are the 6 Types of Social Media?
The six types of social media, though this can be broken down in
many ways, include social networking, bookmarking, social news,
media sharing, microblogging, and online forum sites.

Youtube & Blogs

-Youtube
YouTube hosts all varieties of audio-visual formats, from blogs,
interviews, documentaries, shows, movies, music videos, etc. In addition
to allowing content to be uploaded to any type of user, organization, or
brand. Large, medium, and small companies, NGOs and even the Public
Administration are using YouTube to get their content to users.
The impact that content creators have on the forms of entertainment and
the consumption habits of diverse audiences represents a great
opportunity for brands to connect with specific segments of users.
It is important to bear in mind that the public to whom we communicate,
especially on YouTube and social networks, are not in the same age
range. Statistics show that most users who use this platform are between
the ages of 18 and 34.

-Blogs
Blogs are a communication tool that allow you to collect content created
by the author. A blog is the centre of the marketing actions of a company.
It provides content and information related to its products or services in
an extensive and accessible way, which can also be shared on social
networks. Companies constitute their own spaces to reinforce the visibility
of their brand and to achieve this visibility or increase the sales of a
product or brand, it is necessary to be well positioned in web search
engines
A corporate blog is an element that is part of a company or business.
These types of blogs are a very useful tool since they are a way of
understanding who the company or brand is and what its objectives are.
A good example is Starbucks. In their blog we can find information about
the company, such as what is the process of making their products, as
well as recipes that they share with their users.