UNIVERSITY OF ECONOMICS AND FINANCE

Final Report

Feel Cocktails IMC Plan

Class: A03E

Lecturer: Lê Hồng Đắc

Major: Integrated Marketing Communication – MKT1132E

Group 1: 404

Nguyễn Thị Việt Anh

Phạm Nguyễn Ngọc Châu

Đoàn Thị Phương Dung

Hà Ngọc Sơn

2021 – 2022
I. INTRODUCTION:.......................................................................................................................5
1. Company introduction..............................................................................................................5
2. Product Introduction:...............................................................................................................5
3. PESTLE...................................................................................................................................8
4. Five Forces.............................................................................................................................10
5. SWOT....................................................................................................................................10
5.1. Strengths : 10
5.2. Weaknesses: 11
5.3. Opportunities: 11
5.4. Threats: 11
6. Brand Positioning...................................................................................................................11
7. Tagret Audience.....................................................................................................................13
8. Insight.....................................................................................................................................13
II. OBJECTIVE AND INTRODUCTION OF THE PROGRAM.................................................18
1. System objective....................................................................................................................18
2. Communication objective......................................................................................................18
2.1 Page Site 18
2.2 In-network tools get to know 18
III. CREATIVE STRATEGY........................................................................................................19
1. PHASE 1................................................................................................................................19
2. PHASE 2................................................................................................................................20
3. PHASE 3................................................................................................................................21
IV. IMC MIX.................................................................................................................................22
1. Phase 1...................................................................................................................................23
2. Phase 2...................................................................................................................................26
3. Phase 3...................................................................................................................................11
V. IMC Mix Cost...........................................................................................................................16
VI. COMMUNICATION MIX.....................................................................................................19
VII. CONCLUSION......................................................................................................................20
VIII. Evaluation project implementation Set specific marketing goals.........................................21
References......................................................................................................................................22
Image 1 Martini...............................................................................................................................5
Image 2 Lemon Rum.......................................................................................................................6
Image 3 Vodka Strawberry..............................................................................................................7
Image 4 Brand Positioning............................................................................................................11
Image 5 Tagret Audience...............................................................................................................12
Image 6 Search Consumer Journey...............................................................................................15
Image 7 Comparison Consumer Journey.......................................................................................15
Image 8 Occasion Consumer Journey...........................................................................................16
Image 9 GIF...................................................................................................................................21
Image 10 IMC MIX Phase 1 Editortial..........................................................................................22
Image 11 IMC MIX Phase 1 Influencers.......................................................................................23
Image 12 IMC MIX Phase 1 Influencer Example.........................................................................24
Image 13 IMC MIX Phase 1 Digital Marketing............................................................................25
Image 14 IMC MIX Phase 2 Advertising Scene 1........................................................................26
Image 15 IMC MIX Phase 2 Advertising Scene 2........................................................................27
Image 16 IMC MIX Phase 2 Advertising Scene 3........................................................................28
Image 17 IMC MIX Phase 2 Advertising Scene 4........................................................................29
Image 18 IMC MIX Phase 2 Advertising Scene 5........................................................................30
Image 19 IMC MIX Phase 2 Advertising Scene 6........................................................................31
Image 20 IMC MIX Phase 2 Advertising Scene 7........................................................................32
Image 21 IMC MIX Phase 2 Advertising Scene 8........................................................................32
Image 22 IMC MIX Phase 2 Advertising Scene 9........................................................................33
Image 23 IMC MIX Phase 2 Advertising Scene 10......................................................................34
Image 24 IMC MIX Phase 2 Advertising Survey.........................................................................35
Image 25 IMC MIX Phase 2 Advertising Sponsor 1.....................................................................35
Image 26 IMC MIX Phase 2 Advertising Sponsor 2.....................................................................36
Image 27 IMC MIX Phase 2 Advertising Tiktok..........................................................................37
Image 28 IMC MIX Phase 3 Digital Marketing............................................................................38
Image 29 IMC MIX Phase 3 Facebook.........................................................................................39
Image 30 IMC MIX Phase 3 Tiktok..............................................................................................40
Image 31 IMC MIX Phase 3 PR....................................................................................................41
Image 32 Communication Mix......................................................................................................45
I. INTRODUCTION:
1. Company introduction
The forerunner is Binh Tay Liquor Company, run by Saucière Française des Distilleries de
Indochine (SFDIC) of France. The company officially started construction in 1900 and in
operation in 1902.
In June 2006, Binh Tay Liquor Joint Stock Company – Binh Duong Alcohol Wine Factory with
capacity of 4.5 million liters/year was officially in operation.
In the current period of continuous development and competition, Binh Tay Liquor Joint Stock
Company aims to become a leading enterprise in the production and trading of High quality
alcohol and wine products for domestic and export consumption, due to the development of the
country. With that great mission and continuing to write history for many years, the Company
has been developing to a growing brand name in the Vietnam and international markets.

2. Product Introduction:
“FEEL carbonated cocktail soft drink is developed according to the trend of using RTD (ready-to-drink)
products that are being developed strongly all over the world. This is a fairly new product on the market,
serving the needs of: fast, convenient, you can prepare cocktails according to your own preferences at
home.,
Feel brand carbonated soft drink Feel Soft drink carbonated cocktail Feel lychee martini 4.5% can of
330ml is made from natural process with light alcohol recipe to create a taste of standard, delicious
cocktail, sweet and cool lychee that brings a refreshing feeling, comfortable
Natural lychee flavor, fruit juice, vodka, water, CO2, citric acid, fructose, RE sugar, food coloring
(E129), preservative (E202)
Sweet femininity for Girls who like the sweetness and charm but still show their personality. Love
yourself more and show more
Image 1 Martini

 
Feel brand carbonated soft drink . Soft drink carbonated cocktail Feel Lemon Rum mint 4.5% can of
330ml made from natural process with light alcohol recipe to create a standard, delicious cocktail flavor,
with cool lemon and mint to bring a feeling pleasant, pleasant feeling
Mixture of lemon flavor, natural mint, fruit juice, rum, CO2, water, citric acid, fructose, RE sugar, food
coloring (E133), preservative (E202)
Mint rum lemon scent, cold but lovely. 
Image 2 Lemon Rum

 
Feel brand carbonated soft drink . Feel Vodka Strawberry 4.5% can of 330ml is the solution for cocktail
lovers because of its convenience and pleasant mild strawberry flavor. The product gives you a feeling of
relaxation , refreshment and good digestion
Natural strawberry flavor, fruit juice, vodka, water, CO2, citric acid, fructose, RE sugar, preservative
(E202, E211)
Strawberry Huong is for girls with strong personalities who like to express themselves while still keeping
their individuality to be beautiful
Image 3 Vodka Strawberry

3. PESTLE
Economic environment

In 2020, Vietnam's economy will be greatly affected by two "shocks" namely Decree 100/2019 and the
Covid-19 pandemic.

=>  The economic downturn easily affects spending habits, austerity, spending only necessary items and
less thinking about entertainment gatherings. -> Challenge

The survey report shows that 50% of customers have spent more on foods that strengthen resistance and
immune system, foods of natural and organic origin, clean and healthy foods...

Meanwhile, 63.7 % of customers have cut spending on beer, wine and alcoholic beverages. Accordingly,
businesses must also adjust their operating capacity accordingly

Natural environment.
Problems of natural disasters, storms and floods in 2021 (typically in the central provinces). In addition,
the current situation of Covid 19 epidemic is very serious in all regions, this greatly affects the
consumption of products. Products. Limited to distribution and promotion of FEEL COCKTAIL.

The social environment

"Tea, wine" is the traditional culture of Vietnam from the past to the present. Therefore, imported drinks
such as FEEL COCKTAIL can only be accessed by young customers who tend to buy foreign products.

Demographic environment

Vietnamese consumers are shifting to higher value beverages, creating gaps to penetrate premium
beverage segments. Although both domestic and foreign companies have tried to act to respond to this
change, foreign companies are currently facing difficulties due to the use of international brands by
Vietnamese consumers. Aside from the improvement in the demographic profile, it should be noted that
Vietnamese consumers are among the most health-conscious in Southeast Asia, calling on manufacturers
to start rethinking the epidemics. Market service to adjust the list of healthy products such as fruit juice or
herbal tea. With a high proportion of young population (estimated over 50% of the population of Vietnam
is under 30 years old). Improved income levels and increasingly popular shopping habits for ready-to-eat
foods, the abundance and abundance of agricultural products - the source of raw materials for food
processing, food processing, and food processing. drink... are advantages for businesses in the industry to
diversify product categories.

= > The improvement in the spiritual lifestyle of people, especially young people, leading to a high
demand for entertainment is an opportunity for Feel Cocktail to reach target customers.

Legal and political environment

After being passed, the Law on Prevention and Control of Harm of Alcohol and the Decree detailing the
sanctioning issue was also developed. Recently, the Government's Decree 98, effective from October 15,
2020, stipulates a fine of VND 500,000 - 1 million for selling and supplying alcohol to people under 18
years old. This move limits young people's relatively easy access to alcoholic beverages, including FEEL
COCKTAIL.

Traffic safety law: From January 1, 2020, road users after drinking alcohol can be fined from 30-40
million VND, deprived of the right to use driving license for 22 to 24 months if alcohol content is
detected. exceed the allowable level in the blood/breath. Right from the drafting stage, this regulation
caused the beer industry's stock to drop 13%. It can be said that this is a difficult problem that requires
many changes in product strategy, advertising, and re-establishing consumption habits of users.

Influence of the Law on Advertising: Decree 24 issued on February 24, 2020 introduces stricter
regulations on alcohol advertising, specifically related to (1) managing the advertising of alcoholic
beverages under 15% and beer, (2) restricting the use of the image of actors drinking alcohol in film,
theater, and television productions and (3) taking measures to prevent people under the age of 18 from
accessing, access information and purchase alcohol. For example, the advertising of alcohol with an
alcohol content of less than 15% and beer must be accompanied with the warning content: "Drinking
alcohol can cause traffic accidents", "Drinking alcohol can affect the health of the unborn baby." ” and
“Persons under 18 years old are not allowed to drink alcohol”. This law also has a significant impact on
the process of Marketers and Agencies on strategy, creation and execution of advertisements for alcohol
brands.

=>  It is both an opportunity and a challenge for businesses. The challenge is that the public will limit
alcohol as much as possible. The opportunity is to search and learn about penalties and increased alcohol
products

4. Five Forces
a. SUPPLIER POWER: LOW

- Abundant raw material suppliers

- Requires high quality raw materials

b. BUYER POWER: HIGH

- Low level of loyalty: New product, not yet popular in the market

- Price sensitive

c. THREAT OF SUBSTITUTION: HIGH

- Belongs to a highly competitive industry

- Item is easy to replace

d. THREAT OF NEW ENTRY: MEDIUM

- The barrier to entry is quite high

- Distribution channels are easily accessible

- Increase some policies and laws related to alcoholic beverages

e. COMPETITIVE RIVALRY: HIGH

- Many big brands both at home and abroad are reputable and stand firmly in the market

- Competitive price

5. SWOT
5.1. Strengths : 
+ The product is developed according to the trend of using RTD (ready-to-drink) products which are
being strongly developed all over the world.
+ Fast and convenient product
+ You can make your own cocktails at home
 5.2. Weaknesses:
+ Is a new product on the market
+ Not many customers know about
+ Product design is not eye-catching.
+ Simple website without complete product information
+ There are only 3 types of products on the market

5.3. Opportunities:
+ People are gradually adapting to faster and more convenient products
+ Easily accessible to women because the wine is mild, sweet and aromatic.
+ Vietnam is a country that is very conscious about its own health and that of everyone
people around. Therefore, fruit juice is fermented with a concentration of
alcohol (4.5 degrees) is a great opportunity to help FEEL COCKTAIL expand the market.
+ With the development of science and technology, the market research
and find out the shopping behaviors and desires of customers with surveys, google... Make FEEL able to
come up with strategies marketing effectively and attract more customers.
Currently, most businesses use online marketing. This is a opportunity for FEEL COCKTAILS to grow
more in online marketing if do not want to be eliminated from the market.

5.4. Threats:
+ Stronger opponents such as Strongbow, Chill, RIO, beers like Heniken, Tiger, Saigon,…. These are
reputable beers that have stood firm on the market for many years and have many attractive marketing
strategies. Therefore, Feel Cocktail must have a really new online marketing strategy to attract potential
customers.
+ Products are not diversified, mainly focused on women

6. Brand Positioning
The product caters to the needs of fast, convenient and for those who like to make homemade cocktails at
home, especially women. Feel cocktail product bring sweetness, lightness to bring pleasant refreshment
for customers to use. 
Image 4 Brand Positioning
7. Tagret Audience:
Image 5 Tagret Audience

8. Insight
Interviewing customers about the newly launched alcoholic drink and brand Feel
Cocktail:

Here are the interview questions:

Please briefly introduce yourself? (name/age/occupation/place of residence)

What do you usually do in your free time?

List some alcoholic beverages you've used? What occasions do you usually use them?
What was your mood when using the product at that time? (sad/happy/anxious...)

Which brand is your favorite? Which one do you dislike the most? Why?
Are you a frequent drinker? Why do you have (don't have) that habit?

What is the determining factor that you will use alcohol in a certain situation?

What factors help you decide to buy that alcoholic drink? (how is the taste/ brand has a
good impression/ the price is cheap...) Give a few reasons

In your opinion, is it good to drink alcoholic beverages? Why?

So in your personal opinion, is a fermented drink (cocktail) from natural fruit with an
alcohol content of 4.5 is reasonable or not and is it good for health? Why?

Please comment on this new cocktail - FEEL COCKTAIL? (have you heard of this
brand? how does it taste? is the packaging eye-catching?)

Would you like to try this product? If you already know this product, would you want to
buy it again? Why?

Do you want the brand to change anything about the product? Please give some
comments

Through the answers, the following conclusions can be drawn:

Age: the majority will fall in the age group of 23 and up

Occupation: Most are office workers, self-employed, a few are students

Habit in freetime: Most people often gather with friends in their spare time. The rest often
watch movies or do their own favorite things

Time to use: About 70% of interviewees use alcohol at happy times, parties, birthdays,
meetings. The remaining 30% is often used when sad, stressed.

Alcoholic drinks: there are many different opinions, depending on the preferences and
taste of each person.

Top favorites: Tiger, Heniken, Strongbow…

Dislikes: 333, Budweiser, Saigon…

Frequency: most people only drink alcohol once a week or only drink when they have the
opportunity to meet friends, partners ...

Purchasing decision factors:

Taste
Price

Brand impression

Popularity of brand

An alcoholic drink causes less headaches

Cognitive: Most people think that drinking beer in moderation will not adversely affect
health. The rest said that using beer will affect their liver. And 80% of the interviewees
think that an alcohol level of 4.5 is reasonable for an alcoholic drink.

After interviewing general questions related to the use of alcoholic beverages,

interviewees were asked about the newly launched product Feel Cocktail.

75% of interviewees do not know or have seen but have not used this product.

15% of interviewees have used this product.

Everyone wants to try the product once and tell the taste.

However, they have the following comments:

Taste: need more different flavors.

Packaging: should redesign because the design is quite old and not really attractive.

In addition, we also learn more about users' beer drinking occasions with social data

Drinking alcohol in Vietnam has long been equated with crowded, fun and noisy
gatherings. However, based on the occasions when alcohol appears in users' shares on
social networks, it is not only that. Besides noisy gatherings, beer also appears as a
highlight for everyday moments associated with many emotional frames.

The customer journey consists of 4 stages: Inquiry - Search, Consider / compare between
brands - Comparison, Buy and use products - Purchase, Feedback, post-purchase
comments - Post-purchase. Users talk more about drinking beer than considering,
learning what to drink on social networks

Dive into each stage of the Customer journey - Consumer journey on social media.

Search stage: At this stage, consumer discussion usually focuses: Asking general
information about beer brands? Ask which beer to drink, ask for delivery promotions and
discounts.
Image 6 Search Consumer Journey

Comparison phase: The discussion of this phase focuses on: Compare/evaluate/weigh

between 2 or more specific brands. Discussion in the special stage helps the brand to
identify the head-to-head competitor in the consumer's perception. From there, helping
brands know who they should compete with in terms of social media communication.
Image 7 Comparison Consumer Journey

Product use stage – Purchase: As mentioned in part 2, discuss the stage of product use –
purchase accounts for the highest proportion. Consumers share beer drinking moments
and talk about beer as a part of life through discussion on social media. Exploiting
discussion at this stage, brands can know what occasions their brand is being used a lot
and the difference in users' perception of the brand through how they choose beer
according to the occasion.

Image 8 Occasion Consumer Journey

So, through all of the above data, we draw customer insights:

● Moderate concentration, about 4.5 alcohol - suitable for both men and women
● Reasonable price
● Delicious taste, not too pale or not too bitter
● Simple and beautiful packaging
● Less headache after use
● The type of drink must be suitable for many different occasions
II. OBJECTIVE AND INTRODUCTION OF
THE PROGRAM
1. System objective
● Phase 1: 30% of people over 18 years old use social networks - in big cities like Ho Chi Minh
City, Hanoi, Hai Phong, Da Nang...
in 4 months from April to July, know the Feel brand (for every 100 people reach out, 30 people
will know)
● Stage 2: About 25% of people who know the Feel brand start sharing pictures of Feel on social
networks and discussing the product's quality for about 3 months from May to July
● stage 3: 25% of surveys with customers expressing interest in Feel brand and understanding the
message Feel conveys in 4 months from April to July

2. Communication objective.
2.1 Page Site
● During the period from April to July: The number of people over 18 years old accessing Feel's
website is about 200 people/day
● During the same period April-July: In the 4 months from April-July, the number of people
discovering Feel page through Facebook search engine is 35%
● April-July: keep bounce rate between 20%

2.2 In-network tools get to know

● Attracting more than 1000 shares / posts on Facebook in 4 months (4,5,6,7) for articles running
ads
● Maintain an average of 50 shares/post in each post without running ads
● A total of more than 5000 positive responses received from young people using Facebook in 4
months (4, 5, 6, 7)
● A total of more than 50000 like for dance challenge clip
● 1000000 people awareness about this product
III. CREATIVE STRATEGY
1. PHASE 1
● Plan
Content: “Nghỉ lễ thả ga - An toàn gắn kết _ “Tặng 3000 thùng feel” _ "Give
away 3000 boxes of feel" on today's hottest e-commerce platform Shopee

Aim 
● Increase brand awareness
● Increase search level / product interest. Because when approaching
customers on the e-commerce platform with high purchases and good
reviews, customers are looking for products with related keywords such as
“Nước lên men”, “nước giải khát có cồn”... Then the product will appear on
the top of the search page and be in the list of best-selling products.
Timeline: April 10, 2022 - May 5, 2022
IMC tools: 
● PR (Influencers, Editorial)
● Digital Marketing
● Specific description:
Before implementing the campaigns in April, Feel Cocktail will change its
appearance. The image on cocktail cans will be changed to a more minimalist style
to suit many customer groups.

PR
● Influencers:
Give away 1 box of products to try the product and share your thoughts
about the product on personal accounts like instagram, tiktok, facebook...
Share the link to buy the product for free for the first 3000 people to try the
product
Timeline: April 12-17, 2022 and April 24, 2022 - April 27, 2022

● Editorial:
 Articles posted on vnexpress, kenh14.vn, vietcetera with the content:
information related to drinks, other related documents leading to Feel
Cocktails and the upcoming Clip Viral message.

Timeline: April 13, 2022 - April 20, 2022

Digital marketing (April 10, 2022 - May 5, 2022):

● Share articles informing customers about the new look of Feel Cocktail
● Post an article on facebook with content about 3000 gifts + attach a link to
shopee to receive free gifts.
● Post to invite everyone to join the campaign to receive free gifts from Feel
with the hashtag #FeelCocktail #Feelfree3000 #nghilethaga_antoangnket
● Share articles of influencers on fanpage with thank you content to
influencers who have used and are satisfied with the quality.
● Sharing useful knowledge about Cocktails/how to make cocktails /how to
use each cocktail according to personality…
● Seeding on facebook groups about the program of giving away 3000 free
bottles of water to customers.

2. PHASE 2
Content: “Feel Better, Chill Better”
Aim:
● Create brand awareness
● Boost sales
● Encourage customers to interact with the brand more in the media
● Convey the message and value of the product.
Timeline: April 13, 2022 - June 10, 2022

IMC tools: 
● Advertising: Viral clips
● Direct marketing
● Sponsor
● Digital marketing (Tiktok, Youtube, Facebook)
Advertising:
● Viral clips:
Short films: Feel better - Chill Better

Message: “Bật nắp tận hưởng - vị ngon khó cưỡng” 

With the desire to focus on the consumer market of consuming alcoholic beverages for
house parties, gatherings of friends... The “bật lon tận hưởng” feature can satisfy the need
for convenience. “Vị ngon khó cưỡng” aims to affirm the quality and taste of the product,
emphasizing that the product is suitable for the party space while ensuring the
convenience of consumers.
Place: Feel's Facebook Fanpage, Youtube, Tiktok
Timeline: 3 months (April 10, 2022 - July 10, 2022)

Direct marketing
● After the end of phase 1, the company will conduct customer surveys to improve
the product
● Customers who conduct product surveys will be given a 20% discount voucher
(maximum 60,000) for orders valued at 200,000 VND (limited number of
vouchers: 200 vouchers)
Sponsor:
Sponsor the program “have a sip - after hour”
Have A Sip - After Hours is a chat between two friends after work to share their career
and passion management.
SPONSORSHIP FORM: exclusive sponsor for 4 episodes
- Youtube: 20:00 every Thursday
- Communication portal: Facebook, Tiktok, Twitter, Linkedin
- Application: Vietcetera app on Appstore or Google Play
Timeline: May 10, 2022 - June 10, 2022
Digital marketing (April 15, 2022 - June 10, 2022):
● Share articles related to viral clips
● Sharing useful knowledge about Cocktails/how to make cocktails /how to use each
cocktail according to personality…
● Post an article about sponsoring the program “Have a sip - after hour” and pictures
of program participants using Feel products

3. PHASE 3
● Plan
Content: "Feel connected - fun game"
Aim:
● Maintain old customers
● Attract more new customers
● Increase revenue
● Timeline: (June 10, 2022 - July 10, 2022)
IMC tools: 
● Sales promotion (consumer promotion)
● Digital marketing
● PR (KOLs: TikTok Review Content Creators)
● Specific descriptions
o Sales promotion
● Consumer promotion:
o Buy 1 box of 12 cans get a 60-card deck, buy 1 box of 24 cans get a
120-card deck
o Timeline: 10/06/2022
 ●Digital marketing
Facebook:
● Content “bắt lấy khoảnh khắc - có ngay quà khủng” Organizing a mini
game to create a connection between the brand and customers. Feel will
choose the 3 luckiest people to give a Buy 2 Get 1 Voucher
● Timeline: 1/7/2022
For example:

Image 9 GIF

Tiktok: (June 10, 2022 - July 10, 2022)

Create a challenge dance trend “drinking dance” on tiktok. Book dancer Quang Dang
danced "drinking dance" and created a duet on tiktok + run ads to make the video trend.
● PR:
KOLs:
Hire influencers specializing in product reviews + the attached product is a
drinking deck of cards: Hua Ngan Daily, Vinh Thich An Ngon, An Choi Dieu
Nghe
Timeline: June 15, 2022
IV. IMC MIX
1. Phase 1
● Editorial: Online Marketing Media
● Use the website to put information, knowledge or eating tips related to the
product. Create curiosity, the feeling of wanting to experience the product
● Channels: vnexpress, kenh14.vn, vietcetera
● Content: Top drinks to drink at parties/ Cocktails you should try once at
parties
Image 10 IMC MIX Phase 1 Editortial

● Influencers:
Influencers: Schannel, Saigon Teu, B3212 teams
● Duties:
● Receive gifts from Feel Cocktail + Product Review + pictures taken with
the concept of people gathering together in a party and enjoying Feel
Cocktail
● Post a post calling for everyone to join the program to receive free gifts
from Feel Cocktail + hashtag #FeelCocktail #Feelfree3000
#nghilethaga_antoangnket + link Shopee
Image 11 IMC MIX Phase 1 Influencers

● Share the viral promotional clip of Feel Cocktail with content of the
campaign “Nghỉ lễ thả ga - An toàn gắn kết_Tặng 3000 thùng feel” on
social networking sites.
Image 12 IMC MIX Phase 1 Influencer Example

● Digital marketing
● Open a section on Feel Cocktail's website: “Những bí mật về Feel Cocktail
khiến bạn bất ngờ/ Tips để có những cuộc vui cực chill cùng Feel
Cocktail/..."
● The category will include articles about suggestions on how to enjoy
delicious drinks at parties -> something new to attract visitors to the site.
● The articles include trending keywords, mainly about drinks, experiences
from readers and testers to bring authenticity and closeness.
● Besides, on the Facebook platform, post more content related to products,
0d gift program as well as share content of influencers.
 ● Seeding promotions into food-related groups such as Saint Riviu, Eat Crap
Saigon, Addiction Riviu to attract more attention of TA through the huge
number of members of these groups.
Image 13 IMC MIX Phase 1 Digital Marketing

2. Phase 2
● Advertising
Viral clip about product experience to achieve goals and convey Feel's message to
customers
Name: Feel better - Chill better
Duration: 23s (expected)
Image 14 IMC MIX Phase 2 Advertising Scene 1
Scene 1: An office worker is returning home after a tiring day
Image 15 IMC MIX Phase 2 Advertising Scene 2

Scene 2: Think about fatigue in life and wish to live a happier, more positive way
Image 16 IMC MIX Phase 2 Advertising Scene 3

Scene 3: There was a miracle that changed her way of life

Image 17 IMC MIX Phase 2 Advertising Scene 4

Scene 4: Those changes come from the energy of Feel cocktail

Image 18 IMC MIX Phase 2 Advertising Scene 5

Scene 5: She's partying at her house with her friends

Image 19 IMC MIX Phase 2 Advertising Scene 6

Scene 6: She drinks Feel cocktail

Image 20 IMC MIX Phase 2 Advertising Scene 7

Scene 7: The energy from the Feel cocktail spreading through her body woke her up

Image 21 IMC MIX Phase 2 Advertising Scene 8

Scence 8: Her friends also feel the comfort, positive energy Feel cocktail brings
Image 22 IMC MIX Phase 2 Advertising Scene 9

Scene 9: They have fun together and enjoy the party

Image 23 IMC MIX Phase 2 Advertising Scene 10

Scene 10: Content Feel better - Chill better appeared

● Direct marketing
● After phase 1 ends, phase 2 will begin to survey customers to get feedback on the
product in order to improve the product to make it more suitable.
 ● Each customer who completes the survey will receive a 20% discount voucher
(maximum VND 60,000) for each order, the discount code will be made via QR
code.
Image 24 IMC MIX Phase 2 Advertising Survey

Sponsor:
Co-sponsor for 4 episodes of “have a sip - after hour”
Image 25 IMC MIX Phase 2 Advertising Sponsor 1
Image 26 IMC MIX Phase 2 Advertising Sponsor 2

● Digital marketing
● Tiktok: Running ads on the Tiktok platform, the promotional clip will be
taken from the viral clip with the advertising forms TikTok In - Feed,
Brand Takeover (short time) to increase brand awareness and increase
sales.
 Image 27 IMC MIX Phase 2 Advertising Tiktok

● Facebook: Run ads for articles, especially viral clips, so that customers can
see and know the brand as much as possible, thereby giving them brand
recognition.
● Youtube: Running ads for Viral clips is promoted with the form of
Skippable In-stream Ads (users must actually see the ad to be charged in
this form). The above forms of advertising help businesses save costs but
still reach customers and increase conversion rates for the company.

3. Phase 3
● Sales promotion
After customers have recognized and known the brand, Feel will proceed to promote
sales by using promotions.
● buy 1 box of 12 cans get 1 free 60 card drinking game deck
● buy 1 box of 24 cans get 1 free 120 card drinking game deck
Image 28 IMC MIX Phase 3 Digital Marketing

● Digital Marketing
Facebook:
● Content: “bắt lấy khoảnh khắc - có ngay quà khủng”
- Create interaction with customers by organizing a mini-game that stops gifs
- The category will be a clear image of the product name Feel and the image representing
the taste of that product
- Post to invite everyone to join the TikTok challenge "drinking dance" with the hashtag
#Feelganket_gamevuiphet #DrinkingFeelChallenge #FeelCocktail
 Image 29 IMC MIX Phase 3 Facebook

● Tiktok(Hashtag Challenge): Feel will create a catchy sound and book Quang Dang
choreographing a new dance called “drinking dance” and creating a challenge
dance on tiktok for everyone to join. The way to find out the winner is 70% is
people's interaction, the remaining 30% will be an assessment of the brand's
criteria. Eligible participants who must use Feel's sound can create any content
suitable for the brand and must tag the name Feel with the hashtag
#Feelganket_gamevuiphet #DrinkingFeelChallenge #FeelCocktail Challenge
dance to run for one month for everyone to join participate and the winner will be
the representative of Feel's next new product line.
Image 30 IMC MIX Phase 3 Tiktok

● PR:
Book the KOL review to introduce the product indirectly. With the content will introduce
the taste and some additional ways of making Feel Cocktail.
Along with that, we will introduce more about the current promotion program, which is
the Drinking deck of cards with interesting content inside each deck (truth or dare, 18+,
connecting mini game...) for everyone to connect. in each fun and direct customers to
buy, when buying a FEEL box will get free random decks). Along with that, KOLs must
tag Feel's name and include the hashtag #DrinkingFeel #Feelganket_gamevuiphet
#Feelcocktail

Image 31 IMC MIX Phase 3 PR

V. IMC Mix Cost
Cont Date of Quantit
Start day Unit Cost (VND)
ent maturity y

10/04/20 05/05/20 299.900.000

PHASE 1
22 22 VND
Free
3000 Post
Feel products on 10/04/20 05/05/20 99.900.000
1.1 Bin 3000
Boxes shopee 22 22 VND
(free) platform

Post a
product
review +
Influence share the 12/04/20 27/04/20 110,000,000
1.2 Person 3
rs link to give 22 22 VND
away 3000
boxes of
feel

Post on
Vnexpres, 12/04/20 17/04/20 50,000,000
1.3 Editorial Page 3
Kenh14.v, 22 22 VND
Vietcetera

Post on
Facebook
Digital
(Page Post 10/04/20 05/05/20 30,000,000
1.4 marketin Post 2
Engagemen 22 22 VND
g
t + Boosted
page post)
Share the
post to
Seeding groups 114/04/2 15/04/20 10,000,000
1.5 Post 3
group about the 022 22 VND
free gift
program
 10/04/20 10/07/20 153,100,000
PHASE 2
22 22 VND
Viral April 10, 10/07/20 2,000,000
2.1 Video first
clips 2022 22 VND
Viral (Print - feed April 15, June 16, 60,000,000
2.2 Video first
tiktok ads) 2022 2022 VND

(Page Post
April 20, May 20, 20,000,000
Engagemen Post 2
2022 2022 VND
t)
Post
2.3
fanpage

(Boosted April 13, May 15, 10,000,000

Post first
page posts) 2022 2022 VND

Skippable 10/05/20
Youtube April 10, 9,100,000
2.4 In-stream 22 Video first
Ads 2022 VND
Ads

Direct
Discount 10/5/202 May 20, Vouch 12,000,000
2.5 marketin 200
Voucher 2 2022 er VND
g

Co - 10/05/20 10/06/20 40,000,000

2.6 video 4
Sponsor 22 22 VND

10/06/20 10/07/20 99,000,000

PHASE 3
22 22 VND

Drinking Consumer 10/6/202 10/7/202 40,000,000

3.1 set 2000
games promotion 2 2 VND

Tiktok (Hastag 10/6/202 20,000 14,000,000V

3.2 5/7/2022 CPC
ads Challenge) 2 won ND
 Quang 10/6/202 10/7/202 30,000,000
person first
Dang 2 2 VND
3.4 KOL

10/6/202 10/7/202 15,000,000

KOL person 3
2 2 VND

552,000,000
Total:
VND
VI. MARKETING COMMUNICATION
MIX
Image 32 Communication Mix

VII. CONCLUSION
● Branding is a nuanced art represented by the successful creation of corporate
brands. Brands can develop a distinct identity from their competitors and build
connections with consumers through ingenuity, skill, and strategy. Particularly for
RTD companies like FEEL COCKTAIL, you need to create a strong brand to
maintain and survive in the market full of big competitors.
● The goal of this campaign is to build and develop a brand image closer to young
people. Besides, the level of brand awareness has increased by almost 100%
compared to before the start of the campaign. The position of the brand can be
higher in the service value that Feel Cocktail can bring to customers. Feel Cocktail
is not simply an alcoholic drink, but also a taste which brings people together in
every party.
VIII. Evaluation project implementation Set
specific marketing goals
When implementing a marketing strategy, it is necessary to have clear goals. Therefore,
the first step of "FEEL COCKTAIL" is most needed by many new customers and
customers who regularly use the product reach 30%. After completing the campaign, the
number of customers expected and thereby improving the company's market share in the
market and the company will have a foothold and reputation in the market. - On the
contrary, if the company's marketing campaign is not as expected and the expected and
actual performance are far from each other, the campaign fails completely. Failing to
capture market share, customers use little and return customers very little => goal failure.
Therefore, it is necessary to promote communication more to achieve better results

Potential customer
Vietnamese population 98.740.858
Urban population 36.727.248 ~ 37%
Income 10 – 20 million 24.987.860 ~ 62%
VND
Feel Cocktails penetration >30.000 ~ 0.082% (too low)
(before the campaign)
Feel Cocktails penetration 11.018.174 30%
(after the campaign)

Production cost = 15% x price = 15% x 18.500VND = 2.775 VND

Marketing cost = 552.000.000 VND
 Marketing expense reimbursement: sell > 2925 case Feel Cocktails
In each advertising post, Feel cocktails will reach over 1500 interations -> higher 15
times than the time when the project has not been implemented.
IX. Evaluation level of contribution and
effectiveness in Final Project
Name Task Level of contribution
& effectiveness
Nguyen Thi Viet Anh ‒ Design images 65% (just done her
‒ Edit report structure (word) task after out of due +
‒ Interview reminder)
‒ Video script
‒ Content (Budget 3)
Nguyen Thi Phuong Dung ‒ Build content of report (Objectives, Creative 100%
strategy, IMC mix, Budget Phase 2 + 3,
Evaluation)
‒ Translation the report
‒ Support design
‒ Interview
Pham Nguyen Ngoc Chau ‒ Build content of report (Generate idea for 100%
the whole report, Introduction, Creative
strategy, IMC mix, Budget Phase 1 + 3 +
Marketing communication mix, Conclusion,
Evaluation)
‒ Create video
‒ Support design + powperpoint
‒ Interview
Ha Ngoc Son ‒ Build content of report (Introduction, 93%
Creative strategy, IMC mix phase 1,
Evaluation)
‒ Powerpoint
‒ Interview
 References
Hãy chỉ ra yếu tố Vậy theo ý kiến cá
giúp bạn quyết nhân của bạn thì
Liệt kê vài loại đồ uống có Bạn có phải là một định mua loại thức thức uống lên men
Hãy giới thiệu Bạn cồn bạn đã từng sử dụng người thường Hãy cho biết đâu là uống có cồn đó? (cocktail) từ trái Bạn hãy cho nhận xét về loại Bạn có muốn thử sản
sơ về bản thân thường qua? Bạn thường sử dụng Nhãn hàng nào xuyên sử dụng yếu tố quyết định (hương vị như thế cây tự nhiên có độ cocktail mới này? (bạn đã phẩm này không? Bạn có muốn nhãn
của bạn? (tên/ làm gì chúng trong dịp nào? Tâm được bạn yêu rượu bia không? bạn sẽ sử dụng thức nào/ thương hiệu cồn 4.5 có hợp lý từng biết đến thương hiệu Nếu bạn đã biết qua hàng thay đổi gì về
tuổi/ nghề vào thời trạng của bạn khi sử dụng thích nhất? Bạn Tại sao bạn lại có uống có cồn trong có ấn tượng tốt/ Theo bạn sử dụng thức hay chưa và có tốt này chưa? hương vị như thế sản phẩm này, bạn có sản phẩm không?
nghiệp/ nơi gian sản phẩm lúc đó? không thích loại (không có) thói một tình huống nào giá thành rẻ...) Hãy uống có cồn có tốt cho sức khoẻ nào? bao bì có bắt mắt muốn mua lại lần nữa Hãy cho một vài ý
sinh sống) rảnh? (buồn/vui/lo lắng...) nào nhất? Tại sao? quen đó? đó? nếu một vài lý do không? Tại sao? không? Vì sao? không?) không? Tại sao? kiến
Phạm Thị Ngọc
Phụng - phục Uống được nhiều
vụ nhà hàng - Đi chơi Tiger bạc . Lúc buồn hay loại trừ beer 333 Sử dụng 1 tuần 1 Uống 1 ngày 1 chai bia sẽ Chưa biết về thương hiệu này
sống tại với bạn vui miễn đi nhậu là vì quá nặng quá lần lúc đi nhậu với Tiệc tùng với bạn Tiger bạc dễ uống , ít tốt cho da , tiêu hoá . . Bao bì khá bắt mắt , sẽ thử Muốn thử vì cái gì
TPHCM bè uống :)) đắng bạn bè bè vui sẽ uống . đắng , rẻ . Uống nhiều thì sẽ có hại Hợp lí nếu có dịp cũng nên thử 1 lần :)) Không
Không có thường
Lâm Thuỳ nghe sử dụng… vì uống
Trang - Nhân nhạc, coi Các loại bẻer, rượu… sử đúng dịp chứ Thương hiệu nổi Mình không rành
Viên Kinh phim dụng vào những mệt mỏi, Tiger… không không coi đó là Kiểu bạn bè thúc tiếng, nhiều người Không tốt tại vì ún nhiều về nồng độ cồn Bao bì bắt mắt nhưng mình
Doanh - hoặc stress… tâm trạng là buồn, thích là budweiser thói quen trong đẩy hoặc khi vui vẻ tiêu dùng, hương vị có thể gây tổn hại sức nhưng mà mình chưa từng nghe qua thương Muốn thử một lần cho
TPHCM chụp hình trống vắng vì vị khá dở cuộc sống quá trớn dễ uống khoẻ nghĩ là không tốt hiệu này biết Không có ý kiến
Trần Nguyễn
Ngọc Việt Tiger là thức uống
Nhân viên văn Strongbow, bia tiger,…… yêu thích bởi vì nó Thỉnh thoảng bởi Hợp lý vì nó có lợi
phòng thường sử dụng vào các có thể mua được ở bì khi uống bia Khi gặp bạn bè vui Có bởi nếu uống đủ thì cho sức khỏe và Muốn tuy nhiên nhãn
Bình Thạnh ngày lễ tiệc họp mặt bạn nhiều nơi và giá mình sẽ dễ nói vẻ thì nước uống có Giá thành, độ cồn và nó có lợi cho sức khỏe và độ cồn ít nên an Mình đã tướng uống hương hàng nên chỉnh sửa lại
thành phố Hồ bè và tâm trạng lúc đó thành không quá chuyện tâm sự với cồn là một lựa chọn dễ mua là một lựa giúp các cuộc chơi vui toàn cho người vị khá ổn tuy nhiên bảo bì có bao bì dễ hợp với thị Có thay đổi bao bì
Chí Minh Ngủ thường là rất vui cao mọi người hơn tốt chọn hợp lý hơn uống phần nữ tính yếu và có nhiều vị hơn
Mình nghĩ nó tốt Mình thấy chưa có
Trần Lê Bia rượu or nước ngọt strongbow vì uống vì nó là lên men tự quảng bá nhiều
Phương Linh / Thường thường sử dụng trong các ngon không thích Không vì bia rượu nhiên nếu sử dụng Có nhìn thấy qua nhưng chưa nên nhiều người
20 tuổi / Sinh coi phim dịp đi ăn uống cùng bạn các loại nước uống không tốt cho sức Có lẽ là hương vị và Có nếu mình sử dụng đúng cách và đúng từng sử dụng bao bì trông có Có vì chưa từng thử chưa có thể tiếp
viên / TP HCM và đi dạo bè quá ngọt khỏe Bắt buộc phải uống thương hiệu đúng liều lượng liệu lượng vẽ bắt mắt qua cận sản phẩm này
theo mình thì vị nếu sản phẩm này
trái cây với độ cồn chuyển thành chai
4.5 thì khá là hợp như kiểu
Hoàng Phi - 22 uống cafe nếu sử dụng ít thì sẽ tốt lí. sử dụng cũng sẽ nếu có cơ hội mình sẽ strongbow sẽ bắt
tuổi - Nhân - đi chơi Strongbow bởi vì không bởi vì tôi còn uống quá nhiều sẽ tốt cho sức khở vì mình chưa sử dụng qua, bao thử, nếu sản phẩm mắt hơn, và thay
viên BDS - Hồ với bạn strongbow , heniken , tiger nó nhẹ và vị nó kh không thích uông đi gặp gỡ khách hương vị dễ chịu , không tốt lắm cho sức là trái cây lên bì sản phẩm thì design kh ngon , giá cả hợp lí thì đổi bao bì sẽ hợp
Chí Minh bè , .... đắng như beer bia rượu lắm hàng , bạn bè , .. uống kh đắng quá khỏe men. đẹp mắt lắm . mình sẽ mua lại hơn là bao bì này
Tên: Nguyễn
Hữu Tín Sản phẩm thì Ok
Tuổi:25 Bia Loại yêu thích: nhưng cần phải
Giới Tính: Tôi thường sử dụng trong Tiger đẩy mạnh về
Nam Tôi khi tham gia các bữa tiệc Loại không thích: Tôi không. Marketing hơn vì
Nghề nghiệp: thường của gia đình và bạn bè SaiGon Xanh Tôi không thích sử Tôi nghĩ nếu sử hình ảnh của sản
Phụ bếp chơi ( cưới hỏi, sinh nhật, đám Vì khi sử dụng dụng bia rượu, chỉ Loại bia khi sử dụng Không tốt, Vì nó ảnh dụng 1 lượng vừa Tôi chưa dùng nên không phẩm quá ít trong
Nơi sinh sống : game lúc giỗ, tân gia,...) ngủ dậy rất là đau dùng khi có tiệc Bạn bè ai cũng sử ít đau đầu khi thức hưởng trực tiếp đến sức phải thì sẽ tốt. Tại biết nhưng bao bì thì khá là Tôi sẽ dùng thử sản tâm trí người tiêu
TP. Đà Nẵng rảnh Tâm trạng: vui đầu tùng xã giao dụng dậy khỏe điển hình là Gan vì tôi nghĩ vậy đẹp phẩm nếu có dịp. dùng
Trần Đăng Check Tiger,bud,cider,Strongbo Cider,Không thích Không, vì chỉ Ví dụ như Sinh Hương vị,thương Cũng khá là hại cho Khá hợp lý vì Khá là đẹp về bao bì, màu có,cũng khá là muốn Thay đổi 1 tý về
Khoa/24/Nhân Mail w tê tê vì nó ko đc uống bia rượu nhật bạn,Dịp lễ đặc hiệu có ấn tượng tốt gan,thận nên phải giảm nồng độ cồn đó sắc rất hài hòa bắt mắt thử một thức uống có hình ảnh của
viên khách thơm và đậm vị trong những dịp biệt bớt khá là ổn cho cơ nồng độ cồn thấp như những vị trái cây
Logicstic/Tp hàng,Đi đặc biệt thể Strongbow trên chai( Đưa
HCM chơi với hình ảnh trái cây
bạn vô)
bè,lướt
 facebook
Mình vừa biết gần đây khi đi
Mình sử dụng Có cuộc vui, tụ tập mua đồ ở bách hoá xanh. Đầu tiên thì là bao
Bia Tiger, Bivina, Saigon, rượu bia không với bạn bè thì mình Hương vị khá dễ uống, mình bì, mình nghĩ cần
Heineken, 333. Mình thường xuyên lắm. sẽ uống. Nếu lâu mua 2 vị là dâu và bạc hà thì đơn giản hoá nó
thường dùng trong các Mình thích nhất là Phần lớn là sử quá không có cuộc Đầu tiên mình sẽ mình thấy dâu ngon hơn. Bao hơn. Thứ hai là về
Nguyễn Hồng buổi đi chơi với bạn bè, Tiger, không thích dụng để cuộc vui vui nào thì mình chọn các thương hiệu bì thì mình thấy không đẹp Có. Mình sẽ mua lại vị, theo mình thì
Nhân - 28 tuổi - các dịp lễ, ... Sử dụng đồ nhất là 333. Chủ được vui hơn, mọi cũng sẽ uống để tốt nổi tiếng, uy tín. Sau Mình nghĩ là uống ở một cho lắm, theo cảm nhận của và uống, vì mình khá nên có thêm nhiều
Software uống có cồn thì tâm trạng yếu là vì mùi vị người cũng sẽ cho hệ tiêu hoá, cân đó dựa vào hương vị lượng nhất định thì sẽ tốt, Mình nghĩ là có, mình thì thiết kế khá rườm thích vị dâu của sản vị khác để đa dạng
engineer - Tp. Đi nhậu, cảm thấy tốt hơn và vui của Tiger hợp với thoải mái nói bằng lượng men để quyết định loại không nên lạm dụng để và đương nhiên là rà, không phù hợp với loại phẩm này, khá hợp sự lựa chọn cho
Hồ Chí Minh đá bóng hơn. khẩu vị của mình. chuyện. trong cơ thể. thức uống nhậu nhẹt quá nhiều cần uống vừa phải sản phẩm là đồ uống có cồn. với khẩu vị của mình. người dùng.
Hợp lí, tốt cho sức
Nhãn hàng yêu khoẻ. Vì với sự
thích nhất là pha trộn giữa vị
Pepsi. Vì nước chua với chút
uống đậm vị, có ngọt, đắng, khiến
nhiều ga, uống chúng không gây
vào cảm nhận ngán mà còn giúp Đây là lần đầu thấy sản phẩm
được trọn vị hơn. Hương vị là yếu tố Sử dụng đồ uống có cồn bữa ăn ngon này. Bao bì có cách trang trí Muốn thử sản phẩm.
Nhãn hàng không tiên quyết để chọn ở mức vừa phải thì tốt. Ví miệng hơn. Bên quá đơn điệu, màu sắc phối Tuy nhiên, nếu đã biết
Bia, nước ngọt có ga thích nhất là một loại thức uống khi sử dụng vừa phải, cạnh khả năng lại nhìn không bắt mắt khiến qua, hương vị của sản
Hoàng Nhật (Coca, pepsi,). Thường Strongbow. Vì có cồn. Thứ hai là một số thành phần trong kích thích ăn cho sản phẩm nhìn cũ kĩ, phẩm phù hợp với
Lan-26 tuổi- dùng trong dịp lễ Tết, sinh nước uống lên giá thành. Thứ ba là đồ uống sẽ giúp cơ thể uống, chúng còn không sang, chi tiết trên sản khẩu vị thì sẽ cân
nhân viên kinh Tụ tập nhật, tiệc họp mặt, đi xem men có vị khó người đại diện quảng chúng ta tiêu hoá tốt hơn, được xem là một phẩm quá cũ, không hợp với nhắc việc có mua lại
doanh- Thanh cùng bạn phim,… Tâm trạng vui vẻ, chịu, cảm giác như Tôi không thường cáo cho nhãn hàng đồ ăn khi ăn cũng dễ cảm bài thuốc trong y mắt nhìn của giới trẻ và hay không vì bao bì là
Đa-HCM bè, ngủ đôi khi hơi buồn trái cây bị thúi. xuyên sử dụng Tâm trạng đó nhận hơn. học cổ truyền. người tiêu dùng hiện nay một điểm trừ lớn. Thay đổi bào bì
Mình Nếu là một buổi Hương vị thiên về Theo mình là không vì Mình thấy hợp lý
thường Mình không thích họp mặt, mọi người ngọt. Công ty không thức uống có cồn không vì nồng cộ như
chơi nhất và ghét nhất có sử dụng thức có phốt, có quảng có lợi cho sức khỏe mà vậy là không cao,
Mình tên Nhân game và thương hiệu nào vì uống có cồn và cáo sản phẩm đủ để chỉ có hại. Việc mỗi ngày ở mức chấp nhận Nếu sản phẩm đạt đủ
25 tuổi, hiện lướt mình không thích Mình không hay mình không cần gây ấn tượng. Giá uống thì sẽ tốt hơn không được, nhất là đối Sản phẩm chưa từng thấy quy trình kiểm tra an
đang kinh mạng xã Tiger, Heineken, uống đồ uống có uống bia rượu vì phải lái xe sau đó thành cạnh tranh với uống hay uống quá nhiều với thức uống lên quảng cáo trên tivi hay mạng toàn thực phẩm thì
doanh online hội lúc Strongbow.Khi uống thì cồn. Tất cả đều mình thích vị đắng thì mình có thể các sản phẩm cùng là chiêu trò marketing của men từ trái cây xã hội nên chưa dùng qua. mình sẵn sàng trải
tại TPHCM rãnh mình có vui, cởi mở hơn như nhau và cay uống phân khúc các thương hiệu thay vì lúa mạch Bao bì đủ bắt mắt nghiệm không
Trần Vĩnh
Khang / 25 /
khu vui chơi
giải trí / TP chơi tiger bạc , bia 333 không , vì không hương vị thơm giá 1 tuần vài chai vì nhiều k có tốt vì nồng độ k
HCM game bia , vui chơi , vui vị không dc ngon thích bia rượu Dịp vui chơi thành rẻ tốt cho sức khỏe quá cao chưa biết có không
Strongbow, bia thích nhất:
Tên: Ngọc, hoegaarden vị trái cây, hoegaarden vị trái uống nhiều không tốt vì
Tuổi: 32, Nghề ken cây nhẹ dễ uống, ảnh hưởng sức khỏe, an
nghiệp: thất nghe phối hợp đồ ăn, không khí không thích ken rất ít uống phối hợp đồ ăn, toàn lái xe. một ít chill thì có, trải nghiệm thức
nghiệp nhạc tiệc hơi đắng vui hoặc buồn không khí tiệc giá cả, khẩu vị ok ok, độ cồn nhẹ chưa, bao bì bắt mắt uống mới không