Professional Documents
Culture Documents
1. EXECUTIVE SUMMARY...............................................................................................................4
2. BUSINESS INTRODUCTION:........................................................................................................5
2.1. Vision:.........................................................................................................................................5
2.2. Mission........................................................................................................................................6
2.3. Goals and objectives:...................................................................................................................6
2.4. Current status of the business......................................................................................................6
2.5. History of the business:................................................................................................................7
2.6. Growth tendenciess and competitors:..........................................................................................7
2.7. Business integration:....................................................................................................................7
3. THE COMPANY:..............................................................................................................................8
3.1. Legal Status:................................................................................................................................8
3.2. Ownership of the company:.........................................................................................................8
3.3. Registration:................................................................................................................................9
3.4. Features of registering the firm....................................................................................................9
3.4.1. Public Trust:.........................................................................................................................9
3.4.2. Separate Legal Entity:..........................................................................................................9
3.4.3. Perpetual Existence:...........................................................................................................10
3.4.4. Law suit:............................................................................................................................10
4. COMPANY KEY OPERATIONS:.................................................................................................10
4.1. Pickup Service...........................................................................................................................10
4.2. Tagging......................................................................................................................................10
4.3. Sorting.......................................................................................................................................10
4.4. Washing:....................................................................................................................................11
4.5. Drying:.......................................................................................................................................11
4.6. Pressing:....................................................................................................................................11
4.7. Packing......................................................................................................................................11
5. MARKET ANALYSIS AND MARKETING PLAN:....................................................................11
5.1. Market Size:...............................................................................................................................11
5.2. Target Market.............................................................................................................................11
5.3. Target Clients:............................................................................................................................12
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5.4. Competition...............................................................................................................................12
5.5. Value Chain System...................................................................................................................12
5.5.1. Online order.......................................................................................................................13
5.5.2. Receiving...........................................................................................................................13
5.5.3. Operations..........................................................................................................................13
5.5.4. Delivery.............................................................................................................................14
5.6. Sales Strategy............................................................................................................................15
5.6.1. Product...............................................................................................................................15
5.6.2. Price:..................................................................................................................................15
5.6.3. Place:.................................................................................................................................15
5.6.4. Promotion:.........................................................................................................................16
6. OPERATIONAL PLAN..................................................................................................................16
6.1. Marketing Aspects.....................................................................................................................18
6.2. Technical Aspects......................................................................................................................18
6.2.1. Material..............................................................................................................................18
6.2.2. S e r v i c e F l o w ................................................................................................................18
7. ORGANIZATION AND MANAGEMENT...................................................................................19
7.1. Organization Chart..........................................................................................................................19
7.2. Management...................................................................................................................................20
7.2.1. Description of Key Managers.................................................................................................20
7.3. Recruitment and hiring process......................................................................................................22
7.4. Eligibility Criteria...........................................................................................................................22
8. FINANCIAL MANAGEMENT......................................................................................................23
8.1. Startup cost................................................................................................................................24
8.1.1. Project financing................................................................................................................24
8.1.2. Project cost........................................................................................................................24
8.2. Balance sheet.............................................................................................................................25
8.3. Income statement.......................................................................................................................26
8.4. Cashflow....................................................................................................................................27
8.5. Notes to the financial statements...............................................................................................29
9. APPENDICES:................................................................................................................................37
9.1. Appendix-I: The Company’s Brochure..........................................................................................37
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9.2. Appendix II: The company’s Business card...................................................................................38
9.3. Appendix- III: Business Equipment and Machinery..................................................................39
9.4. Appendix- IV: Resume of Key Employees................................................................................40
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1. EXECUTIVE SUMMARY
This project is about creating a business plan in which we have to mention the overall plan
on the identified opportunities. We are developing a business plan on laundry services. Doing
laundry is one of the works that everyone hates to do it. But they want to wear neat and clean
clothes. We are the citizens of Islamabad. We identified that there is a need of laundry service
because it is very hard for the citizens of Islamabad to find a maid at a reasonable rate who can
do their laundry. The majority of peoples of Islamabad males and females they are the job
holders and they do not have enough time to do such work like cleaning and washing. That’s
why we are going to start a laundry service with the name of “Laundry king” in which we are
going to provide a laundry service at a cheapest rate which is Rs. 2000 of one month, which
includes all the facilities of washing, steam pressing, packaging and delivery. There will be no
extra pickup and delivery charges. We will provide them laundry services four times in a month.
As we have identified the market demand for laundry service is too high, and we will also target
the students of hostels as the students of hostel have not enough time to wash out and press their
Females of Islamabad they have rigid routines due to this it is difficult for them to manage
all these households. We divided our target market into two parts, our first target market are the
females of Islamabad and our second target market are the students of hostels. We picked up the
sample and did a survey in Islamabad few sectors ( F. sector, E sector , H sector, G sector and I
sector) and we came to know that the demand for laundry service is too high. And our
competitive advantage is that there is no direct competitors of our business which can affect the
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growth but there are some indirect competitors like maids. We are offering the following
facilities to our customers Washing, Ironing, packaging and delivery at cheapest rate. We will
start this business under partnership act 1932 between two individuals by the name of “Laundry
King”.
2. BUSINESS INTRODUCTION:
Laundry King is a business of providing the laundry services. We will provide Washing,
Cleaning, Drying and the Ironing offered with home pickup and delivery services. And we will
choose a centralized location in Islamabad which will be easy for us to reach our customers.
There is no need of a retail shop because of our pickup and delivery services.
Our Target market is every household and the students of hostels. There is no need of
We will provide the payment facility either at the time of each delivery, or by monthly credit
card billing and at the end of every month we will send the bill to each contract customer.
Customers may find this service suitable for them and they want to try it and surely it will attract
their attention. The main purpose of our business is to provide a quality services to the
customers. If they are satisfied with our service quality then they will likely to become our repeat
customers. And when we will provide the consistent quality then they will become our loyal
2.1. VISION:
“The vision is to extend our laundry business nationwide and to provide quality services in
all over the Pakistan and to fulfill the need of every household.”
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2.2. MISSION:
“The Mission of Laundry King is to provide cheap laundry services to the peoples. The
main purpose is to offer high quality standards and good quality of service and to maintain a
Our Goal is to capture the maximum market share by providing the consistent quality
The Objective is to provide the quality services at the cheapest rate. Our values are
To be innovative.
If we check out the scope and demand for this business over the globe it’s a very good
business with high profit margin. There are very few business in the world have the same nature
and they exists in the Europe and other developed countries so in Pakistan it would be very
beneficial for the working women to release their burden. It will also be very helpful for the
students who are living in the hostels who don’t have time to wash their clothes. As we are going
to start the business but before we have to check out the business status in Islamabad and the
students who are living in the hostels. And when we get to know about the citizens of Islamabad,
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due to the growing number of working parents, changing lifestyles and busy working schedules
peoples prefer to outsource their laundry services and it is very difficult for them to wash their
Romans were the first who started the public laundry services. The clothes were washed in
tubs or vats by the hands and feet and then the clothes were hung out to dry. The first washing
machine was designed in 1782 in the Great Britain by H. Sidgier . It consists of a wooden rod
and handle for turning. And the first electric washing machine was introduced in America about
1900.
The potential growth of this business is too high because of the huge demand by the
working women and the students living in the hostels as well as other commercial businesses
such as Hotels, restaurants, hospitals and other businesses which needs laundry on daily basis.
And there are no such direct competitors which can affect the growth of our business but there
are some indirect competitors like maids and others common laundry.
In our business integration we will use a vertical integration in which we will hire our
own employees which will pick up the clothes from every home and also we will provide the
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3. THE COMPANY:
“Laundry King” is a small business which provides peoples the laundry services who loves
to wear neat clothes but hate to do it. Laundry King will provide people the quality services
which will satisfy their needs and it is dedicated to provide to high customer satisfaction. This
business is going to be started by the investment brought by the two partners and by taking debt
as well and the mutual partnership contract formed between the two partners.
Laundry King will be registered under the partnership act 1932, which defines in the
following terms:
Share responsibilities
Equally Control
The company is owned by both partners Mr. Muhammad Ali and Mr. Saif Ali Ishaq and
they will share equal profit and they both are equally responsible for the entire debts of the
company. Each partner must bring some kind of contribution it can be in the form money or in
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3.3. Registration:
The registration made for the business by registrar which will include our business name,
address of the principal place of business where operations will be conducted, addresses of the
It’s a fact that registered companies are more trustworthy then the non-registered companies.
It means that no other person can uses the company name, and the company is only
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3.4.3. Perpetual Existence:
Perpetual existence means that the company is not dependent on the life of its members and
shareholders. It has no span of life. Company can transfer its shares freely and the company can
If any hurdle comes or mishap happens between the partners, then the law will support the firm.
Our business is related to laundry services, so our key processes are based upon the
management of clothes tagging, sorting, washing, drying, dry cleaning, steam pressing and its
packing.
First of all we will pick-up the clothes from home to home by the pickup vans.
4.2. Tagging
Then the clothes will be tagged with some specific number so they can be easily identified
4.3. Sorting
After tagging the clothes will be arranged in different sets or we will sort it by the numbers or
by their stuff.
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4.4. Washing:
Then the clothes will be washed in the washing machines by using washing detergents.
4.5. Drying:
After drying the clothes then they will be pressed by using the steam press equipment,
4.7. Packing
When the clothes are presses then they will be properly hanged in the plastic wrap with the tag
This section focuses on determining the market attractiveness, Competition, size of the
As we are starting our business in Islamabad having a population of 1.1 Million and we are
providing our services to the middle and elite class peoples who can easily afford our services.
Our target market is every households living in Islamabad and majority are working class
they are often tired after work and having a less time to do their housework, so they prefer to hire
the services. Beside this our target market will be the students which are living in the hostels, and
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in future we will also target other businesses like Hotels, Restaurants, Benquet halls, Hospitals.
There is no specific market segmentation of this business because laundry is the need of
everyone.
Our clients include the working women’s, because they do not find enough time to wash
their clothes and the students living in the hostels and other businesses like Hospitals who need
5.4. Competition
There are few competitors of our business and most of them are not providing the pickup
and drop services. We are launching our business with a different idea with extra facilities for the
customers. We will pick up their clothes from their home and after Washing, Dry cleaning
pressing we will drop back at their home. This is the unique thing in our business.
Dhobi Online
Amar Pak
Laundry King will have a complete supply chain system. A value chain is a set of activates
that we will perform in order to deliver best valuable services of laundry to the customers. Our
value chain network will start from attracting potential customers in order to get there orders.
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When we receive their orders we will go to their place to collect their clothes after doing the
process of cleaning and pressing we will return their clothes at their door step.
ONLINE
RECIEVING OPERATIONS DELIEVERY
ORDER
Developing a website which will provide complete information about the business and help
the customer to place their order as well.There are other platforms like facebook and instagram
that will also help in receiving orders not only online order service are available but customer
can also place there order via phone call or text message.
5.5.2. Receiving
Complete transportation channel which will collect cloths form customer place. This channel
provides the service of pick and drop clothes with in Islamabad and this service will be totally
free. A new emerging service of laundry will help those house force who are busy in there
working schedule and they don’t trust on maids in terms of their expensive clothes. It will
5.5.3. Operations
Tagging
Then the clothes will be tagged with some specific number so they can be easily
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Sorting
After tagging the clothes will be arranged in different sets or we will sort it by the
Washing
Then the clothes will be washed in the washing machines by using washing detergents.
Drying
Pressing
After drying the clothes then they will be pressed by using the steam press equipment,
Packing
When the clothes are presses then they will be properly hanged in the plastic wrap with
5.5.4. Delivery
Last working model of our service is to deliver clean, pressed clothes to the customers at
their place. As is discussed earlier that pick and drop service is totally free. We ensure that
customer will be well satisfied with our services and they happily place their order over again
and again. Happy and loyal customers are the strength of our laundry.
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5.6. Sales Strategy
The growth and development of any small business relies upon the profits from the services.
To survive in today’s contest, a good sale strategy is compulsory .So we will use 4p's for the
5.6.1. Product
It's our goal to offer our clients a useful long-term laundry service. Now a day’s people become
more sensible about their dressing and they want their self-more prominent due to their clean and
shinning clothes. Our services will be dedicated, and we will maintain high quality to
Washing
Drying
Steam pressing
Folding
5.6.2. Price:
Price is the major factor of any firm. So, reasonable price is a great strength for us. Our service
would be the fastest and finest service in inexpensive rate. We will serve to the door of the
customer. We will charge 2000 per month in which customer will avail our services 4 times.
5.6.3. Place:
Choosing a location is very important decision in business. Location decisions can have a big
effect on profit. Our place of services is located in I-8 near faizabad. Customer can make a call
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and can have ease to utilize our services. We will provide a free home delivery service. A reliable
5.6.4. Promotion:
Promotion have direct effect on success of an organization. This is the technique that our
company is using for the awareness and renown of the product in the market. So we will
6. Operational Plan
Our working schedule is based on six days a week, and our lead time will be 24 hours to 48
hours. Our company will have 12 employees under two owners. We will manage our customers
according to the sector wise. Like on Saturday we will pick up the dirty clothes from F-sector
and I sector and we will return their neat clothes within 24 hours to 48 hours. After delivering the
neat clothes we will pick up the clothes from G and H sector. So in the same way we will cover
the whole Islamabad and will divide our customers according to the days.
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Operations:
Washing
Delivery Drying
Packing Pressing
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6.1. Marketing Aspects
Marketing aspects which includes the advertising and promotion plans. A keen and deep study
of markets, customers’ expectations and their demands and how you will attract your customers through
effective advertisements. Advertisement of our business will be conducted through social media like
facebook, instagram and through other media of advertisement like pamphlets. And in future we will
Website
Social Media
Pamphlets
Technical aspects discuss the materials used to provide services to its valuable costumers. It
also provides information about the services flow which defines the process how the products
6.2.1. Material
The Material which will be used in laundry process will be bought directly from the whole
sellers. The business contact will be signed by the two parties stating the a g r e e m e n t .
The service flow is the guide to be followed in providing quality service to the valuable
customers. If the customer is a contract customer who will avail our services every month. The
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vehicle is already scheduled to receive the clothes. But the daily customer who is not a contract
Marketing Manager
Employee
Saif Ali
CEO
Operation Manager
Muhammad Ali Employee
Muhammad Ali
Saif Ali
Finance Manager
Employee
Muhammad Ali
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7.2. Management
Management team will have the direct knowledge of the Laundry system and possess the
necessary services. Our Laundry system management team workers are the individuals who are
highly responsible for making customers satisfied by making cleanliness their first priority and
by folding clothes and linens. The Laundry manager is responsible for ensuring that all laundry
services within the property meet the highest possible standards. Our key management team
workers will include Marketing manager (Saif Ali), Operation manager, and Finance Manager.
(Muhammad Ali).
within a specific organization or company. Managers are utilized in every sector; the business
model relies on their leadership and ability to operate the management structure. Following is the
Conducts interview
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uniform as per standard.
equipment.
activities.
targets of organization.
marketing communications.
plans.
an organization.
organization.
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‘Laundry King’.
company's budget.
Recruitment refers to the overall process of attracting, shortlisting, selecting and appointing
suitable candidates for jobs. We will use internal source including SOCIAL MEDIA to approach
people. Through interview we will select candidates based on the qualification, knowledge,
1. Washer man:
Should know the right way to wash clothes (either in machine or handwash).
2. Iron man:
Must have 6 months experience about pressing the Dry clean and Laundry clothes.
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Know about the quality of any type of cloth.
3. Delivery boy:
4. Helper:
Must be active.
8. FINANCIAL MANAGEMENT
Finance is the lifeline of business organization. The Business goal can only be achieved
with the help of effective management of finance. We can neglect the importance of finance at
any time. In this portion, we will estimate the start-up cost to run the business. In addition, we
will make projected balance sheet, income statement and cashflow statement.
The initial starting cost of our business is 20,00,000. The project is finance by the both partners,
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Description Details
Capital 2000000 (RS)
Description Amount
Start-up expense
Advertising (Pamphlets, Social media advertisement) 114000
Material 130200
Registration 22000
Total Start-up Expense 971200
Start-up Assets
Furniture 76500
Laundry King
Balance Sheet
As on August 30, 2020
Assets Note Rupees Rupees
24
s
Current Assets
Cash 2109800
Material 7100
Total current assets 2116900
Other Assets
Renovation 4 70000
Website and Mobile application 110000
Registration 22000
Less: Amortization 3520
18480
Total Other Assets 198480
Fixed Assets
Furniture and fixtures 3 76500
Less: Depreciation 8795
67705
Machinery and equipment 1 506000
Less: Depreciation 55811
450189
Office Equipment’s 2 42400
Less: Depreciation 6837
35563
Total Fixed Assets 553457
Total Assets 2868837
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Profit and Loss Statement Year 1
Note
Income
Revenue 6 12694000
Less: Cost of goods sold 7 4835800
Gross profit (in Rs) 7858200
Expenses
Electricity bill 192000
Water and gas 60000
vehicle fuel (25Ltr per day) 920400
Rent expense (one year) 1950000
Salaries expense 1080000
Repair and Maintenance 48000
Marketing Expense 1104000
Amortization of Registration 3520
Depreciation Expense 71443
Pick up van rent expense 1500000
Internet exp 60000
Total expense 6989363
Earning before tax 868837
Less: Tax Expense 23442
Net income 845395
8.4. Cashflow
Furniture (76500)
Machinery and Equipment’s (506000
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)
Office equipment’s (42400)
Renovation (Electric connection, wooden cabins and (70000)
Shop Board)
Website and Mobile application (110000)
Registration (22000)
Net cash flow from investing activity (826900
)
Cash flow from financing activity
Invested by Muhammad Ali 1000000
Invested by Saif Ali Ishaq 1000000
Net cash flow from financing activity 2000000
Cash flow from Operating, Investing and financing 2109800
activity
Note:1 Machinery
Unit Unit cost (RS) Total Cost
Haier Washing Machine 3 103000 309000
Fan 4 3000 12000
Generator 1 165000 165000
Steam Iron 5 1500 7500
Water Dispenser 1 12500 12500
Total 506000
Note:2 Equipment’s
Unit Unit Cost (RS) Total Cost
Computer 3 12000 36000
Landline 1 1400 1400
Internet 1 5000 5000
Total 42400
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Note:3 Furniture
Unit Unit Cost (RS) Total Cost
Office chair 3 6000 18000
Office table 3 5000 15000
Simple chairs 5 2000 10000
Iron Stand 3 2500 7500
Hanging wracks 2 3000 6000
Wooden Wracks 2 10000 20000
Total 76500
Note:4 Renovation
Description Total (RS)
Shop Board 30000
Wooden Cabins 15000
Paint 25000
Total 70000
Note:5 Material
Daily Cost Monthly Cost Yearly Cost
Detergent 3550 92300 1107600
Bleach 500 13000 156000
Hangers 300 7800 93600
Cloth pins 1600 19200
Plastic Wrapping 5000 60000
Laundry basket 500*5=5000
Mugs 50*10=500
Water pipe 5000
Total 4350 119700 1446900
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Note:6 Revenue
September
Description No of orders Price (Rs) Per month (Rs)
Household (Subscribers) 220 Orders 500per week 440000
Hostel (Subscribers) 30 Orders 500per week 60000
Laundry (Daily) 15 Orders 350per day 136500
Total 636500
October
Description No of orders Price (Rs) Per month (Rs)
Household (Subscribers) 230 Orders 500per week 460000
Hostel (Subscribers) 40 Orders 500per week 80000
Laundry (Daily) 20 Orders 350per day 182000
Total 722000
November
Description No of orders Price (Rs) Per month (Rs)
Household (Subscribers) 240 Orders 500per week 480000
Hostel (Subscribers) 45 Orders 500per week 90000
Laundry (Daily) 25 Orders 350per day 227500
Total 797500
December
Description No of orders Price (Rs) Per month (Rs)
Household (Subscribers) 190 Orders 500per week 380000
Hostel (Subscribers) 30 Orders 500per week 60000
Laundry (Daily) 15 Orders 350per day 136500
Total 576500
January
Description No of orders Price (Rs) Per month (Rs)
Household (Subscribers) 240 Orders 500per week 480000
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Hostel (Subscribers) 45 Orders 500per week 90000
Laundry (Daily) 25 Orders 350per day 227500
Total 797500
February
Description No of orders Price (Rs) Per month (Rs)
Household (Subscribers) 250 Orders 500per week 500000
Hostel (Subscribers) 65 Orders 500per week 130000
Laundry (Daily) 55 Orders 350per day 500500
Total 1130500
March
Description No of orders Price (Rs) Per month (Rs)
Household (Subscribers) 265 Orders 500per week 530000
Hostel (Subscribers) 70 Orders 500per week 140000
Laundry (Daily) 55 Orders 350per day 500500
Total 1170500
April
Description No of orders Price (Rs) Per month (Rs)
Household (Subscribers) 280 Orders 500per week 560000
Hostel (Subscribers) 80 Orders 500per week 160000
Laundry (Daily) 60 Orders 350per day 546000
Total 1266000
May
Description No of orders Price (Rs) Per month (Rs)
Household (Subscribers) 290 Orders 500per week 600000
Hostel (Subscribers) 0 Orders 500per week 140000
Laundry (Daily) 65 Orders 350per day 591500
Total 1331500
June
Description No of orders Price (Rs) Per month (Rs)
Household (Subscribers) 300 Orders 500per week 600000
Hostel (Subscribers) 70 Orders 500per week 140000
Laundry (Daily) 65 Orders 350per day 591500
Total 1331500
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July
Description No of orders Price (Rs) Per month (Rs)
Household (Subscribers) 330 Orders 500per week 660000
Hostel (Subscribers) 80 Orders 500per week 160000
Laundry (Daily) 70 Orders 350per day 627000
Total 1457000
August
Description No of orders Price (Rs) Per month (Rs)
Household (Subscribers) 340 Orders 500per week 680000
Hostel (Subscribers) 80 Orders 500per week 160000
Laundry (Daily) 70 Orders 350per day 637000
Total 1477000
Per Year Revenue 12694000
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9. APPENDICES:
This section of the business plan is consisting of the company`s brochures, product pictures,
the list of the machinery and equipment used in business and resume of the business partners.
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9.2. Appendix II: The Company’s Business Card
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9.2. Appendix III: The Company’s Laundry Machines
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Following is the list of the equipment’s and machinery which are used in our business.
Muhammad Ali
E-MAIL: Malikaliyan50@gmail.com
ADDRESS: House#14, Jinnah Street, Rawalpindi.
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CELL: +923125333192
OBJECTIVE
My objective is to work as a management trainee officer. A position where I
am able to utilize my skills and abilities effectively, learning and growing with
the organization in the process.
ACADEMIC
BBA Hons. (Supply Chain Management)
CREDENTIALS
CGPA 3.2
National University of Modern Languages Islamabad. 2019
ICS
60% (660/1100)
Punjab College Of Information And Technology( 2014)
Matric in science
82% (865/1050) Asif Public School (2012)
MAJOR
Participated in International Conference On C-PEC in NUML
PROJECTS
Performed a two-day activity of entrepreneur week held in NUML
MAJOR
Introduction to Supply chain Management Procurement
SUBJECTS
Logistic Management Inventory
PROFESSIONAL
Internship at Flashman Hotel, Rawalpindi
EXPERIENCE
MS Word
SKILLS
Power Point
Know-how about Excel
English, Urdu
Typing
E-MAIL: saifali123@yahoo.com
ADDRESS: House no.176-E, Street no 15, G-6/2 Islamabad, Pakistan
36
CELL: +923355121561
OBJECTIVE
To accept the challenging position in an organization and grow based on
my personal skills and abilities
ACADEMIC
BBA Hons. (Finance)
CREDENTIALS
CGPA 2.5/4
National University of Modern Languages Islamabad. 2019
I.COM
B-Grade (663/1100)
Islamabad Model Postgraduate College for Boys H-8/4 2015
Matric in science
58.5% (615/1050)
Islamabad Model College for Boys G-6/2
2013
MAJOR
Member of CSR NUML
PROJECTS
Certificate of appreciation from NUML as a member of CSR
NUML
MAJOR
Corporate finance with Excel Financial risk
SUBJECTS
management
Investment and portfolio management Financial Reporting
and Analysis
PROFESSIONAL
8-week internship in “Medical Research Associate” G-8/4 Islamabad
EXPERIENCE
Microsoft Word
SKILLS
Microsoft Excel
INTERESTS Traveling, Fitness Activities, Reading about History, Scientific
discoveries and technology.
PERSONAL
Father’s Name: Ishaq Ali
INFORMATION
N.I.C No: 61101-3094760-5
Date of Birth:
6. Our Business Websites:
https://laundaryking.wixsite.com/website
Instagram: laundry_king01
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