Statement of the problem

This study aimed to find out the “Marketing Problems faced by Ambulant
Vendors in Urdaneta City”. Specially, this study seeks to answer the following:

1. What is the profile of the respondents in terms of?

a. age
b. sex;
c. educational attainment;
d. civil status:

2. What is the business profile of the respondents in terms of?

a. number of years of operation
b. average monthly income
c. products

3. Marketing problems encountered by ambulant vendors in terms of

a. Competition
b. Route
c. Promotions
d. Pricing

4. Is there any significant difference in the marketing problems faced by ambulant

vendors across business profile variables?