045 Admiral Village, Talon III Las Piñas City

Interactivity Through Social Media In Successful Enhancement of Small and

Medium Business

A Qualitative Research Proposal

Presented to the Basic Education Department

In Partial Fulfillment of the Requirements in

Introduction to Research

By:

Bautista, Trishya Fatima

Narvaez, Alessandra Joy, N.

Vidamo, Charisma Kizmeth B.

Zipagan, Ashly, T.

Samson, Thalia Ashley D.

 TABLE OF CONTENTS

Table of Contents

List of Tables

List of Figures

CHAPTER 1 – The Problem and Literature Review

Background of the Study (include Significance of the Study)

Literature Review <thematic approach>

Theoretical and/or Conceptual Framework

Research Problems

Limitations of the Study

Definition of Terms <operational definition>

CHAPTER 2 – Procedures

Qualitative Design and Methodology

Research Site

Selection Criteria and Participants

Data Collection

Data Analysis

Role of Researcher

Methods of Validation
Potential Ethical Issues

REFERENCES

APPENDICES

LIST OF TABLES

Tables

1 Frequency Distribution of Population by Campus 24

LIST OF FIGURES

Figure

1 A Two-Dimensional Model of the Styles of Handling Conflict 16

2 The Thomas-Kilmann Conflict Management Styles 17

3 The Research Paradigm

CHAPTER 1

The Problem and Literature Review

1.1 Background of the Study

Social networking is essential for small businesses to increase brand recognition

as more as individual use social media, you may target and efficiently reach millions of

potential clients using platforms like Facebook, Twitter, and Instagram. Social Media

platforms may help you build relationships with your customers, raise brand awareness,

and improve leads and sales. However, you must begin with a creative mindset and a

strong content marketing plan. Individuals may create web content and engage with

others via social media platforms. Users can engage with one another and exchange

information on a variety of social media platforms. Blogs, microblogging websites, wikis,

instant messaging websites, pictures, virtual worlds, and podcasts are a few of them. It

doesn’t matter if you manage a major national company or a small local business.

The use of social media is not only a fad. It is a crucial component of your

company’s marketing plan. Social Media on its own, However, is insufficient to promote

business expansion. Social Media platforms may help you build relationships with your

customers, raise brand awareness, and improve leads and sales. However, you must begin

with a creative mindset and a strong content marketing plan. Social networking is

essential for small businesses to increase brand recognition as more as individual use

social media, you may target and efficiently reach millions of potential clients using

platforms like Facebook, Twitter, and Instagram

Advantage of new technology, including social media, has affected many families
and changed how consumers now gather information before making purchases.

Businesses are recommended to utilize the expanding marketing channel and successfully

engage with clients as the number of social media users rises. The process of increasing

website traffic or attention through social media platforms is known as "social media

marketing." Social media marketing initiatives typically focus on efforts to provide

content that grabs readers' interest and entices them to share it on social media.

1.2 Significance of the Study

For companies of all sizes, social media marketing is an effective way to connect with

prospects and clients. If you're not using social media sites like Facebook, Instagram, and

LinkedIn, you're missing out on the opportunity to learn about, follow, and do business with

brands. Effective social media marketing can help your company achieve extraordinary success

by generating loyal brand supporters, leads, and even purchases. Social media marketing is a type

of digital marketing that makes use of the strength of well-known social media platforms to meet

your branding and marketing objectives. However, it goes beyond simply setting up company

accounts and posting whenever you feel like it. Social media marketing calls for an adaptable

plan with quantifiable objectives.

LITERATURE REVIEW
1.1 Introduction

The way people start and manage their small and medium-sized businesses

through social media has significantly altered people's lives. If you promote business-

related content on social media, you should be willing to receive both favorable and

negative comments. Be careful while communicating with any scammers since they

ultimately want to attack you. Using TikTok, Facebook and other social media platforms

can enhance businesses into a larger and successful business. It is used to promote the

brand and to recognize by the purchasers, also it will help to facilitate communicating

with consumers. Online selling was indeed difficult because of the fact that scammers

will be there so be careful and be aware. As well as in today's competitive business world

for surviving business needs proper branding (Zeno do, 2019). The subject is essential to

every industry regardless of the size by the cause of it helps distinguish a company from

its competitors. Applying the dual perspective of customer engagement, it studies, in

particular, the impact of a luxury brand's social media activities on customer engagement

with brand-related social media material by focusing on the entertainment, interaction,

trendiness, and personalization aspects. (X. Liu, H. Shin, 2021).

The internet and social media offer both young and elderly people a wide range of

benefits and opportunities. Social media has changed a lot for people by allowing

connections with people who live far away and the opportunity to search for previously

unknown information. Many people also use social media to launch small and medium-

sized businesses. The way people start and manage their small and medium-sized

businesses through social media has significantly altered people's lives, including the way

they started their small businesses in social media. This topic addresses how individuals
start and manage their small and medium-sized businesses through social media. If you

promote business-related content on social media, you should be willing to receive both

favorable and negative comments about what you wrote. Additionally, you should be

extremely careful while communicating with any scammers since, despite their good

communication skills, they ultimately want to attack you. It's not simple to navigate

social media, and we must always be aware and cautious.

1.2.1 Studies Related to Social Media

Due of its user-friendly qualities, social media is a tool that is growing fairly

popular these days. People are able to connect with one another across distances thanks to

social media sites like Facebook, Instagram, Twitter, and others. In other words, social

media has made the entire world accessible to us. Particularly among the most frequent

users of social media are young people. Completely of this leads you to question if

something so strong and having such a broad impact could really be all positive. Social

networking is similar to how there are always two sides to a coin.

There are many benefits to social media when we consider its good side. The most crucial

one is a fantastic educational tool. Anyone can access any information they need with a

single click. Social media can be used by students to educate themselves on a variety of

topics. Furthermore, social media has made live lectures possible. Additionally, as more

and more people turn away from newspapers, they depend more and more on social

media for news. Through it, you are constantly kept informed on the most recent events

in the world. A person develops a greater social awareness of global challenges.

Moreover, it improves ties to the people you love. Social internet has eliminated the

barrier of distance. For instance, communicating with friends and family who live abroad

is simple.  Most importantly, it offers youthful, aspiring artists a fantastic platform to

freely display their ability. Social media can also help you find excellent job

prospects. Companies who want to market their brands can profit from yet another

advantage. Social media has emerged as a major platform for advertising and provides

you with many options to interact with customers. Social media is regarded as one of

society's most destructive components and yet had such significant advantages. The

overuse of social media can have serious repercussions if it is not controlled. Due to the

unprecedented invasion of your privacy, it is detrimental. Children are a target for

predators and hackers because of the excessive sharing that occurs on social media. It

also results in cyberbullying, which has a tremendous negative impact on everyone.

Therefore, it is important to always keep an eye on what children are posting on social

media, especially. The next addition is social media, which is very popular among young

people. In conclusion, there are certainly benefits and drawbacks to social networking.

But in the end, everything is up to the user. The young people must, in particular, strike a

balance between their social media use, physical activity, and academic success.

Anything used excessively may be dangerous, and social media is no different. As a

result, we must make an effort to lead a healthy, fulfilling life.

1.2.2 Studies Related to Small and Medium Businesses

Nowadays, both buyers and shoppers rely heavily on online marketplaces. The
two leading and most potent e-commerce platforms in Southeast Asia are Lazada and

Shopee. Due to the fact that these online stores serve as a gateway between buyers and

sellers, both of these marketplaces can benefit from an increased range of products

without having to add any additional inventory. After carefully examining the situation,

we have come to the conclusion that these online marketplaces definitely have

advantages and can greatly expand your seller business. Small businesses may encounter

distinct obstacles while implementing the same quality procedures as larger corporations,

yet they may frequently do so. For instance, small organizations typically have fewer

personnel and upfront financial resources to spend to quality efforts. However, in a

smaller company, upper management commitment and accessibility may be stronger, and

internal communications may be more straightforward.

The values that small business employees perceive have a tendency to become common

features in the conduct of the employees and can become significant factors that provide

strong long-term performance. If top managers can define principles and ideas to assist

direct the actions of staff, they can make a significant contribution to the creation of small

business culture.

1.4 Theoretical Framework

This study is supported by the study of David Chaffey (2002) in ‘social media
marketing’ he stated that “Monitoring and facilitating customer’s interaction,

participation and sharing through digital media to encourage positive engagement with a

company and its brands leading to commercial value. Interactions may occur on a

company site, social networks and other third-party websites.” In addition, social media

is an essential section of the online marketing world which implicates how to do

consumer conversation on a website or Facebook, tumbler, Twitter, and other social

media platforms. The online networking showcasing is the essential class of

computerized advertising which includes empowering client correspondences on an

organization’s own website, or social existences for instance Facebook or twitter or other

web journals and discussions. It can be connected in a way like a conventional

communicated medium, for example, organizations can utilize Facebook and twitter to

send messages to costumers, clients or accomplices who have preferred it. Nevertheless,

to exploit the advantages of online networking it is imperative to begin and take an

interest in client conversation.

1.3 Research Questions

.  What are the benefits of social media marketing for my company?

. Which social media platforms should my business have a presence on?

. Does my company really need a blog for social media marketing?

1.5 Problems in Business using Social Media

Not built for business, the significant drawback of social media marketing for

businesses is this. Many companies, especially new ones with little brand recognition or

reputation, are strongly discouraged from concentrating on social media marketing, as

was already noted in the article Secondly, Negative feedback and tarnish brand. Staying

active on social media exposes you to a wide range of people, some of whom may or may

not be interested in learning about or viewing your business, we both know that

everything has a negative side, and social media is no different. Due to the ease of access

to the internet, some people constantly seek to harm someone's reputation. The

probability of an attack is higher if your company is new or is just getting off the ground.

Anyone can simply post bad remarks about your company because it's so simple to

comment or engage. Third, heavily rely on ads, Companies that use social media are well

aware of this. The introduction of Facebook advertisements was revolutionary. It is a

great tool for generating leads online because it may target particular audiences based on

detailed specifications. (Adverse effect on small businesses). These organizations mostly

monetize their platform through advertising. Because of this, they put a lot of effort into

advertising and enticing individuals to utilize their ads platform.

1.6 Limitations of the study

1.7 Definition of Terms

Website traffic

is the process of creating content for social media platforms to promote your products

and/or services, build community with your target audience, and drive traffic to your

business

Conventional Communication

Conventional modes of communication which include Email, cellphone, and telephone

ought to be consequent to a disaster in the event that they are accessible

Microblogging websites

Micro-blogs "allow users to exchange small elements of content such as short sentences,

individual images, or video links", which may be the major reason for their popularity.
CHAPTER 2 – Procedures

Qualitative Design and Methodology

Research Site

Selection Criteria and Participants

Data Collection

Data Analysis

Role of Researcher

Methods of Validation

Potential Ethical Issues

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APPENDICES