Name: Mark Rhenniel Q.

Abelita Section: ARISTOTLE Date:9/27/22

Research Topic: EFFECTS OF DIGITAL MARKETING AS STRATEGIC TOOL IN SMALL

BUSINESS
Research Title: EFFECTIVENESS OF DIGITAL MARKETING AS STRATEGIC TOOL IN
SMALL BUSINESSES OF BARANGAY 1, MULANAY QUEZON

Social media has evolved into the most influential and important virtual environment, where the
platform is utilized not only for social networking but also as a powerful tool for digitally
promoting your business and products. The impact of social media is undeniable since it allows
you to contact a huge number of people in seconds after publishing an ad, lowering your
expenses and ensuring that your advertising reach your target demographic. Basically, a lot of
business or many online sellers spend a lot of time promoting their products, either online—
through the use of social media.
Social media has become a platform that is easily accessible to anyone with internet access.
Increased communication for organizations fosters brand awareness and often, improved
customer service.
Additionally, social media serves as a relatively inexpensive platform for organizations to
implement marketing campaigns. Social media itself is a catch-all term for sites that may
provide radically different social actions. For instance, Twitter is a social site designed to let
people share short messages or “updates” with others. Facebook, in contrast is a full-blown
social networking site that allows for sharing updates, photos, joining events and a variety of
other activities.
Social media often feeds into the discovery of new content such as news stories, and
“discovery” is a search activity. Many people also perform searches at social media sites to find
social media content. Social connections may also impact the relevancy of some search results,
either within a social media network or at a ‘mainstream’ search engine.
Perhaps the greatest value of social media marketing is the ability to foster and engage with a
community of other people. That engagement is at the heart of social media. Hence, one has
the opportunity to interact with customers from all over the world—including those who are right
down the street—on a huge scale. If a current or prospective customer has something to say to
the entrepreneur, he has now the ability to respond immediately.
Social media marketing programs usually center on efforts to create content that attracts
attention and encourages readers to share it with their social networks.
The rise in popularity of organizations integrating technology into their marketing strategy,
directs attention to the need for an in-depth review of digital marketing strategies. Making a
strategic shift to client-centered marketing strategies, provide businesses the opportunity to
engage in a new era of innovative marketing practices, that use digital marketing to meet their
primary marketing requirements. (Charles Gibson, M.B.A.) Digital marketing is a technique that
allows a person or organization to reach out to customers by creating creative practices that
combine technology with traditional marketing strategies.
This paper focuses on the digital marketing and the effectiveness of social media as a
promotional tool in a business of barangay 1, Mulanay Quezon. The researcher will use survey
by questionnaires to some respondents concerning the most effective way in selling using social
media. This study will be conducted in Barangay 1, Mulanay Quezon. This will use the
entrepreneurs/online sellers in Mulanay who made use of social media to promote business and
who have been engaged in the business.