045 Admiral Village, Talon III Las Piñas City

Interactivity Through Social Media in Successful Enhancement of Small

and Medium Business

A Qualitative Research Proposal

Presented to the Basic Education Department

In Partial Fulfillment of the Requirements in

Introduction to Research

By:

Bautista, Trishya Fatima

Narvaez, Alessandra Joy, N.

Vidamo, Charisma Kizmeth B.

Zipagan, Ashly, T.

Samson, Thalia Ashley D.

<___ / ____ / 2023 >

1
 TABLE OF CONTENTS

Table of Contents
List of Tables
List of Figures

CHAPTER 1 – The Problem and Literature Review

Background of the Study

Literature Review

Theoretical and/or Conceptual Framework

Research Problems

Limitations of the Study

Definition of Terms

CHAPTER 2 – Procedures

Qualitative Design and Methodology

Research Site

Selection Criteria and Participants

Data Collection

Data Analysis

Role of Researcher

Methods of Validation

Potential Ethical Issues

2
REFERENCES

APPENDICES

LIST OF TABLES

Tables

1 Participant Distribution 14

3
 LIST OF FIGURES

Figure

1 Research Paradigm 9

4
 CHAPTER 1

The Problem and Literature Review

1.1 Background of the Study

Students and institutions have many potentials to improve learning

methods thanks to social networking applications. They can use social media

widgets on these networks to enable interaction and sharing. Online lessons on

YouTube, distance learning courses from other schools through Skype, and a

wealth of information that is shared on social media are all helpful to students and

now social media is not only useful for educational purposes it can also help them

to earn money. Social Networking is essential for small businesses to increase

brand recognition as more individuals use social media, they may target and

efficiently reach millions of potential clients using platforms like Facebook,

Twitter, and Instagram Yasa, (2022). Social media platforms may help them build

relationships with their customers, raise brand awareness, and improve leads and

sales. However, they must begin with a creative mindset and a strong content

marketing plan Dwivedi et al. (2021). Individuals may also create web content

and engage with others via social media platforms. Users can engage with one

another and exchange information on a variety of social media platforms. Blogs,

microblogging websites, wikis, instant messaging websites, pictures, virtual

worlds, and podcasts are a few of them Soares, J. C., et al. (2020).

Even after all that, This research aims to determine how social media

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interaction can effectively develop small and medium-sized businesses.

Additionally, this study will also propose the efficiency of the data provided by

this study not only on the people who want to grow their own business but also

for aspiring successful young entrepreneurs who can use it to succeed in their own

respective businesses. Observing this research would educate those who have

been attempting to reach out to their customers and grow their businesses.

The outcomes of this study's conclusions will promote technology

marketing given that social media is an important element of engagement

strategies throughout businesses assets and revenue in today's firms. Considering

the popularity of social media and technology in recent times, it's critical for

businesses to keep track of any potential. their companies may maybe succeed.

The outcomes of this research could help businesses in their social media

marketing initiatives and might aid future achievement. Possibly helpful is this

research find potential weak spots when implementing social media marketing for

their business. Regarding a commercial owner, this research might be used as a

reference for more effective social media marketing strategies.

1.2 Literature Review

The study was presented to the researchers along with significant papers

and literature to help them better understand the research work.

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 1.2.1 Studies Related to Small and Medium Businesses

Based on Zeno do (2019), The way people start and manage their small and

medium-sized businesses through social media has significantly altered people's

lives. If they promote business-related content on social media, they should be

willing to receive both favorable and negative comments. Be careful while

communicating with any scammers since they ultimately want to attack them.

Using TikTok, Facebook and other social media platforms can enhance businesses

into a larger and successful business. It is used to promote the brand and to be

recognized by the purchasers, also it will help to facilitate communicating with

consumers. Online selling was indeed difficult because of the fact that scammers

will be there so be careful and be aware. As well as in today's competitive

business world, surviving business needs proper branding.

According to X. Liu, H. Shin (2021), business is essential to every industry

regardless of the size because it helps distinguish a company from its competitors.

Applying the dual perspective of customer engagement, it studies, in particular,

the impact of a luxury brand's social media activities on customer engagement

with brand-related social media material by focusing on the entertainment,

interaction, trendiness, and personalization aspects.

This topic addresses how individuals start and manage their small and

7
medium-sized businesses through social media. If they promote business-related

content on social media, they should be willing to receive both favorable and

negative comments about what they wrote. Additionally, they should be extremely

careful while communicating with any scammers since, despite their good

communication skills, they ultimately want to attack them. It's not simple to

navigate social media, and we must always be aware and cautious Vinerean,

(2017).

1.2.2 Studies Related to Social Media Marketing

Businesses have taken it upon themselves to adapt to social media for their

advantage, contemporary marketing techniques, particularly social media

marketing. In the 21st century, social media marketing has become an essential

aspect of doing business. leaders of small businesses are promoting their firm

implementing this marketing method to increase its visibility, viability, and

sustainability to endure in the current, tough environment Appel et al. (2019).

Marketing using social media is "the act of attracting people or attention using

social media sites" they stated that in order for social media marketing to be

successful, marketing initiatives must be consistent with and targeted to the

various needs of social media users. Sales, brand recognition, connection

building, and brand values or reputation are the marketing goals of social media

marketing. However, the most crucial goal that companies should convey in their

8
social media campaigns are a productive means of getting their customers'

attention. discussed the importance of small companies using social media as part

of their marketing strategies. Businesses must establish a relationship with their

intended audience in order to successfully sell goods or services through social

media. In order to effectively manage marketing resources, effective customer

relationship management starts with properly recognizing, maintaining, and

creating solid relationships with customers. resources for building relationships.

Businesses must go from a product-focused strategy to a customer-focused

approach in order to promote brand loyalty.

1.3 Theoretical Framework

This study is supported by the study of David Chaffey (2002) in ‘social

media marketing’ they stated that “Monitoring and facilitating customer’s

interaction, participation and sharing through digital media to encourage positive

engagement with a company and its brands leading to commercial value.

Interactions may occur on a company site, social networks and other third-party

websites.” In addition, social media is an essential section of the online marketing

world which implicates how to do consumer conversation on a website or

Facebook, tumbler, Twitter, and other social media platforms. The online

networking showcasing is the essential class of computerized advertising which

includes empowering client correspondences on an organization’s own website, or

9
social existences for instance Facebook or twitter or other web journals and

discussions. It can be connected in a way like a conventional communicated

medium, for example, organizations can utilize Facebook and twitter to send

messages to customers, clients or accomplices who have preferred it.

Nevertheless, to exploit the advantages of online networking it is imperative to

begin and take an interest in client conversation.

Figure 1. Research Paradigm

1.4 Research questions

- Why is interactivity through social media in successful enhancement of small

and medium business important?

- What features of social media marketing are most beneficial?

- How can businesses use social media to enhance interactions with customers?

- What are the benefits of social media marketing for their company?

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1.5 Limitations of the study

The study will be limited to the vicinity of SFAC Bacoor, which is located

solely in Bacoor Cavite. Therefore, the researchers will only be involved in

initiatives on the aspiring SHS students of SFAC Bacoor, who wanted to be an

entrepreneur in the future and for those willing to begin on their own

entrepreneurial career. There are limitations in this study that could be addressed

in future research. the interaction on social media that helps small and

medium-sized businesses expand will be the main emphasis of this analysis,

management issues with social media, social media changes, internet shopping

apps, and outdoor advertising will not be directly addressed. Due to the fact that

this was the only matter we could discuss, we were unable to resolve any others.

Another aspect authors should be mindful of is their interest, not everyone wants

to start their own career using social media and they prefer traditional marketing.

1.6 Definition of Terms

Interactivity - this is the process of two people or things working together and

influencing each other.

social media -the initial objective of this study, interactions among people in

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which they create, share, and/or exchange information and ideas in virtual

communities and networks

Successful - having achieved popularity, profit, or distinction

Enhancement - an increase or improvement in quality, value, or extent.

Small and Medium Business - the main subject in this study usually defined as

organizations with fewer than 100 employees.

CHAPTER II

Procedures

The research methods and the understandings for the selection to use specific

research strategies are comprehensively described in this chapter. It also

emphasizes the reasons that a specific survey instrument was chosen as being

suitable for the given study. The presentation of the research methodology will

come first in this chapter, followed by the study's participants , the instrument

used for data collection, and the data collection process that will be used for the

analysis.

2.1 Qualitative Design and Methodology

According to Bhandari (2020) Qualitative research involves collecting and

analyzing non-numerical data (e.g., text, video, or audio) to understand concepts,

opinions, or experiences. It can be used to gather in-depth insights into a problem

or generate new ideas for research. Qualitative research is the opposite of

12
quantitative research, which involves collecting and analyzing numerical data for

statistical analysis. In order to determine the Interactivity Through social media In

Successful Enhancement of Small and Medium Business the phenomenological

method has been used. Phenomenological studies stress understanding the human

experience as it is lived generally through the collecting and study of qualitative

materials that are narrative and subjective. The results from qualitative research

are frequently supported by the first-hand experiences of individuals who have

direct experience of a phenomena. Use emergent designs in qualitative research,

which are designs that develop while the data is being collected. The analysis

additionally employed the descriptive methodology, which aims to provide

detailed evaluations of personal lived experiences. (Delve. Ho and Limpaecher,

2022) As a phenomenological study, it emphasizes the experiences of people and

focuses on how they were affected by a phenomenon. It is exactly to set out by

putting the researchers' previous assumptions about the phenomena on hold, the

approach examines the ways that individuals interact with the world on a daily

basis. Deakin University (2021) This study is phenomenological because it

required researchers to explore the appreciation of the significance of people's

actual experiences.

2.2 Selection Criteria and Participants

Full-time SFAC - Bacoor Campus students aged 15 to 19 took part in this

13
study. This age group spends a lot of time on social media and is particularly

targeted when it comes to social media marketing. Depending on the thesis

adviser, only 7 respondents were necessitated. According to (Martínez-Mesa et

al.) Criterion Sampling is when the researchers identify the participants that have

that information and studies the cases that meet those criteria. According to Moser

and Korstjens (2018), Participants are selected on the basis that they have

knowledge and experience with the phenomenon of interest and therefore will be

able to provide information. Following a description of the nature of the study,

participants were given the option of agreeing or declining to participate. The

questionnaire could only be managed to complete in 10 minutes by participants.

The number of respondents can be observed in the figure below.

Table I

Participant Distributions

Participants Overall Number of Participants

Grade 11 Students with small STEM A - 1

businesses STEM B - 1

ABM - 1

HUMSS - 1

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 Total - 4

Grade 12 Students with small ABM - 1

businesses
STEM - 1

TVL - 1

Total - 3

TOTAL = 7 participants

The senior high school students of Saint Francis of Assisi College - Bacoor

Campus are the intended audience for the selection criteria for interactivity in

social media marketing. ABM (Accountancy, Business and Management), STEM

(Science, Technology, Engineering, and Mathematics), HUMSS (Humanities and

Social Sciences), TVL (Technical-Vocational Livelihood), and GAS (General

Academic Strand) are among the senior high school strands where the researchers

seek out interested responses. The researchers tasked with conducting this survey

from Grade 11 - ABM are not counted among the respondents to prevent

encountering biased data. The total data must be collected from students in Grade

11 or 12 with small businesses of the Saint Francis of Assisi College -Bacoor

Campus.

2.3 Data Collection

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 The researchers were able to collect accurate and timely information from

respondents in a manner that was proper and formal. The researchers ensure that

all participants are treated accurately and conscientiously. This ensures that

researchers have no personal biases or conflicts of interest in their research. The

researchers want to make sure that the students won't be affected by the Covid -

19 virus, they will prepare online survey questionnaires using Google Forms, and

if the responder does not know how to use Google Forms, they will be offered a

piece of paper and a pen to fill out the questionnaire. The researchers will follow

the right safety protocols by wearing face masks and social distancing. The

researchers prepared 10 closed-ended questions to collect information and

conduct the survey. Because this material is not present in person, the survey

distribution and retrieval will also be handled using Google forms.

The researchers will get approval and write a letter to the principal and the

adviser in charge before even collecting information. The letter of consent will be

given to the respondents, to make sure they can be made aware of their

participation before providing their informed consent. The surveys will be sent to

those who decided to participate. We want to ensure that they have enough time to

consider their responses and that they are accurate. The questionnaire will be

completed in one week. The researchers will ensure that all responders are treated

fairly and objectively. No one will be given preferential treatment when it comes

to being connected to the researchers. This will ensure that the study's respondents

16
are treated equally and with respect. In order to ensure that respondents are fully

appraised about the study, we are freely encouraging them to ask any questions

they may have about the study. The researchers will handle all the responses with

the utmost confidentiality and respect for the subjects' sensitivities and right to

privacy. The researchers will keep the personal information of the respondents

confidential and follow ethical requirements set by the (RA 10173) Data Privacy

Act of 2012 . Researchers will make sure that respondents' personal information

is protected and anonymous, and only the researchers and the thesis adviser will

have access to their responses.

2.4 Data Analysis

The researchers intended to evaluate their findings through thematic

analysis.

1. Percentage - This can be utilized for the purpose of determining the

interactivity through social media in successful enhancement of small and

medium business

Where: P = Percentage; f = frequency; n = total number of respondents

𝑓
(%) 𝑛 𝑥 100

2. Mean - This can be utilized for the purpose of obtaining results of the survey
regarding the absolute value of the assessment of interactivity through social
media in successful enhancement of small and medium business

17
 𝑠𝑢𝑚 𝑜𝑓 𝑎𝑙𝑙 𝑑𝑎𝑡𝑎 𝑣𝑎𝑙𝑢𝑒𝑠
𝑀𝑒𝑎𝑛 = 𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑑𝑎𝑡𝑎 𝑣𝑎𝑙𝑢𝑒𝑠

Symbolically,

𝑥̄ = Σ𝑥 / 𝑛
Where: x̄ (read as ‘x bar’) is the mean of the set of x values; Σx is the sum of all

the x values; and n is the number of x values.

Additionally, according to (Caufield, 2019), Thematic analysis is a method

of analyzing qualitative data. It is usually applied to a set of texts, such as an

interview or transcripts. The researcher closely examines the data to identify

common themes – topics, ideas and patterns of meaning that come up repeatedly.

There are various approaches to conducting thematic analysis, but the most

common form follows a six-step process: familiarization, coding, generating

themes, reviewing themes, defining and naming themes, and writing up. He also

stated that “thematic analysis is a good approach to research where they’re trying

to find out something about people’s views, opinions, knowledge, experiences or

values from a set of qualitative data – for example, interview transcripts, social

media profiles, or survey responses. To answer any of these questions, they would

collect data from a group of relevant participants and then analyze it. Thematic

18
analysis allows them a lot of flexibility in interpreting the data, and allows them

to approach large data sets more easily by sorting them into broad themes.”

However, it also involves the risk of missing nuances in the data. Thematic

analysis is often quite subjective and relies on the researcher’s judgment, so they

have to reflect carefully on their own choices and interpretations.

2.5 Role of Researcher

Being a novice for this kind of topic is a challenge for upcoming online and

social media business owners like the researchers. So, this will be an instrument

that will guide and navigate them in discovering credible, reliable and tantamount

factors that are known as indispensable data for further understanding on the

topic. Indeed, this research is going to be the chief source of enlightenment that

they will surely need in their future studies and plans.

2.6 Methods of Validation

The researchers employed investigator triangulation to validate their

findings. It can help researchers answer study questions and improve the validity

and reliability of their findings. Investigator triangulation, according to Noble and

Heale (2019), involves a large number of researchers in data gathering and

analysis. As a result, in this type of validation, each researcher will obtain,

process, and assess data independently, without prior discussion or collaboration,

19
and then compare the results to see how each researcher views the problem. As

the researchers perform this study as a group with varied perspectives on the

issue, they will take it into account as an advantage to provide multiple

observations and conclusions to avoid bias and create more precise and

trustworthy findings.

2.7 Potential Ethical Issues

There are some possible ethical problems with this study if it continues

because it needs people's personal experiences. The researchers may need some

very personal information to help them understand the situation more accurately.

This information might include things like their address, phone number, and

personal details about themselves. The researchers in this study may also have

opposing perspectives on the study's issue, which may influence the findings and

conclusions. This might be due to personal issues, political beliefs, intellectual

beliefs, financial considerations, or a lack of time. The researchers carefully

selected people to participate in the study, and they provided everyone with

consent letters that described the hazards involved. The participants in the study

are also expected to have strong immune systems and healthy lifestyles. The

researchers are concerned that some of those who take the questionnaire may not

be telling the truth. They don't want anybody else to have access to the survey, yet

online surveys can still be manipulated if not well monitored. The researchers,

20
however, cannot guarantee that everyone who completes the survey will be

truthful.

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 Appendix A

Letter of Permission

January __, 2023

MR. CHARLITO F. FAJUT, LPT
OIC-Principal
Saint Francis of Assisi College-Bacoor Campus 96 Barangay Bayanan, Bacoor City, Cavite

Dear Mr. Fajut,

I am Ms.Trishya Fatima I. Bautista , a student of Grade 11 - Saint Leonard, studying at Saint

Francis of Assisi College Bacoor Campus. On behalf of Group 2 members namely: Charisma
Kizmeth Vidamo, Ashley Zipagan, Alessandra Narvaez and Thalia Samson, as their appointed
leader, my team would like to respectfully request their permission to conduct a survey about our
paper, "Interactivity Through Social Media in Successful Enhancement of Small and Medium
Business"

This research aims to determine how social media interaction can effectively develop small and
medium-sized businesses. Additionally, this study will also propose the efficiency of the data
provided by this study not only on the people who want to grow their own business but also for
aspiring successful young entrepreneurs who can use it to succeed in their own respective
businesses. Observing this research would educate those who have been attempting to reach out to
their customers and grow their businesses. Above all, the overall target of this paper is centered
onto the Successful Enhancement of Small and Medium Business

On our team, we pledge to treat all data and answers to correspondents with utmost confidentiality
and guarantee that we will adhere to the moral guidelines established by the Data Privacy Act. Of
2012. Your permission to complete this task is greatly appreciated.

Thank you, and God bless.

Sincerely yours,

BAUTISTA, TRISHYA FATIMA I.

NARVAEZ, ALESSANDRA JOY, N.
VIDAMO, CHARISMA KIZMETH B
ZIPAGAN, ASHLY, T.
SAMSON, THALIA ASHLEY D.
Researchers

Noted by

MR. ARVIN JOSHUA S. DIAZ

Research Adviser

27
 Appendix B
Letter of Consent for Students
Good Day!

I am Ms. Trishya Fatima Bautista, the academic leader of Group 2. On behalf

of my group members namely, Alessandra Narvaez, Charisma Vidamo, Thalia
Samson, and Ashly Zipagan, I am giving you this survey for the purpose of our
Grade 11 Research Paper. "Interactivity through social media in Successful
Enhancement of Small and Medium Businesses."

If they could voluntarily engage in this study, that would be greatly appreciated.
However, we understand that it is their choice, and they don't have to do anything
if they don't want to. Please feel free to ask the researchers any questions since the
researchers want to make sure they fully comprehend the study. The researchers
would be pleased to walk them through the study and provide them all the
information they want regarding your permission.

This study aims to determine how social media interaction can help small and
medium-sized businesses grow, as well as whether data from this study can be
used effectively by aspiring young entrepreneurs. By observing the results of this
study, those who are interested in growing their businesses will be better
informed. Additionally, the success of small and medium-sized businesses is of
importance to society as a whole, and this study is intended to help those
businesses succeed.

The researchers will gather the answers from Senior High School students
(STEM, ABM, HUMSS, TVL, and GAS) in Saint Francis of Assisi College
Bacoor Campus since they are the appropriate and intended respondents for this
study. Moreover, their rejection will be acknowledged and valued because the
participants' emotions would be affected.

The data collection of the study will only begin if the students agree to the
survey's terms and conditions. They will complete one (1) questionnaire about
social media businesses. There are five (5) survey questions and five (5) interview
questions in this questionnaire. The survey questions will be administered using a
Likert scale with measurements and response options of strongly agree, agree,
disagree, and strongly disagree. The answers to the interview questions will be
written down into essay form.

The survey's whole output, along with the respondents' names and personal
information, will be treated in confidence, the researchers guarantee. Because

28
Google Forms has put security restrictions on the questionnaires, only the
researchers will have access to it.
After the survey, the researchers will examine the findings using any feasible and
useful methods with the assistance of their advisor. To ensure the security of the
participant’s answer, they will immediately erase all the participant’s survey.

It will only take a week to gather the result of the survey which will commence in
January, Sunday and Saturday are not included for the purpose for the
participants. The retrieval of forms will happen in the same week, and it will take
two to three weeks to interpret the results, which will be in the fourth week of
January up until the first week of February. Furthermore, the researchers will also
have another two weeks, the second and third of February to formulate the
proposed output. In total, it will take around two to three months to finish the
entire study.

The researchers respect the feelings of the participants. The nature of the
questions might be sensitive to the feelings of the participants, especially if the
nature of these questions is sensitive to their perception and privacy. If in any
case, the questions are too sensitive or will be a trigger to their mental health, the
researchers will give respondents the freedom to either discontinue answering or
not to answer the whole survey.

Benefits
The beneficiaries of the researchers will be entrepreneurs who will learn how to
improve their brand recognition. The researchers will consider that their answer
will propose the policy that will help the small and medium businesses and the
last beneficiaries will be the future researchers, since they will be the ones who
will improve this study.

Reimbursement
Neither the respondents nor the researchers will earn any rewards for taking part
in this study.

Confidently
We, as a researchers swear a vow to maintain the accuracy of the responds answer
with honesty and respect of the respondents

The researchers will uphold the provision of Data of Privacy Act of 2012 so that
will not cause any further problem, therefore they request the respondent’s

29
consent before collecting their survey, and if they give a response the researchers
will get the information. The respondents answer will not be visible for those who
are not involved in the research, except the researchers and their adviser. After the
analysis of the result, then they all delete the information.

Right to Refuse or Withdraw

If they want to participate in the study, they can answer any survey question. They
have the option to end participation at any time if they don't want to answer any
of the questions. Their relationship with the researchers won't change if they
decide to withdraw from the study.

If they have questions or concerns about this study, or if they have experienced
negative side effects from participating in it, they may contact the researchers
through their email address below:

Group Leader:
fatimuuh00@gmail.com
Members:
charisma_kizmeth05@gmail.com
alessandranarvaez861@gmail.com
samsonthaliaashley@gmail.com
ashlyjanezipagan@gmail.com

__________________________________________________________
Part II - Certificate of Consent
I have read the aforementioned content myself or had it read to me. I got the
chance to ask questions, and I received satisfactory answers. I have received an
explanation of the advantages and risks. I am aware that this research is voluntary
and that I have the decision to opt out at any time. I willingly agree to participate
in this research study as a responder.

Printed name of the Respondent/Participant: ______________________________

Signature of the Respondent/Participant: _________________________
Date Signed: _________________________

30
 Appendix C
Letter of Consents for Parents
Good day!

I am Ms. Trishya Fatima I. Bautista, the academic leader of Group 2. On

behalf of my group members namely, Alessandra Narvaez, Charisma Vidamo,
Ashly Zipagan, and Thalia Samson, I am giving you a survey questionnaire to
answer for the completion of our Grade 11 research paper entitled, "Interactivity
Through Social Media in Successful Enhancement of Small and Medium
Business"

We would appreciate it if your child/children would volunteer to participate in this

study. As part of the study, you will have the right to know the terms and
conditions, which I am willing to discuss in more detail to help you make a
decision. In addition, we also encourage you to take your time to think about your
participation, as your decision will be respected.

This study aims to determine how social media interaction can help small and
medium-sized businesses grow, as well as whether data from this study can be
used effectively by aspiring young entrepreneurs. By observing the results of this
study, those who are interested in growing their businesses will be better
informed. Additionally, the success of small and medium-sized businesses is of
importance to society as a whole, and this study is intended to help those
businesses succeed.

The researchers will gather the answers from Senior High School students
(STEM, ABM, HUMSS, TVL, and GAS) in Saint Francis of Assisi College
Bacoor Campus since they are the appropriate and intended respondents for this
study. Moreover, their rejection will be acknowledged and valued because the
participants' emotions would be affected.

The data collection of the study will only begin if the students agree to the
survey's terms and conditions. They will complete one (1) questionnaire about
social media businesses. There are five (5) survey questions and five (5) interview
questions in this questionnaire. The survey questions will be administered using a
Likert scale with measurements and response options of strongly agree, agree,
disagree, and strongly disagree. The answers to the interview questions will be

31
written down into essay form.

The survey's whole output, along with the respondents' names and personal
information, will be treated in confidence, the researchers guarantee. Because
Google Forms had put security restrictions on the questionnaires, only the
researchers will have access to it.
After the survey, the researchers will examine the findings using any feasible and
useful methods with the assistance of their advisor. To ensure the security of the
participant’s answer, they will immediately erase all the participant’s survey.

It will only take a week to gather the result of the survey which will commence in
January, Sunday and Saturday are not included for the purpose for the
participants. The retrieval of forms will happen in the same week, and it will take
two to three weeks to interpret the results, which will be in the fourth week of
January up until the first week of February. Furthermore, the researchers will also
have another two weeks, the second and third of February to formulate the
proposed output. In total, it will take around two to three months to finish the
entire study.

The researchers respect the feelings of the participants. The nature of the
questions might be sensitive to the feelings of the participants, especially if the
nature of these questions is sensitive to their perception and privacy. If in any
case, the questions are too sensitive or will be a trigger to their mental health, the
researchers will give respondents the freedom to either discontinue answering or
not to answer the whole survey.

Benefits
The beneficiaries of the researchers will be entrepreneurs who will learn how to
improve their brand recognition. The researchers will consider that their answer
will propose the policy that will help the small and medium businesses and the
last beneficiaries will be the future researchers, since they will be the ones who
will improve this study.

Reimbursement
Neither the respondents nor the researchers will earn any rewards for taking part
in this study.

Confidently
We, as a researchers swear a vow to maintain the accuracy of the responds answer
with honesty and respect of the respondents

32
The researchers will uphold the provision of Data of Privacy Act of 2012 so that
will not cause any further problem, therefore they request the respondent’s
consent before collecting their survey, and if they give a response the researchers
will get the information. The respondents answer will not be visible for those who
are not involved in the research, except the researchers and their adviser. After the
analysis of the result, then they all delete the information.

Right to Refuse or Withdraw

If they want to participate in the study, they can answer any survey question. They
have the option to end participation at any time if they don't want to answer any
of the questions. Their relationship with the researchers won't change if they
decide to withdraw from the study.

__________________________________________________________
Part II - Certificate of Consent
I have read the aforementioned content myself or had it read to me. I got the
chance to ask questions, and I received satisfactory answers. I have received an
explanation of the advantages and risks. I am aware that this research is voluntary
and that I have the decision to opt out at any time. I voluntarily consent to my
child being interviewed/participating in this research study.

Printed name of the Respondent/Participant:______________________________

Signature of the Respondent/Participant:_________________________
Date Signed:_________________________

33
 Appendix D
Survey Questionnaire

Research Questions

Survey Questions:

Scaling point:

1 - Strongly Disagree

2 - Disagree

3 - Agree

4 - Strongly Agree

Statements 2 3 4
1

1. I believe that owning an online

business is less stressful than
managing a physical store.

2. I believe that online social media

marketing has the capability of
increasing sales.

3. I believe that social media platforms

could have an impact on company
success.

34
4. I feel that recommending or
marketing the things you offer online
is considerably easier than displaying
them in a showroom or store.

5. I believe that online business

nowadays is much more convenient
for most people.

Interview questions:

1. How do you describe the success of business using social media?

2. What are the competitors doing in social media?

3. Do you have a blog or do you often post on your own social media

platforms?

4. Do you try to keep up with trends on social media?

5. Which social media platforms do you recommend for their company, and

why?

Google Forms: https://forms.gle/XaKmAWepYX69qXaX9

35