CHAPTER I

THE PROBLEM AND ITS BACKGROUND

Introduction

Social Media are computer –mediated technologies that facilitate the

creation and sharing the information, ideas, career interest and other forms of

expression. It is a user-generated content, such as text, post or comments, digital

photos or videos.

In Social Media Marketing it is easy to promote a product or service.

Although the terms e-marketing and digital marketing are still the dominant terms

in academia. Social media marketing is becoming more popular both amongst

practitioners and researchers. On a strategic level, social media marketing

includes the management of the implementation of a marketing campaign. And to

use the social media marketing effectively, firms should learn to allow customers

and internet users to post user-generated content such as online comments,

product viewers and etc. or was also known as “earned media”, rather than use

marketer-prepared advertising copy.

Social Media Marketing takes advantage of social networking to help a

company, restaurants, café, or any Business to increase brand exposure and

broaden customer reach. The goal is usually create content compelling enough

that users will share it with social networks. It introduce substantial and pervasive

changes to communication between business-organizations communicate.

1
 It is help to improve individual’s sense of connectedness with real or

online communities and social media can be an effective communication tool for

corporation entrepreneurs, non-profit organizations, especially in business

ventures.

In the 21st century of 3rd millennium, the social media has been the game

changing phenomenon within communication, social media has been enabled by

the number of internet users having grown from its initial moderate low millions to

more low billions.

Millions around the world are on the social media. The value of the social

media lies in its ability to easily and expensively connect so many people from so

many places. As most of are aware the boom in e-commerce has turned most

business people into web believers. Hundred’s of thousands merchants around

the world now sell products or services via. Internet based sales sites are only

the tip of the iceberg when it comes to managerial uses of the internet.

The bottom line is that information technology and the internet is literally

helping managers to manage the speed of thought. Many or most of today’s

virtual corporations and strategic alliances would be impossible without such

tools.

In promoting a business, there are different types to promote a business.

Such as brochures, posters, business cards, magazines and the most-easiest

way is the social media. Today, people remain connected and updated through

various forms of social media networks and are surrounded by Facebook,

2
Twitter, YouTube, Blogs, Microblogs, Coupon Sites, Online photo-sharing

services and Location-based marketing sites.

Promotional objectives and the type of advertising a company plans to use

strongly affect the selection of media. An important element in any advertising

campaign is the Media Mix.

Sales promotion is an important component of a big or small Business,

overall marketing strategy, along with advertising, public relations and personal

selling. But this definition not capture the interest of the modern man sale

promotion. Today, people easily searching where they can find a new, and

affordable restaurants or cafés.

Even though using social media was the one of the easiest way in

promoting the business, there are a few disadvantages of having a website for

your business. Generally though they are outweighed by numerous advantages.

It is when the information on your websites might be unreliable if not updated on

a regular basis. It is needed to ensure that the changes are made when

necessary and have a disclaimer with regards to the reliability of the information

contained within.

Because of the nature of the internet and the sheer number of business

already on the World Wide Web, you may find it difficult to reach the right target

audience with your website.

3
Statement of the Problem

The main purpose of the study is to identify the outcome of using social

networking site in promoting a Café Business. In this research, intend to further

know, how convenient and effective on the part of café entrepreneurs to use

social media sites as their tool for advertising and marketing their goods and

services.

Specifically, it aimed to answers the following questions:

1. What are the boons on using social media to promote business?

2. What are the banes on using social media to promote business?

3. How does it affects the taste of every consumer who wants to

purchase the product?

4. What are the objectives of social media on promoting selected café

business?

5. What suggestion can help the improveness of social media on

promoting the café business?

Significance of the study

Learning or these study is for the development of each reader and

researcher for their study and to have more knowledge about our topic. It focuses

to those students that want to have more idea or knowledge about social media.

4
 The generalization of this study would be a great contribution to the

knowledge to the owner of the newly started business, to all owner of well-

established business, and the researchers and future researchers.

Business Man and Woman. This study will serve as an encouragement

to entrepreneurs to enhance and develop an instrument on their promoting skills.

Researcher. The results of the study will provide information about

efficient and effective tool to use on promoting a café.

Future Researcher. This study is significant to other researchers whose

focus of the study is also on promoting through social media. They may use this

as reference and adopt some features that are applicable on their own study.

SCOPE AND DELIMITATION

The study focused on the outcome of the boons and banes of promoting a

café business through social media.

This study is interested for the café business in Batangas city such as Hills

café, Chic café, Liza’s café, Purple Beetle, 1967 café, Hebrew’s café, and Bo’s

coffee, Cassandras café and what are the possible risk that the entrepreneurs

may encounter during the process.

This research study is limited or focuses only to the boon and banes of

using social media in promoting café business.

This study also focuses to the owners and staff or employees of a café

business.

5
Conceptual Framework

The study focused on the influence of celebrity endorser on the buying

behavior of students of GGC. Based from the concepts presented, a business

was designed to the best describe the flow and sequence study.

The first frame of constitutes in put variables which include the influence of

promoting on social media, its boons and banes.

The second frame focuses on data analysis of the result of the survey

which is the process component on the study.

The last frame or the output component of the study is the suggestions

and accommodations intended to improve the buying behavior of consumers.

INPUT PROCESS OUTPUT

 Prospect Getting more Boons and Banes in

banes on information in using social media
using different reference
social or sources and
media study it.
To satisfy the
Survey, Interview customer
 Taste of
and Experiment
every
consumer
Getting data from More knowledge and
 Ways in other business literate in using social
endorsing media on promoting
café the business
product
through
social
Table 1.1 Boons and Banes of Social Media on Promoting a Café Business
media

6
Definition of Terms

Banes. An unfavorable circumstance or condition that reduces the

chances of success or effectiveness.

Blog. A regularly updated website or web page, typically run by an

individual or small group that is written in an informal or conversational style.

Boons. Something extremely useful, helpful of beneficial or blessing or

benefit

Business. A one’s regular employment, profession, occupation. A one’s

personal affair, concern and duty.

Businessman/woman. A man/women who works in business or

commerce, especially at an executive level.

Café. A small restaurant selling light meals and drinks.

Facebook. It is a popular free social networking website that allows

registered users to create profiles, upload photos and video, send messages and

keep in touch with friends, family and colleagues.

Internet. A global computer network providing a variety of information and

communication facilities, consisting of interconnected networks using standardize

communication protocols.

Marketing. The action or business of promoting and selling products or

services, including market research and advertising.

7
 Marketing Mix. A combination of factors that can be controlled by a

company to influence consumers to purchase its product

Microblog. A social media site to which a user makes short, frequent

posts.

Online Promotion. Online advertising, also called online marketing or

internet advertising or web advertising, is a form of marketing and advertising

which uses the internet to deliver promotional marketing messages to consumer.

Promotion. The publication of a product, organization or ventures so as to

increase sales or public awareness.

Social Media. A websites and application that enable users to create and

share content or to participate in social networking.

Worldwide Web. An information system on internet that allows

documents to be connected to other documents by hypertext links, enabling the

users to research for information by moving from one document to another

8
 CHAPTER II

Review of Related Literature and Studies

Conceptual Literature

A café is a type of restaurant which usually serves coffee and snacks. The

term “café” comes from French, and means “coffee” sometimes called a

coffeehouse of coffee shop in English, a coffee in French, Spanish, and

Portuguese and a café in Italian. It shares some of characteristics of a bar, but

it’s different from a cafeteria.

A new type of café, known as the internet café, was introduced in the

1990’s. The spread of modern style cafes to many places, viral and went in hand

with computers. Computer and internet access in a contemporary atmosphere

created a youthful, modern public space compared to the traditional bars.

Nowadays, many cafés are introducing through social media.

Business in the activity of making buying of selling goods of providing

services in exchange for money.

The definition of strategy on Oxford Reference is based on game theory,

which descript the strategy from common perspective also defined the strategy in

their book “Exploring Corporate Strategy: Text and Cases, which state the

definition of strategy. Strategy is the direction and scope of an organization over

the long term. Which achieves advantages in a changing environment through is

9
configuration of resources and competencies with the aim of fulfilling stakeholder

expectation

Focuses not only to gain the advantage over the competitors, but also

states the importance of the resources configuration. A coordinated series of

action which involve the development of resources to which one has access for

the achievement of a given purpose.

According to above concept of the strategy, it is clearly can be seen that

the theory of strategy is the academic fields with highly diversity during the last

decade, there are significant effort has been done to identify the strategic

paradigms and seeking new approaches specially strategy is made to gain the

advantage over the competitors. (Oxford Reference Outline) is “An advantage

over competitors gained by offering consumers greater value, other means of

lower prices or by providing greater benefits and better servicing facilities that

could justify the higher prices. This advantage maybe achieved in various ways,

including increased product, performance, superior distribution methods or

creative advertising. Most forms of competitive advantage cannot be sustained in

the longer term because competitors will initiate or find substitutes for the

innovations that created it.” Competitive advantage grows out of value a firm is

able to create for its buyers exceeds the firms cost of creating.

“The ability of adding valve in the eyes of consumers meaning the valve

perceived might be superior than the sum of the amount of cost related to

production processes.” Poster 2008

10
 Sales promotion are vital for companies to increase sales and project their

brand names has its own advantage and disadvantages when used moderately

with careful planning, sales promotion increase sales, even after the promotions

completed. When sales promotion is over closed, the emotion or the need that

surrounds them disappears.

Over the last decade the popularity of social networking sites has risen to

a massive scale. People seem to love the idea of communicating with each other

through pictures, videos, messages and voice mails than talking face to face.

It was mostly teenagers and young adults who used the social media but

now, even our grandparents are catching up with the trend of following celebrities

on Twitter and regularly updating their profile pictures on Facebook.

Nowadays, most of the youth spend hours on popular social media sites

like Facebook, Twitter, Myspace, etc. Our private space has been invaded by

social media, there are very few things that others cannot find out about us with a

click.

With the increase in the horizon of Social Media, various organizations

and companies have seen how the online communication can improve or shatter

their reputation. Crisis Management and PR practices are being tested and

various new ways of handling online communications with stakeholders are being

tested and created. Though traditional ways of communication and media

practices tend to remain useful and more effective than the new ones in social

media.

11
Research Literature

In the study made by Hernandez (2015), promoting through the use of

social media is the extent to which the customer outlook of the product or

services is met or exceeded. It is the vague idea and real materialization of the

state of promoting will differ from person to person and service to service.

Hernandez, et. Al. also noted that business could not start exist with no

customers who are not inform with the product/services they offer. Plus, quality is

very important to a business because satisfied customers are most likely to be

loyal and to make repeat orders and to use a wide range of services offered by a

business. So in order to satisfy your customers, you must first inform them of

your product and this is obtain through the use of internet.

In the study conducted by BOO et.al. (2013), they found that social media

nowadays uses appeal on creating a moderate effect in terms of awareness,

interest, desire and action. If used approximately, sex appeal draws attentions to

ads, makes them memorable and helps seal the products. In line this, they

recommended that for the companies, they should know that sex appeal is being

used so frequent on the internet so, if they want to use sex appeals and captured

people’s attention, they have to do something unique and expected.

Another study on promotion conducted by Barinan et.al (2014) who found

out that the respondents agreed that sales in food and beverages are increased

through the use of promotional strategies. They concluded that online

12
advertisement is the most effective and stable promotional strategies that is most

likely to use.

On the other hand, the study made by Bautista (2008) found out that

customer’s feedback is important to the success of the café operations. The

management should always solicit reaction from the customer. Negative

comments and complaints should attend immediately while positive remarks

should be taken as guide for maintaining policies. If the customers are satisfied,

they will be loyal to establishments and will continue patronizing it.

Synthesis

Based on a game theory of Oxford, strategy is the direction and scope of

an organization over the long term. Strategy on promoting your café business

can boost its production. This advantage maybe achieved in various ways,

including increased product, performance, superior distribution method or

creative advertising. Sales promotions are vital for companies to increase sales

and project their brand names. It has its own advantage and disadvantages when

used moderately with careful planning, sales promotion increase sales, even

after the promotions completed. When sales promotion is over closed, the

emotion or the need that surrounds them disappears.

The popularity of social networking sites has risen to a massive scale. It

was mostly teenagers and young adults who used the social media. Nowadays,

most of the youth spend hours on popular social media sites. Our private space

13
has been invaded by social media, there are very few things that others cannot

find out about us with a click.

With this, various organizations and companies have seen how the online

communication can improve or shatter their reputation. Crisis Management and

PR practices are being tested and various new ways of handling online

communications with stakeholders are being tested and created. Though

traditional ways of communication and media practices tend to remain useful and

more effective than the new ones in social media.

According to Hernandez, promoting through the use of social media is the

extent to which the customer outlook of the product or services is met or

exceeded. It is the vague idea and real materialization of the state of promoting

will differ from person to person and service to service.

Social media nowadays uses appeal on creating a moderate effect in

terms of awareness, interest, desire and action. If used approximately, sex

appeal draws attentions to ads, makes them memorable and helps seal the

products. In line this, they recommended that for the companies, they should

know that sex appeal is being used so frequent on the internet so, if they want to

use sex appeals and captured people’s attention, they have to do something

unique and expected.

A study from Barinan et.al, found out that the respondents agreed that

sales in food and beverages are increased through the use of promotional

14
strategies. They concluded that online advertisement is the most effective and

stable promotional strategies that is most likely to use.

Meanwhile, the study made by Bautista found out that customer’s

feedback is important to the success of the café operations. The management

should always solicit reaction from the customer. Negative comments and

complaints should attend immediately while positive remarks should be taken as

guide for maintaining policies. If the customers are satisfied, they will be loyal to

establishments and will continue patronizing it.

15
 CHAPTER III

METHODOLOGY OF THE STUDY

Research Design

In this study, the researchers used descriptive research. The aim of the

study is to determine the Boons and Banes of Social Media in Promoting a

Business.

Subject of the Study

The respondents of the study will include the selected owners and staffs

or employees of selected café business from batangas city.

Data Gathering Instrument

The questionnaire was the main instrument used in obtaining the needed

data in the study. The researchers constructed the questionnaire based from the

ideas obtain from the books, magazines, newspaper and unpublished materials.

The different studies served as guide in preparing the questionnaire. The

questionnaire was divided into the following parts. Part I, included the profile of

the respondents with respect to age, income and occupation. Part II, involve the

lists of café in batangas city to identify which among the respondents are

preferred to eat. Part III, focused on the promoting a selected café business in

social media.

The questionnaire contained a checklist of the statements which aimed to

obtain the necessary information and perception of the respondents on the

16
selected café in batangas city. The first draft was submitted to the research

adviser for the comments and for further improvement of the questionnaire.

Deleting irrelevant ones and addition of the adviser from the research

adviser’s knowledge and expertise, significant revisions were which made the

questionnaire accurate.

With the approval of the research adviser, the final draft of the

questionnaire with attachment of cover letter regarding the purpose of the survey

was prepared for the respondent’s satisfaction in terms of price, product, place

and promotion were analyzed and interpreted using different interpretations are

follows:

SCORE RANGE VERBAL INTERPRETATION CODE

1.5 – 2.0 strongly agree SA

2.5 – 3.0 agree A

3.5 – 4.0 disagree DA

4.5 – 5.0 strongly disagree SDA

Data Gathering Procedure

The researcher spent much of their time in the library to read book and

other unpublished thesis and by browsing internet to obtain some information for

the study. The researchers formulated the questionnaire and submitted it to

17
research adviser for the comments and for further improvement of the

questionnaire.

The validation of the questionnaire was done through the help of our

research adviser from their knowledge and expertise, significant revisions were

done which made the questionnaire accurate.

The questionnaire were distributed to the College students of Golden

Colleges in order to gather the needed data. After the respondents had finished

answering the questions, their answer were tabulated, interpreted and analyzed.

Statistical Treatment of Data

The data was collected and analyzed based on the statement of the

problem. The following statistical tool will be used in the analysis of data.

1. Percent Value will be used to come up with the equivalent percentage for

each respondent.

P = X/n x 100

Wherein:

P = percentage

X = number of respondents

N = total number of respondents

2. Weighted Mean

18
 ∑ 𝑊𝑋
WM =
𝑁

Wherein:

WM = weighted mean

W = weight of each score

X = score

N = number of items

3. Likert Scale

1.50 – 2.49 Strongly Disagree

2.50 – 3.49 Disagree

3.50 – 4.49 Agree

4.50 – 5.0 Strongly Agree

19
 CHAPTER IV

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter presents the analysis and interpretation of the data gathered

from the respondents. The data are presented in tables and implications were

given. The data are divided into six parts: the demographic profile of the

respondents, boons of social media, banes of social media, and effects of

promoting in taste of every customers, objectives of social media on promoting

and suggestions.

Part 1: Demographic Profile of the Respondents based on their Gender

Table 1

Demographic Profile of Selected Employees and Managers of Selected

Café Business

Demographic Profile Frequency Percentage

AGE:

18 years old and below 1 3.33%

19-23 4 13.33%

24-29 18 60%

30 years old and above 7 23.33%

GENDER:

Female 22 73.33%

Male 8 26.66%

20
 EDUCATIONAL ATTAINMENT

High School Graduate 2 6.66%

High School Undergraduate 0 0

College Graduate 26 86.66%

College Undergraduate 2 6.66%

CAFÉ BUSINESS

Hills Café 3 10%

Chic Café 6 20%

Liza’s Café 5 16.66%

1957 Café 5 16.66%

Purple Beetle 3 10%

He Brew’s 4 13.33%

Bo’s Coffee 4 13.33%

Out of thirty (30) respondents, one (1) or 3.33% are eighteen (18) years old
and below. Four (4) or 13.33% are nineteen (19) to twenty-three (23) years old.
Eighteen (18) or 60% are twenty-four (24) to twenty-nine (29) years old. And
seven (7) or 23.33% are 30 years old and above.

Out of thirty (30) respondents, twenty-two (22) or 73.33% are female while
eight (8) or 26.66% are male.

Out of thirty (30) respondents, two (2) or 6.66% are High School Graduate.
None of the respondents are High School Undergraduate. Twenty-six (26) or

21
86.66% are College Graduate. And only two (2) or 6.66% are College
Undergraduate.

Out of thirty (30) respondents, three (3) or 10% are from Hills Café. Six (6)
or 20% are from Chic Café. Five (5) or 16.66% are from Liza’s Café. Five (5) or
16.66% are from 1967 Café. Three (3) or 10% are from Purple Beetle. Four (4) or
13.33% are from He Brew’s. Four (4) or 13.33% are from Bo’s Coffee.

Part 2: Boons of Social media

Table 2A

Boons of Social Media

Weighted Verbal

Items Mean Interpretation

Helps café to increase its exposure 3.49 Agree

Widely used for free 2.50 Strongly

Disagree

Improves individuals sense of connectedness 3.55 Agree

Easiest way in promoting the café 3.75 Agree

Helps managers to manage the speed of 3.49 Strongly

thought Disagree

Makes the café popular 3.60 Agree

As shown at the table above, a weighted mean of 3.75 agree that using

social media is the easiest way in promoting the cafe. The respondents claim to

strongly disagree that social media makes the café popular with a weighted

22
mean of 3.60. A weighted mean of 3.55 also agree that it improves individual

sense of connectedness. Social media helps a café increase its exposure had a

weighted mean of 3.49. The participants indicate to agree that it helps manager

to manage the speed of thought. The table shows to strongly disagree that social

media is widely used for free with a weighted mean of 2.50.

Part 3: Banes of Social Media

Table 2B

Banes of Social Media

Weighted Verbal

Items Mean Interpretation

Unreliable resources 2.86 Disagree

Difficult to reach the right target audience 2.23 Strongly

Disagree

Business Identity thief 2.57 Disagree

Many Competitors 3.3 Disagree

Hurtful Feedbacks 3.51 Agree

Fake news and information 2.83 Disagree

As shown at the table above, a weighted mean of 3.51 agree that in

promoting business in social media can get a hurtful feedbacks. The respondents

indicate to disagree that there are many competitors in social media with a

weighted mean of 3.3. The respondents claim to disagree that what they put in
23
social media is unreliable resources with a weighted mean of 2.86. A weighted

mean of 2.83 disagree that promoting in social media has fake news and

information. The respondents also indicate to disagree that there are business

identity thief with a weighted mean of 2.57. With a weighted mean of 2.23

strongly disagree that it is difficult to reach the right target audience.

Part 4: Effects of Promoting in taste of every customers

Table 2C

Effects of Promoting in taste of every customers

Weighted Verbal

Items Mean Interpretations

Convenient way to know the product 3.56 Agree

Easy to purchase 3.43 Disagree

Encourage and attract customers 3.5 Disagree

Gain loyalty 3.53 Agree

Satisfied their needs 3.43 Disagree

Bias on the information they gathered 3.23 Disagree

As shown at the table, a weighted mean of 3.56 agree that social media is

convenient way to know the product. The respondents claim to agree that it helps

them to gain loyalty with a weighted mean of 3.53. The respondents also indicate

to disagree that products in social media are easy to purchase and satisfied their

24
needs with weighted mean of both 3.43. It also indicate to disagree that the

information they gathered in social media are bias with a weighted mean of 3.23.

Part 5: Objectives of Social Media on Promoting

Table 2D

Objectives of Social Media on Promoting

Weighted Verbal

Items Mean Interpretation

Helps owners to promote 3.66 Agree

Make promoting easy 3.67 Agree

Improves popularity of the café 3.6 Disagree

Persuade social media customers 3.63 Agree

Connected with customers 3.56 Agree

Gives customers choices on their needs 3.4 Disagree

As shown at the data, four (4) out of six (6) criteria were interpreted to agree

in objectives of social media on promoting. Most respondents agree that social

media makes promoting easy with a weighted mean of 3.67. The participants

also agree that it helps owners to promote, persuade social media customers,

and to be connected with customers with a weighted mean of 3.66, 3.63 and

3.56, respectively. The respondents claim to disagree that social media improves

popularity of the café with a weighted mean of 3.6. A weighted mean of 3.4

disagree that social media gives customers choices on their needs.

25
Part 6: Suggestions

Table 2E

Suggestions

Weighted Verbal

Items Mean Interpretation

Improves the skill of gaining the trust and loyalty 3.67 Agree

of every customers

Make the café more popular 3.56 Agree

Have braches 3.4 Disagree

Make information’s more detail and relevant 3.6 Disagree

More attractive pictures and messages 3.66 Agree

Have attractive activities in the café 3.63 Agree

As shown in the data, most participants agree that social media improves

the skill of gaining the trust and loyalty of every customers with a weighted mean

of 3.67. The respondents also claim to agree that promoting on social media

have more attractive pictures and messages with a weighted mean of 3.66. A

weighted mean of 3.56 agree that social media should make the café more

popular. The table also indicate to disagree that social media should make

information’s more detail and should also have more attractive pictures or

messages with a weighted mean of 3.4 and 3.6, respectively.

26
 CHAPTER V

SUMMARY, CONCLUSION AND RECOMMENDATION

This chapter presents the summary of findings, conclusion and

recommendation of the study.

Summary

The main purpose of this study is to know the boons and banes of social

media on promoting café business.

Specifically, it sought to answer the following questions:

1. What are the boons on using social media to promote business?

2. What are the banes on using social media to promote business?

3. How does it affects the taste of every consumer who wants to

purchase the product?

4. What are the objectives of social media on promoting selected café

business?

5. What suggestion can help the improveness of social media on

promoting the café business?

The descriptive method of research was utilized in this study. The

respondents used were 30 staffs or owner of different café business in Batangas

City. The respondents are chosen randomly. Random sampling was done

considering the limited number of staffs and owners.

27
Findings

Based on the results, the following are derived from:

1. Promoting on social media is the easiest way to make your café

known by customers.

2. Promoting on social media is may get hurtful feedbacks from

customers.

3. Social media is a convenient way to make your product known by

customers.

4. Social media makes promoting easy for owners.

5. In promoting on social media should have an objective of improving

the skills of gaining trust and loyalty of every customer.

Conclusion

Based on the findings, the following conclusions were drawn by

researchers.

1. Social media is the easiest way to use in promoting café business.

2. Promoting on social media can get hurtful feedbacks.

Recommendation

Based on the conclusion drawn, the following recommendations were offered by

the researchers.

1. Use social media in promoting your café business.

2. Objectives and motives should be clear on promoting.

28
3. Social media should properly use in promoting your business.

4. In promoting your business in social media, information should be reliable

and relevant.

5. Always be active in communicating with your customer’s feedback.

6. Provide exceptional options on your product to attract customer.

29
 BIBLIOGRAPHY

UKESSAY.com

http://accountinglearning.com

(http://zeenews.india.com/news/net-news/social-networking-a-boon-or-bane-for-

youth_1636289.html)

www.thehindu.com

(http://www.azrights.com/media/news-and-media/blog/online-business-

blog/2011/08/social-media-boon-or-bane/)

(https://brightkite.com/essay-on/social-media-boon-or-bane)

30