GREETINGS

FATIMA:
Good day to all of you! Especially to Ms. Naig, the panelist! I am Fatima Bautista, the team 2 leader, and
today we will present the research we conducted with Narvaez, Alessandra, Vidamo Charisma, Zipagan
Ashly, and Samson Thalia on the Interactivity of social media in the Successful Enhancement of Small
and Medium Businesses.

Students and institutions have many potentials to improve learning methods thanks to social networking
applications. They can use social media widgets on these networks to enable interaction and sharing.
Online lessons on YouTube, distance learning courses from other schools through Skype, and a wealth of
information that is shared on social media are all helpful to students and now social media is not only
useful for educational purposes it can also help them to earn money.
Social networking is important for small businesses to boost brand awareness because, as more people
use social media, they can target and effectively reach millions of potential customers through platforms
such as Facebook, Twitter, and Instagram. Social media platforms may assist them in developing
relationships with their consumers, increasing brand recognition, and increasing leads and sales. They
must, however, start with a creative attitude and a solid content marketing strategy. Individuals can also
use social media platforms to generate web content and interact with others. 

THEORETICAL FRAMEWORK

THALIA:

DAVID CHAFFEY STATED THAT Social media marketing Organic sharing and paid advertising using social
networks and their messaging services to gain awareness and response from target audiences. Also
involves facilitating and monitoring customer-to-customer and customer-to-company interactions and
participation on social networks and other online communities where user-generated content is created.
Chaffey theory predicts that by establishing a long- term relation with clients, social media marketing
plays significant contribution to increase the business performance they stated that "Online networking
showcasing is the essential class of computerized advertising which includes empowering client
correspondences on an organization's own website, or social existences. Monitoring and facilitating
customer's interaction, participation and sharing through digital media to encourage positive
engagement with a company and its brands leads to commercial value.”
CONCEPTUAL FRAMEWORK / RESEARCH PARADIGM

ASHLY:

In this paradigm, we could see that in marketing during the pandemic outbreak, they must communicate
through digital marketing in view of the fact that face-to-face interaction was restricted. Considering
marketing may be viewed as the starting point where communication and digital marketing are
combined, social media is included. Social media platforms may support them in developing
relationships with their consumers, improving brand recognition, and continuing to increase sales and
lead generation.

STATEMENT OF THE PROBLEM

THALIA: |

Q1
Why is interactivity through social media in successful enhancement of small and medium business
important? the objectives of this question is to determine the significance of interactivity through social
media in the effective development of small and medium-sized businesses.
Q2
What features of social media marketing are most beneficial?
This question's goal is to assess which components of social media marketing are most effective.

ALESSANDRA

Q3
What are the benefits of social media marketing for their company?
The purpose of this questions is to examine the potential advantages of social media marketing for their
organization.
Q4
The fourth question has no objective and data gathering intended, in the view of fact that the research
is not yet finished.