GREETINGS

FATIMA:
Good day to all of you! Especially to Ms. Naig, the panelist! I am Fatima Bautista, the team 2 leader, and
today we will present the research we conducted with Narvaez, Alessandra, Vidamo Charisma, Zipagan
Ashly, and Samson Thalia on the Interactivity of social media in the Successful Enhancement of Small
and Medium Businesses.

INTRODUCTION

CHARISMA:
It's legitimate to question why We picked this specific topic to discuss. To begin with, it is undeniable
that we survived the pandemic for years. Many people lost their occupations as a result of the
pandemic, and some of them immediately started their career opportunities through the help of social
media

ASHLY:
With the majority of the population staying at home, businesses must adjust their services wherever
possible to encourage their customers connect with their brand and goods from home. This means
making online or phone purchases straightforward and convenient, and home delivery not just
accessible and reasonable, but also contact-free. Using both sponsored and organic social media
postings to promote these new offers to present and prospective clients may be incredibly beneficial.
Creating a sponsored advertising campaign on social media sites like Facebook and Instagram may be
highly targeted to reach individuals in a certain geographical location, age categories, and with interests
directly related to your company.

ALESSANDRA:
Social networking is important for small businesses to boost brand awareness because, as more people
use social media, they can target and effectively reach millions of potential customers through platforms
such as Facebook, Twitter, and Instagram. Social media platforms may assist them in developing
relationships with their consumers, increasing brand recognition, and increasing leads and sales. They
must, however, start with a creative attitude and a solid content marketing strategy. Individuals can also
use social media platforms to generate web content and interact with others. 
THEORETICAL FRAMEWORK

THALIA:

Chaffey theory predicts that by establishing a long- term relation with clients, social media marketing
plays significant contribution to increase the business performance they stated that "Online networking
showcasing is the essential class of computerized advertising which includes empowering client
correspondences on an organization's own website, or social existences. Monitoring and facilitating
customer's interaction, participation and sharing through digital media to encourage positive
engagement with a company and its brands leads to commercial value.”

CONCEPTUAL FRAMEWORK / RESEARCH PARADIGM

FATIMA:

In this paradigm, we could see that in marketing during the pandemic outbreak, they must communicate
through digital marketing in view of the fact that face-to-face interaction was restricted. Considering
marketing may be viewed as the starting point where communication and digital marketing are
combined, social media is included. Social media platforms may support them in developing
relationships with their consumers, improving brand recognition, and continuing to increase sales and
lead generation.

STATEMENT OF THE PROBLEM

CHARISMA: Q 1
Platforms such as Facebook and Instagram can help them form relationships with their consumers. Every
interaction a consumer has with their social media postings shows that they are interested in what they
have to say. Better social media interaction indicates that their clients have a more positive relationship
with their brand. As a result, they will have more opportunity to enhance brand loyalty, word-of-mouth
referrals, and sales.

THALIA: Q 2

Building brand recognition, choosing specific brands shows something about the buyer. Buying an Apple
iPhone communicates to others that we are cutting-edge, thus if we want to stay ahead, we buy
iPhones. Samsung, Microsoft, and Google have repeatedly demonstrated that Apple is not as inventive,
yet we continue to buy iPhones because Apple has the better brand.
Simply said, branding is the most effective and efficient approach to show your consumers who you truly
are, and it is one of the most fundamental components of your marketing communications. A good
brand is the result of a well-thought-out strategic strategy that is implemented by everyone in the firm.

ASHLY Q 3
social media provides targeting capability, as well as reach and scale, at a lower cost than almost all
other marketing channels,” said Abdul Muhammad, chief digital officer and partner at RBB
Communications. “People are on social media all day, every day. Brands must go where the people are”

ALESSANDRA Q 4
Customers can contact a customer service representative faster and easier now than ever before thanks
to social media. Businesses can also receive, review, and respond to customers’ grievances faster and
easier than ever before. Depending on the industry and the grievance, challenges certainly still remain,
but the line of communication that once was somewhat challenging to establish is no longer nearly as
difficult to do so. It’s faster now than ever before to contact the right people, oftentimes without having
to even pick up a phone. And it’s only becoming easier as more people and brands use social media
platforms to keep in contact with the people that matter most to their business.