12

Mindanao Community School

SELF LEARNING MODULE

Media and Information

Literacy
Quarter 1 – Module 1:
Introduction to Media and

Information Literacy

Media and Information Literacy – Grade Twelve

Self-Learning Modules Quarter 1 - Module 1:

Introduction to Media and Information Literacy
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Prepared by
Fatima Grace D. Dollesco
 This module has the following parts and corresponding icons:
What I Need to Know This will give you an idea of the skills or competencies you
are expected to learn in the module.

What I Know This part includes an activity that aims to check what you
already know about the lesson to take. If you get all the
answers correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link the

current lesson with the previous one.

What’s New In this portion, the new lesson will be introduced to you in
various ways such as a story, a song, a poem, a problem
opener, an activity or a situation.

What is It This section provides a brief discussion of the lesson. This

aims to help you discover and understand new concepts
and skills.

What’s More This comprises activities for independent practice to

solidify your understanding and skills of the topic.
You may check the answers to the exercises using
the Answer Key at the end of the module.

What I Have Learned This includes questions or blank sentence/paragraph to be

filled in to process what you learned from the lesson.

What I Can Do This section provides an activity which will help you
transfer your new knowledge or skill into real life situations
or concerns.

Assessment This is a task which aims to evaluate your level of

mastery in achieving the learning competency.

Additional Activities In this portion, another activity will be given to you to enrich
your knowledge or skill of the lesson learned. This also
tends retention of learned concepts.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the module. Use a
separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities included in the
module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.

If you encounter any difficulty in answering the tasks in this module, do not hesitate to consult your
teacher or facilitator. Always bear in mind that you are not alone.
 We hope that through this material, you will experience meaningful learning and gain deep
understanding of the relevant competencies. You can do it!

What I Need to Know

This module was designed and written with you in mind. It is here to help you adopt a more critical
framework in consuming and creating media products. It emphasizes self-directed and outcomes-based
learning in which you can initiate and manage your own learning through activities that equip you with
professional and real-world skills, helping you to become active and responsible members of society.
The scope of this module permits it to be used in many different learning situations. The
language used recognizes the diverse vocabulary level of students. The lessons are arranged to follow
the standard sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.

In this module, you will be able to:

 define communication and media;

 identify and explain the two basic types of communication;
 describe the nature of communication and the concepts related to it;
 describe how communication is affected by media and information;
 identify the similarities and differences of media literacy, information literacy, and technology
literacy; and
 define and explain Media and Information Literacy.

What I Know
Activity 1.1

Before we start with our lesson, let us first check your knowledge about Media and Information
Literacy by answering the following questions. Write your answers on the space provided.

1. What is communication?
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_________________________________________________________________________.

2. Why do we communicate?
_________________________________________________________________________
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_________________________________________________________________________.

3. How do we communicate?
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________.

Congratulations! You have done great.

 Lesson
Communication
1

Be reminded to wash your hands thoroughly before and after using this module.

What is It

Communication is the act or process of using words, sounds, signs, or behavior to express or exchange
information or to express your ideas, thoughts, feelings, etc., to someone else (http://www.merriam-
webster.com). The exchange of information and the expression of feeling that can result in
understanding (http://dictionary.cambridge.org).

The Two Basic Types of Communication

1. Verbal Communication is the use of language to transfer information through speaking or sign
language. It is one of the most common types, often used during presentations, video conferences
and phone calls, meetings, and one-on-one conversations.

2. Non-Verbal Communication is the use of body language, gestures, and facial expressions to convey
information to others. It can be used both intentionally and unintentionally.
 What I Can Do

Now it’s time for you to explore further.

Activity 1.2

Directions: Answer the question that follows. Write your answer on the space provided.
1. Why communication is a process?
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____________________________________________________________________________
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____________________________________________________________________________.

2. What are the important elements of communication?

____________________________________________________________________________
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____________________________________________________________________________.

3. How can we achieve an effective communication with other people?

____________________________________________________________________________
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____________________________________________________________________________
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____________________________________________________________________________.

Congratulations! You have done great.

PICTURE ANALYSIS
 Lesson
Media and Information Literacy
2
Welcome! You are set to explore another lesson on Media Literacy. You will find out more as you
continue this learning journey.

At the end of this lesson you are expected to:

 describe the nature of communication and the concepts related to it;

 describe how communication is affected by media and information;
 identify the similarities and differences of media literacy, information literacy, and technology
literacy; and
 define and explain Media and Information Literacy.

MEDIA
 Media – refers to various channels of communication between a person or persons, and intended
audience.

 Types of Media

a. Television
b. Radio
c. Newspapers
d. Internet

One of the oldest form of media is print. Thanks for changing technology, our exposure to media
and almost non-stop. Media shapes our perception of what is real. It surrounds us in the forms of
billboard, signage, and even the clothes we wear. We have radio, television, computers, and smart
phones. We have the internet, online video channels. And social media.

Activity 2.1

Imagine a typical day in your life and identify all the different kinds of media that are present.
 What’s New

You have just assessed your communication activities. To become successful in

communication, you need to gain more understanding about our lesson. Just enjoy in discovering
ideas. Let’s get started!

Activity 2.2

Directions: Answer the question that follows. Write your answer on the space provided.

1. How do you use Facebook as a tool or medium for communication?

____________________________________________________________________________
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2. How did Facebook affect or change the way we communicate with other people?
____________________________________________________________________________
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___________________________________________________________________________.

3. How did Facebook affect the quantity and quality of information available to people? Is it a good
thing or a bad thing?
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________.
____________________________________________________.
 Term to Understand

 Media Literacy

• The ability to read, analyze, evaluate and produce communication in a variety of

media forms. (UNESCO, 2011)
• A skill that we take for granted, but like all skills, it can be improved. And if we
consider how important the mass media in creating and maintaining the culture
that helps define us and our lives, it is a skill that must be improved. (Baran,
2002)
• Deals more with a person’s ability to critically consume, understand, analyze,
evaluate, and produce any type of media. (Philippine Copyright 2017)

 Information Literacy

• The ability to recognize when information is needed and to locate, evaluate,

effectively use and communicate information in its various formats. (UNESCO,
2011)
• The ability to know when there is a need for more information and the ability to
locate, evaluate, and use the right information according to that need. (Philippine
Copyright 2017)

 Technology (Digital) Literacy

• The ability to use digital technology, communication tools or networks to locate,

evaluate, use, and create information. (UNESCO, 2011)
• Focuses more on a person’s ability to effectively use technology tools. A perfect
example of this is how one can use a smartphone or a laptop to access,
understand, evaluate, create, and communicate information.(Philippine Copyright
2017)

What is It

You’ve just completed a set of activities. Have you now discovered some insights about Media
and Information Literacy? Discover more! Just keep going with our activities.

Activity 2.3: Venn diagram

Directions: Compare and contrast the similarities and differences of is Media Literacy, Information
Literacy, Technology Literacy using a Venn diagram.

VENN DIAGRAM
 MEDIA LITERACY

 Media Literacy is the ability to access, analyze, evaluate, and create media.

 Media Literate Youth and Adults are better able to understand the complete messages we
receive from television, radio, internet, newspapers, magazines, books, billboards, video games,
music, and all other forms of media.

 Information Literacy is knowing when and why you need information, where to find it, and how
to evaluate, use and communicate it in an ethical manner.

Increasingly, information is available in unfiltered formats, raising questions about its

authenticity, validity, and reliability. This abundance of information is of little help to those who
have not learned how to use it effectively.

Media literacy and information Literacy have always been linked. But the greater
accessibility of content via the internet and mobile platforms has meant that those literacies are
increasingly interested.

UNESCO considers information literacy and media literacy together as media and
information literacy (MIL). It includes information and communication literacy and digital literacy.

Media and information literacy empowers citizens to access, retrieve, understand,

evaluate and use, create, as well as share information and media content in all formats.

Using various tools, in a critical, ethical, and effective way, in order to participate and
engage in personal, professional, and societal activities.

What’s More

You’ve already gained much insights about Media and Information Literacy. This time, you are
challenged to do more. Show More understanding of our lesson.

Activity 2.4:

Directions: Answer the questions below. Write your answer on a separate sheet of paper.

Guide Questions

1. What are the basic components of Media and Information Literacy?

2. What is Media Literacy? Information Literacy? Digital Literacy?

3. How are these literacies connected or related to each other?

 Media and Information Literacy
 Assessment

To finally test how far you have gone with this module, take this post assessment test. Read each item
carefully and write your answer on a separate sheet of paper.

A. Make a three (3) paragraph essay about the value of being a media and information literate
individual.
B. Make a sentence describing a responsible uses and competent producers of media and
information.
C. Give some of the media habits, lifestyles, and preferences.

Additional Activities

Congratulations! You’ve come this far. For your additional activity, analyze and explain the
illustration bellow. Write your answer on a separate sheet of paper.