MEDIA AND INFORMATION LITERACY

LESSON 5
FEW REMINDERS:
PREPARE YOURSELF
IMPROVE YOUR WORK
RESPECT OTHERS, PROPERTY, & YOURSELF
ACT RESPONSIBLY
TRY YOUR BEST
ENCOURAGE YOUR PEERS
FEW REMINDERS:

COOPERATE WITH OTHERS

ORGANIZE YOUR THOUGHT AND MAATERIALS
DISCOVER NEW THINGS
ELIMINATE “CAN’T”
MEDIA AND INFORMATION
LANGUAGES
LEARNING COMPETENCY :

PRESENT AN ISSUE IN VARIED WAYS TO

DISSEMINATE INFORMATION USING THE
CODES, CONVENTION, AND LANGUAGE OF
MEDIA (MIL11/12MILA-IIIF15)/ (MILI11/12MILA-
IIIF16)
LET’S RECALL WHAT YOU HAVE LEARNED FROM
THE PREVIOUS LESSON.
 
1. WHAT ARE THE THREE MAIN SOURCE OF
MEDIA AND INFORMATION?
2. CAN YOU CLASSIFY THE MEDIA AND
INFORMATION RESOURCE? GIVE EXAMPLES.
ACTIVITY 1.

GUESS THE HIDDEN WORD BY CONVERTING THE BINARY TO

DECIMAL NUMBER AND LOOK FOR THE EQUIVALENT ANCII
CODE.

“01000011 01001111 01000100 01000101 01010011”

65 A 76 L 87 W
66 B 77 M 88 X
67 C 78 N 89 Y
68 D 79 O 90 Z
69 E 80 P    
70 F 81 Q    
71 G 82 R    
72 H 83 S    
73 I 84 T    
74 J 85 U    
75 K 86 V    
MEDIA CODES
•GENERALLY,HAVE AN AGREED MEANING, OR
CONNOTATION, TO THEIR AUDIENCE. THERE ARE
THREE TYPES OF MEDIA CODES, SYMBOLIC
CODES, TECHNICAL CODES AND WRITTEN
CODES. CONVENTIONS ARE EXPECTED WAYS IN
WHICH CODES ARE ORGANIZED IN A PRODUCT.
 • -ARESOCIAL IN NATURE. THESE CODES LIVE
OUTSIDE THE MEDIA PRODUCT THEMSELVES,
BUT WOULD BE UNDERSTOOD IN SIMILAR WAYS
IN THE ‘REAL LIFE’ OF THE AUDIENCE. FOR
INSTANCE, IF YOU SEE SOMEBODY RECEIVING A
SYMBOLIC RED ROSE IN A FILM, YOU WOULD ASSUME

CODES THERE IS A ROMANTIC RELATIONSHIP BETWEEN

THE TWO CHARACTERS. IF YOU GIVE
SOMEBODY A RED ROSE IN REAL LIFE, YOU
MIGHT BE HOPING THE SAME. SYMBOLIC CODES
IN MEDIA INCLUDE SETTING, MISE EN SCENE,
ACTING AND COLOR.
 • --ARECODES SPECIFIC TO A MEDIA
FORM AND DO NOT LIVE OUTSIDE OF
THEM. FOR INSTANCE, OUR
UNDERSTANDING OF DIFFERENT
CAMERA SHOTS AND THEIR
TECHNICAL CONNOTATIONS MAKE SENSE WHEN

CODES WE LOOK AND FILMS

PHOTOGRAPHS, BUT MEAN NOTHING
AND

TO US OUTSIDE OF THOSE FORMS.

TECHNICAL CODES IN MEDIA INCLUDE
CAMERAWORK, EDITING, AUDIO AND
LIGHTING. .
 ARE THE FORMAL WRITTEN
LANGUAGE USED IN CREATING A
MEDIA PRODUCT. IT INCLUDES THE
PRINTED LANGUAGE (THE TEXT
WRITTEN VISIBLE WITH THE MEDIA FRAME

CODES WHICH IS THE TEXT YOU CAN SEE

WITHIN THE FRAME) AND THE
SPOKEN LANGUAGE WHICH
INCLUDES THE DIALOGUES AND
EVEN THE LYRICS OF THE SONG.
CONVENTIONS

• --AREACCEPTED WAYS OF USING MEDIA CODES.

CONVENTIONS ARE CLOSELY CONNECTED TO THE
AUDIENCE EXPECTATIONS OF A MEDIA PRODUCT.
DIFFERENT TYPES OF CONVENTIONS INCLUDE FORM
CONVENTIONS, STORY CONVENTIONS AND GENRE
CONVENTIONS.
 • --ARE THE CERTAIN WAYS/ TYPES OF
MEDIA’S CODES TO BE ARRANGED.
FOR INSTANCE AN AUDIENCE
EXPECTS TO HAVE A TITLE OF THE
FILM AT THE BEGINNING, AND THEN

FORM CREDITS AT THE END. NEWSPAPERS

WILL HAVE A MASTHEAD, THE MOST
CONVENTIONS IMPORTANT NEWS ON THE FRONT
PAGE AND SPORTS NEWS ON THE
BACK PAGE. VIDEO GAMES USUALLY
START WITH A TUTORIAL TO EXPLAIN
THE MECHANICS OF HOW THE GAME
WORKS.
 • REFER TO THE BASIC
STRUCTURES OF
NARRATIVES. EXAMPLES OF
STORY STORY CONVENTIONS
CONVENTIONS INVOLVE NARRATIVE
STRUCTURES, CHARACTER
CONSTRUCTIONS, AND
POINT OF VIEW.
 • --POINT
TO THE COMMON USE OF
TROPES, CHARACTERS, SETTINGS
GENRE OR THEMES IN A PARTICULAR TYPE

CONVENTIONS OF MEDIUM. GENRE CONVENTIONS

ARE CLOSELY LINKED WITH
AUDIENCE EXPECTATIONS.
ACTIVITY 2.
THE FOLLOWING PICTURES ARE TAKEN FROM DIFFERENT ADVERTISEMENTS. YOU
ARE TASKED TO INTERPRET THE MEDIA LANGUAGE BY INDICATING THE CODES,
CONVENTIONS, AND MEANING. WRITE THE MEANING OF THE MEDIA TEXT ON A
SEPARATE SHEET OF PAPER.
ACTIVITY 3.

WATCH THE COMMERCIAL ENTITLED “KAHERA” FROM

THE LINK BELOW AND ANALYZE ITS CODES,
CONVENTIONS, AND MESSAGES BY COMPLETING THE
TABLE. HTTPS://WWW.YOUTUBE.COM/WATCH?V=UW66DA0GFPM
ACTIVITY 4.

ANSWER THE FOLLOWING QUESTIONS:

1. HOW DO WE GET THE MEANING OF CODE AND

CONVENTIONS?
2. HOW SIGNIFICANT IS LEARNING MEDIA AND
INFORMATION LANGUAGES?
ACTIVITY 4. PERFORMANCE TASK

YOU ARE CHALLENGED TO PRODUCE AN ADVERTISEMENT

(PRINT OR NON-PRINT) THAT HIGHLIGHTS GENDER
EMPOWERMENT. AS A PRODUCER, YOU ARE EXPECTED TO
APPLY THE NECESSARY GUIDELINES AND CODES, AND
CONVENTIONS IN CREATING MEDIA PRODUCTS LANGUAGES?
ASSESSMENT
1. THE PRODUCER DECIDED TO SHOOT DURING SUNSET TO HIGHLIGHT THE END OF LIFE.
A. SYMBOLIC CODES
B. TECHNICAL CODES
C. WRITTEN CODES

2. THE TV COMMERCIALS OF ANY CIGARETTES INCLUDE THE WARNING, “SMOKING IS

DANGEROUS TO YOUR HEALTH” AT THE END.
A. SYMBOLIC CODES
B. TECHNICAL CODES
C. WRITTEN CODES
ASSESSMENT
3. THE EDITOR DECIDED TO PRESENT THE IMAGES BASED ON THE THEMES.

A. SYMBOLIC CODES

B. TECHNICAL CODES

C. WRITTEN CODES

4. THE ACTORS SELECTED CAN DELIVER THE PIECE EFFECTIVELY.

A. SYMBOLIC CODES

B. TECHNICAL CODES

C. WRITTEN CODES
ASSESSMENT
5. THE DIRECTOR ASKS FOR A RETAKE OF THE SCENE DUE TO AN INCORRECT CAMERA
ANGLE.

A. SYMBOLIC CODES

B. TECHNICAL CODES

C. WRITTEN CODES
ANSWER KEY