List of Tables

Table No. Title of the Table Page No.

5.1 Gender of the Respondents 39

5.2 Age of the Respondents 40
5.3 Educational Qualifications of the Respondents 41
5.4 Occupation of the Respondents 42
5.5 Annual Income of the Respondents 43
5.6 Textile Shops of Neethi Fashions 44
5.7 Frequency of Textile Shopping 45
5.8 Amount Spent on Textiles in a Year 46
5.9 Guerrilla marketing strategies 47
5.10 Awareness about Guerrilla Marketing 48
5.11 Opinion about Guerrilla Marketing 51
5.12 Opinion about Effect of Guerrilla Marketing 54

List of Figures
Fig. No. Title of the Figure Page No.

5.1 Gender of the Respondents 39

5.2 Age of the Respondents 40
5.3 Educational Qualifications of the Respondents 41
5.4 Occupation of the Respondents 42
5.5 Annual Income of the Respondents 43
5.6 Textile Shops of Neethi Fashions 44
5.7 Frequency of Textile Shopping 45
5.8 Amount Spent on Textiles in a Year 46
5.9 Guerrilla marketing strategies 47
5.10 Awareness about Guerrilla Marketing 48
5.11 Opinion about Guerrilla Marketing 51
5.12 Opinion about Effect of Guerrilla Marketing 54