!.

one-size-fits-all strategy: A one-size-fits-all strategy exploits the

economies of scale in production to achieve a cost advantage over
competitors
#. bundles of attributes: Create a benefit advantage in each of the segment
the firm competes in by offering bundles of attributes to fit the needs of
consumers in those segments
$. narrow set of product varieties: Under a focus strategy, a firm either
offers a narrow set of product varieties, serves a narrow set of customers,
or both
%. customer specialization: Here the firm offers an array of related products
to a limited class of customers: One common basis for a focus strategy is
customer specialization
&. underserve, over serve: A broad-coverage competitors underserves a
customer group when it offers insufficient levels of product attributes that
customers in the target set especially value. For example, MS Word
underserves the needs of authors who prepare technical manuscripts that
include lots of mathematical symbols and expressions. A broad-coverage
competitor over serves a customer group when it offers costly product
attributes that customers in that group do not especially value. Traditional
rental car companies with their lucrative rewards programs and airport
locations overserve the infrequent renters that Enterprise Rent-a-Car
targets, renters who do not value accumulated frequent-renter miles or
the proximity of the rental car company to the airport
'. target set: A broad-coverage competitors underserves a customer group
when it offers insufficient levels of product attributes that customers in
the target set especially value.
(. product specialization: Here the firm produces a limited set of product
varieties for a potentially wide set of customer groups: A second common
basis of a focus strategy is product specialization. The product
specialiserʼs goal is to do an especially good job satisfying a subset of the
needs of the customer groups to whom it sells.
). subset: The product specialiserʼs goal is to do an especially good job
satisfying a subset of the needs of the customer groups to whom it sells
*. geographic specialization: Here the firm offers a variety of related
products within a narrowly defined geographic market: A third common
basis of a focus strategy is geographic specialization
!+. predispositions: With its sassy, hip attitude, JetBlue offers service that is
better attuned to the unique tastes and predispositions of New Yorkers
than broad-based competitors such as American and United
!!. attuned: With its sassy, hip attitude, JetBlue offers service that is better
attuned to the unique tastes and predispositions of New Yorkers than
broad-based competitors such as American and United
!#. robust: But in July India said its deterrent capability is “robust”
!$. bequeath: He will have one man to thank for bequeathing him such an
!$.
expansive power: Obama
!%. diatribe: He often
!&. effacing: Self-effacing Vihari sets significant goals ahead
!'. cul de sac: dead end: They know that electric cars are a technological
cul-de-sac, but have been forced into producing them by political
pressure.
!(. merchandiser: (== trader, merchant) A person who buys and sells goods
with the intention of making a profit.