Clothing and fashion products have been the must for more generations than you can think

of. It has set

trends and the standards for what to wear. And has became a huge hit through out many years. With
the booming growth of the fashion industry it is not surprising that a ton of new clothing line has sprung
due to its popularity. Various stores had opened from small to big names with various themes, new
ideas and different focuses. They sell all the numerous galore that the industry has to offer and have
tried many approach to do so. Social media has been a popular choice for handing out products by
stores and boutiques. They use its technology to be able to communicate with many potential
customers from different places far and wide. What better way to assist one of the biggest industry than
by using the fastest and well known way of communication as a tool. And because of these the research
have conducted a study to determine the effectiveness of social media as a promotional tool for fashion
wears. Finding its efficiency through the quantity it add to some establishments' variable and income
and the satisfaction it gives both the owners and the costumers