PROJECT

APPRAISAL
STARTUP-URBANCLAP

PRESENTED AT:
DEPARTMENT OF BUSINESS ECONOMICS
PRESENTED BY:
AINESH (508)
SHRISHMA (507)
Introduction
Founded - 2014
It’s an app-based service marketplace that connects

customers to service professionals

Batch mates from IIT Kanpur, worked at BCG, interests &
ambitions inclined for startups
Mutual friend – Raghav – engineer at Twitter
It’is claimed to be one of the largest mobile services
marketplace in India today.
Raised- Rs 10 crores in funding- SAIF Partners, Accel
Partners and the founders of Snapdeal, Kunal Bahl and
Rohit Bansal.
$37 million till date – addition of Bessemer venture partner
9/22/16
UrbanClap is a
platform to make our
urban lives more
fulfilling to solve our
needs in a clap.
The objective of UrbanClap was
Hence the name,
to create the most convenient
UrbanClap.
platform out there to hire
- Abhiraj Bhal, coservices. We wanted it to be
founder
simple and quick.
UrbanClap is a
-Varun Khaitan, co-founder
platform wherein we
are changing the
consumer experience
to hire trusted
services with ease
and helping
professionals manage
and curate better
business.
-Raghav Chandra, cofounder

9/22/16
Growth
UrbanClap- Building the future of services
50,000+ trusted professionals
1000,000+ happy customers
Currently present in cities:
Gurgaon- Headquarters

Ahmedabad

Delhi NCR

Pune

Chennai

Mumbai

Hyderabad

Bangalore

UrbanClap acquired HandyHome, a Mumbai-based

after sales service platform in January 2016

9/22/16
Market Analysis
PRODUCTS
E
X
I
S
T
I
N
G

EXISTING
MARKET PENETRATION
Providing quality services at
affordable prices, attaining
customer loyalty.

M
A
R
K
E
MARKET EXTENSION
T
In Chennai, UrbanClap was
S N
distributing free helmets with its
E logo on it.
W

9/22/16

NEW
PRODUCT DEVELOPMENT
Adding more categories to
services provided.

DIVERSIFICATION
Plan to expand more to Tier 1
cities and add on more services.
Technological Analysis
Technology plays an immense role
Basis for managing the whole online platform
Algorithm used during matching
UrbanClap uses technology and smart

processes to structure the highly unorganized

services market in India.
Use of cloud technologies like AWS and don’t
maintain the hardware in-house.
The entire infrastructure is optimized keeping
mobile users at the centre of the design.
9/22/16
Challenges &
Competition
Other startups operating in the same segment

are Doormint, TimeSaverz, Mr. Right, Taskbob and Zepper.

Listing portals such as JustDial, Sulekha, YellowPages, Near.in
and providers such as Jack on Block, Hammer and Mop also
operate in the same segment indirectly.
Understanding and building the right product for both the
customers and the professionals has been a big complex
challenge.
Building this business out of deep empathy for their users
and hence have been able to make good headway on the
product journey by working closely with their users.
UrbanClap team has spent a lot of time understanding how
their customers use UrbanClap – at their homes, offices,
cafes and elsewhere.
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Services Provided
Trending Services

Salon at home, yoga trainer

at home

Repairs & Maintenance

Electrician, Carpenter

Weddings & Events

Photographer, Birthday party

planner

Home care and design

Interior designer

Academic tutors

Tutors for class I-V

Hobbies & Interests

Guitar classes at home, Zumba

fitness dance

Personal services

Car cleaning, packers & movers

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