Business Analytics using R

BM 2018-20: Term-V
Business Analytics using R (BAR)
Credits 3
Faculty Name Rahul Kumar
Program BM
Academic Year and 2019-20
Term
Term V
Course Description

Analytics is the ticket to one of the most exciting careers in corporate today. As information
proliferates in the form of data, going straight to mine insights from it is one of the most
straightforward ways to add value to the business. This course provides a broad introduction to
business analytics, supervised and unsupervised learning and text mining applications in
practice. More importantly, students will learn about the theoretical underpinnings of statistical
learning. Further the course aims at building the practical know-how needed to quickly and
powerfully apply these techniques to new business problems.

This course aims to impart knowledge on the emerging trends in analytics and leveraging data for
such purposes. Enabling participants to understand and appreciate, the importance of making
meaningful use of large volume of data as text and otherwise, in decision-making processes in
various functional areas of management. Participants will also have hands-on-experience on
statistical software such as R. The idea is not to test the candidate on coding skills, rather, it is to
ease the computational rigor.

Leaning Outcomes

The course has been designed to impart comprehensive knowledge to the future managers, on the
following key issues:
• Data requirements and collection techniques
• Data preprocessing and basic analysis using data/text mining
• Model executions using computer software, interpretation of results, managerial
implications
• Understand and apply techniques for Predictive/Classification modelling
Pedagogy: Class Lectures, Real life datasets, Case Discussions, Project Assignments,
Presentations and Hands-on in R

Session Plan

Session No Topics/Activities Reading

1 Introduction to the course with
review of statistics
2-3 Getting acquainted with ‘R’ Hands-on in Excel
platform
4-6 Unsupervised Learning: Data Mining- Concepts and
Dimension Reduction Techniques
Cluster Analysis by Han, Kamber and Pei
Association Rule
7-9 Supervised Learning:
Predictive Modelling using
regression
10-11 Classification modelling using
Logistic and Ordinal Logistic
Regression
12 Performance Evaluation
13-14 Decision Tree based Modelling Data Mining- Concepts and
15 Build your own algorithm using Techniques
Random Forests and other tree by Han, Kamber and Pei
based concepts- for Feature
selection
16-18 Text Mining: E-book chapter
Bag of words model
19-20 Project Presentations-Final
takeaways

Evaluation components and weights

1. Quiz - 10%
2. Project Assignment – 40% [Project Presentation – 20 marks + Project Report -20 marks]
3. End-term - 30%
4. Class participation – 20%
Compulsory readings:

1. Data Mining: Concepts and Techniques – Han, Kamber & Pei. Publisher: Morgan
Kaufmann
2. Text Mining with R-A Tidy Approach by Julia Silge and David Robinson.
E-book: http://tidytextmining.com/
3. Hand-outs & Research Articles

Suggested Readings:

1. Machine Learning: A Probabilistic Perspective-Kevin Murphy

2. Elements of Statistical Learning – Trevor Hastie, Robert Tibshrani & Jerome Friedman.
3. Text Mining: Predictive Methods for Analyzing Unstructured Information by Sholom M.
Weiss, Nitin Indurkhya, Tong Zhang, Fred Damerau