Citymall36, Bilaspur

July’14 Report & August Plan

1. Footfalls:

Brandwise Footfall has been analyzed as under:

Date Total
Westside 7711
Globus 13149
bezel 63
Meena bazaar 749
Odisha hand. 176
Himalaya 112
Mufti 211
US Polo 231
Wrangler 115
Nike 169
Adidas 56
Dominoz 14598
UCB 481
Sankalp 1166
Reliance digital 14351
UP handi 492
Essence of nature 216
Bee bay 181
W 130
Reliance Market 35160
Canta. 667
Chhbara 857
Promart 317
Archies 606
Diya 243
Liberty 722
Glitz 39831
7D 1127
Time zone 650
Tantara 1487
Haunted Ho 1613
Fish spa 130
Total 137767

As compared to last month footfall report observed that Bezel, Himalaya Optical, Beebay, Fish
Spa, Essence of Nature, Odisha Handloom, Adidas, Diya, W had again garnered lowest footfalls
during the month below 200 (per store).
 Citymall36, Bilaspur
July’14 Report & August Plan
Overall Footfalls at Mall during July’14 is shown as under:

Days Footfall Ranking

(Daywise)
Sunday 76038 1
Monday 20210 4
Tuesday 18781 7
Wednesday 19221 6
Thursday 20199 5
Friday 49959 2
Saturday 32607 3
Total Footfall (Aug'14) 237015
Total Footfall (July’4) 148960
Change (+/-) 88055

Highest Footfall = 76038

2. Sales of Revenue Share Retailers:

Summary Sales Report derived on the basis of DSR is stated & analyzed as under:

DATE Sales (July'14) Sales (Aug'14)

GLOBUS 2,131,192 1649965
ADIDAS 451,856 149928
NIKE 355,214 188,805.00
W-FASHION 426,377 120186
U S POLO 484,071 239,412.00
BEZEL 75,840 32,750.00
PROMART 343,213 193,516.00
RELIANCE DIGITAL 9,505,490 13,486,508
GLITZ CINEMA 5,121,543
TIME ZONE 137,000 143,400.00
LIBERTY 482,200 520,755.00
DIYA 103,024 216952.00
ARCHIES 130,522 155,291.00
Bee Bay Kids 111,793 148834
DOMINOS 1,337,114 1,520,656.00
HAUNTED HOUSE 65,300 79,750.00
Overall 21,261,749 18,846,708
 Citymall36, Bilaspur
July’14 Report & August Plan

3. Event & Promotion:

Following Events, Promotions were conducted during August 14:

a) Wednesday Free Parking
b) Singing competition, Media Partner Nai Daniya (10.08.2014)
c) Puppet Show, Media Partner, Nai Duniya (15.08.2014)
d) Fancy Dress competition, Media Partner, Nai Duniya (17.08.2014)
e) Women’s Activity (cooking class with Marriott chefs) (20.08.2014)
f) Bike stunt show & Super Mom Singing & Dancing Competition, Media Partner, Nai
Duniya (23.08.2014)
g) DID Dance Competition (30.08.2014)
h) Independence day Decoration
i) Ganesh Poojan decoration

Branding conducted during August 2014

Date display Amount
03.08.14 Rakhi Kiosk 1000
09.08.14 Hero Bike Activity 20,000
10.08.14 Nissan Car 30,000
11.08.14 Radhika Water Park 12,500
18.08.14 Nissan display 30,000
Total 93500

Event & Promotion Plan for August 2014:

a) Event Plan for september’14
 4 September: Rangoli & Mandhi Competition.
 5 September: Teachers day celebration.
 7 September : Painting Competition (Kids Activity )
 12 September : Retailers Competition
 17 September : Women’s Activity ( Jumba) (Wednesday activity)
 20 September : Clay Art
 24 September : Beauty tips ,Women’s Activity, (Wednesday activity)

b) Pillars with Brands List

c) SMS Blast (every holiday/ sunday)
d) Helpdesk Kit
a. Mall Guidebook
b. Printout of List of Offers
c. Whiteboard for Upcoming Events
d. Floor Plan update at Helpdesk
e) Installing Brand List inside Elevators

4. Leasing
 Citymall36, Bilaspur
July’14 Report & August Plan

Following is the brief highlights for August’14:

 Kathi opened on 17 August 2014.
 Smoking Zone opened on 1 August 2014.
 Aura Thai Spa, opened on 8 August 2014.
 Levis opened on 18 August 2014.
 Indi bytes, opened on 10 August 2014.
 Be causal , Fit out started on 3 September 14.
 Chop Stick , Fit out Started 3 September 14.

Following are the brief Highlights for August’14:

 Final Zoning Plan as on date is annexed separately
 Leads in Progress:
 Tantra Family Lounge
 Soch
 Fab India
 Cantabil Junior /Women
 Kings Collar
 Azmi Opticals
 Club Fox
 Lawman / Integrity /Killer
 Gaming Zone
 Reynolds
 Food Court Counters

 Expected Openings during August’14:

 Be casual – expected opening on 25 September’14
 Chop Stick expected opening on 18 September ’14

 Expected Fitouts during August’14:

 Food-court 2 Counters (coffee all day, chick blast)
 1 kiosk at ground floor
 Any Other Hot lead that may convert

Note: As we have already discussed on range of issues couple of days ago. Same has
not been covered in this report.