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How to Get to the

Top of the Local SEO
Marketing Game
June 14,
2019 Local SEO

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Do you think you’re struggling to get

customers to your local business?

Being an owner of a small business in

Miami can sometimes feel like a
thankless job. You can run into
multiple issues such as lack of funds,
hiring new people, generating leads,
high rents for your office space— the
list is a gloomy one.
Once the teething troubles are over,
the issue of getting new customers
and maintaininga steady stream of
regular ones arises. But with the right
marketing strategies, small
businesses can grow successful
pretty fast.

So, what exactly are these

strategies?

Your business needs a failsafe online

search engine optimization strategy,
one that is centered on local SEO
marketing.
Did you know that four out of five
customers rely on local search to look
up details for local businesses online?
This makes local SEO one of the
most powerful tools for your
business.
Search engines generally look at
these components to rank business
websites:
• Local content
• Social media profiles
• Citations
• Reviews and ratings

How to Improve Your Business

Website and Rankings

Work on the Basics: Meta Title and

Meta Description

You need to make sure your basics

are sound before embarking on any
major changes.
The meta title and descriptions are
the HTML components that give clear
and concise details about your
content. They provide a preview of
sorts in the search engine results
page (SERP). This is how you can
draw in more customers with unique
and meaningful content.
Make sure your keywords are
included in the meta title and
description.

Improve Visibility in the Local Pack

The local pack or 3-pack is the list of

top three businesses that shows up in
the SERP for a query. It is an element
of Google search results that caters
to local search specifically.
It displays a portion of Google Maps
near your area and the physical
locations as well details of the top
three businesses relevant to your
search. Details included in the local
pack are extracted from a business’
Google My Business (GMB) profile.

Optimize Your Google My Business

Profile

The key advantage to having a GMB

profile is that it’s verified by Google
and hence comes across as reliable
and authentic. Customers will always
opt for a business that has complete
and accurate details in its GMB
profile.

To optimize for Google My

Business, remember to:

• Come up with an interesting and

unique description of your business
• Categorize your business properly
• Include your working hours
• Mention when your business is likely
to be closed
• Highlight methods of payment
• Include relevant, high definition
pictures
• Use Google AdWords
• Add genuine customer reviews

Remember to Make Your Website

Mobile-Friendly

51 percent of internet users in the

United States rely on mobiles for local
search over desktop computers.

For the optimum user experience,

your website needs to:
• Have a user-friendly interface
• Be supported on all devices

On the mobile version of your

webpage, always remember to
include the NAP:
• Name
• Address
• Phone number

This makes it easier for customers to

find you and reach out. Let the Local
SEO experts in Miami get you
ranked! Call Smash Interactive
Agency today.
 Ashley Mcnairy

get customers to your local business,

Google My Business profile, local
search, Local SEO, local SEO marketing,
marketing strategies for small
businesses, optimize Google My
Business, search engine optimization

About us and this blog

We are a digital marketing company with a

focus on helping our customers achieve great
results across several key areas.

 Learn more about us


Request a free quote

We offer professional SEO services

that help websites increase their
organic search score drastically in
order to compete for the highest
rankings even when it comes to
highly competitive keywords.

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June 14,
2019 Local SEO

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The time has come for you to pick up the phone and give us a call.

As Miami’s top rated digital

agency, we are ready, willing
and capable of helping you
build your brand’s identity,
footprint and impact in the
 digital world.

 786.899.2424
7875 Bird Rd.
Suite 217
Miami, Fl 33155

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