Business Process and Outsourcing Services

First Long Quiz

Name: ____________________________ Date: __________________________

Instructor: Ms. Celestial Score:

A. MULTIPLE CHOICE. Encircle the letter of the correct answer:

1. __________ is the final stage of any economic activity.

a. Merchandising b. wholesale c. retail
2. They provide value creating functions like assortment of products and services to the customers, breaking
bulk, and holing inventory and provide services to consumers.
a. Wholesalers b. retailers c. consumers
3. A set of business activities that adds value to products and services sold to consumers for their family or
personal use.
a. Wholesaling b. retailing c. Merchandising
4. They typically make products and sell them to retailers and wholesalers.
a. Merchandisers b. Manufacturers c. Consumers
5. They resell products to retailers usually in bulk
a. Manufacturers b. wholesalers c. retailers
6. The coordination of physical elements in place of business to project the right image to customers
a. Manufacturing b. Visual merchandising c. retailing
7. This is an element in visual merchandising that includes signs, marquees, entrances and windows displays.
a. Store interior b. Store front c. Store layout
8. Another element in visual merchandising that include floor and wall coverings, lighting, colors and
fixtures
a. Store interior b. Store front c. Store layout
9. They are the type of customers who are overthinkers and timid.
a. Analytical b. drivers c. amiable
10. These type of customers can easily identify their needs.
a. Drivers b. Expressive c. amiable
11. These customers are the pushy type so you need a long patience for them.
a. Expressive b. amiable c. drivers
12. These are the type of customers who cannot make decisions alone.
a. Expressive b. amiable c. drivers
13. A type of windows display that promote the sale of one or more items by using special lighting and /or
props.
a. institutional b. promotional c. informational d. persuasive
14. It a total system of business activities designed to plan, price, promote and distribute want—satisfying
products, services and ideas to target market in order to achieve organizational objectives.
a. needs b. merchandising c. marketing d. promotion
15. Is a property of light produced when light hits a spectrum.
a. texture b. color c. form d. line

B. Identification. Write your answer on the space provided.

_____________1-2. The other term for the color wheel system.

_____________3. what do you call a color from a biological source.
_____________4. They are the colors that cannot be made by mixing other colors together.
_____________ 5. They are the colors produced by mixing primary colors together.
_____________ 6. They are also referred to as intermediate colors.
_____________ 7. The lightness or darkness of a color
_____________ 8. Combining a hue with black is called _________.
_____________ 9. Combining hue with white is __________.
_____________ 10. Combining hue with black and white is ___________.
_____________ 11. A color scheme using one color, tints, tones and shades of that color
_____________ 12. A color scheme using 3 or more colors next to each other on the color wheel
_____________ 13. A color scheme using colors opposite on the color wheel.
_____________ 14. A color scheme using two sets of complementary colors
_____________ 15. The color scheme using one color and the colors on either side of its complement.
_____________ 16. A color scheme that uses whites, blacks, browns, grays and beiges, etc.
_____________ 17. A color scheme based on the "theme" of elements.

C. Color the wheel according to the color scheme given in each number

18-20. Complimentary Color (1 pair) 21-22. Analogous Color (1 set)

23-24 Split Complementary 25-26. Cool Colors

27-35. Maslow’s Hierarchy of Needs