PROJECT PROPOSALSUBMITTED TO THE

DEPARTMENT OF COMMERCE
T M G COLLEGE TIRUR

By
ANANDHU KRISHNAN AK
3rd b.com

TITLE:
A STUDY ON BRAND PREFERENCE OF LAPTOP
CUSTOMERS IN TIRUR MUNICIPALITY

UNDER THE SUPERVISION OF

Mr.BADHUSHA
Assistant professor
DEPARTMENT OF COMMERCE
T M G COLLAGE TIRUR
INTRODUCTION

In the present scenario, the number of people who are using and owning personal computers
(PC) substantially increases in all over the world. Contrary to the introduction years of
computers, today they have been used by almost all age groups, and by both males and
females. Furthermore, buyers’ desire for portable and attractively designed PCs forces the
companies to produce laptops. In addition, extended battery life, price cuts, prevalence of
home-offices, and integrated wireless networking also cause to the increased sales of
laptops.Good service and customer satisfaction are very important for companies for both small
and big companies, but especially so for small companies. Today competition between
companies is growing all the time is why good service is becoming more and more
important.When a company manager serve its customer well enough and market them happy
company can create long term customer relationship and possibly get Free marketing at the
same time when satisfied. Customer tell about the good service they got satisfied customer
have a positive impact on the company's results and that is why it is important an and
interesting to investigate this impact. When measuring customer satisfaction it’s possible to get
useful information of the company customer and the results can be used to improve the
company and its service. You get an exact idea what your customer want and you can start
developing the service. Measuring customer satisfaction should be a continuous process that is
carried out regularly, not just one if it is done regularly results will be more beneficial.
STATEMENT OF THE PROBLEM

Thus study has been carried out on the title"A STUDY ON BRAND PREFERENCE OF LAPTOP
CUSTOMERS IN TIRUR MUNICIPALITY".Laptop market is a highly competitive market in the
present scenario. Due to rapid changes in the field of technology day by day new laptop brands
comes in to existence. Also, the consumer desires and expectations are moving on3.This study
will help to understand the attitudes which brand will mostly prefer in tirur municipality

SIGNIFICANCE OF THE STUDY

Laptop market is a highly competitive market in the present scenario. Due to rapid changes in
the field of technology day by day new laptop brands comes in to existence. Also, the consumer
desires and expectations are moving on. It becomes difficult to survive for laptop manufacturers
if they don’t move fast with growing needs of consumers. This study presents a brief overview
of Indian Laptop industry.3Now in this generation all people are using laptops for their personal
or other purpose. Not only people institutions also using laptops the institutions like hospitals,
schools, shops, companies, etc.

So this study is highly relevant examine the customers brand preference towards laptops in tirur
municipality

SCOPE OF THE STUDY

This study focused attitude towards customer brand preference of laptops in tirur municipality.
This study has been conducted to know which brand will be mostly chose in tirur municipality
OBJECTIVES OF STUDY

 To find out which laptop brand is mostly prefered by custemers in tirur municipality
 To find out which laptop brand have good techenology
 To find out the factor influencing selection of laptop brands

RESEARCH METHODOLOGY

RESEARCH DESIGN

Descriptive research design has been used for this study.

SOURCES OF DATA

The materials necessary for this study have been collected on the basis of both primary and
secondary data

PRIMARY DATA: Primary data were collected from the questionnaires delivered to different
types of selected sample respondents.

SECONDARY DATA: Secondary data were from different sources like journals, magazines,
newspapers, websites etc.

SAMPLING

Convenient sampling method is used for this study.

SAMPLE SIZE

In this present study the total sample size is 40

TOOL FOR DATA COLLECTION

For the purpose of data collection questionnaire is used for data collection.

TOOL FOR DATA ANALYSIS

Various data analysis tools such as tables, charts and diagrams are used for data analysis.

REVIEW OF LITARATURE

Dr. Ansir Ali Rajput, Sabir Hussain Kalhoro (2012) presented in this article has significant impact
on both price and quality, one thing has been noticed during the survey that people do give
more focus to price rather quality because of low income level. People have more alternatives in
products that are the reason people go for lower price products. The results clearly indicated
that product price has a positive relationship with consumer buying behavior but product
quality.

Wahida Farzana (2011) this study is to explore how consumers’ psychological factors
(Motivation, perception, and attitude) are associated with brand equity (brand loyalty, brand
association, perceived quality, and brand awareness) of laptop. The result revealed that,
consumers’ motivation to use laptop and brand association criteria work separately. They
consider battery lifetime (brand association) as important feature while satisfying those
purposes. Consumers’ attitudes are shaped up by others, especially by family members while
buying high-involvement products. Respondents show a positive association between their
attitudes with one of the highest ranking laptop Apple. Like other products, consumers’
perception for choosing laptop relies upon different sources of information.

Annamalai Solayappan, Jothi Jayakrishnan (2010) their research showed that branded
computers play a prestigious role in the students segment. Due to the computer world
everything is in the hands of the students. Everything in the world seems to be digital. Everyone
needs a computer to drive a smooth and fast race. Especially, branded computers will try to
safeguard the competitive race. So, the various factors discussed may determine the student to
purchase branded computers

Ray, S.(2009)The study highlights the adoptability of Wi-Ficonnectivity as a necessity in

Hospitality,Airlines, Schools, Colleges and various other places. It also notifies that laptop
market is boosting due to price reduction and ultra-slicks laptops.Punyatoya ,P. This article
presents a brief literature review of the concept of brand personality and its relationship to
consumer brand preference and purchase intentionRungchat Chompu-inwai1 and Toni L.
DoolenThis research focused on studying the impact of using laptops in a required
undergraduate-level engineering course at Oregon State University (OSU) inWinter 2004 and
Winter 2005. The individual usage of laptops with wireless capability both inside and outside
classrooms in Winter 2005 was found to positively impact student learning outcomes and assist
in the achievement of class learning objectives. No significant differences in attitudes were
found in either year. Student attitudes towards laptops and the usage of laptops were
unchanged by the introduction of laptops in both years. Mellon, C. Present a study on laptop
usage rate inside and outside the classroom and the respective effect of laptop usage in
improving student’s performance level and improving work quality.

Moses, P. et al (2008)The study focus on empowering the teachers with the latest technology
through training and concluded that laptop usage in the study as an instructional tool is an
effective media to enhance students learning. Kay, R. H. and Lauricella, S.highlights the impact
of unstructured vs. structured use of laptops for 177 university students and revealed that
structured use of laptops resulted in significantly more time spent on note taking and academic
activities and significantly less time spent on sending personal emails, instant messages and
playing games during class. Fried, C.B. Examine in his study the impact of laptop usage in the
class and noticed a favourable improvement in students workink.Grimes,D.& Warshauer, M.
also conducted a study on the students of three different schools of California by mean of one-
to-one laptop program and found that in second after introducing this programe the students
perform better than non-laptop user students.Vuojärvi, H.In this study qualitative interview data
with twenty students (identified and selected by quantitative survey) was analyzed using the
grounded theory approach during which a multiaspect domestication process was identified.
Results highlight the importance of a structured way of organizing laptop initiatives in
universities.7

Lavidge and stenier (2008), proposed such a model for the predictive measurement for
advertising effectiveness. They postulated that potential buyer must first be made aware of the
existence of a product. During the decision process the individual moves from awareness to the
ultimate purchase of the product along a cognitive effective and cognitive dimension of
behavior.

Shibashish, Chakraborty and Kalyan Sengupta (2008) endeavors to make a detailed study on
important demographic variables of customers affecting brand switching of customers. This
study will highlight pertinent aspects of prediction of switching proclivity of customers from one
service provider to another

erkan Aydin, Gokhan Ozer, Omer Arasil, (2005) had focused on to measure the effects of
customer satisfaction and trust on customer loyalty, and the direct and indirect effect of
“switching cost” on customer loyalty. The findings of this study show that the switching cost
factor directly affects loyalty, and has a moderator effect on both customer satisfaction and
trust
LIMITATIONS OF THE STUDY

 The chance of sampling error.

 Shotage of time
 Lack of relable information