Professional Documents
Culture Documents
Unique diversity
Unparalleled in its diversity, Bavaria is a region of outstanding natural beauty with a healthy climate, unspoilt natural
environment, a wealth of culture amongst the best in Europe, exclusive all-year-round sporting opportunities and an attractive
range of wellness and health services and facilities in 51 spa resorts. All this is underscored by amazingly friendly hotels and
restaurants in all categories from budget right through to deluxe.
Location
located in the southeast of Germany
largest of Germany’s 16 federal states
covers almost one-fifth of Germany’s total land area
has an area of over 350,000 square kilometers
borders Austria, the Czech Republic and Switzerland (across Lake Constance)
neighboring German states: Baden-Wuerttemberg, Hesse, Thuringia and Saxony
Landscape
The landscape of Bavaria can be subdivided into four major regions:
the Alps, with the Zugspitze, the highest mountain in Germany
the Alpine foothills with their numerous lakes
the Eastern Bavarian central mountains with the first ever national park in Germany
the Swabian-Franconian cuesta landscape
Cities
Whatever the season - Bavaria’s cities are always worth a visit. Historic centers, churches, castles, great shopping, events,
museums, exhibitions, regional culinary specialties all ensure that Bavaria’s cities are attractive places to visit with plenty going
on. The capital city of Bavaria is Munich. Other major cities in Bavaria include: Nuremberg, Augsburg, Regensburg, Ingolstadt,
Würzburg, Fürth and Erlangen.
Bavarian language
Bavarian belongs to the Upper German languages spoken in the south of Germany. Innumerable German dialects are spoken
in Bavaria. In the administrative regions to the north the Franconian dialect is prevalent, in Swabia the local dialect is Swabian,
a thread of the Alemannic dialect family. In the Upper Palatinate people speak the Northern Bavarian dialect that can vary
regionally. In Upper and Lower Bavaria (Middle) Bavarian is the predominant dialect.
“Traditionally different” becomes the official brand claim of the touristic umbrella brand / Customs and traditional Bavarian
occasions are the focus / With modern interpretations and new stagings, they put a sparkle in the eye
MUNICH (by.TM. January 17): A brass band that rocks an entire festival; a pub that also attracts connoisseurs; a brewery at
the top of a mountain. Bavarian traditions, newly interpreted and experienced with great enthusiasm are the focus of the claim
by Bavaria Tourism. Six different topics, which show the Free State of Bavaria in a familiar yet modern light, are brought
together under the heading "Bavaria – traditionally different". Customs are brought to life and traditions maintained in Bavaria:
The people are proud of their way of life, which has been developed over centuries. They tread new paths but, at the same
time, authentically bridge the gap between then and now; between old and new. And this may be precisely the secret behind
Bavarian customs: Each generation interprets them slightly differently, without losing sight of their origins. "The Free State of
Bavaria is renowned for its genuine regional characteristics, which the locals love and are dedicated to preserving. This
separates the holiday region of Bavaria from other destinations. We want to highlight this inimitability of Bavarian culture, and
want to anchor it more deeply into the awareness of target audiences", explains Jens Huwald, Managing Director of by.TM.
The campaign is divided up into topics like "The new brass", "Homemakers" or "Cultivators of tradition", and describes the
stories that make Bavaria so special. All of the stories can be found on the main campaign website
www.bavaria.by/traditionally-different in the style of a travel magazine. Fans and followers can find them on the by.TM
social media channels. The following examples provide a short, first impression of the new campaign:
The by.TM presents the entire range of tourist attractions in the Free State of Bavaria under the Bayern® umbrella brand.
Since 2015, the marketing activities have focused on changing year-round campaigns with attention-grabbing focal themes.
In addition the sub-brands WellVital in Bayern® and Kinderland Bayern® and the hotel brand Sightsleeping® guarantee target
group-specific offers for bon vivants, families and culture lovers. Projects that the company has initiated itself, such as "stade
zeiten" (quiet times), "Filmkulisse Bayern" (film set Bavaria) and "Herrschaftliches Bayern" (Aristocratic Bavaria), combine
tourism with other industries and form valuable synergies. Thus, together with all Bavarian tourism partners, by.TM provides
guests from across the globe with attractive and varied holiday ideas.
Since 2007 the Sightsleeping® Hotels brand offers accommodation for people with an eye for art in selected hotels throughout
Bavaria. Visualists of style and beauty can stay in castles, palaces or contemporary hotels with a particular visual appeal. In
Bavaria the sightseeing starts the minute you open your eyes and go down to breakfast.
Further Information: www.bavaria.by/castle-design-hotels-bavaria-germany
What does WellVital® in Bavaria mean? It means taking time out to spoil yourself to bits; it means relaxation for body, mind
and spirit, fitness training and replenishing that feeling of joie-de-vivre. To ensure maximum enjoyment and well-being whilst
recharging those batteries our WellVital® hotels and localities have been carefully selected according to strict quality control
criteria.
Further Information: www.bayern.by/wellnessurlaub-in-bayern
This brand was launched in 2003 in order to provide special holiday offerings for families with babies and children. Whether it
is a farmhouse, a holiday apartment, a hotel, or a camping ground – accommodation options within this product range are fitted
to meet families’ needs. In addition to this our Kinderland® leisure partners, including leisure parks, museums or cable cars,
will make children’s eyes sparkle just that little bit brighter.
Further Information: www.bayern.by/familienurlaub-in-bayern-kinderland
Bavaria tourism developed a new brand: Time for Tranquility in Bavaria®. Your clients can experience relaxed days and
peaceful moments. The secret of Time for Tranquility in Bavaria is based on four pillars: peacful nights, moments of silence,
spiritual timeout and active downtime.
Further Information: www.bayern.by/stade-zeiten
Bavaria is rich in stately homes and traditions that continue to cast a magic spell even today. Castles, fortresses, country
estates, entire towns and magnificent palaces thrill visitors with their impressive architecture that bears witness to days gone
by. Ornaments created by luxury manufacturers bring courtly splendour to their own four walls. Welcome to sparkling worlds.
Further Information: www.bavaria.by/aristocratic-bavaria
Sun-drenched Allgäu is a colourful paradise of pure Natural beauty, limestone cliffs and drip-stone caves, halcyon
relaxation with gently rolling Alpine foothills, crystal clear river valleys, deciduous forests of all colours and hues, crystal
lakes, lush green meadows and mountain peaks: clear lakes and stunning panoramas. Comprising the largest
recuperation for both body and soul – a land of phenomenal area of forestation in Central Europe Eastern Bavaria is home
beauty. Little wonder that King Ludwig II chose the Allgäu in to Europe’s green canopy comprising the Bavarian Forest
which to realise his dream of a Utopian world and build his (Germany’s very first national park), the Upper Palatinate
fairytale castle of Neuschwanstein. Forest, the Bavarian Jura and Southern Lower Bavaria. Lots
But the Allgäu is not just for those wanting to rest and relax; of unspoilt countryside to walk, cycle or ride through. Discover
it is also an absolute paradise for anyone looking for a more the romantic wild east and experience lynx and bear first hand.
active type of holiday. Whether you enjoy hiking, cycling, The Danube and the towns along its banks form a cultural vein
water sports or skiing, you will never be at a loss for flowing right through Eastern Bavaria. State-of-the-art town life
something to do in the Allgäu. Cultural highlights include the in perfect harmony with historical monuments dominated by
Benedictine abbey in Ottobeuren – an unparalleled work of some of the most impressive sacred buildings ever built such
art and one of the most outstanding baroque buildings in the as St. Peter’s Cathedral in Regensburg or the highest brick
whole of Europe. built tower in the world situated in Landshut, and spectacular
The Roman remains in Kempten and Augsburg, the intact baroque buildings in Passau and Waldsassen.
mediaeval town walls of Nördlingen and a range of Ancient customs and traditions and conviviality play an
magnificent town halls in erstwhile imperial free cities bear important role at the traditional festivities held throughout the
witness to the Bavarian Swabia’s rich cultural past. Visitors region where delicacies containing produce from Eastern
to the area love the region’s culinary delicacies – particularly Bavaria’s woods, lakes and rivers are served.
the cheese specialities – that make a perfect holiday
complete.
Contact Contact
Tourismusverband Tourismusverband Ostbayern e.V.
Allgäu/Bayerisch-Schwaben e.V. Im Gewerbepark D 02 / D04
Schießgrabenstrasse 14 93059 Regensburg
86150 Augsburg Tel.: +49 (0) 941 585390
Tel.: +49 (0) 821 4504010 info@ostbayern-tourismus.de
info@tvabs.de www.ostbayern-tourismus.de
www.allgaeu-bayerisch-schwaben.de
A fascinating holiday region, comprising 16 very distinctive Magnificent mountain scenery, gently rolling foothills, moraine
areas. Nowhere else are there so many – 140 in total – hills, far-reaching plains, rivers and some 200 lakes make this
charming cities and towns fashioned over centuries by region particularly spectacular. Upper Bavaria – 16 areas of
European art and history. unique diversification, towns full of art and culture with the
A large number of cycle routes, spread throughout the state capital and cultural centre of Munich at the fore, and a
region ensure that cycle fans can always find just the right wealth of world-class things to see.
sort of tour regardless of whether they want to go on an Anyone interested in art and culture is spoilt for choice. Upper
ordinary cycle tour, a mountain bike tour or a racing route. Bavaria has an excellent variety of museums and art
Franconia has a total of nine national parks stretching from exhibitions. A number of world-class painters, including Marc
the Rhön and Spessart to the Altmühl nature reserve. These and Kandinsky, lived and worked in Upper Bavaria. The
parks contain a wealth of forests, rivers and lakes, “Blauer Reiter” school of painting was founded in the town of
mountains and meadows, sun drenched wine slopes and Murnau. Visitors to the state can also enjoy a wide variety of
extensive hiking areas. concerts staged in the region’s castles, churches and
Enjoy a dry, light, refreshing Sylvaner from the wine growing monasteries as well as picturesque landscape, plenty of good,
areas along the river Main or a glass of golden beer. After clean air all mixed together with Bavaria’s inimitable
all, no other area anywhere in the world has a higher hospitality.
concentration of breweries than Franconia! Anyone looking for a bit of rejuvenation and relaxation is in the
Franconia has no fewer than 17 health resorts and spas all right place: come to Upper Bavaria for that unforgettable ‘feel-
equipped with natural healing resources, experienced health good’ holiday. The range of sports and leisure activities on
experts and modern spa concepts focusing on the well- offer is also extremely comprehensive ranging from extreme
being of their guests. Franconia is the place to go to rest and sports through to gentles strolls, swimming and cycle tours.
recuperate, to experience something new and to have fun.
Contact Contact
Tourismusverband Franken e.V. Tourismus Oberbayern München e.V.
Wilhelminenstrasse 6 Balanstrasse 57
90461 Nuremberg 81541Munich
Tel.: +49 (0) 911 9 41510 Tel.: +49 (0) 089 90778270
info@frankentourismus.de info@oberbayern.de
www.frankentourismus.de www.oberbayern.de
Basic services
Our basic services allow you to get started with your tour concept. The Online picture archive provides you with an extensive
amount of professional material, classified according to themes, regions, and seasons. The latest news are shared in the online
newsletter, which is published in English three to four times per year.
In order to reach a larger audience, we offer services for joint marketing campaigns.
A variety of promotional material such as pictures, PR texts, video clips and brochures can be
supplied to you. We also provide you with the latest information about your destinations of
interest upon request.
Airports close-by
Bavaria is home to a comprehensive rail network providing frequent and reliable train connections to all surrounding airports and
main places of interest. The fastest and most comfortable way of exploring Bavaria’s urban gems has to be by travelling with the
high-speed ICE (or InterCity Express) train.
Estimated travel times by train between the major train stations in Bavaria:
Munich – Nuremberg: 1 h
Munich – Stuttgart: 2 hrs
Munich – Regensburg: 1:30 hrs
Würzburg – Regensburg: 2 hrs
Würzburg – Frankfurt: 1 h
Würzburg – Nürnberg: 1 h
Road Network
The extensive (41.800 kilometres) and good quality road network of Bavaria allows you to reach any place of interest by car or
coach. There are different types of roads from the smaller regional roads to the famous Autobahn. They are all well signed and
major roads connect to other national and international destinations.
Estimated travel times by bus between the major Bavarian cities and sights:
Estimated travel times by bus between the major Bavarian cities and national and international cities:
Brauneck Spitzingsee
Brauneck und Wallbergbahnen GmbH Alpenbahnen Spitzingsee GmbH
Gilgenhöfe 28 Spitzingsee Strasse 12
83661 Lenggries 83727 Schliersee-Spitzingsee
Tel.: +49 (0) 8042 503940 Tel.: +49 (0) 8026 9292290
info@brauneck-bergbahn.de info@alpenbahnen-spitzingsee.de
www.brauneck-bergbahn.de www.alpenbahnen-spitzingsee.de
Breitenberg Sudelfeld
Breitenbergbahn GmbH & Co. KG Vereinigte Liftbetriebe Sudelfeld GbR
Tiroler Strasse 176 Kirchplatz 2
87459 Pfronten 83735 Bayrischzell
Tel.: +49 (0) 8363 5820 Tel.: +49 (0) 8023 588
info@breitenbergbahn.de info@sudelfeld.de
www.breitenbergbahn.de www.sudelfeld.de
Fellhorn Tegelberg
Fellhornbahn GmbH Tegelbergbahn GmbH & Co. KG
Faistenoy 10 Tegelbergstrasse 33
87561 Oberstdorf 87645 Schwangau
Tel.: +49 (0) 8322 96000 Tel.: +49 (0) 8362 98360
info@das-hoechste.com info@tegelbergbahn.de
www.fellhorn.de www.tegelbergbahn.de
Nebelhorn Zugspitze
Nebelhornbahn-AG Bayerische Zugspitzbahn Bergbahn AG
Nebelhornstrasse 67 Olympiastrasse 27
87561 Oberstdorf 82467 Garmisch-Partenkirchen
Tel.: +49 (0) 8322 96000 Tel.: +49 (0) 8821 7970
info@das-hoechste.com zugspitzbahn@zugspitze.de
www.zugspitze.de
Rivers
Danube
The Danube is Europe’s second longest river. It originates in the town of Donaueschingen - which is in the Black Forest of
Germany - at the confluence of the rivers Brigach and Breg. The Danube then flows southeast, passing through four Central
European capitals before emptying into the Black Sea.
Key Facts
Length: 2,857 km
Head: confluence of Brigach and Breg (near Donaueschingen)
Mouth: Black Sea (Romania and Ukraine)
Highlights and Places of Interest
Weltenburger Enge Nature Reserve and the Weltenburg Abbey, home of the oldest monastic brewery in the world
Hall of Liberation in Kelheim
The Walhalla close to Regensburg
The Stone Bridge and Old Town of Regensburg
St. Stephan’s cathedral in Passau
Danube Bike Trail (Donauradweg)
Further information: www.die-junge-donau.de/en
Main
With a length of 527 km the Main is the most significant right tributary of the Rhine. The Main flows through the German states
of Bavaria, Baden-Wuerttemberg (forming the border with Bavaria for some distance) and Hesse.
Key Facts
Length: 527 km
Head: confluence of Red Main and White Main near Kulmbach (Upper Franconia)
Mouth: Rhine (near Mainz-Kastel)
Inn
The Inn is a river in Switzerland, Austria and Germany. It is a right tributary of the Danube and 517 km long. The source is
located in the Swiss Alps, west of St. Moritz in the Engadin region. It crosses the border into Bavaria near Kufstein.
Key Facts
Length: 517 km
Head: Engadin (Switzerland)
Mouth: Danube (in Passau)
Isar
The Isar is a river in Tyrol, Austria and Bavaria, Germany. Its source is in the Karwendel range of the Alps and at 295 km in
length, it is the fourth largest river in Bavaria, after the Danube, Inn, and Main. It is Germany’s second most important tributary
of the Danube after the Inn.
Key Facts
Length: 295 km
Head: Karwendel (Austria)
Mouth: Danube (near Moos in Eastern Bavaria)
Highlights and Places of Interest
River Rafting along the Isar
Lech
The Lech is a right tributary of the Danube with a drainage basin of 6,600 square kilometers. It rises in Austria and flows in a
north-north-easterly direction and crosses the German border.
Key Facts
Length: 264 km
Head: Vorarlberg (Austria)
Mouth: Danube (near Marxheim in Upper Bavaria)
Lakes
Chiemsee
The largest lake in Bavaria is the Chiemsee, which is also known as the “Bavarian Sea”. The name has a kernel of truth in it:
not only does the lake, which has an area of 80 square kilometers, have tides like the sea, it also originated from the primeval
Thetis Sea, which once covered almost half of Europe.
Highlights and Places of interest
The three Islands: Herreninsel, Fraueninsel and Krautinsel
Schloss Herrenchiemsee
Further information: www.chiemsee-alpenland.de
Lake Eibsee
At the foot of the Zugspitze (Germany’s highest mountain) the lake is situated approximately 100 km southwest of Munich and
near the town of Garmisch-Partenkirchen. The panorama around Lake Eibsee is breathtakingly beautiful and the color of the
lake varies from deep blue to turquoise.
Key Facts
Surface elevation: 973 meters
Surface area: 195 hectares
Highlights and Places of interest
The Zugspitze, Germany’s highest mountain
Nature and outdoor sports in summer and winter, like hiking, biking, skiing
Further information: www.zugspitze.de/en
Königssee
The emerald-green lake near Berchtesgaden is surrounded by steep walls of rock, with the 1800-meter east wall of the
Watzmann towering above its west shore.
Key Facts
Length: 8 kilometers
Width at the longest point over one kilometer
Depth: 190 meters
Highlights and Places of Interest
National Park Berchtesgaden and its endless possibilities for outdoor sports in summer and winter
St. Bartholomew’s church
Salzbergwerk Berchtesgaden
Documentation Obersalzberg
Further information: www.koenigssee.com/en
Starnberg Five-Lake-Region
Five lakes gave the region its name and each has its own character. This applies to the three smaller ones – placid Wörthsee,
romantic Pilsensee and idyllic Weßlinger See – equally as well as to the large ones.
The 57-square-kilometer Lake Starnberg is around 20 kilometers long, five kilometers wide and up to 127 meters deep. It is
bordered by moraine hills. Lake Ammersee is surrounded by wooded moraine hills. When the föhn wind is blowing, the Alps
to the south look much nearer and form a magnificent backdrop.
Upper Bavaria
Name of Card City or Region Webadress
Oberbayern Card Oberbayern urlaubs-spar-card.de
Lenggries Plus Lenggries www.lenggries.de/en/guest-card-plus-the-experience
Extra Urlaubs Pass Ruhpolding www.ruhpolding.de/de/urlaub-chiemgauer-alpen-
bayern-extra-karte.html
Inzell Card Plus Inzell www.inzell.de/service-en_en/inzell-card-plus-en_en/
ZugspitzCard / ZugspitzCard Zugspitzland http://www.zugspitzland.de/zugspitzcard
Gold
Altmühl-Donau-Card Nature park Altmühltal www.naturpark-altmuehltal.de/altmuehl-donau-card/
Reit im Winkl Inklusiv Card Reit im Winkl www.reitimwinkl.de/sommerurlaub/reit-im-winkl-
urlaub-inklusiv
Tegernsee Card Tegernsee www.tegernsee-card.de
Königs Card Ostallgäu und Ammergauer www.koenigscard.com
Alpen
Chiemgau Card Ruhpolding & Inzell http://www.ruhpolding.de/chiemgaukarte
Eastern Bavaria
Name of Card City or Region Webadress
Bayerwald Card (Plus) Bayerischer Wald www.bayerwaldcard.de
Aktiv Card Bayerischer Wald Bayerischer Wald www.aktivcard-bayerischer-wald.de
PassauCard Passau www.passaucard.de
RegensburgCard Regensburg www.tourismus.regensburg.de/shop/verschenken/re
gensburg-card.html
Franconia
Name of Card City or Region Webadress
Entdecker Pass Region of Nürnberg www.entdeckerpass.com
Nürnberg Cards Nuremberg and Fürth www.tourismus.nuernberg.de/en/book-
order/nuernbergcard.html
Bamberg Card Bamberg www.bamberg.info/shop/bambergcard-815/
Würzburg Welcome Card Würzburg www.wuerzburg.de/en/visitors/tourist-
information1/wuerzburg-welcome-
card/22704.Welcome_Card.html
No claim on completeness.
Augsburg Contact
Augsburg is a modern city of fairs and congresses, with flair of a 2000-year-old free Regio Augsburg Tourismus GmbH
imperial city. Of special interest: at the heart of the city center with its Renaissance Tel.: +49 (0) 821 502070
character, the City Hall, the Perlach Tower and the Augustus fountain, tourismus@regio-augsburg.de
Maximilianstrasse, southern Germany’s most beautiful boulevard with its Mercury and www.augsburg-tourismus.de
Hercules fountains, Schaezler Palace and St Ulrich churches. A walk through the
Fuggerei, the oldest social settlement in the world, is an absolute must for any visitor.
The cathedral district, the old town crisscrossed with canals, and the birthplaces of the
writer Bertolt Brecht and of the ancestors of Wolfgang Amadeus Mozart are further
tourist attractions.
Nearest Airports
Munich Airport (87 km)
Allgäu Airport Memmingen (90 km)
Füssen Contact
Situated at the southern end of the Romantic Road, lies the 700-year-old medieval Füssen Tourismus und Marketing
town of Füssen. The town’s charming location on the edge of the Alps is impressive: Tel.: +49 (0) 8362 93850
framed in by imposing high mountain peaks and an idyllic lake district, at an altitude tourismus@fuessen.de
of 800 - 1200 meters. The Hohes Schloss of Füssen, the former summer residence of www.fuessen.de
the prince bishops of Augsburg and one of South-Germany’s largest and best-
preserved late gothic castle complexes, is Füssen’s landmark.
Nearest Airports
Allgäu Airport Memmingen (80 km)
Munich Airport (160 km)
Kempten Contact
Kempten, the Allgäu’s main town, has a 2000-year-old history. Roman times are Tourist Information Kempten
brought to life at Cambodunum Archaeological Park. The townscape reflects the Tel.: +49 (0) 831 2525237
centuries of co-existence between the former Protestant Imperial City (today’s old touristinfo@kempten.de
town) and the Catholic Kempten of the Prince-Abbots (Residenz palace and St www.kempten.de
Lawrence’s Basilica). Furthermore the “Burghalde”, one of the oldest sites with open-
air theatre or the “Marstall” (Court Stable) with Europe’s largest museum of Alpine
history are well worth seeing. A wide choice of restaurants, interesting culture and
excellent shopping opportunities complete the range of delights Kempten has to offer.
Nearest Airports
Allgäu Airport Memmingen (40 km)
Munich Airport (155 km)
Nearest Airports
Allgäu Airport Memmingen (6 km)
Munich Airport (144 km)
Nördlingen Contact
Nördlingen, on the “Romantic Road”, is one of the few towns still to have a fully Tourist-Information Nördlingen
preserved town wall that you can walk around. This 2.7 km stroll around the town Tel.: +49 (0) 9081 84116
defenses passed numerous towers and gates affords many a great view of tourist-information@noerdlingen.de
Nördlingen’s romantic little alleyways. As one approaches from afar Nördlingen is www.noerdlingen.de
clearly identifiable by its skyline dominated by the late Gothic church of St George
whose bell tower is lovingly called the “Daniel” by the people of the town. The top of
the “Daniel” is just perfect for enjoying panoramic views of the medieval town and the
Ries crater that was created some 15 million years ago by a meteorite impact.
Nearest Airports
Nuremberg Airport (110 km)
Munich Airport (152 km)
Eastern Bavaria
Passau Contact
Passau has a central geographical location within the tri-state-area of Germany, Tourist-Information Passau
Austria and Czech Republic. The three rivers – Danube, Inn and Ilz - lend the city on Tel.: +49 (0) 851 955980
the Three-River-Conjunction-Point its unique beauty. Italian Baroque masters created tourist-info@passau.de
today’s city skyline, with its southern European flair. One of the most striking buildings www.tourismus.passau.de
is cathedral of St Stephan, which boasts the world’s biggest church organ. Besides St
Stephan other buildings like the New Bishop’s Palace, Veste Oberhaus Castle, Town
Hall, Niedernburg Nunnery and Maria Hilf Pilgrimage Church describe Passau’s
history.
Nearest Airports
Munich Airport (150 km)
Linz Airport / Austria (90 km
Nearest Airports
Nuremberg Airport (110 km)
Munich Airport (116 km)
Landshut Contact
In the heart of the town, the two boulevards of the Old and New Town run parallel to Verkehrsverein Landshut e.V.
each other. They boast houses and buildings of different styles, from the Middle Ages Tel.: +49 (0) 871 4081840
to the Renaissance-Baroque. At one end of the Old Town lies a landmark of Landshut: info@tourismus-landshut.de
St Martin’s Church, which has the world’s highest brick tower. Dating back to 1204, it www.tourismus-landshut.de
was constantly expanded and offers a lot to discover. In addition, there is a fantastic
panoramic view of the city and the Isar River from the castle’s balconies. Landshut is
also home to the largest European Middle Ages festival – the Landshut Wedding.
Every four years, the marriage of Duke George and Hedwig, the daughter of the king
of Poland, is remembered and celebrated at this festival.
Nearest Airports
Munich Airport (39 km)
Nuremberg Airport (165 km)
Franconia
Nuremberg Contact
The center of Nuremberg is not only a wonderful place for the staging of trade fairs Congress- und Tourismus-Zentrale
and congresses, it also holds great fascination for those coming in search of culture Nürnberg
and of new experiences. On the one hand Nuremberg has an international airport Tel.: +49 (0) 911 23360
and a state-of-the-art trade fair center and on the other hand the historic center of tourismus@nuernberg.de
the city is a little gem with everything one could ever wish for: fabulous museums, www.tourismus.nuernberg.de
plenty of attractive shopping, cosy restaurants and bars and welcoming beer
gardens.
Nearest Airports
Nuremberg Airport (8 km)
Munich Airport (160 km)
Bayreuth Contact
Richard Wagner and the Bayreuth Festival - Germany’s most prestigious music Bayreuth Marketing & Tourismus GmbH
festival - have successfully achieved worldwide fame for the city of Bayreuth.. Today Tel.: +49 (0) 921 885731
the classicist villa on the edge of the court garden houses the Richard Wagner info@bayreuth-tourismus.de
Museum - an absolute must for anyone interested in culture. Bayreuth principally www.bayreuth-tourismus.de
reflects the baroque period of architecture. Over 400 years ago, Bayreuth became
the residential city of the Margraves and the then Margarine. Yet there is far more
to the lovable, lively city of Bayreuth than just its historic sights: the city also has a
buzzing cultural scene and a wealth of restaurants, bars, bistros and street-side
cafés.
Nearest Airports
Nuremberg Airport (86 km)
Munich Airport (225 km)
Würzburg Contact
Würzburg is an ancient episcopal seat and a vibrant university town with a baroque, Tourist Information Würzburg
distinctly southern feel. It is in an idyllic setting surrounded by vineyards and defined Tel.: +49 (0) 931 372398
by its architectural splendours that reflect a range of epochs. Art, culture and tourismus@wuerzburg.de
Franconian wine are a way of life in Würzburg - they impart a Mediterranean joie de www.wuerzburg.de
vivre.
Nearest Airports
Nuremberg Airport (106 km)
Frankfurt Airport (124 km)
Bamberg Contact
Narrow alleys, cozy corners, medieval and baroque building fronts, plus a distinct BAMBERG Tourismus & Kongress
romantic flair: Bamberg is a unique work of art. Endowed with one of Europe’s Serivce
largest intact old town centers Bamberg has the magic of the past hanging in the air, Tel.: +49 (0) 951 2976200
and has been a UNESCO World Heritage site since 1993. Today, Bamberg is a info@bamberg.info
lively art and cultural center with a thousand year old history, a long tradition of beer www.bamberg.info
brewing and the buzzing atmosphere of a city full of life and street cafés and small
antiques shops. Just outside of town beautiful countryside and nature parks, such
as Franconian Switzerland offer a huge variety of opportunities for cycling, hiking
and water sports.
Rothenburg Contact
With its splendid location and charming medieval atmosphere hardly any other town Rothenburg Tourismus Service
is able to captivate its visitors in quite the same way as Rothenburg ob der Tauber. Tel.: +49 (0) 9861 404800
A walk through this small town is an unforgettable encounter with bygone centuries. info@rothenburg.de
The imposing building of the Town Hall, stately towers, massive fortifications, www.tourismus.rothenburg.de
churches and patrician houses are witnesses to a mighty imperial past. An imperial
castle dating back to 1142 represents the beginning of the town. Nowadays
Rothenburg, situated in Western Franconia, is one of the most visited towns in
Europe. Its richness of old medieval buildings and museums explains Rothenburg’s
reputation as one of the most attractive destinations in Germany.
Nearest Airports
Nuremberg Airport (125 km)
Frankfurt Airport (187 km)
Coburg Contact
The Upper Franconian town of Coburg is situated between the Upper Main Valley Tourismus Coburg
to the south and the Thuringian Forest to the north in what is known as the green Tel.: +49 (0) 9561 898000
heart of Germany. Thanks to the dukes who once lived in the town this erstwhile info@tourist.coburg.de
seat of royal power now enjoys a unique heritage of art treasures and beautiful www.coburg-tourist.de
buildings. Visitors to Coburg can enjoy a wealth of art and culture including events
of both modern and classical music.
Nearest Airports
Nuremberg Airport (100 km)
Frankfurt Airport (231 km)
Dinkelsbühl Contact
The former Free Imperial town of Dinkelsbühl, with its distinctive townscape, lies in Touristik Service Dinkelsbühl
the idyllic Wörnitz Valley. Dinkelsbühl’s perfectly preserved town walls and Tel.: +49 (0) 9851 902440
magnificent patrician houses, are a reminder of Dinkelsbühl’s glorious era in the touristik.service@dinkelsbuehl.de
15th and 16th century. Dinkelsbühl’s industrious craftsmen and flourishing trading www.dinkelsbuehl.de
Nearest Airports
Nuremberg Airport (100 km)
Munich Airport (184 km)
Upper Bavaria
Munich Contact
Munich is located in southern Germany on the River Isar north of the Bavarian Alps. Munich Tourist Office
It is Germany’s leading tourist city. Munich is a cosmopolitan city full of heritage; the Tel.: +49 (0) 89 23396500
city of laptops and lederhosen; state-of-the-art innovations and charming serenity. tourismus@muenchen.de
Bavaria’s capital city, which is home to some 1.4 million people, has everything a www.muenchen.de
tourist could possible wish for to ensure a perfect stay: a broad and diverse art and
culture scene, limitless sports and shopping, a lively nightlife, a wealth of restaurants
and eateries and a superb public transport system. The city’s fabulous green
spaces, the city’s proximity to the Alps and Lakes of Upper Bavaria provide Munich
with hugely valuable recreational and leisure assets.
Nearest Airports
Munich Airport (28 km)
Allgäu Airport Memmingen (110 km)
Nearest Airports
Munich Airport (72 km)
Nuremberg Airport (104 km)
Nearest Airports
Munich Airport (126 km)
Innsbruck Airport / Austria (60 km)
Oberammergau Contact
This small Bavarian community, with about 5,000 inhabitants located within the Tourist Information Oberammergau
Ammergau Alps, owes its world-famous reputation to the impressive Passion Plays Tel.: +49 (0) 8822 922740
that have been performed every ten years in the town since 1634. In principle a stroll info@oberammergau.de
through the town is almost like walking through a museum. The colourful and www.ammergauer-
attractive frescos know as “Lüftlmalereien” that adorn the facades of the houses alpen.de/oberammergau/
relate the history of the 500-year-old handicraft of wood carving. On every street
corner and in every alleyway are wood carving shops selling an amazing array of
nativity scenes, angels, Madonnas, crosses and figures of the saints. From the
peaks of the local mountains visitors can enjoy a spectacular view of the fabulous
“King-Ludwig Country” with its fairy tale castles of Neuschwanstein and Linderhof.
Nearest Airports
Munich Airport (127 km)
Innsbruck Airport / Austria (76 km)
Würzburg Residence with the Court Garden and Residence Square Contact
Year of UNESCO inscription: 1981 Congress•Tourismus•Wirtschaft
Created between 1720 and 1744 by the prince-bishops of Würzburg this magnificent www.wuerzburg.de/tourismus
baroque palace and its wonderful gardens is one of the most prestigious baroque
complexes in Europe and is definitely the most beautiful example of southern
German baroque. The prince-bishop Johann Philipp Franz von Schönborn charged
the architect Balthasar Neumann with its design. The ceiling of the world-famous
free-standing vaulted staircase created by Neumann was embellished with the
world’s largest fresco by the Venetian Giovanni Battista Tiepolo in 1752/53.
You are looking for the right location to celebrate a party, hold a business meeting or any other big event!?
Bavarian castles are the right choice if it comes to looking for a place with royal flair.
You can search for the right location in a Bavarian castle here: www.schloesser.bayern.de/englisch/rooms/index.asp
This map shows the Bavarian castles with rooms to rent for events:
Medieval Cities
Regensburg Contact
The UNESCO world heritage city’s authentic buildings of outstanding quality bear Regensburg Tourismus GmbH
witness to the town’s political, religious and economic significance during the Tel.: +49 (0)941 507-4410
Middle Ages. tourismus@regensburg.de
www.regensburg.de
Nördlingen Contact
The romantic medieval town has one of the few fully preserved town walls, on Tourist-Information Nördlingen
which you can take a stroll for 3 km. Tel.: +49 (0) 9081 84116
tourist-information@noerdlingen.de
www.noerdlingen.de
Medieval Festivals
Medieval experience
Tänzelfest ©Kaufbeuren Tourismus- und Stadtmarketing e.V. Kaltenberg Knights Tournament ©Kaltenberger Ritterturnier
Further information:
www.bavaria.by/pilgrimage-tours-bavaria-germany
www.bavaria.by/churches-monasteries-abbeys-bavaria-germany
Ottobeuren Contact
Ottobeuren can be accessed above a mild fore-alpine highland with generous Benedictine abbey
fields, grassland and pastureland with dark, forested hills cutting across it, while Tel.: +49 (0) 8332 7980
two striking peaks of church towers signal the approach to the destination. Then, webmaster@abtei-ottobeuren.de
the valley of western Gunz opens up and exposes a panoramic view of www.abtei-ottobeuren.de
Ottobeuren, bedded in a height of 660 m and dominated by the unique focal point
of the baroque-basilica and Benedictine abbey.
Kaufbeuren Contact
The former Free Imperial Town Kaufbeuren is still dominated today by its city Kaufbeuren Tourismus- und
image of the middle age. The lofty middle-class houses offer an atmospheric Stadtmarketing e.V. - TouristInformation
platform for the numerous events and festivities of Kaufbeuren, and thereby, the Tel.: +49 (0) 8341 437850
dance-festival, the oldest historical children’s festival of Bavaria. tourist-info@kaufbeuren.de
www.kaufbeuren-tourismus.de
Highlights and Places of Interest
Town-hall (1879-1881) by Georg Haubenrisser
Historical ancient city with city-wall, Fünfknopfturm
Convent of Crescentia, St. Martin’s church, St. Blasius church
Eichstätt Contact
The baroque, bishop and university town Eichstätt is located in the heart of the Tourist-Information Eichstätt
natural preserve of Altmühltal. Eichstätt expects its guests with an almost Tel.: +49 (0) 8421 6001 400
unchanged image of a baroque town, magnificent churches and monasteries, tourismus@eichstaett.de
uncountable places of interest and attractive museums and astonishes the www.eichstaett.de
beholder with the southern flair, an almost unlimited leisure offer, the multiple
cultural events and festivals.
Würzburg Contact
The ancient bishop city lies in the middle of the Franconian wine-growing region. Congress & Tourism Centre Würzburg
The middle-age fortress of Marienberg dominates the image of the city. With Tel.: +49 (0) 931 372 335
residence, churches, open-air facilities and the historically-acclaimed city-core, tourismus@wuerzburg.de
the capital city is surely worth visiting. www.wuerzburg.de/en
Augsburg: REGIO-Programme for the Peace Festival on 8th August 2017 Contact
Public guided tour in the course of the Peace Festival. Day Programme with REGIO Augsburg Tourismus GmbH
several guided tours to special reduced prices, among others “On the trails of Rathausplatz 1 ● 86150 Augsburg
Martin Luther”: This guided tour will take you on the trails of the Protestant Tel.: +49 (0) 821 5020723
Reformation through the history of the city of Augsburg. tourismus@regio-augsburg.de
www.augsburg-tourismus.de
Coburg: Bavarian state exhibition 2017: knights, peasants, Lutherans, southern Contact
Germany in around 1500 Tourist-Information Coburg
The period around the turn of the 15th to the 16th century is the theme of the Herrngasse 4 ● 96450 Coburg
Bavarian state exhibition 2017. This state exhibition is to be the contribution of the Tel.: +49 (0) 9561 898000
Free State of Bavaria to the Luther decade. info@tourist.coburg.de
Nuremberg: Exhibit in the Dürer House: New Spirit and New Faith - Albrecht Dürer, Contact
Humanism in Nuremberg and the Reformation Albrecht-Dürer-Haus
At a truly historic place, the Albrecht Dürer House, the presentation uses drawings Albrecht-Dürer-Straße 39 ● 90403
and prints, paintings, medals and sculpture as well as books and archival material Nürnberg
to explore Tel.: +49 (0) 911 2312568
albrecht-duerer-
haus@stadt.nuernberg.de
museen.nuernberg.de/duererhaus
Nuremberg: Luther, Columbus, Consequences – The Changing World View in the Contact
16th Century Germanisches Nationalmuseum
In the 16th century, new discoveries and ideas in theology, geography and science Kartäusergasse 1 ● 90402 Nürnberg
appeared rapidly at the same time and previous world views began to crumble. Tel.: +49 (0) 911 13310
The discovery of the New World by Columbus, Luther's Reformation and info@gnm.de
Copernicus' theories of the world - the exhibit makes this time of change tangible. www.gnm.de
Jul. 13 – Nov. 12, 2017
There will be 250 000 one- and two-day arrangements consisting of ticket
+ overnight stay + dinner
Themed Museums
Themed Tours
Brewery tours
Wine tasting
Experience the Franconian wine country firsthand and close-up. Franconian tour guides have a passion for letting visitors
experience Franconia from a personal perspective that involves all senses. You will walk through vineyards, take a stroll
through a historical town, participate in a wine tasting, wine seminar, or even a wine weekend.
Sausages in Bavaria
The Bavarian cuisine is characterized by its peasant origins and the hunt,
therefore meat and sausage dishes dominate the menu of Bavarian inns and
restaurants. Especially the sausage is important for Bavaria and that is why the
different regions have their own sausage, they are known for.
Further information on the hotel classification system and its categories: www.hotelsterne.de
Schloss Elmau Luxury Spa & Cultural Hideaway Park-Hotel Egerner Höfe
In Elmau 2 ● 82493 Elmau Aribostrasse 19 – 26 ● 83700 Rottach-Egern
Tel.: +49 (0) 8823 180 Tel.: +49 (0) 8022 6660
schloss@elmau.de info@egerner-hoefe.de
www.schloss-elmau.de www.egerner-hoefe.de
© Ingolstadt Village
Spiegelau Contact
Spiegelau is dedicated to producing the very best wine glasses possible. This Kristallglasfabrik Spiegelau GmbH
means bringing to the market, glasses of the highest quality and aesthetics as well Tel.: +49 (0) 9602 300
as durability and value. Spiegelau offers a broad range of wine glasses as well as customerService@spiegelau.com
fine stemware and tableware for everyday use. www.spiegelau.com
Traditional costumes play a huge role in Bavarian life, more so than in any other state of Germany. The saying goes that:
„Clothed in a dirndl (traditional dress) or lederhosen (leather breeches) you are always dressed to perfection.” Worn by locals
to traditional Bavarian festivities or on church high days, Bavarian traditional costumes are also popular at weddings, birthdays
and anniversaries. By using flashy colors and exceptional fabrics some innovative designers put a new spin on the traditional
costumes - thereby reinterpreting an old tradition.
The Berchtesgaden National Park is one of the oldest The Bavarian Forest National Park, Germany’s first national
protected areas in the Alps. It is part of the alpine territory park, was founded in 1970. In 1997, its total surface area
near the Bavarian town of Berchtesgaden in the southeast was extended to now 243 square kilometers. There, nature
of Germany. The park was established in 1978 by a decree can develop freely according to its very own eternal laws on
from the Bavarian government. It is a lush expanse of 218 a surface area which, in its size, is unique in Europe. You
square kilometers, with altitudes ranging from 540 m at Lake will be enchanted by an unspoilt low mountain range
Königssee to the towering Watzmann Mountain (2670 m). landscape of which up to 95% is covered by forest. Besides
Its amazing natural environment shows little human extensive woodland areas, the national park offers
intervention. You will get an impression of this ecological mountain peaks with fascinating vistas of nearly endless
paradise either by taking part in a guided tour or by going on forests which cover the mountain range representing the
your own. The landscape is mainly characterized by large Bavarian-Bohemian border, mysterious bogs, crystal clear
areas of rocks and detritus, alpine meadows and forested mountain streams and Lake Rachelsee, the park’s only
areas covered with dwarf pines and alders. Your tour should glacial lake. The fauna is the result of a rather harsh, slightly
definitely include a walk to the renowned Lake Königssee continental climate with high snowfall in winter, increased by
which lies like a fjord between the Watzmann, the Steinerne large differences in altitude between 600 to 1,453 meters.
Meer and the Hagen Mountains. The excellent drinking Besides the eagle-owl, the Ural owl and the raven, which
water quality of Lake Königssee shows to what extent the have been reintroduced to this area, the otter, the
national park’s territory has remained untouched. The fauna capercaillie, the hazel grouse, the Eurasian Pygmy Owl and
reflects the bio-diversity of the Berchtesgadener landscape. the Three-toed Woodpecker belong to the indigenous fauna.
With a little bit of luck you will see wild Alpine species such A network comprising more than 300 kilometers of well-
as the mountain goat, marmot, eagle, blue hare, the Alpine signposted hiking routes, nearly 200 kilometers of bicycle
salamander and the rare golden eagle. The flora is equally routes and about 80 kilometers of cross-country ski slopes
beautiful and diverse, and includes, for example, the give visitors the opportunity to enjoy the beauties of the
horminum, the Hausmann’s rock jasmine and the dwarf national park’s characteristic nature. A very popular highlight
alpine rose. The National park administration offers a wide in the Bavarian Forest is the tree top walk, which is the
range of different tours. The “Jennerbahn” is very popular longest one of the world: visitors walk along a 1,300 m long
among visitors. This funicular will bring you up to the wooden path that winds up, around a tree, to an impressive
boundaries of the national park at 1,800 m. 44 m tower from which fantastic views of the surrounding
forests can be seen.
Contact Contact
Nationalpark Berchtesgaden Nationalpark Bayerischer Wald
Tel.: +49 (0) 8652 96860 Tel.: +49 (0) 8552 96000
poststelle@npv-bgd.bayern.de poststelle@npv-bw.bayern.de
www.nationalpark-berchtesgaden.de www.nationalpark-bayerischer-wald.de
Climbing
There are various climbing trails in the mountainous regions of Bavaria. Mostly open during the summer months, one can find
every difficulty level, including family-suited climbing trails. Some of the regions offering climbing trails are Füssen, Altmühltal,
Bad Hindelang, Oberstdorf and the Berchtesgadener Land.
Cycling
There are bicycle trails of all difficulty levels and raging from a few kilometres to long-distance tours. Explore not only the
Bavarian landscape, like along the Danube, but also its culture along the various themed tours, such as the trail of Pope
Benedict XVI.
Mainradweg
Tourismusverband Franken e.V.
Tel.: +49 (0) 911 941510
info@frankentourismus.de
www.mainradweg.com
Bavaria has a wealth of exceptionally beautiful cross-country tracks in all shapes and forms. Many modernised track systems
and excellently prepared cross-country ski tracks promise optimum conditions, and not just for the competitors in the World
Championship, but also for hobby skiers.
Oberstdorf Contact
The resort attracts the visitor with its three large ski areas “Nebelhorn”, “Fellhorn” Tourismus Oberstdorf
and “Söllereck”, which extend between 825 and 2,224 meters. They contain 29 Tel.: +49 (0) 8322 7000
lifts and 38 different slopes among other things Germany’s longest downhill slope info@oberstdorf.de
at the Nebelhorn cable lift with a length of 7.5 kilometers. www.oberstdorf.de
Eastern Bavaria
Franconia
Upper Bavaria
Ruhpolding Contact
Boundless winter fun and games – skiing, cross-country, snow-shoe hiking, ski Tourist-Info Ruhpolding
touring or sledding. The Alpine and cross-country school will teach you the Tel.: +49 (0) 8663 88060
techniques whilst the local innkeepers will make sure there is plenty to restore tourismus@ruhpolding.de
your energy when you finish. At Fritz Fischer’s biathlon camp you will learn the www.ruhpolding.de
correct skating technique on the original world cup track and can test your
marksmanship on the shooting range.
Spitzingsee-Tegernsee Contact
This skiing area entices skiers with well-groomed ski slopes that extend over the Alpenregion Tegernsee Schliersee
Stümpfling and Taubenstein mountains. Skilled skiers can enjoy three black runs, Tel.: +49 (0) 8022 9273890
totalling 5 km in length. 13 red runs await practiced skiers, and five blue runs offer info@tegernsee-schliersee.de
beginners and younger skiers the perfect skiing experience. The area around the www.tegernsee-schliersee.de
Sutten Mountain is suited perfectly for families, carvers and snowboarders.
Sudelfeld Contact
The ski resort Sudelfeld is situated between the villages Bayrischzell and Tourist-Information Bayrischzell
Oberaudorf at the brim of the upper Bavarian Alps. Germanys second largest ski Tel.: +49 (0) 8023 648
resort offers three chairlifts and 18 draglifts, modern snow-making machines, tourist-info@bayrischzell.de
several ski schools and a snowboarder-funpark. The resort can be reached by a www.bayrischzell.de
single-seater chairlift directly from the village and also by the skibus from various
stops in the village or by car.
Eastern Bavaria
Bayern-Park Contact
Amusement park with various rides, rollercoaster attractions and kids’ Bayern-Park
playgrounds. Huge animal outdoor enclosures as well as the park’s falconry show Tel.: +49 (0)8734 92980
and the lynx enclosure invite visitors to discover Bavaria’s native fauna. info@bayern-park.de
www.bayern-park.de
Churpfalzpark Contact
Churpfalzpark is a large flower and amusement park with numerous rides: 10,000 Churpfalzpark
square meters summer garden with its 860 dancing fountains, rapid flume, rafting Tel.: +49 (0)9971 30340
slide, a Ferris wheel and many other attractions. info@churpfalzpark.de
www.churpfalzpark.de
Franconia
Upper Bavaria
Märchenwald Contact
Children’s leisure and adventure paradise designed like an enchanted forest, in Freizeitpark Märchenwald im Isartal
the Isar valley in Wolfratshausen near Munich. Showcases with puppet re- Tel.: +49 (0)8171 3855838
enactments of more than 20 of Grimm’s fairytales, western train, horse track, info@maerchenwald-isartal.com
rollercoaster, slide world, birthday parties in a tree house. www.maerchenwald-isartal.com
BMW Contact
BMW Welt and the BMW Museum are amongst the most popular tourist attractions Bayerische Motoren Werke
in Bavaria and can be explored by yourself or with a guide. Moreover, the BMW Aktiengesellschaft
Group plant allows you to look behind the scenes and experience the production Tel: +49 (0)89 125016001
facilities. Guided tours are available in German and English and require a booking infowelt@bmw-welt.com
in advance. www.bmw-welt.com