GE Mckinsey Matrix of Maruti Suzuki

Value
Rating (1- (Weight*
Factors Underlying Market Attractiveness Weight 5) Rating)
Factors 0.2 4 0.8
Resource Availability 0.2 3 0.6
Overall Market Size 0.2 5 1
Annual Market Growth Rate 0.2 5 1
Profitability 0.2 3 0.6
Total 1 4
Factors Underlying Business Strength
Value
Rating (Weight*
Factors Weight (1-5) Rating)
Market Share 0.25 2 0.5
Company Profitability 0.25 2 0.5
Brand Equity 0.25 4 1
Relative Growth Rate 0.25 3 0.75
Total 1 2.75
Comments
nucler family rising
many competitors
variety of product ranges
monopoly of maruti suzuki
large no. of choices among competitor products

Comments
8% fall in market share
company is not making profit since more competitors are into the market
Its wellknown and trustworthy brand
not much growth as compared with competitors