Group # 2

ATLAS HONDA
Vision Statement:
Market leader in the motorcycle industry, emerging as a global competitive center
of production and exports.
Statement analysis:

It is a good vision statement because its goal is clear

Mission Statement:
A dynamic growth oriented company through market leadership, excellence in
quality and service and maximizing export, ensuring attractive returns to equity
holders, rewarding associates according to their ability and performance,
fostering a network of engineers and researchers ensuing unique contribution to
the development of the industry, customer satisfaction and protection of the
environment by producing emission friendly green products as a good corporate
citizen fulfilling its social responsibilities in all respects.
Statement Analysis:

It is a good statement because it small, simple and clear. It also describe what
they want to do and this statement according to mission statement components
like;
1. Self-concept (Excellence in quality and service)
2. Philosophy (Excellence in quality and service)
3. Concern for survival, growth, and profitability (Excellence in quality and service
and maximizing exports, ensuring attractive returns to equity holders)
4. Concern for Employees (Ensuring attractive returns to equity holders, rewarding
associates according to their ability and performance)
5. Technology (Fostering a network of engineers and researchers ensuring unique
contribution to the development of the industry)
6. Concern for public Image (Customer satisfaction and protection of the environment
by producing emission friendly)