A

Project
Report on

To Study “Consumer Product Strategy Strategy

For Hyundai Motors Ltd”

For The Partial Fulfillment Of

“ Bachelor of Business Administration - Entrepreneurship ”

Session 2021-22

Submitted To:-
Entrepre Submitted By:-
Prof. Hanuman Prasad Jai Pratap Singh Solanki
Director, Faculty Of BBA ED VIth Sem
Management Studies

FACULTY OF MANAGEMENT STUDIES

MLSU UDAIPUR (Raj)

E-Mail: fms.udaipur@gmail.com

Website:- www.fmsudaipur.org

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 DECLARATION

I the undersigned solemnly declare that the report of the research work entitled

CONSUMER PRODUCT STRATEGY FOR HYUNDAI MOTOR LTD. is based on my

own work carried out during the course of my study.

I assert that the statements made and conclusions drawn are an outcome of my

research work. I further declare that to the best of my knowledge and belief the report does

not contain any part of any work which has been submitted for the award of BBA degree or

any other degree/diploma/certificate in this University or any other University of India or

abroad.

Signature of the candidate

JAI PRATAP SINGH SOLANKI

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 CERTIFICATE

This is to certify that Jai Pratap Singh Solanki has completed his training project report on
the topic “Consumer Product Strategy Strategy or Hyundai Motors Ltd”. This project is
aimed at partial fulfillment of BBA ED Programme 2021-2022.
This analysis and the work done by her in this project is authentic and have been attempted
by her only.

To the best of my knowledge this work has not been copied form any sources have been
acknowledged by candidate.

Place: Udaipur

Date: 20/10/2021

Chittor Hyundai

Director/MD

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 INDEX OF PROJECT
SR. NO. PARTICULARS PAGE NO.

Mentor’s certificate I

Preface II

Acknowledgement III

1 Conceptual Framework 1-19

2 Company Profile 20-27

3 Research Methodology

(a) Objective of the research 28-31

(b) Data types

(c) Data collection technique

(d) Analysis time period

(e) Data analysis technique

(f) Limitation of the research

4 Data interpretation and analysis 32-46

5 Conclusion 47-48

6 Suggestion 49

Annexure 50-54

Bibliography 55-56

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services to all valued customers through the efforts of its team members. TKM, along with its
dedicated dealers and suppliers, has adopted the "Growing Together" philosophy of its parent
company TMC to create long-term business growth. In this way, TKM aims to further contribute
to progress in the Indian automotive industry, realise greater employment opportunities for
local citizens, improve the management culture.

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Problems of Measuring Success of a New Product
• Creates a clear product course map of the enterprise where the managers, regardless of
their functional location, understand the significance of the product for the enterprise.
Product maps help in defining key priorities, in timely decision-making and in defining the
products that shall represent the grounds for further development. This enables not only the
improvement of final products but also the elimination of the lost efforts that divert the
enterprise from more important activities. The product maps, as well as the processes that
create them, are the central parts of the total product development process;
• Develops the product strategy "without voids". Successful firms create a multitude of
products in order to fill up the appearing voids in the market and satisfy new needs of their
consumers. By studying the consumers and their purchasing motives, new market
opportunities are identified and competition is neutralized;
• Collects and uses valid information from the market and cooperates in particular with
consumers and suppliers. The product creation process includes consumers-innovators,
who are the first to accept the product and who appear in the role of referential groups,
which facilitates not only a full satisfaction of consumers but enables the realization of the
desired enterprise performances.

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CRITICAL FACTORS OF THE SUCCESS OF NEW PRODUCTS

A significant issue related to the success of managing a new product development project is
the identification of critical factors of success. This is the basis of their selection,
determination of priorities and allocation of resources, starting from the characteristics of the
new product project, major competencies of the enterprise and features of the market
(consumers and competition, above all). Since the measures of new product success are
different and each enterprise uses its own system of standards, the enterprise management
should decide on the project selection criteria within the framework of a complex system
of business performance measurement. Technology was formerly considered as the only
factor of a new product success. A new product was the result of a proactive research and
development and the application of science. Such approach is known as the technology
pushing. This approach is still very successful, especially in high-technology branches,
where the changes in the market are very fast and projects are extremely expensive and
risky. The development cycles of such technologies, as well as of the products resulting
from their application, are ever shorter. The producers of high-technology products are
forced to shorten the periods of new product development and launching. The process of
new product development is progressively acquiring the characteristics of a market-managed
project. Rapid technology and market changes impose the need to coordinate research-
developmental, technological and marketing strategies.
Numerous empirical research projects show that the critical factors of the new product
success are the following:
• Definition of a new product prior to its development – the analysis and selection of a target
market, identification of the benefits for potentially profitable consumers;
• Integration of consumers into the process of value creation (from the idea to the realization
of the product). This is a very complex process, in which the most difficult part is to provide
reliable information necessary for shaping a customized offer. The application of modern
information and communication technologies and the execution of

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 2 : Company Profile

Hyundai India Motor Ltd.

Hyundai Motor Company is one of the world’s fastest growing automobile companies, with
a global presence. Hyundai has a diverse product portfolio that is sold to customer in
approximately 200 countries through more than 8,000 dealers and more than 32 overseas
sales and production subsidiaries.

Hyundai’s commitment to stay at the industry is demonstrated by its 5 Technical Research

Centers, 3 Design Centers and 3 Testing Centers around the world. 9 State of art factories
around the world manufacture world class products for our customers.

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company (HMC). HMIL is the largest passenger car exporter and the second largest car
manufacturer in India. It currently has eight car models across segments – Eon, i10, Grand
i10, Elite i20, Xcent, Verna, Elantra and Santa Fe.
HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced
production, quality and testing capabilities. HMIL forms a critical part of HMC’s global
export hub. It currently exports to around 85 countries across Africa, Middle East, Latin
America, Australia and the Asia Pacific. HMIL has been India’s number one exporter for the
last 10 years consecutively. To support its growth and expansion plans, HMIL currently has
415 dealers and more than 1,100 service points across India. In its commitment to provide
customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar
R&D facility in Hyderabad. The R&D center endeavors to be a center of excellence in
automobile engineering.

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Group Management Philosophy

The Fundamentals reasons why Hyundai Motor exists Complete Responsibility, Realization
of Possibilities, Respect of Mankind.

Vision

To become a trusted lifetime partner of their customers, they will bring a new perspective to
automobiles through innovative mobility solutions based on human-centric, eco-friendly
technologies and service.
The Corporate vision of global leader Hyundai Motor Group is “Together for a better
future”.

Hyundai Motor Brand Structure

Brand Direction: Modern Premium
Brand Slogan: NEW THINKING NEW POSSIBILITES

Hyundai In India
In India Hyundai Motor Group is Known as Hyundai Motor India Ltd. HMIL`s fully
integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production,
quality and testing capability. It currently exports to more than 200 countries across EU,
Africa, Middle East, Latin America and the Asia Pacific.

HMIL has been India`s number one automobile exporter for seven years in a row. To cater
to rising demand, the company commissioned its second its second plant in February 2008
having an installed capacity of 4, 80,000 units per annum and around 1300 service points
across India.

In its commitment to provide customers with cutting-edge global technology, HMIL set up a
modern multi-million-dollar R&D facility in Hyderabad. The R&D centre endeavors to be a
center of excellence in automobile engineering.

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Hyundai is the second largest manufacturer and the highest exporter of automobiles with
approximately 50 automobile manufacturers in India.

Hyundai has wide portfolio of products from EON in the entry level hatchback segment to
SANTA FE in premium SUV segment, Hyundai has a strong product portfolio that appeals
both, the masses and the classes.

All Hyundai products come with Best-in-Class original warranty. The fact that Hyundai is
one of the very few manufacturers in the country to give warranty on parts that speaks of the
quality of products.

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RESEARCH DESIGN

A research design is the basic framework which provides guidelines for the rest of research
process. It is a map or blue print according to which the research is to be conducted. The
research design specifies the methods for data collection and data analysis.

RESEARCH DESIGN

(b)

Sampling Design Non-Probability Sampling Design

Universe Chittor Hyundai

Sampling Administration Block

Sample Unit New enquiries

Sample Size 22 Respondents

Research type Descriptive Research

Contact Method Questionaries

DATA TYPE: -

PRIMARY AND SECONDARY

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