NO. INTRODUCTION 1.1 Industry Profile CHAPTER 1 1 - 24 1.2 Company Profile 1.3 Product Profile CHAPTER 2 REVIEW OF LITERATURE 25 - 30 RESEARCH METHODOLOGY 3.1 Need For The Study CHAPTER 3 3.2 Scope of The Study 31 - 35 3.3 Objectives of The Study 3.4 Limitation of The Study CHAPTER 4 DATA ANALYSIS AND INTERPRETATION 36 - 60 FINDINGS & SUGGESTIONS AND CHAPTER 5 61 - 63 CONCLUSION BIBILOGRAPHY 64 QUESTIONNAIRE 65 - 67
CONTENTS LIST OF TABLES
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4.1 Age Cross Tabulation 36 4.2 Monthly Family Income Cross Tabulation Of Gender 37 4.3 Monthly Family Income Cross Tabulation Of Marital Status 38 4.4 Last Two Months Where You Saw/ Listen To Coke Sales 39 4.5 Telugu News Paper You Find More Coke Sales 41 4.6 Telugu TV Channels You Find More Coke Ads 43 4.7 English News Paper You Find More Coke Ads 45 4.8 Hindi TV Channels You Find More Coke Ads 47 4.9 Remember Recent Coke Sales Ads 49 4.10 Ad Message Is Understandable 51 4.11 The Advertisement Is Believable 53 4.12 The Benefits Described In The Ad More Believable To You 55 4.13 After Viewing This Ad, I Would Consider Purchasing The 57 Product 4.14 Products Category 59 LIST OF GRAPHS
Table No Title Page No
4.4 Last Two Months Where You Saw/ Listen To Coke 40 Advertisement 4.5 Sales promotion coco Ads 42 4.6 Telugu TV Channels You Find More Coke Ads 44 4.7 English News Paper You Find More Coke Ads 46 4.8 Hindi TV Channels You Find More Coke Ads 48 4.9 Remember Recent Coke Sales Ads 50 4.10 Ad Message Is Understandable 52 4.11 The Advertisement Is Believable 54 4.12 The Benefits Described In The Ad More Believable To You 56 4.13 After Viewing This Ad, I Would Consider Purchasing The 58 Product 4.14 This Ad is much better than other Ads for Products in this 60 product Category