PROJECT REPORT ON

A STUDY ON comparative
analysis on airtel and jio

Undertaken at

“TECNIA INSTITUTE OF
ADVANCED STUDIES"

Submitted in partial fulfillment of

the requirements for the award
of the degree of

BACHELOR OF BUSINESS
ADMINISTRATION
to

Guru Gobind Singh Indraprastha

University, Delhi

Under the Guidance of

MS. MEGHA MOHAN
Name of Student: ANANT TYAGI
Faculty Guide BBA-II Sem, Shift
Designation Enrollment No.: 05617001721
Session: 2021-22

Form No. TIAS/AC/2021-22/22(B)

 DECLARATION

To Whom It May Concern

I , Enrolment No. from BBA-II Sem, Shift 1st of the

Tecnia Institute of Advanced Studies, Delhi hereby declare that the Project Report (BBA-114
) entitled
at is an original work and the same has not
been submitted to any other Institute for the award of any other degree. A presentation of the
Project Report was made on and the suggestions as approved by the faculty
were duly incorporated.

Date:
 certificate

Certified that the Project Report submitted in partial fulfillment of Bachelor of Business
Administration (BBA) to be awarded by G.G.S.I.P. University, Delhi
by_____________________________ , Enrolment No.______________________
has been completed under my guidance and is Satisfactory.

Date:

Name of the Guide:

Destination:
 ACKNOWLEDGEMENT

I would like to take the opportunity to express my sincere gratitude to all people who have helped
me with sound advice and able guidance.

Above all, I express my eternal gratitude to MS. MEGHA MOHAN under whose divine guidance; I
have been able to complete this work successfully.

I express my sincere thanks to my friends and family for their support in completing this report
successfully.

STUDENT NAME: ANANT TYAGI

ENROLLMENT NO: 05617001721

TABLE OF CONTENTS

CHAPTER NO. CONTENTS PAGE NO.

LIST OF TABLES

LIST OF CHARTS

CHAPTER 1 INTRODUCTION 1-4

CHAPTER 2 REVIEW OF 5-11

LITERATURE

CHAPTER 3 INDUSTRY AND 12-15

COMPANY
PROFILE
CHAPTER 4 DATA ANALYSIS 16-43

AND
INTERPRETATION
CHAPTER 5 FINDINGS, 44-47

SUGGESTIONS AND

CONCLUSION
BIBLIOGRAPHY 48-49

ANNEXURE 50-53
 LIST OF TABLES

TABLE NO: TITLE PAGE NO:

4.1 Showing gender wise classification 16
4.2 Showing age wise classification 17
4.3 Showing educational qualification 18
wise classification
4.4 Showing occupation wise 19
classification
4.5 Showing income wise classification 20
4.6 Showing source of information 21
4.7 Showing price range consider 22
4.8 Showing promotional offer which is 23
more attractive
4.9 Showing media of advertisement 24
influence in purchase
4.10 Showing response on special features 25
4.11 Showing response of features 26
influence purchase
4.12 Showing response of easy availability 28
of accessories
4.13 Showing response of purchasing the 29
same brand in near future
4.14 Showing response of loyalty 30
4.15 Showing response of recommendation 31
to friends and relatives
4.16 Showing response of price 32
4.17 Showing response of color 33
4.18 Showing response of camera 34
4.19 Showing response of design 35
4.20 Showing response of battery 36
4.21 Showing response of display 37
4.22 Showing response of accessories 38
4.23 Showing response of storage space 39
4.24 Showing response of warranty 40
assurance
4.25 Showing response of overall 41
satisfaction
4.26 Showing satisfaction 42
 LIST OF CHARTS

FIGURE NO: TITLE PAGE NO:

4.1 Showing gender wise classification 16
4.2 Showing age wise classification 17
4.3 Showing educational qualification wise 18
classification
4.4 Showing occupation wise classification 19
4.5 Showing income wise classification 20
4.6 Showing source of information 21
4.7 Showing price range consider 22
4.8 Showing promotional offer which is more 23
attractive
4.9 Showing media of advertisement influence 24
in purchase
4.10 Showing data on special features 25
4.11 Showing data of features influence 27
purchase
4.12 Showing data on easy availability of 28
accessories
4.13 Showing data of purchasing the same 29
brand in near future
4.14 Showing data of type of loyalty 30
4.15 Showing data of recommendation to 31
friends and relatives
4.16 Showing response of price 32
4.17 Showing response of color 33
4.18 Showing response of camera 34
4.19 Showing response of design 35
4.20 Showing response of battery 36
4.21 Showing response of display 37
4.22 Showing response of accessories 38
4.23 Showing response of storage space 39
4.24 Showing response of warranty assurance 40
4.25 Showing response of overall satisfaction 41
4.26 Showing data of satisfaction 42

9
INTRODUCTION
The history of telecommunications in human society is more th
an 130 years, in recent times
telecommunications have developed from basic needs to 4G an
d 5G services, whose development India
has become the largest telecommunications sector in the world
One has experienced an impeccable
development in the last decade, it is one of the key areas in ter
ms of economic development and job creation.

Customer satisfaction is the degree of satisfaction provided by t

he goods or services of a company
according to the number of repeat customers. The customer sat
isfaction survey is a process to discover if
the clients of a company are satisfied or not with the client.Pro
ducts or services received from the
company. It can be done face-to-face, by phone, by email or onl
ine, or on handwritten forms. The answers
of the clients to the questions are used to analyze if it is necess
ary to make changes in the commercial
operations to increase the general satisfaction of the clients. It i
s defined as "the number of clients, or the
percentage of total clients, whose reported experience with a c
ompany, its products or its services exceeds
the specified satisfaction objectives." In a competitive market w
here companies compete for clients, satisfaction of the
customer is considered a key differentiator a nd each time it
has become a key elementof the business strate gy. The
purpose of this study is to compare customer satisfactio n with
Airtel. and Jio
services. More specifically, the focus is on examining the pooled
impact of the factors in customer satisfaction.

Bharti Airtel Limited is one of the world's leading providers of te

lecommunications services with
presence in 19 countries including India and South Asia and Afri
ca. The company is the largest wireless
service provider in India, based on the number of customers. In
addition to providing long distance
connectivity to the national and international level, the compan
y provides an integrated suite of
telecommunication solutions to its enterprise customers. The c
ompany also offers Digital TV and IPTV
service. All of these services are provided directly or through su
bsidiaries under a unified brand 'Airtel'

Reliance Jio Indian telecom sector is expected to generate four

million direct and indirect jobs in the
next few years. Employment opportunities will be created in rur
al areas and the use of smartphones will
increase. Reliance JioInfocomm started its services commerciall
y on September 5, 2016 and started with

1
speed, within the first month of commercial operations, Jio ann
ounced that it had acquired 16 million
subscribers. Reliance Jio had crossed 50 million subscribers in 8
3 days since its launch and crossed 100
million subscribers on February 22, 2017. In June 2015, Jio ente
red into an agreement with the domestic
handset maker Intex and supplied a Voice-enabled 4G handset
with the LTE (VoLTE) feature. It has a
free 4G voice plan Its high speed However, later Jio launched its
mobile handset named LYF. Prior to the
launch of 4G data and telephony services in its pan-India, Jio sta
rted providing free Wi-Fi hotspots
Services in cities throughout India in March 4 2016, Jio started p
roviding free Wi-Fi internet to spectators
at six cricket stadiums hosting the 2016 ICC Cricke Twenty20 m
atches. According to Paulasset, 2016 reliance jio is working
according to Indian market; it gives best quality services at
much less price.
Reliance Jio also giving challenge to more than 30 businesses be
cause it also enters in other service sector related to telecom
sector.
 REVIEW OF LITERATURE
The study of providing customer satisfaction is the most crucial
step of the company with internet access
on the move such as wide network coverage and technology ad
vanced stuff required by almost everybody
in today’s environment. Reliance jio is working according to Indi
an market; it gives best quality services
at much less price ((Paulaset, 2016)Which influence the satisfac
tion level of customer’s are: Core services
(like good coverage, good connectivity and network quality) an
d call rate. Further results show that there
is a significant relation between the brand name and the prefer
ence of customers. Hence, it has been
recommended that telecom companies should focus on connec
tivity, call rate, coverage and network
quality. The customers do not prefer reliance network (Rodrigu
es,2015) . Therefore, it will be a hard task
to get a good customer base for the 4G network. Reliance Jio In
focomm Limited announced the launch of
its digital services with JIO in Mumbai on 1st September 2016 w
ith Jio Welcome Offer. The permission
of TRAI has enabled users the access to unlimited LTE data and
national voice, video, messaging
services, Jio applications and content, free of cost up to 31 Dec
ember 2016(Singh,2017). Reliance Jio has

1
entered into the market of telecom service providers with freeb
ies and more data to the customers. In the
knowledge world, Jio’s the foray into the fast evolving market h
as made a tremendous change in thecompetition, price and dat
a availability.Jio is widely used by the techno-savvy customers. (
Jayaraman et
al.)

Deoskar Aruna (2009),in her study “A study of mobile services f

rom customer’s perspective”,shows the spectacular revolution i
n information technology happened in India which boosted
telecom sector. The main objective is to study the impact of cus
tomer service on customer satisfaction
and to associate various factors like data coverage, billing facilit
ies with it. The findings gathered by
testing data using SPSS states that all the sub parameters like bi
lling service and data coverage has a
significant impact on the customer satisfaction influencing cust
omerperception. (Aruna, 2009)

Debarun Chakraborty (2013), in his research investigated the cu

stomer satisfaction & expectation towards a
telecommunication company in West Midnapore whi ch is a
district of West Bengal. A descriptive study was conducte d to
achieve the objectives. In total 250 respondents filled a wel
lstructured questionnaire having a list of statements pertaining
to products, services & facilities provided by the
service provider. Results reveal that the dimensions which influ
ence the satisfaction level of customer’s
are: Core services (like good coverage, good connectivity and n
etwork quality) and call rate. Further
results show that there is a significant relation between the bra
nd name and the preference of customers.
Hence, it has been recommended that telecom companies shou
ld focus on connectivity, call rate, coverage
and network quality. (Chakraborty, 2013)

Vodafone Group is a mobile communications company that pro

vides mobile voice, messaging, data
and fixed line service. Company Money Transfer Service M-PES
enables people in emerging markets to
send and receive money through mobile phones. Vodafone Indi
a Limited, formerly Vodafone Essar
Limited, is the second largest mobile operator in India after the
subscriber base, after Airtel. It has its
headquarters in Mumbai, Maharashtra. Its number is approxim
ately 173 Million subscribers until
September 2014 It provides both pre-paid and post-paid GSM c
ellular phone coverage with great presence in metros.

1
 OBJECTIVES
OF THE
STUDY
 To find out the customer satisfaction toward Reliance Jio
and Airtel Vodafone services in Gorakhpur, UP

To find out the most preferred telecom services in Gorakhp
ur, UP .
 RESEARCH
METHODOL
OGY


Research technique – analysis technique is quantitative
methodology.

Research Design –The research design is Descriptive

Sampling – Convenience sampling

Sample size – 100

Data – Data was collected through questionnaire.
o Primary data: Primary data which is collected from the q
uestionnaire. o Secondary data: Secondary data which is
collected by the res earch, magazines, newspapers and sources
of internet.


Data Analysis Tools:

1
 o Excel is used for analysis purpose. o Graphical
representation interpretation is done with the help of column
chart.

ANALYSIS
The Telecom Sector of India currently comprises 3 players name
ly Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi). Among the
se 3 players, Bharti Airtel & Reliance Jio are 2 strong players wit
h a high market share and a great consumer base. Hence, there
is a close competition between these 2 players to win the race,
on the other hand, it is a matter of survival for Vi. So, who perfo
rmed well between Reliance Jio & Bharti Airtel in the last quart
er of FY21 and know which player outperformed in this quarter
in this 4-point analysis which includes:

1) Q4FY21 Results:
i) Bharti Airtel:
• Revenue from Operations of Airtel has gone up by 12% YoY
from Rs. 23,019 Cr. in Q4FY20 to Rs. 25,747 Cr. in Q4FY21.
Sequentially, revenue has gone down by 3% from Rs.
26,518 Cr. in Q3FY21.
• EBITDA of the company stands at Rs. 12,583 Cr. in the
quarter ended 31st March 2021. The same has increased by
29% YoY and 3.3% QoQ. EBITDA of the company in Q4FY20
& Q3FY21 was Rs. 9,761 Cr. and 12,178 Cr. respectively.
• Just like growth in EBITDA of the company, the EBITDA
margin of Airtel stood at 48.9% in Q4FY21, up by 6.5% YoY
from 42.4% in Q4FY20. Quarter-on-Quarter, EBITDA Margin
was up by 3% from 45.9% in Q3FY21. EBITDA Margin at
48.9% is quite strong and comparatively better than
Reliance Jio.
• Further, the EBIT (Earnings Before Interest & Tax) of the
company has gone up by a massive 75.5% YoY to Rs.
5,048 Cr. in Q4FY21 from Rs. 2,876 Cr. in Q4FY20.
Sequentially, growth in EBIT is 8% from Rs. 4,665 Cr. in
Q3FY21.
• Despite a great jump in EBIT, the EBIT Margin of Airtel is at
19.6% in Q4FY21 up by 7.1% YoY from 12.5% in Q4FY20.
Other Costs like AGR Dues, etc. have greatly affected the
EBIT Margins of the company.
• Moving ahead to the Finance Cost of the company, Bharti
Airtel has a higher Finance Cost than its closest peer i.e., of
3,861 Cr. as of March 2021. Here, the positive thing for the
company is the reduction in the Finance Cost of 7% YoY and
3% QoQ from Rs. 4,147 Cr. in Q4FY20 and Rs. 3,972 Cr. in
Q3FY21.
• In terms of Profit Before Tax (PBT), Airtel is finally able to go
on the profitability side on a year-on-year basis. Loss of the

1
 company on Q4FY20 was Rs. 469 Cr., which now stands at
Rs. 1,581 in the quarter ended 31st March 2021.
Sequentially, it has grown by a significant 167% from Rs.
592 Cr.
• Net Profit (After Exceptional Items) for the Q4FY21 was Rs.
759 Cr. for the company. Previous year in the same quarter,
there was a loss of Rs. 5,237 Cr. While QoQ has come down
by 11% from Rs. 854 Cr. in Q3FY21.
ii) Jio:
• Reliance Jio has reported a downfall of 4% in its revenue
from Rs. 19,475 Cr. in Q3FY21 to Rs. 18,278 Cr. in Q4FY21.
• EBITDA of Reliance Jio has also reported growth of 1%
quarterly from Rs. 8,483 Cr. in Q3FY21 to Rs. 8,573 Cr. in
Q4FY21.
• Similarly, the EBITDA margin of the company has gone up by
330 basis points to 46.9% in Q4FY21. EBITDA margin was
43.6% in Q3FY21.
• EBIT of the company has remained flat in Q4FY21 to Rs
5,509 Cr. in Q4FY21 against Rs. 5,531 Cr. in Q3FY21.
• Despite a flat change in EBIT of Jio, its EBIT Margin has
remained at 30.1% in Q4FY21 against the 28.4% in Q3FY21.
• Reliance Jio comparatively has a much lower Finance Cost
than Bharti Airtel of just Rs. 801 Cr. as of March 2021, down
by 6% QoQ.
• In the case of Jio, PBT is much better than Airtel of Rs. 4,708
Cr. in Q4FY21 and same has grown by 0.6% QoQ from Rs.
4,680 Cr. in December Quarter of FY21.
 • Lastly, Jio earned a net profit of Rs. 3,508 Cr. in the quarter
ended 31st March 2021, up by 0.5% from Rs. 3,489 Cr. from
Q3FY21.

2) Evaluating Balance sheet Strength -Debt/

Liability Comparison
• If we look at the Balance Sheet of Airtel, we find that the
Debt of the company has increased by 19% YoY from Rs.
1,24,521 Cr. in the quarter ended 31 st March 2020 to Rs.
1,48,507 Cr. in the quarter ended 31st March 2021.
• Sequentially, the Debt of Airtel has gone by 0.7% from Rs.
1,47,440 Cr. in December Quarter of FY21.
• Also, Airtel has recognized the AGR-related Liability on its
Balance Sheet of Rs. 24,840 Cr. and Rs. 23,861 Cr. in Q3FY21
and Q4FY21 respectively.
• On the other hand, Reliance is a net-debt-free company and
hence having a positive figure as well for the company.

2
 • Reliance is having Cash & cash equivalent as of Mar’21
includes balance call towards Right Issue (Rs.39,843 Cr)

3) Comparative Analysis on Operating

Parameters:
i) Overall Subscriber Base:
• Bharti Airtel is having a subscriber base of 32.14 Cr. as of
March 2021, which has gone up from the levels of 28.37 Cr.
in March 2020 to 29.37 Cr. in September 2020 and 30.79
Cr. in December 2020.
• In the March Quarter 2021, Airtel managed to add 1.34 Cr.
new customers to their network.
• For Reliance Jio, the total Subscriber base is 42.62 Cr. as of
March 2021 which has also increased quarter-on-quarter
from 38.84 Cr. in March 2020 to 40.56 Cr. in June 2020, and
41.08 Cr. in December 2020.
• In terms of Net Subscriber Addition, Jio has beaten Airtel by
adding 1.54 Cr. new subscribers to the network.
ii) Monthly Churn Rate:
• In terms of Churn rate also, Reliance Jio has performed
better than Bharti Airtel.
• The Monthly Churn Rate of Airtel is 2.2% as of March 2021,
the same is 1.26% for Jio in the same period.
• Previous data for Churn Rate of Reliance Jio are as follows:
0.57% (March 2020), 0.46% (June 2020), 1.7% (September
2020), and 1.6% (December 2020).
• Previous data for the Churn Rate of Bharti Airtel are as
follows: 2.6% (March 2020), 2.2% (June 2020), 1.7%
(September 2020), and 1.9% (December 2020).
• Jio has successfully managed to reduce the churn rate QoQ:
a) Strong Sales Initiatives
b) Several Consumer-focused Services: Launch of 2021
JioPhone to cater to first-time internet user in India.

2
iii) Prepaid as a % of Total Subscriber Base:
• Airtel is having 94.8% Prepaid Subscribers as a % of the
Total Subscriber Base.
• The same data is not yet available for Reliance Jio.

iv) Average Revenue Per User- ARPU Rs./Per

Month:
• The Average Revenue Per User (Including IUC Revenue) of
Airtel has come down to Rs. 145 in March Quarter of FY21
from Rs. 166 in December 2020.
• While Average Revenue Per User for Jio is Rs. 138 as of
March 2021. It has come down from Rs. 151 in December
2020.
• Mar-21 ARPU of both declined QoQ, dragged by removal of
IUC charges (which becomes zero from January 1, 2021)
 •

Airtel outpaced Jio in ARPU on the back of the company’s

focus on acquiring quality customers as well as
upgradation of existing customers to 4G, which directly
reflects in its improved ARPU vs Jio.

v) Data Customer Base:

• Bharti Airtel has added 18.9 Cr. Data Customer Base of
18.9 Cr. in February 2021.
• Data Customers as a % of Total Subscriber Base is 58.7%

for Airtel.
• 4G Data Subscriber Base is 17.9 Cr. for Bharti Airtel as of

February 2021.
• All the above data are not yet available for Reliance Jio.

2
vi) Wireless Data Consumption and Per
Capita Data Consumption:
• Airtel is having a Wireless Data Consumption of 920 Cr.
GB, while the same is 1,668 Cr. GB for Reliance as of
March 2021.
• Here also, Jio is having higher Total Wireless Data
Consumption due to a higher subscriber base
• In the context of Per Capita Data Consumption, Airtel has
performed well than Jio with 16.84 GB per month as of
March 2021, same is 13.3 GB per month for Jio.
• Airtel outpaced Jio in terms of per capita Data
consumption due to :
a) Quality customers
b) Robust growth momentum in up-gradation of
customers to 4G
• Airtel is having a Strong Share of 4G net additions in the
market
• 4G data customers increased by 31.5% YoY to 17.93 Cr,
addition of 4.3 Cr 4G customers in FY21
 •

Strong 4G penetration: Almost 56% of total customer base

(Mar-21)

vii) Voice on Network & Per Capita Voice

Consumption:
• As of March 2021, Airtel is having 997 Cr. Minutes per day
of Voice on Network against 1,148 Cr. Minutes per day of
Voice on Network of Jio.
• Jio outpaces Airtel in Total voice on Network due to
higher subscriber base.
• In terms of Per Capita Consumption, Airtel is having 1,053
Minutes per month while the same is 823 minutes per
month for Reliance Jio as of March 2021.
• Airtel is ahead of Jio in terms of per capita voice
consumption due to higher voice usage per customer.

2
viii) Wired Broadband Customers:
• As of February 2021, Bharti Airtel is having 29.9 Lakh
Wired Broadband Customer slightly higher than Reliance
Jio, which is having 24.3 Lakh Wired Broadband
Customers in the same period.
 •

4) Competitive Positioning in Telecom

Industry:
i) New Subscriber Addition:
Since July-20, Airtel is gaining the pace in New
Subscribers Addition.
• Airtel has shown consistency in gaining customers from
July till February 2021 and has been able to outscore the
other major players like Jio and Vi.
• Reliance Jio has also performed well and surpassed Airtel
in February 2021, while in other months, have added a
decent number of subscribers
• The Churn in Vodafone Idea is switching to Airtel than Jio
• Vi has consistently lost their customer every month
except for February 2021, where they have added 6.5
Lakh new customers.
• Thus, in terms of consistency & sustained growth
momentum, Airtel is a way ahead of Jio in new
subscribers addition

2
ii) Total Subscriber Base Market Share
Trend:
• Strong growth momentum reported by Airtel
Consistently Month-on-Month
• The total Subscriber Market Share of Airtel has gone up
from 27.96% in July 2020 to 29.83% in February 2021.
• While the market share gain for Jio is constant at
~35.50%.
• In the case of Vi, there is continuous erosion in Marke
share from 26.34% in July 2020 to 24.20% in February
2021.
• It is seen that Airtel has been successfully capturing the
market share lost by Vodafone Idea.
•

3
iii) Latest Market Share:
• In terms of Total Subscribers Market Shares, Reliance Jio
is the market leader with a 35.54% market share as of
February 2021.
• Next to Jio is Airtel, with a 29.83% market share.
• Market share of Vi, BSNL, and MTNL in Total Subscribers
are 24.20%, 10.14%, and 0.28% respectively.
• Now, considering the Active Subscribers Market Share of
the players, here, Airtel is the leader with 34.6% market
share.
• In Active Subscribers Market Share, the second position is
acquired by Reliance Jio with a 33% market share.
• Market share of Vi, BSNL, and MTNL in Active Subscribers
are 26.1%, 6.2%, and 0.1% respectively.
iv) % VLR Subscribers:
• VLR Stands for Visitor Location Register which is a key
metric reflecting the actual number of subscribers actively
using a mobile network (ie. Active Subscribers).
• Here, Airtel is having the highest 97.47% Active Wireless
Subscribers (VLR) as a % of Total Wireless Subscribers.
• The same is 90.61% for Vodafone Idea and 78.16% for
Reliance Jio as of Feb-21.
• Active Wireless Subscribers (VLR) as a % of Total Wireless
Subscribers of BSNL & MTNL are 51.72% and 20.95%
respectively.
• Whereas the Average Active Wireless Subscribers (VLR) as
a % of Total Wireless Subscribers of Industry is 84.09%.

3
Finding
1. 68% of the people using telecom service and 32% of
women answered.

2. - In this, 86% students, 8% of business man, 6% use

employe e respondents Telecommunication service
3- (15-20) 12% of the group, (21-30) 85% of the group, 3% (of
o ne type) group is the respondent
4- 52% of Jio, 10% Vodafone, 26% Airtel, 12% out of 100 are
oth er respondents.
5- Number of respondents to Jio, 40% due to unlimited use
of fr ee voice calling Number of Airtel
Respondent due to using 62% good network Vodafone's numbe
r of respondents, due to using 70% good
reception. Number of respondents due to using 83% good netw
ork

7- Number of respondents to Jio, 88% of users to use over 1

yea r, Vodafone number of respondent,100%
of users using 1 year over the respondent to Airtel, 81% users w
ho use above 1 year. 92% of the number of other respondents
92% use per second.

8- A 20% satisfied, 4% highly satisfied, 36% dissatisfied, 28%

hig hly dissatisfied, 12% Can not say Rs35
out of 100 in response to the recharge plane.

9 - 52% response given to Jio user is a good network given to a

good 70% Vodafone user. 31% airtel user feedback, very good,
average 58% other users to give feedback very good.

10- Number of Jio respondents, 73% network problem, users

w ho are experiencing problems using jio.
Vodafone number of respondent, 60% internet speed user prob
lem, number of Airtel

3
Respondent responds to the reactive problem of 50% of the net
work users, the number of other respondents, 33% User
problem to face very high call rate and network problem.

11- Using the Jio number of 62% per user due to the most
affor dable service. Vodafone number
The user who answered the reason for the cheapest service, 50
%. 62% of the number of airtel users per user The feedback
received is about expensive, 42% response t o the number of
respondents per Airtel. Expensive and cheap about other
services

12-Jio to give feedback about Jio 52% good user, to give feedba
ck about Vodafone user
Vodafone 40% is good. Airtel user 35% very good to give feedba
ck about Airtel About 58% of other services gave good answer.
SUGGESTIONS
Based on the analysis of the following suggestions, Reliance Jio,
Vodafone, Airtel and other areas
can be offered to help in completing competitions in other area
s.
 Internet Speed to Improve Io Reliance Jio.


To be give attractive offer of the user Vodafone and airtel .

Call drop to remove Reliance Jio .

To crate our image vale in our customer Reliance Jio. 
Airtel and Reliance Jio, Vodafone and other telecom should give
emphasis on improving the network coverage particularly in
rural areas so that more and more customers can be retained
.

3
CONCLUSION
In study we examined the perception of the subscriber of Gorak
hpur with respect to different
service provided by Reliance Jio and Airtel, Vodafone The follow
ing conclusions were derived from the study.

 From the analysis it is found that mostly the telecom user

are youngster Reliance Jio is most accepted service due to its
cheapest tariff thet bater than other telecom service provider
Rs35 tariff to get incoming call but no such restriction imposed
by Reliance Jio

Most of the user to be use Reliance Jio due to unlimited fr
ee voice calling ,and inter net speed better than Airtel, Vodafon
e and other.


Most of the user unsatisfied from Rs35 Recharge plane du
e to mostly user of Vodafone Airtel , switch in Reliance Jio .

Mostly user to be use Airtel , Vodafone and Other due to i
nternet speed batter than Reliance Jio .
 BIBLIOGRAPHY
WEBSITES
 https://www.google.com

 https://www.jio.com

 https://www.airtel.com

BOOKS
 Research Methodology – methods and techniques, C R Kothari

 Readers knowledge by airtel

 Philip Kolter (2004) marketing management

 G.C berry (2002) marketing research

MAGAZINE

 My mobile
 Business World
 Digital India
 Business India