MICROSOFT

I. HISTORY

Microsoft is an American multinational computer technology corporation whose

history started 4th April 1975. Formed by Harvard College dropout, Bill Gates and his
childhood friend Paul Allen, Microsoft has now become the biggest software company.
It is also one of the most valuable companies in the world.

II. STRENGTHS
1. Brand loyalty
2. Brand reputation
3. Easy to use
4. Strong distribution channel
5. Acquisition of Skypec
6. Robust financial performance

III. WEAKNESSES

1. Poor acquisitions and investments

2. Dependence on hardware manufacturer
3. Criticism over security flaws
4. Mature PC markets
5. Slow to innovate

IV. STRATEGIES

1. Accessibility

V. REASONS FOR BEING A GLOBAL BRAND

Microsoft has maintained a superior business for over three decades. No tech
company can match its track record. Also, Microsoft has never made any major
blunders. Its management might have missed a few twists and turns, but was always
able to recover.